Republic of the Philippines

UNIVERSITY OF RIZAL SYSTEM

Province of Rizal
BINANGONAN CAMPUS

COLLEGE OF ACCOUNTANCY

School Year 2020-2021 ( X ) First Semester ( ) Second Semester ( ) Summer

COURSE TITLE : PURPOSIVE COMMUNICATION COURSE CODE : Eng 1

CONTACT HOURS : 54 hours CREDIT UNITS :3
PRE-REQUISITES : NONE CO-REQUISITE : NONE

I. Vision : The leading University on human resource development, knowledge, and technology generation, and environmental stewardship.

II. Mission : The University of Rizal System is committed to nurture and produce upright and competent graduates and empowered community
through relevant and sustainable higher professional and technical instruction, research, extension and production services.
III. Goals :

National: To train the nation’s manpower in skills required for national development for the improvement of quality of
life.

Regional: To train the nation’s manpower in the skills needed for regional advancement

University: To develop the full potential of an individual in academic and technological disciplines for an empowered, productive and morally-upright
citizenry

IV. Core Values : Responsiveness, Integrity, Service, Excellence, Social Responsibility

V. Graduate Attributes : Globally Competitive, Innovative, Adaptive, Nationalistic, Trustworthy, Service-Oriented

VI. Program : General Education

URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1

VII. Program Outcomes :

The General Education Curriculum aims to develop the following competencies-based outcomes:

A. INTELLECTUAL COMPETENCIES (Knowledge)

1. Analyze “texts” (written, visual, oral, etc.) critically.

2. Demonstrate proficient and effective communication (writing, speaking, and use of new technologies.
3. Use basic concepts across the domains of knowledge.
4. Demonstrate critical, analytical, and creative thinking.
5. Apply different analytical modes in problem solving.

B. PERSONAL AND CIVIC COMPENTENCIES (Values)

1. Appreciate the complexity of the human condition.
2. Interpret the human experience from various perspectives
3. Examines the contemporary world from both Philippines and global perspectives
4. Take responsibility or knowing and being Filipino
5. Reflect critically on shared concerns
6. Generate innovative practices and solutions guided by ethical standards.
7. Make decisions based on moral norms and imperatives.
8. Abdicate respects from human rights.

C. PRACTICAL SKILLS

1. Work effectively in a group.

2. Apply computing tools to process information effectively
3. Use current technology to assist and facilitate learning and research
4. Negotiate the world of technology responsibly
5. Create solutions to problems in various fields
6. Manage one’s knowledge, skills, and values for responsible and productive living.
7. Organize one’s self for lifelong learning.

VIII. Program Outcomes Addresses by the Course:

1. Describe the nature, elements, and functions of verbal and non-verbal communications in various and multicultural contexts;
2. Explain how cultural and global; issues affect communication.
3. Determine culturally appropriate terms, expressions, and images;
4. Evaluate multimodal text critically to enhance receptive (listening, reading, viewing skills)

URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1

 5. Summarize the principles of academic text structure
6. Create clear, coherent, and effective communication materials.
7. Presents ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
8. Write and present academic papers using appropriate tone, styles, conventions, and reference styles.
9. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
10. Appreciate the differences of the varieties of spoken and written language
11. Adopt awareness of audience and context in presenting ideas
12. Appreciate the impact of communication on society and the world.

X. Course Description :

Purposive communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural
awareness through multimodal asks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a loca
l or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images
to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be
used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written,
audio-visual and/or web-based output for various purposes.

XI. Course Outline

WEEK/ TIME INTENDED OUTCOME- CONTENT TEACHING AND LEARNING REFERENCES

ALLOTMENT LEARNING BASED LEARNING RESOURCES
OUTCOMES ASSESSMENT ACTIVITIES (TLA)
(ILO) (OBA)
Week 1 - Discuss the URS -Quizzes and URS VMGO, Policies -Lecture and class -LCD projector or Villamarzo, P.C., Relis, J.G., and
3
Vision & Mission seatwork on discussion on manila paper Cruz, E.E. (2003). Functional oral
Vision and Mission of the
Statements and the identifying elements and types of -Audio and/ or video communication. Manila: UST
College
College of h elements of communication clips of various media Publishing House
Course Orientation
Accountancy o communication (e.g. TV commercials;
Program Goalsu and (e.g. sender, -Group work on movies; newscasts; Chase, R.. & Shamo, S. (2013).
Objectives r message, channel, I.Communication identifying elements etc.) Elements of effective
-Describe the s receiver, effect) processes, principles, of communication in -Texts from communication (4th ed.).
nature, elements, and ethics various texts newspapers, Washington, Utah: Plain and
and functions of magazines, journals precious publishing
verbal and non- A.Why we communicate? -Seatwork -See
verbal http://www.healthknow
communication in 1.The Nature of -Simulated activities ledge. org.uk/public-
various and Communication health-
multicultural 2.The communication textbook/organization-
contexts Process management/5a-
URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1
 3.Components of understanding-
-Explain how Communication its/effective-
cultural and global 4.Barriers to effective communication
issues affect communication -See
communication 5.Values of effective http://promeng.eu/dow
communication nloads/training-
-Appreciate the come? materials/ebooks/soft-
impact of 6.The art of Listening skills/effective-
communication on 7.Reasons for Listening communication-
society and the a.Types of Listeners skills.pdf
world b.Types of Listening
c.Ethics of Oral
Communication
d.The Ethical Speaker
e.The Ethical Listener

Week 1/ -Explain how - Reaction paper II.Communication and -Class discussion of -LCD projector or Mohammadi, A. (2005).
3 hours cultural and global and/or discussion globalization essay, “Flight from manila paper International communication and
issues affect forum on the conversation” or video -See “Communicating globalization. London: SAGE
communication impact of A.International “Connected but alone” in a multicultural Publications.
-Appreciate the globalization on Communication and and “How social society and world”
impact of how people Globalization: media can make -Article “flight from Forey, G. and Lockwood, J.
communication on communicate, Contradictions and history” or “Wiring a conversation” (2010). Globalization,
society and the and vice versa Directions web for global good” http://nytimes.com/20 communication and the
world B.Communication and the 12/04/22/opinions/su workplace: Talking across the
Globalization Process in nday/theflight-from- world. London: Continuum
the Developing World conversation.html? International Publishing Group.
C.International -Video “Connected but
Communication: The alone” in TED talks
Control of Difference and https://www.ted.com/t
Global Market alks/www.ted.com/sh
D.Language Globalization erry_turkle_alone_tog
and the Workplace: ether
Education and Social -Video “How social
Implications media can make
history”
III.Local and global https://www.ted.com/t
communication in alks/clay_shirky_how
multicultural settings _cellphones_twitter_f
acebook_can_make_
A.Genealogy of history
Intercultural -Video “Wiring a web
Communication for global good”
1.Culture https://www.ted.com/t

URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1

 2.Multiculturalism alks/gordon_brown
3.Intercultural
Communication

B.Language and Culture

Week 2 -Determine -Quiz and seatwork 1.Linguistic relativity -Lecture and class -LCD Projector or Piller, I. (2011). Intercultural
3 hours culturally on using culturally 2.Health care in discussion on using manila paper communication: A critical
appropriate terms, appropriate terms, linguistically diverse culturally appropriate -Invited students/ introduction. George Square,
expressions, and expressions, and societies terms, expressions speakers from Edinburgh, UK: Ediburgh
images (sensitivity images; varieties 3.Communicative and images; varieties different cultures University Press.
to gender, race, and registers of relativity and registers of -Films or videos
class, etc.) language language showing different Bamford, J. Cavalieri, S. and
-Adopt cultural and -Research and C.Nation and Culture -Class discussion of speakers from Diani, G. (2013). Variation and
intercultural report on various 1.Stereotypes cultural various regions change in spoken and written
awareness and cultural and 2.nationalism appropriateness in communicating in a discourse. Philadelphia: John
sensitivity in intercultural modes 3.Intercultural communicating as multilingual setting Benjamins Publishing Company.
communication of of communication communication advice tackled in film/video (e.g. “Lost in Siemund, P. (2013). Varieties of
ideas (e.g. 4.Globalizations and -Exercises on using Translation”) English: A typological approach.
words/gestures transnationalism culturally appropriate -See TED Talks “Pop USA: Cambridge University Press
used in a particular terms, expressions, culture in the Arab
region or country IV.Varieties and registers and images world”
to show respect) of spoken and written -Interview invited https://www.ted.com/t
and/or various language speakers/students alks/shereen_el_feki_
issues in pop_culture_in_the_a
communication A.Variation and academic rab_world
(e.g., use of dialogue -See
politically correct B.Dialogue in spoken and https://celsalangues.w
words in today’s written business discourse ordpress.com/2015/01
world; gender C.Dialogic variation and /29/it-aint-right-innit-
sensitivity through language varieties about-register-in-
language) D.Diachronic english/
methodologies and
language change
V.Evaluating messages
and/ or images (e.g.
pictures, illustrations) of
different types of texts
reflecting different
cultures (regional, Asian,
Western, etc.)
Week 2 -Evaluate -Invitation for 1.What is the message? -Lecture and class -LCD Projector or Mooney, A., Peccei, J.S., La
3 hours multimodal texts people to join 2.What is the purpose of discussion on critical manila paper Belle, S. et al. (2010). Language,
critically to cause-oriented the message? reading and listening -Authentic texts about society and power: An
enhance receptive events using 3.How is the message -Exercises on cultural sensitivity introduction (3rd ed.). London”

URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1

 (listening, reading, various media conveyed by the text and/or analyzing context of from various media Routledge.
viewing) skills such as email, image? various texts (text messages; email
-Convey ideas social media, print 4.Who is the target -Individual/group messages; social
through oral, and/ or electronic audience of the message? simulated activities media messages;
audio-visual, advertisements 5.What other ways of newspaper,
and/or web-based presenting the message magazine, and
presentations for are there? journal articles; print
different target and electronic
audiences in local advertisements
and global settings -See sample:
using appropriate http://mindspaceintuiti
registers on.files.wordpress.co
-Adopt awareness m/2015/01/crosscultu
of audience and ral/jpg
context in -See sample:
presenting ideas http://i.telegraph.co.uk
/multimedia/archive/0
1440/burger_144021
1c.jpg
-See sample:
http://atlantablackstar.
com/2013/11/19/9-
racists-ads-
commercials-that-
promote-negative-
images-of-black-
people/3/
Week 3 -Convey ideas -Oral, audio-visual V. Communication Aids -Lecture and class -Lecture projector or Grant, A.E. and Meadows, J.
3hours through oral, and/or web-based and Strategies Using discussion on manila paper (2010). Communication
audio-visual, presentations to Tools of Technology preparing audio visual -Texts, video/audio technology update and
and/or web-based promote cultural and web-based clips from various fundamentals (12th ed.). USA:
presentations for values (e.g. presentations sources Elsevier Inc.
different target respect for elders, A.Introduction to -Group work and class -See
audiences in local bayanihan spirit, Communication discussion on http://creatingmultimo
and global settings etc) Technologies identifying problems daltexts.com/
using appropriate with the research -“The world’s worst
registers. B.Electronic Mass Media presentation in the research
-Adopt awareness 1.Digital Television and video presentation”
of audience and Video https://www.youtube.
context in 2.Multichannel television com/watch?v=nSGqp
presenting ideas. Services 4-bZQY
3.IPTV: Streaming Media
4.Interactive Television
5.Radio Broadcasting
6.Digital Signage
URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1
 7.Cinema Technologies

C.Computers and
Consumer Electronics

D.Networking technologies
1.Telephony
2.Internet
3.Social Networking
4.Telepresence
Week 4-6 -Create clear, -Public VI. Communication for -Lecture and class -LCD projector or Pangilinan, E.C. and Dilig, M.J.
9hours coherent, and announcement various purposes discussion on manila paper (2010). Speech and drama.
effective (audio/video, informative, -Sample texts (inquiry Mandaluyong City: National Book
communication social media) 1.To obtain, provide, and persuasive and letter, police reports, Store.
materials about disaster disseminate information argumentative political speeches,
-Present ideas preparedness 2.To persuade and argue communication letters of Flores, C.S. and Lopez, E.B.
persuasively using -Editorial about -Lecture and appreciation, etc) (2003). Effective speech
appropriate environmental A.Guidelines for Public discussion types of -See communication. Mandaluyong
language issues Speaking speeches and public http://wwwomafra.gov. City: National Book Store.
registers, tone, -Formal One- 1.Developing Confidence speaking (read on.ca/english/rural/fa
facial expressions minute speech 2.Importance of Good memorized, cts/03-033.htm Tendero, E.V., Anotonino,
and gestures based on current Posture impromptu/ -See M.T.M., Mora, H.S., Tanuecoz,
-Adopt awareness issues 3.Preparing the Speech extemporaneous) http://www.capmembe N.C., Babia, E.S., and Cruz,
of audience and (Extemporaneous) 4.Gathering Materials -Short exercises: rs.com/media/cms/l2l E.J.B. (2009). Effective speech
context in 5.Organizing your asking for information _mod2_ch8_effective and oral communication.
presenting ideas Materials through inquiry letter _communciation_63a Valenzuela City: Mutya Publishing
6.Writing Your Talk or interview, response fca8970d43.pdf House, Inc.
7.Beginning the Speech to queries, incident -See
8.Ending the Speech reports http://hplengr.engr.wis Igoy, J.I.L. and Saymo, A.S.
9.Preparing to Deliver the -Simulated activities c.edu/Prof_Comm.pdf (2004). Effective speech
Talk on specific speech -See communication in various
10.Body Language types & situations http://www.pearsonhig situations. Quezon City: Trinitas
hered.com/samplech Publishing Inc.
B.Specific Speech Types apter/0205524214.pd
and Situations f Padilla, M M. (2003). Speech for
1.Speeches for Special effective communication. Quezon
Occasion City: Trinitas Publishing Inc.
2.Speeches of Courtesy
3.Speeches of Tribute
4.Acting as Chairman of
the Meeting
5.Impromptu Speech
6.Extemporaneous
Speech
7.Debate
URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1
 8.Interview
Week 7-10 -Create clear, -Workplace VII. Communication for -Lecture and class - LCD projector or Bascara, L. R. (2001). Writing for
12hours coherent an documents (e.g., work purposes (e.g., discussion effective manila paper the corporate world. Sta. Mesa,
effective minutes, memo) healthcare,education, communication and -Video of “Giving Manila: Rex Book Store Inc.
communication -Written and/or oral business and trade, law oral presentations in presentations worth
materials presentation media, science and the workplace listening to” Gordon Holloway, B.R. (2008). Technical
-Present ideas (group reporting) technology)  Analysis of different Kangas at TEDx writing basics: a guide to style
persuasively using of a medical communication Talks (youtube) and form (4ed). New Jersey:
appropriate case/business A.Correspondence for materials -Sample Pearson Prentice Hall.
language proposal/media Business Purposes communication
registers, tone, campaign 1.Organizing and -Writing exercises on materials from Bernandez, E.B. and Pascual,
facial expressions proposal/ program composing messages communication different workplace R.F. (2014). Business
and gestures or project proposal 2.Revising and materials for the settings (e.g. correspondence, social
-Adopt awareness for addressing a proofreading business workplace (e.g., minutes, memo, communications and technical
of audience and health messages minutes, memo, requests, business/ writing. Manila: Unlimited Books
context in issue/problem 3.Improving writing requests, technical/ incident Library Services and Publishing
presenting ideas in (using techniques business/technical/ reports, letters) Inc.
communicating communication incident reports, -See Sabin, W.A. (2005). The Gregg
ideas aids and B.Effective business writing letters) https://www.vuu.edu reference manual. USA: The
strategies-tools of 1.Business letters legal -Group simulated McGraw-Hill Companies Inc.
technology) aspects, format, layout, activities (writing
and conventions minutes in a business
2.Business letter styles meeting; oral
3.Parts of a memorandum presentation)
4.Minutes of the meeting
5.Business Reports and
Proposals
6.Organizing and writing
process of business
reports
7.Making oral business
presentation
Week 11-18 -Write and present -Analysis papers VIII. Communication for -Lecture and class Alamis, M.M.P., Villamarzo, P.C.
24hours academic papers (e.g., literary academic purposes discussion on and Ward, A.M.G.S. (2010).
using appropriate analysis, political (e.g. research-based communication for Academic writing skills. Manila:
tone, style science analysis journal or magazine academic purposes UST Publishing House.
conventions and paper) and/or article, etc) -Independent research
reference styles Technical papers (topic proposal, Sebastian, E.L, et al. (2015).
-Adopt awareness (for journal article A.Introduction to Academic literature review, data Business communication with
of audience and or magazine Writing gathering, data fundamentals of research. Manila:
context in article) on political, 1.Aspects of Academic analysis) Mindshapers Company Inc.
presenting ideas social, cultural, Writing
-Convey ideas economic or 2.Audience, Purpose,
through oral, audio- health, Strategy, Organization
URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1
 visual, and/or web- environment issue 1.Modes of Development
based presentation -Academic 2.Tone and Style
for different target presentation (e.g. 3.Language Features
audiences in local paper
and global settings presentations for a
using appropriate local. International B.The Research Process
registers conference,lecture 1.Introduction to
presentations for a Research
local/ international 2.Selecting and Limiting
forum) of analysis/ a topic
technical paper 3.Reading and Taking
-Final project Notes
Multimodal 4.Outlining and
advocacy Organizing your
campaign (print, Materials
audio, visual, web- 5.Writing and Revising
based) addressing 6.Documenting your
current issues Sources
tackled in previous 7.Research Paper
tasks (e.g., good Writing Tips
governance, 8.Referencing Styles
responsible
citizenship, B.The Writing Process
disaster 1.The Nature of Writing
preparedness, 2.Writing as a
environmental Recursive Process
preservation, 3.Stages and Strategies
poverty reduction, of the Writing Process
etc.) 4.Basic Components of
an Academic Paper

XII. Course Policies

Attendance. According to Student Handbook Sec 1.1 Attendance & Punctuality, students who have incurred 5 accumulated unexcused absences of the required total number of class periods
in a given semester shall be dropped from that particular class. Absences due to illness should be supported by a medical certificate signed by the attending physician. Students who have
incurred 3 accumulated late are equated to 1 absent.
Submission of Home Work Activities. Homework is to be submitted on the following class meeting while Problem Set may be submitted as scheduled. Late submission is discouraged.
Language of Instruction. The chief medium of instruction will be in English.

Decorum. Students are expected to be in their school uniform and in their respective seats during the class period. Transferring of one seat to another means absence.
Teaching Methods/Strategies : Exploratory Method, Discovery Method, Think, Pair & Share Method, Roundrobin Method, Four Corner
URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1
 Other Policies. As provided in the Student Handbook, a student may be given a Special Examination only for valid reason/s. Hence, there will be NO Special Quiz nor Special Recitation
nor Special Problem Set nor Special Term Requirement to be extended among students. Policies on Conditional Grade and Incomplete Grade shall be based on the Student Handbook
Sections 2.2 – 2.3.
XIII. Grading System
QUIZZES = 20% RECITATION = 20% PROBLEM SET = 20% TERM EXAMINATION = 40% TOTAL = 100%

XIV. Course Requirements : As stipulated in the Student Handbook, term examination will be 40 percent of a student grade. Formative Tests or Quizzes,
Recitation (written/oral) and Submission of Problem Set/Homework/Term Requirement/ Survey Operations may likewise be
conducted all for 60 percent.
Survey shall be a final requirement of the course.

XV. Consultation Schedule : MW 12:00-2:00PM TTh 10:00-12:00NN

XVI.

PREPARED BY:

ALDRIN B BOCA, MOS ARC ________________________

Instructor III Date

REVIEWED & APPROVED:

FLORICEL V ULAT, Ph D ____________________________

Coordinator, General Education Date

ERNIE D TANO, MBA, CPA __________________________

Dean of College Date

URS-1SY-GEC-005 REV: 00 EFFECTIVITY DATE: JULY 29, 2019 1