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PDF Marker Motion Simulation

This document shows sales, pricing, and spending data across four segments and two years. Segment A and C sales remained steady at 25-35% each quarter in year 1 but increased to 35% in both segments for year 2 quarter 1. Segment B sales held at 25% in year 1 but dropped to 22% in year 2. Segment D sales decreased from 25% to 8% by year 1 quarter 4 and remained at 8% in year 2. List price remained the same but discounts varied across segments and increased for some in year 2. Spending increased in areas like integrated marketing, social media, customer acquisition, and features in year 2.

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Rutika Bhojane
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2K views3 pages

PDF Marker Motion Simulation

This document shows sales, pricing, and spending data across four segments and two years. Segment A and C sales remained steady at 25-35% each quarter in year 1 but increased to 35% in both segments for year 2 quarter 1. Segment B sales held at 25% in year 1 but dropped to 22% in year 2. Segment D sales decreased from 25% to 8% by year 1 quarter 4 and remained at 8% in year 2. List price remained the same but discounts varied across segments and increased for some in year 2. Spending increased in areas like integrated marketing, social media, customer acquisition, and features in year 2.

Uploaded by

Rutika Bhojane
Copyright
© Public Domain
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Y1, Q1 Y1, Q2 Y1, Q3 Y1, Q4 Y2, Q1

Segment A Sales 25% 25% 25% 35% 35%


Segment B Sales 25% 25% 25% 22% 22%
Segment C Sales 25% 25% 25% 35% 35%
Segment D Sales 25% 25% 25% 8% 8%
List Price $142 $142 $142 $142 $142
Segment A Disco 12% 12% 12% 12% 12%
Segment B Disco 8% 8% 8% 8% 8%
Segment C Disco 4% 4% 4% 0% 0%
Segment D Disco 16% 16% 16% 18% 18%
Distributor Discou 12% 12% 12% 13% 13%
Sales Force 11 11 11 8 8
Spending on 50% 50% 50% 30% 30%
Sma
Spending to 50% 50% 50% 70% 70%
Retai
Integrated Market $80,000 $80,000 $80,000 $90,000 $90,000
Spending on Mar $50,000 $50,000 $50,000 $50,000 $50,000
Social Media Per $0 $0 $0 $10,000 $10,000
Direct Customer $0 $0 $0 $20,000 $20,000
Battery Life Feat $60,000 $60,000 $60,000 $80,000 $80,000
Manufacturing Eff $0 $0 $0 $50,000 $50,000
Sensor Size Feat $60,000 $60,000 $60,000 $80,000 $80,000
Latency Reductio $0 $0 $0 $20,000 $20,000

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