Dynamic Model
Dynamic Model
Operating Expenses
Interest Expenses
Membership Subscriptions
Beginning Members # 20 21 22
Additions # 1 1 1
Cancellations # 0 0 0
Total Members EOM # 21 22 23
Addition rate % 5.00% 5.00% 5.00%
Cancellation rate % 2.00% 2.00% 2.00%
Retail items
Percent of members transacted % 50.00% 50.00% 50.00%
Total Transactions # 11.00 11.00 12.00
Average Transaction amount ₹ 1,575.00 1,579.73 1,584.46
Revenue from Retail Items ₹ 17,325.00 17,376.98 19,013.57
Eatries
Percent of members transacted % 50.00% 50.00% 50.00%
Total number of Orders # 11.00 11.00 12.00
Average Order Value ₹ 117.00 117.35 117.70
Revenue from Eatries ₹ 1,287.00 1,290.86 1,412.44
Cost Drivers
Membership Subscription
COGS as % of Revenue 5.00% 5.00% 5.00%
Total COGS 11,075.00 11,475.00 12,225.00
Personal Training
COGS as % of Revenue 10.00% 10.00% 10.00%
Total COGS 4,000.00 4,000.00 5,000.00
Retail Items
COGS as % of Revenue 40.00% 40.00% 40.00%
Total COGS 6,930.00 6,950.79 7,605.43
Eatries
COGS as % of Revenue 50.00% 50.00% 50.00%
Total COGS 643.50 645.43 706.22
Accounts Receivables
Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23
23 24 25 25 25 25 25
1 1 1 1 1 1 1
0 0 1 1 1 1 1
24 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
12 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
2 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25 25
1 1 1 1 1 1 1
1 1 1 1 1 1 1
25 25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13 13
6 6 6 6 6 6 6
4 4 4 4 4 4 4
3 3 3 3 3 3 3
25 25 25 25 25 25
1 1 1 1 1 1
1 1 1 1 1 1
25 25 25 25 25 25
5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
2.00% 2.00% 2.00% 2.00% 2.00% 2.00%
13 13 13 13 13 13
6 6 6 6 6 6
4 4 4 4 4 4
3 3 3 3 3 3
Sku
Retail
103.0 103.3
206.1 206.7
149.4 149.9
82.4 82.7
61.8 62.0
0.30% 0.30%
120.6 120.9
1,030.4 1,033.5
1,545.6 1,550.2
2,060.8 2,067.0
1,854.7 1,860.3
0.30% 0.30%
1,622.9 1,627.8
Fitnation
Opex
Tech Infrastructure
Professional Services
SAAS products
Payroll
Management Overheads
CEO & Partner 100,000 100,000 100,000
CFO & Partner 50,000 50,000 50,000
CTO
COO 50,000 50,000
Total Management Overheads 150,000 200,000 200,000
Management Headcount 2 3 3
Others
Trainer 1 15,000 15,000 15,000
Trainer 2 12,000
Chef 20,000 20,000 20,000
Interns
Others 2,000 2,000 2,000
Total Other Overheads 37,000 37,000 49,000
Other Headcount 3 3 4
Sales & Marketing Overhead
BDE Head 10,000 10,000 10,000
BDE 1 8,000 8,000 8,000
BDE 2 8,000
BDE 3
Total Sales Overheads 18,000 18,000 26,000
Sales Headcount 2 2 3
Admin Overhead
Admin 20,000 20,000 20,000
Accountant 25,000 25,000 25,000
Auditor 15,000 15,000 15,000
Total Admin Overheads 60,000 60,000 60,000
Admin Headcount 3 3 3
Business Operations
Receptionist 25,000 20,000 20,000
Sweeper 10,000 10,000 10,000
Total BO Overheads 35,000 30,000 30,000
BO Headcount 2 2 2
Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23
388,000 388,000
14 14
100,000 100,000
50,000 50,000
75,000 75,000
225,000 225,000
3 3
15,000 15,000
12,000 12,000
20,000 20,000
47,000 47,000
3 3
10,000 10,000
8,000 8,000
8,000 8,000
26,000 26,000
3 3
20,000 20,000
25,000 25,000
15,000 15,000
60,000 60,000
3 3
20,000 20,000
10,000 10,000
30,000 30,000
2 2
Fitnation
Capex
Opening Balance
Machine & Equipments 1,000.0 950.0 902.5
Furnitures & Fixtures 200.0 190.0 180.5
Other Electronics 500.0 475.0 451.3
Total Balance 1,700.0 1,615.0 1,534.3
Accumulated Depreciation
Machine & Equipments 50.0 97.5 142.6
Furnitures & Fixtures 10.0 19.5 28.5
Other Electronics 25.0 48.8 71.3
Total Accumulation Depreciation 85.0 165.8 242.5
- - - - - - -
- - - - - - -
- - - - - - -
- - - - - - -
- - - - - - -
- - - - - - -
- - - - - - -
- - - - - - -
598.7 568.8
119.7 113.8
299.4 284.4
1,017.9 967.0
- -
- -
- -
- -
- -
- -
- -
- -
598.7 568.8
119.7 113.8
299.4 284.4
1,017.9 967.0
29.9 28.4
6.0 5.7
15.0 14.2
50.9 48.3
431.2 459.6
86.2 91.9
215.6 229.8
733.0 781.4
568.8 540.4
113.8 108.1
284.4 270.2
967.0 918.6
Fitnation
Capital Schedule
Long-Term
Opening Balance 100,000.0 102,500 102,000
Add: New Issue 4,500.0 4,500 4,500
Less: Repayment 2,000.0 5,000 5,000
Closing Balance 100000 102,500.0 102,000 101,500
out of which short-term 5,000.0 5,000 5,000
Equity Financing
Common Equity
Opening Balance 100,000.0 100,000.0 100,000.0
Add: Fresh Issue - - -
Less: Buybacks - - -
Closing Balance 100000 100,000.0 100,000.0 100,000.0
Preferred Equity
Opening Balance 15,000.0 15,000.0 15,000.0
Add: Fresh Issue - - -
Less: Buybacks - - -
Closing Balance 15000 15,000.0 15,000.0 15,000.0
6% 6% 6% 6% 6% 6% 6%
6,075 6,045 6,015 5,985 5,955 5,925 5,895
6% 6% 6%
5,865 5,835 5,805