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VNT - Step 3 - 83

The document discusses identifying the value of technology. The group analyzed valuation methods and identified that a lack of information on production costs is a key difficulty. They created infographics and videos to present their analysis.

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Jennife Rodriguez
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18 views17 pages

VNT - Step 3 - 83

The document discusses identifying the value of technology. The group analyzed valuation methods and identified that a lack of information on production costs is a key difficulty. They created infographics and videos to present their analysis.

Uploaded by

Jennife Rodriguez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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STEP 3 IDENTIFY TECHNOLOGY VALUE

DELIVERED BY:

KATHERIN PEREZ VARGAS

JENNIFER ALEJANDRA RODRIGUEZ

KAREN JULIETH LEON

LAURA VALENTINA ESCOBAR

GROUP 212032_83

PRESENTED TO

INGRID TATIANA GOMEZ

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

INDUSTRIAL ENGINEERING PROGRAM

VALUATION AND NEGOTIATION OF TECHNOLOGY

2021
Tabla de contenido
Introduction ................................................................................................................................................. 3
Objectives ..................................................................................................................................................... 4
Activities Assignment and Work Responsibilities Chart ......................................................................... 5
Infographics ................................................................................................................................................... 6
2. Problem selection chart ........................................................................................................................... 10
Videos evidencing the PowerPoint presentation ......................................................................................... 15
Conclusions ................................................................................................................................................ 16
References .................................................................................................................................................. 17
Introduction

Investing in information technology leads nowhere if it is not accompanied by an intelligent use of


the information that technologies allow us to manage. The success, the return on investment, in the
application of information technologies in an organization depends on their helping to better use
the information generated in the processes. The value of technology is, therefore, the value that
derives from the better use of the information captured and managed with technology.

The technology in an information system refers to those devices such as hardware, databases,
software, networks and others that are used to process information. That is, to achieve the main
goal of the information system: to economically transform data and processes into knowledge.
Objectives

OBJECTIVE GENERAL

Analyze valuation methods identifying the worth from technology innovation

OBJETIVE SPECIFIC

• Ientify difficulties in valuing technologies for transfer


• Identify lack of information on production costs
Activities Assignment and Work Responsibilities Chart

Activities Assignment and Work Responsibilities


Group Number: 83
Unit name: Unit 2 – Step 3 – Identify technology value
Selected topic Student name
Income approach method WILLIAM ALIRIO ARIAS
Cost approach method LAURA VALENTINA ESCOBAR
Market approach method KAREN JULIETH LEON
Real options method calculated with Decision ALEJANDRA RODRIGUEZ
trees
Real options method calculated with Black- KATHERIN PEREZ VARGAS
Sholes model
Student chosen to submit the ALEJANDRA RODRIGUEZ
final document to the Evaluation
Environment:
Infographics
Real options method calculated with Black-Sholes model - KATHERIN PEREZ VARGAS
Real options method calculated with Decision trees - JENNIFER ALEJANDRA RODRIGUEZ
Market approach method - KAREN JULIETH LEON
Cost approach method - LAURA VALENTINA ESCOBAR GARCIA
2. Problem selection chart

Problem selection chart


Group Number: 83
Unit name: Unit 2 – Step 3 – Identify technology value
Difficulties in valuing technologies for transfer Votes

Little knowledge of valuation methods by


technology managers in charge of the
process
Lack of information on the market and
commercialization channels
Lack of information on production costs XXXXX
Ignorance of licenses, patents or similar technology
transfer agreements
lack of communication between developers
and technology managers in charge of the process

Difficulty selected by the group: Lack of information on


production costs
Hand draw concept maps pictures

LACK OF INFORMATION ON PRODUCTS COST - KATHERIN PEREZ VARGAS


LACK OF INFORMATION ON PRODUCTS COST - JENNIFER ALEJANDRA
RODRIGUEZ
LACK OF INFORMATION ON PRODUCTS COST - KAREN JULIETH LEON
LACK OF INFORMATION ON PRODUCTS COST - LAURA VALENTINA ESCOBAR
GARCIA
Videos evidencing the PowerPoint presentation

Student Link of the video


KATHERIN PEREZ VARGAS https://youtu.be/Oudn0dlRuSA
JENNIFER ALEJANDRA RODRIGUEZ https://www.youtube.com/watch?v=7A0
0Dj2V0Z4
KAREN JULIETH LEON https://www.youtube.com/watch?v=nAt
vnBDYYkw
LAURA VALENTINA ESCOBAR GARCIA https://youtu.be/w2fxdzU1-RQ
Conclusions

When developing this activity, we were able to identify the value of technology through different
tools, the problem of lack of information on production costs was selected and we worked with it
to identify the causes, consequences and impact on companies.

Additionally, it was of great importance to identify, work and use each of the technological tools
that are useful to determine the adverse circumstances that a company may go through.
References

• World Intellectual Property Organization (WIPO) & International Trade Centre (ITC),
(2010). Exchanging Value – Negotiating Technology Licenses, A Training Manual
(pp 32-41). Recovered
from: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

• Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options


Model (pp 84-87). Hoboken, N.J.: Wiley. Retrieved
from https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.asp
x?direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_84

• Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019). Technology
valuation at universities: Difficulties and proposals. Contaduría y
administración, 64(spe1). Retrieved
from: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf

• Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video]. Recovered


from: https://repository.unad.edu.co/handle/10596/35814

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