101 Fill-In-The-Blanks

Pick Out
One Of These
Effective
Templates For
Your Next
Mailing!
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Introduction

Your email subject line is the most important part of your email. That’s
because it has one job: to get attention and get the open. If it fails,
your entire email fails.

So how do you write an awesome email subject line? Simple – just fill
in the blanks on the following templates! Take a look…

1. [Something bad happened]—now what?

Example: Your product launch bombed – now what?

2. [Option 1 or Option 2] – which is better?

Example: PPC or Facebook ads – which is better?

3. Last chance: [get some benefit/discount/etc]!

Example: Last chance to get 75% off!

4. [This thing] disappears in 24 hours…

Example: This $50 off coupon code disappears in 24 hours…

5. [Buy something now] and save [$X amount]…

Example: Buy Contentaire now save $25…

6. How to [get a benefit] on a shoestring budget…

Example: How to start a business on a shoestring budget…

7. How absolutely anyone can [Get a Benefit]…

Example: How absolutely anyone can write an amazing novel…

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8. [Number] weird ways to [Get a Benefit]…

Example: 3 weird ways to get rid of belly fat…

9. How to [Get a Benefit], fast…

Example: How to get rid of aphids, fast…

10. Who else wants to [Get a Benefit]?

Example: Who else wants to catch trophy fish?

11. The #1 best way to [Get a Benefit]…

Example: The #1 best way to choose a puppy…

12. How safe [is your object]?

Example: How safe are your online accounts?

13. [Some process] made easy…

Example: Getting rid of cellulite made easy…

14. I’m pulling the plug [on some offer]…

Example: I’m pulling the plug on this early-bird offer tonight…

15. Are you making these [type of] mistakes?

Example: Are you making these copywriting mistakes?

16. How [some specific thing][resulted in some bad thing]…

Example: How my addiction destroyed my career…

17. Are you afraid of [some task]?

Example: Are you afraid of testing and tracking?

18. Get the insider secrets to [some topic]…

Example: Get the insider secrets for profitable product

launches…
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19. Do you ever [feel or act some way]?

Example: Do you ever hate trying on bathing suits?

20. How to think like [some successful person]…

Example: How to think like a wealthy entrepreneur…

21. Ever dream about [some good thing]?

Example: Ever dream about traveling to Europe?

22. You’ll never believe what this [type of person] did…

Example: You’ll never believe what this waitress did to start a

business…

23. Start [getting some benefit] for just [low dollar amount]…

Example: Start getting targeted traffic for just $1…

24. How I [did some astonishing thing]…

Example: How I got on the New York Times bestseller list…

25. FLASH SALE: [description]

Example: FLASH SALE: Four hours, $40 off!

26. The quick and easy way to [Get a Benefit]…

Example: The quick and easy way to lose 10 pounds…

27. Why [something bad happens]…

Example: Why businesses fail…

28. Here’s why some [people] almost always [get good

results]…
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Example: Here’s why some runners almost always win their
races….

29. Is [something you thought was a good thing actually doing

a bad thing]?

Example: Is your novel putting people to sleep?

30. The ultimate guide to [getting some benefit]…

Example: The ultimate guide to remodeling your kitchen…

31. The ultimate list of [some type of thing]…

Example: The ultimate list of email subject line templates…

32. A surprising way to [get a benefit]

Example: A surprising way to get a promotion…

33. How to simplify [some process]

Example: How to simplify conversion testing…

34. Want [some benefit]? Read this…

Example: Want more traffic? Read this…

35. What’s even better than [some good thing]?

Example: What’s even better than eating chocolate cake while

dieting?

36. The article every [type of person] needs to read…

Example: The article every parent needs to read…

37. Why you need [some thing]…

Example: Why you need this meal-planning app…

38. Where to get [some good thing]…

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Example: Where to get the best hotel discounts…

39. Can you [get a good result] without [some specific thing]?

Example: Can you land a $100,000 job without a college degree?

40. The science behind [some topic]

Example: The science behind melting fat…

41. Save [time/money] with these [type of] hacks…

Example: Save time with these productivity hacks…

42. Don’t [take some action] until [you do some other thing]…

Example: Don’t buy a DSLR camera until you read this…

43. Should you [take some action]?

Example: Should you upload your book to Kindle?

44. [Something useful] for [some group of people]…

Example: Delicious, easy recipes for dieters…

45. How to get your first [desirable result]…

Example: How to get your first book deal…

46. Improve [some result] fast…

Example: Improve your golf swing fast…

47. Skip the [type of] learning curve…

Example: Skip the car-buying learning curve…

48. Avoiding [some bad thing]…

Example: Avoiding dangerous toxins in your foods…

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49. The secrets behind [some topic or result]…

Example: The secrets behind writing $1 million copy….

50. An embarrassingly simple way to [get a benefit]…

Example: An embarrassingly simple way to impress your dinner-

party guests…

51. The ideal [type of thing]…

Example: The ideal plot for your next thriller…

52. Let me send you this free [type of report, video, etc]…

Example: Let me send you this free home-remodeling video…

53. Why everyone is wrong about [some topic]…

Example: Why everyone is wrong about social media…

54. Here’s why you’ll never [get some desired result]…

Example: Here’s why you’ll never get your asking price for your
home…

55. No [ideal situation or prerequisite]? No problem!

Example: No college degree? No problem!

56. Steal these [tools]…

Example: Steal these copywriting templates…

57. Get rid of [bad thing]…

Example: Get rid of fine lines and wrinkles…

58. Turn [bad thing] into [good thing]…

Example: Turn a cold list into your most profitable asset…

59. The [type of] survival guide…

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Example: The backpackers’ survival guide…

60. Are you a [type of] zombie?

Example: Are you an affiliate marketing zombie?

61. Epic [type of] fails (and how to avoid them)…

Example: Epic gym fails (and how to avoid them)…

62. [Strategy, tool, platform, etc] is dead…

Example: Facebook is dead…

63. How to impress [some person or group]…

Example: How to impress your future mother-in-law…

64. Answers to your toughest [type of questions]…

Example: Answers to your toughest relationship questions…

65. [Getting some bad result?] Read this…

Example: Can’t get rid of the love handles? Read this…

66. I love this [type of tool, product, etc]!

Example: I love this brand-new social media site!

67. How to beat [some bad thing]…

Example: How to beat your competition…

68. [Do something] for dirt cheap?

Example: Go on a Hawaiian cruise for dirt cheap?

69. Super-charge [some result]…

Example: Super charge your email marketing…

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70. [Type of] experts reveal [how to get a good result]…

Example: Financial experts reveal how to retire rich…

71. What [type of people] do when they [have a problem]…

Example: What bestselling novelists do when they get writer’s

block…

72. How to solve your [type of] problem…

Example: How to solve your debt problem…

73. What type of [person] are you?

Example: What type of marketer are you?

74. Become a [type of] rock star…

Example: Become a copywriting rock star…

75. You, [a successful person]?

Example: You, a successful real estate agent?

76. Get [some result] fast…

Example: Get to the top of the bestsellers lists fast…

77. WARNING: [description]…

Example: WARNING: this food sabotages diets…

78. HURRY: [description]…

Example: HURRY, this webinar is almost sold out…

79. Never [do unwanted thing] again…

Example: Never cut yourself shaving again…

80. My favorite [way to do something or type of thing]…

Example: My favorite way to get traffic…

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81. The key to [type of success] is…

Example: The key to landing your dream job is…

82. [Deadly/expensive/etc] [type of] mistakes…

Example: Deadly copywriting mistakes that kill conversions…

83. A step-by-step [type of] guide…

Example: A step-by-step guide to refinishing your cabinets…

84. This [type of thing] disgusts me…

Example: These marketers disgust me…

85. What’s your opinion of [type of thing]?

Example: What your opinion of Aweber?

86. Do you recognize these [type of] signs?

Example: Do you recognize these cancer warning signs?

87. The end of [some type of thing]?

Example: The end of email marketing?

88. How [some factor] destroys [some good result]…

Example: How your fear destroys your marriage…

89. You could be the next [type of] success story…

Example: You could be the next weight-loss success story…

90. Check out these astonishing [type of] results!

Example: Check out these astonishing Facebook ad results!

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91. Download this [type of product]…

Example: Download this free organic pest control report…

92. [Number] surefire tricks for [getting some good result]…

Example: 7 surefire tricks for doubling your conversion rate…

93. Is [some bad thing about to happen]?

Example: Is your wife about to ask for a divorce?

94. The future of [some topic, strategy, industry, etc]…

Example: The future of online dating…

95. [Number] [types of things] that [deliver a benefit]…

Example: 5 common foods that boost your metabolism…

96. Did you ever think [you’d get some good result]?

Example: Did you ever think you’d be living in your dream

home?

97. [Number] things [type of person] needs to know…

Example: 10 things every elementary teacher needs to know…

98. Here’s some [type of] magic…

Example: Here’s a little copywriting magic…

99. The silent killer that’s [giving bad results]

Example: The silent killer that’s attacking your heart…

100. Let’s [get some benefit] together…

Example: Let’s write your first novel together…

101. A freaky way to [get some benefit]…

Example: A freaky way to get top Google rankings…

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Conclusion

So there you have it – 101 fill in the blank email subject templates.
Put these to work for you today to see what they can do for your open
rates!