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Instant Subject Line #1

The “Warning” Subject Line

How do people react when they either see, or hear, the

word ‘warning?’ Right. It gets people’s attention. But
do not overuse this. You don’t want to ‘cry wolf’ too
many times. You don’t want your readers to ignore
your message, like the way people do when they see
the same thing too often.

As with all your emails, only give your readers real value.
So make sure your warnings are valid and sincere.

For example:

“Dave, a warning about this new product launch.”

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“A warning about your job search.”

“An important warning about niche research.”

If you’re promoting a time-sensitive offer, you can warn

and remind about the limited time. You can also create
a sense of urgency which can be very effective.

No product solves all the problems. So you can make

a bonus offer that fills any gaps in a product you’re
promoting. Or you can warn people about special
considerations about a particular product: special
additional knowledge or skills required, etc.

Your strategy will depend on whether you want to

directly profit from the product you are warning about,
or not.

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Instant Subject Line #2

The “Must Do” Subject Line

People react in different ways when they’re told they

‘must’ do something. It may not be received well
depending on what they must do and who’s telling
them they must do it.

So be very sure of several important items: First, be

damn sure the ‘thing’ they must do is totally releveant
to them. Be positive it is something you know your list
will want to do in order to get what they want. Second,
do all you can to avoid sounding overbearing or ‘bossy.’
Jsut use your common sense and try to put yourself in
the reader’s shoes. Ok?

This subject line works best when you are specific and
include your reader’s most wanted desire. Go ahead
and put it right in the subject line. It won’t connect with
everyone, most likely, but when it does connect… and it
will, your email will be opened and read.

For example:

“3 things you must do before you’ll ever succeed”

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“5 steps you must take to grow beautiful roses”

“What you must do before sleep for smooth skin”

There are almost unlimited ways to use the ‘must do’

subject line. If you know the real benefits of the
product you’re promoting, you can easily get the ideas
for x-number of must-do tips. The simplest way is to
read your sales letter or webinar for whatever you’re
selling. You’ll have no trouble getting ‘must do’ ideas.

All you do in your email copoy is clearly explain why

they must follow your advice. Let them know the
negative consequences of not doing the must do’s.
Then, simply tell them how your product will satisfy
their needs in terms of benefits, not features.

It’s always best to use an odd number of tips and

recommendations for anything. People respond more
to odd numbers such as 3, 5, or 7.

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Instant Subject Line #3

The “Rubber Neck” Subject Line

This subject line is tremendously powerful because it

appeals to the ‘dark’ curiosity all humans have. Have you
ever noticed how traffic slows down when there’s a car
accident even if the lanes are clear and there’s no reason
to slow down?

Drivers get ‘rubber necks.’

We’ve all done it. Drivers slow down because they

want to look. They want to see if there’s anything
‘interesting’ to see. you know how popular reality TV
shows are. People are amazingly curious about other
people’s lives, especially the dark stuff.

The actual subject line you’ll use here is: “bad news”.

But absolutely do NOT overuse this one. You don’t

want to always be the bearer of bad news, and people
will tired of it if overused.

For example:

“Bad news”

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“Dan… bad news”

“Have some bad news…”

Of course you won’t be delivering really bad news. But

do not be totally obvious that you have persuaded them
into opening. Avoid just plowing into an offer. Be smart
about it…

Right away explain the nature of the bad news. You can
discuss a delay of a product launch. But if you do that
make the most out of the opportunity. You can explain
the news and make a bonus offering, or tell them you
have added something more to your offer.

Your bad news can be tied to a scarcity element such as

limited time, bonuses, low prices, product availability, or
open positions for seminars or coaching, etc.

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Instant Subject Line #4

The “Survival of …” Subject Line

Survival speaks to the most powerful aspect of human

nature. The will and desire to live. But here you’ll be
tying that instinct to other highly important desires.

Use this subject line with survival of their business or

anything directly, or indirectly, related to their business.
And you can cleverly tie this into the survival of their
livelihoods through their business. Or… relate it to the
survival of ‘future’ wants; the survival of the chance and
opportunity to succeed in anything.

For example:

“The survival of your business may depend on this”

“How to survive the next market crash”

“3 investments to survive the recession”

Be careful how you use this subject line. You’ll only want
to use it when it concerns the issues that really matter.
We’re talking about survival here! So don’t waste it on

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trivial concerns.

But you can use it effectively when your product or

service accomplishes something of very real value. Still,
if your niche is about growing flowers, then of course
the survival of their flowers is important to them.

If you market educational products, then you can easily

talk about children surviving the fierce competition for
college entrance, getting good grades, etc.

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Instant Subject Line #5

The “Almost Too Easy” Subject Line

This is a really great subject line for two reasons. First,

everyone wants things easy. Second, it’s truly almost too
easy to think of ways to use this subject line! But again,
don’t overuse it, or any of the subject lines.

For example:

“It’s almost too easy to get green grass with this”

“It’s almost too easy to find clients using this”

“It’s almost too easy to lose weight with THIS”

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Again, this subject is so great because of its strong

appeal to the ‘easy way out.’ And you can use it with
almost any product or service. You just have to know
the benefits of your product or service and what is most
important to your market.

If you promote business opportunities, or internet

marketing products, I would strongly recommend
against using this subject line with reference to earning
money, making money, etc. For many people, except
the greenest of marketers, telling them that it’s too
easy to make lots of money could be a red flag. And it
sounds like hype.

So just be sure the ‘things’ that are too easy really can
be accomplished in a relatively easy way. Support your
claims with logic and hopefully some proof. Anything
you can do to support your claims of ‘too easy’ will only
help to increase conversions and sales.

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Instant Subject Line #6

The “Puzzled” Subject Line

There are lots of things that will make people stop in

their tracks, or stop and think about something. And
being puzzled about something… well, it always gets
our attention because most people don’t like being
puzzled. Most people want to know or understand
what’s going on.

So you’ll use this quirk of human nature, along with

curiosity, to your advantage.

For example:

“Frankly, this really puzzles me”

“I’m puzzled about something…”

“Does this puzzle you about losing weight?”

The best way to use this subject line is to relate it to the

single, greatest benefit of your product. You’ll get
exponential rewards if you absolutely know the most
wanted desire of your readers… and it coincides

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with the product or service’s greatest benefit.

By the way, that’s the way it should always be. But it

isn’t that way for many marketers. So it’ll pay you great
dividends to try to make it so.

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Instant Subject Line #7

The “Secret to …” Subject Line

This subject line is great because everyone likes to know

secrets. The reason for that is because everyone likes to
be special, unique, and feel like they know something
no one else knows. It’s a universal desire in human
nature with very strong appeal.

For example:

“Here are 3 secrets to lose weight fast”

“5 stealth secrets to meeting women”

“Simple secrets to grow your roses fast”

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The key to conversions with this subject line is to reveal

information that is not widely known. If your secrets are
very common knowledge, you’ll only manage to annoy
your readers. If your market is not highly savvy about
internet marketing tactics, then your success with this
subject line will be greater.

If your market is fairly street smart, you can still use this
with success if you find a new angle. You can connect
the benefits of your product with an idea for use that’s
out of the box. And it’s really not that hard to find an
out-of-the-box idea that is valid.

Of course… the very best use is with a new product that

truly has new information, strategies, or tactics. Just be
sure to do your homework with it beforehand.

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Instant Subject Line #8

The “quickest way to…” subject line

This subject line has a similar appeal as the ‘almost too

easy’ line. People want things easy, and quick! If your
product delivers in this department, then you have a
winner on your hands.

For example:

“The quickest way to healthier skin”

“The quickest way to more subscribers”

“The quickest way to get her number”

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You can easily find many affiliate products that can be
used with this subject line. Just think of how anything
can be made easier and quicker for someone.
Businesses can be built faster with outsourcing, time
can be saved with using an autoresponder (sending
automated emails), money can be made faster… and
easier when you use a product that gives you 40
proven email subject lines.

See?

It’s really easy to turn product benefits into time-savers

when you use the right perspective. When you look at
things from the angle of saving time. So ask yourself
how a particular benefit will save time for people.

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Instant Subject Line #9

The “Curiosity” Subject Line

You’ll notice that many subject lines appeal to simple

human curiosity.

And it works like gangbusters because it’s SO damn

powerful. it’s evergreen and will never go away. Curiosity
and attention-getting will go very far to helping you win
the day.

For example:

“You may be curious to know this…”

“I’m curious to know what you think”

“What curiosity did for this guy...”

This subject line works very well for relationship-build-

ing with your readers. You can easily move into getting
feedback about anything relevant. or you can use it to
‘talk to’ your list about common and relevant topics.

Of course you can always use it to present a real

life story, which people love, and tie that into how
your readers can accomplish the same thing with
your product.

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Instant Subject Line #10

The “Case Study” Subject Line

Case studies are always powerful because they

accomplish several things at the same time. They can
provide social proof, and they satisfy our natural
curiosity about what other people are doing.

There’s also an element of acceptance with case

studies because there’s an unspoken feeling of authority,
or expert involvement.

For example:

“New case study reveals interesting traffic tactic”

“Case study shows dangers with new medicine”

“2 case studies on trends in kids’ education”

This subject line is really easy to use. Of course the key

is to find case studies for your product. It’s easy to find
studies for practically any subject on the internet. The
kind of studies that will help you the most are actual
studies conducted by research professionals.

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If you’re promoting anything related to health or
self-improvement, your only problem will be deciding
which study to use. There’s a wealth of case study data
online. Business, and anything related to online
marketing, is the same.

So first start with your product, pick the greatest benefit

or several major benefits, then simply find case studies
that offer support for your product benefits. That’s all
there is to it.

It’s worth spending time on because you’ll be providing

powerful social proof for your product.

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Instant Subject Line #11

The “Fear Of…” Subject Line

Fear! One of the most basic human emotions. Almost

everyone is afraid of something. And you’ll use this
subject line like you’ll use the ‘survival’ subject line.
The use of fear, like all copy devices, must be done
appropriately. And it’s extremely powerful when
done right.

For example:

“Your competition knows this, do you?”

“Do you know about harmful additives in baby food?”

“Are airline pilots too tired on the job?”

You can easily use this line in almost any niche or

market. And there are multiple opportunities in any
market if you look for them.

The use of fear is very effective at driving people to take

a desired action, such as signing-up for a special report
or in a direct response sales letter. If you read direct
marketing sales letter that arrive in your snail mail, mail

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box, or even in your own email inbox… you’ll see the
use of fear is almost always used. But the best
copywriters don’t solely rely on one copy device.

They use fear in combination with other devices for

greater effect.

There ar emany types of fear: fear of loss, personal

injury, health related issues, financial and business
related issues, and self-help applications.

The key to success with using ‘fear’ is to target your

market’s most important concern. Make a list of all the
ways ‘fear’ can be used with your product or service.
And then pick the best, most fearful situation, and
marry the two.

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Instant Subject Line #12

The “Leverage” Subject Line

This subject line is about advantage. And some

people don’t care if it’s fair, or not. So you’ll be
appealing to several emotions here. The sense of greed,
the possibility of knowing a secret, the hope of gains in
any terms, finding an easier way, finding a faster way…
and so on.

For example:

“Get uncommon leverage with your investments”

“Little known but powerful leverage in your business”

“Give your marketing unfair advantage over all the rest”

What you’ll need to do first is look at your product and

your competitor’s product. Then find ‘one thing’
different that your product has and the other does not.
It’s easy to do unless the two of you have idential
products, such as in affiliate marketing.

But even if that’s the case, you can offer a bonus that will
give leverage to your affiliate product. Then… your offer

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will be stronger. Of course be up front and explain that
what you’re offering does in fact give the buyer
an advantage.

It’s how you structure and present your offer that will
lead to more sales. If you have your own product, it’s
well worth your time to look at your product’s benefits
from the perspective of finding benefits that will give
the user leverage, or advantage.

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Instant Subject Line #13

The “Social Proof” Subject Line

Social proof is a necessity in all advertising because it

builds trust. It also works wonders with conversions
because people want to belong and do not want to be
left out. It’s yet another way to influence the powerful
forces of human nature.

There are several tried and true ways to give yourself an

unfair advantage.

For example:

“See what 1,239 regular folks have to say”

“The reviews are in… I’m stunned”

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“Can all these people be wrong about this?”

The most common approach with social proof devices is

the customer testimonial. Even expert endorsements, or
testimonials, will be used in the same fashion. But still,
many marketers don’t pay enough attention here and
don’t get the most mileage from their social proof.

Always try to use pictures with your testimonials. Video

and audio is the very best. If video isn’t possible, then
pictures with text and audio are next most powerful. The
worst kind of testimonial, and can actually hurt you, is
only text with initials or only a first name and the state,
or country. Using the last format could hurt you because
it may create thoughts of fake testimonials.

One thing few marketers do is provide testimonials in

their emails. I rarely see this, yet it can be a powerful
motivator for clicking through to read your offer. Test it
and give it a try.

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Instant Subject Line #14

The “Cancelled” Subject Line

Let’s face it, no one likes to miss the boat about

anything worthwhile. This is a spin on the scarcity
and sense of urgency strategies. It is very effective
for compelling people to take action.

It also catches people’s attention to see the word,

“cancelled” in their inbox. It can create a minor sense
of startle once read, so it will get attention. But avoid
being overly tricky with this one.

I don’t want it to backfire on you! Never spell it in

all capital letters in the subject line.

For example:

“Cancelled… don’t let this happen to you”

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“Cancelled, find out how to avoid it”

“Cancelled: your garden’s season if you do this”

You can do a lot with this subject line. The best

approach is to combine it with other subject line
approaches. You can talk about mistakes, news, case
studies, etc. And you can push the fear factor a little
with the ‘cancelled’ subject line in your email copy.

And if you’re hitting a lot of ‘hot buttons,’ then you’ll

definitely get a response with this one.

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Instant Subject Line #15

The “Cancelled” Subject Line

This is an old friend, known for decades for its

response-pulling power. Its universal appeal and
effectiveness makes this a real go-to technique. People
have problems in many areas and they simply want
relief. They want to know how to solve their problem
right now and move on with life.

For example:

“How to get the upper hand in your next interview”

“How to write quality content in half the time”

“How to play the guitar like a pro in 30 days”

Endless possibilities with this subject line. There are

thousands of ‘how to’ products available. And many
were available before the internet came along.

Unless you are extremely new to online marketing, you

probably can think of many ways to profit from this. But
here are a few ideas, anyway…

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You can easily create a ‘how to’ report for your niche.
Every niche contains mutiple ‘how to’ topics. Your report
doesn’t have to be literature or War & Peace in length.

But it does need to be solid information in a good

format, or structure. You always want to shoot for
creating a good impression.

It doesn’t even have to be used for lead generation,

although that’s a popular way to use it. You can target
any concern in your niche, create a report for them and
give it to them. You’ll score positive points which you’ll
benefit from later.

You can use the same report, for your list, as an

introduction to a product that provides the real, meaty
‘how to’ information.

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Instant Subject Line #16

The “Insider” Subject Line

You know from the ‘secret’ subject line what this one’s
all about. The words ‘insider’ and ‘secret’ are almost
interchangeable. We all know what insider trading
means and what it implies.

It means someone used secrets no one else had, gained

unfair advantage, and probably made-out like a bandit.

That says it all right there. Everyone wants insider info so

they, too, can make-out like bandits.

For example:

“Insider secrets to explode your traffic today”

“Use these insider tactics in your next deal”

“Insider techniques from European chefs for tastier

burgers”

You can either create or search for affiliate information

products specifically containing ‘insider’ type
information. One almost sure-fire way to seach is to

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find a product created by someone with a lot of
experience in the area. The product’s topic is an ‘area
of expertise’ for the creator.

That’s hands down insider type information. And

there’ll be no doubt in anyone’s mind that it’s insider
information.

Or if you’re an ‘insider’ yourself, you can easily create

an info product that can be marketed as such. Also,
your insider information does not have to come from
work experience. It can come from real life experiences,
as well.

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Instant Subject Line #17

The “Personal Approach”

Subject Line

The personal approach subject line makes your email

seem like it’s from a friend. If you’ve developed a good
relationship with your list, it will only work better to get
your email read. Use sparingly.

For example:

“Personal from Dan...”

“Personal from Dan about the seminar”

“Personal news for you”

This subject line is specifically meant to get your

email opened and read. So what you can do with it is
completely up to you.

However… since you do not want your reader to feel

tricked, make darn sure they’re opening for a good
reason… in their mind!

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Instant Subject Line #18

The “Revealed” Subject Line

When information is revealed, it implies elements of

prior secrecy about it. There’s a suggestion of newness
and being among the first ot know. So you’ll be pulling
in other emotions of privilege, and special access etc.

If you can associate this with ‘experts,’ then it’ll be much

more powerful.

For example:

“Latest research reveals dangerous trends with cars”

“Revealed for the first time: hair care ingredient may

harm you”

“University reveals new findings in gene splicing treat-

ments”

What you’ll do here is find relatively recent information

that you can use in some way with your current product
or service. It doesn’t matter if it’s your own or an affiliate
product or service. It’s well worth the time and very easy

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to do. It’s worth it because it’s different from what most
marketers do.

Many marketers are lazy and will not take the time to do
this. You can even go a step farther and create a short
report to expand on your subject line. It can be a simple
5 page free report. If it’s truly good information, you’ll
have another feather in your cap.

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Instant Subject Line #19

The “Get” Subject Line

This can be used as a clear call to action subject line.

Many decades of testing in direct marketing supports
the benefits of telling your reader what to do. Do this,
do this, then this. It’s just a fact of human nature that the
vast majority of people need to be told what to do in
certain situations.

But you can also use this as a way of expressing your

human side, again. There’s something you just don’t get,
you don’t understand. And your readers can hear
all about your story and why you’re telling them.

For example:

“Be sure to get this revealing traffic report”

“Get this to find the latest audio trends”

“I don’t get why this happens to me”

This one is rather self-explanatory. Your goal with this

line is pretty straight forward. You want your reader to

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open and read. But you can find ways to use this that
are not so blatant. The ‘ways’ are contained in your
report or product.

Simply look at all the benefits, or features, in your

product that your reader can ‘get’ from using it. You’ll
have greater success if you know your market well,
which you should, and you can speak directly to their
greatest desires.

If you’re using the third example, above, you’ll tie your

story into a product recommendation or really any
desired response you have.

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Instant Subject Line #20

The “Devastating” Subject Line

There are certain words that never fail to command

attention. It’s the same principle as the ‘bad news’ and
‘survival’ subject lines. Imagine looking at the front page
of a newspaper and the top headline starts with the
word: “Devastating.”

It stops you in your tracks. Right? That’s what you’ll do

with this one; but use it in moderation.

For example:

“Devastating report on the future of online business”

“Insider reveals devastating news for investors”

“Devastating news for new homeowners”

You don’t ever want to beat up your customers, readers,

or prospects. So if you’re bringing bad news to the
table, very quickly follow up with a solution for them.

Give them medicine right away!

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And of course your medicine will be showing them, or

reassuring them, that the sky isn’t falling and a solution
does exist. The solution will be your product or service.

You can either provide your own free report that

explains the medicine, or a product recommendation.

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Instant Subject Line #21

The “Myth” Subject Line

People love mysteries. They love ‘finding out’ stuff,

truths, and revelations about their interests. Or really,
just about anything because the vast majority of people
are a bit nosey.

If you’re marketing to people in anything related to

business, or finance, you’ll easily get their attention if
the myths you reveal are not recycled information. So
choose your myths, wisely.
But revealing myths will work in any market with great
effectiveness if you have substance in your email.

For example:

“5 myths about great guitar playing.”

“Common myths about growing rose bushes.”

“3 costly myths about choosing laser printers.”

A very easy way to get something going here is to do a

search in google using quotes. You’ll want to find

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information about your niche. For example, if your
product is related to playing the guitar: “myths
about” guitars.

But you can keep doing that and substitute other

phrases for ‘guitars’. Like this… “myths about”
guitar playing, or learning guitar, electric guitars,
acoustic guitars.

No myths? No problem. Just search in the same way,

but use another term that you can easily present the
information as a myth. For example: ‘misconception,
lies, and misunderstandings.’

You can think of others, I’m sure.

And… it’s really very easy to look at your product and

get ideas from the benefits. Just think of the benefit
in terms of possible myths. Then do the same kind of
search as I told you above.

Then, create a report in the media of your choice.

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Instant Subject Line #22

The “News Worthy” Subject Line

Any news is about communicating information. But the

way you get the most mileage is all about perspective
and how you present your information.

We all live in information societies. Even though we’re

overloaded with it, we still crave it for many reasons. We
don’t want to miss any- thing that may be of value, we
want to know about the things that are important to us.
Lots of reasons we all love information.

The key with this subject line is to be sure your content

is truly valuable news.

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For example:

“Important news about next year’s taxes.”

“News about traveling to Europe this summer.”

“News vital to your cat’s health.”

There are tons of possibilities with this subject line

because there’s no shortage of news about
practically any topic. That means you’ll very easily find
content ideas for your market. All you’ll do is either use
the content for your emails, or create a report.

You can take almost any affiliate product and find good
news about it. Then use the news content as a lead-in
for promoting your affiliate product. Simple.

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Instant Subject Line #23

The “Personal Story” Subject Line

People love good stories, great stories are even better.

It appeals to people of all ages. And there are many
ways you can use your own personal stories to
accomplish your goals with your list.

You’ve probably seen this in action if you’re on the

lists of the better marketers. And now, you can do the
same thing.

Your own personal stories are great for building rapport

and relationships with your list. You can show your
human frailties with a good or even amusing story. It
makes you become more real to your readers.

The more real you become, the more they begin to

identify with you, the more they feel they know you…
the more responsive they will be to your marketing.

For example:

“I was so embarrassed when this happened.”

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“Want to hear about my greatest business blunder?”

“This woman really put me in my place.”

What you can do here is look at your product, yours

or affiliate, and tie together a story with the product.
Ideally, you want to the problem the product solves…
its main benefit… to relate to your story. If you don’t
have a personal story that works, you can use a friend’s
story or a story you read about. It’s best to avoid making
up a fake story.

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Instant Subject Line #24

The “Empathy Question”

Subject Line

This subject line can really do wonders for you, if you

do it right. Every person on the planet wants to be
understood, heard, and appreciated. And that’s what
you’ll do with subject line.

You can really ‘connect’ with your readers. Doing so will

get you much stronger relationships, and you can find
out what the ‘real’ needs, wants, and desires are of your
readers.

And then… you can take that information and find ways
to give them what they want. It’s a total win-win. They
get their problems solved, you make more money.

For example:

“What frustrates you about your golf swing?”

“What’s the hardest part about meeting men?”

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“What stops you cold when you talk to women?”

It’s really best if you have bought and used a product

when you use this subject line. The reason is you’ll know
much more about it, and your actual knowledge will
allow you to write more compelling email copy.

But of course it isn’t absolutely necessary. So if you’re

promoting an affiliate product, then really study the
copy and its benefits. You want to really get a good
handle on the problem it solves and its benefits. That’s
very important, as always.

You can do several things with this subject line.

Hopefully your list will respond and tell you what their
problems are, in detail. That’s the best thing to happen
because they’ll be giving you a great blueprint for your
own info product, or an appropriate affiliate product.

Then you can just create the product and sell it to them.
It’s really that easy!

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Instant Subject Line #25

The “Quick Note” Subject Line

You can do a lot with this subject line in specific

situations. We’re all very busy, but almost everyone can
take a few seconds for a ‘quick note.’ Right? It’s much
like someone handing you a Post It note. Imagine a very
busy business executive returning to her desk and
finding a Post It note on her monitor. Of course she’ll
take a moment to read it. It’s quick and creates the
feeling of something possibly important and not to be
missed.

So you’ll use the same approach and get the most out
of it. Just be very sure it really is a quick note!

For example:

“Just a quick note about the seminar.”

“A quick note about a new audio.”

“A quick note about recent news… “

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One important thing to keep in mind; always look for
ways to combine the subject lines and profit ideas tips.
Here’s why I say that…

For example, you can take the feedback you got using
the empathy question subject line and do the following.
After getting an idea for a new product to ‘solve their
problems’, the problems they just told you about, you
can use the quick note subject line.

Send them a quick note. First, thank them for all their
great feedback. Then tell them you may have found a
great solution to their pressing problems. And you’ll get
back to them soon about it.

What you’ll be doing is planting a seed in their minds.

They’ll be ‘expecting’ to hear back from you about it. So
they’ll be ‘more receptive’ and much more likely to open
that email when you send it to them announcing a new
product.

Your open and response rate will be much higher when

you have conditioned them to expect that email.

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Instant Subject Line #26

The “Fireside Chat” Subject Line

This subject line is designed to be used in several

important ways. You’ll use it to ‘condition’ your readers
in a special way to expect, look forward to, and most
importantly… open and read your email.

I have seen very, very few marketers implement this

idea. Ok?

The entire approach involves creating a feeling of

importance to your email. How you approach this
strategy depends on how often you email your list.

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Perhaps you’ve noticed that even US presidents have

‘fireside chats’ with the nation? It’s designed to be
special, personal, develop some kind of relationship,
and most of all… to be listened to.

For example:

“Your Sunday Special Edition.”

“Your Thursday Evening Edition.”

“Your Tuesday Insider is here.”

The whole point of this subject line, and idea, is to

condition the minds of your readers to “expect” your
very special email at a certain time of the week and day.

That’s it and nothing more.

So it’ll be your job to make it special. But remember, so

many things are all about perspective. How something
is marketed, or presented to your readers… or any other
prospective customer.

So when you’re presenting your “Special Edition”

weekly email, do your homework beforehand. Take the
time to properly ‘sell’ the idea of your weekly Special

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Edition. And you’ll do that with presenting its benefits.

Write down a list of all the topics you’ll cover every

week. It’ll be the same things you’ll cover, anyway.
Right? But be organized about it and present the
general topical ideas to them.

You can also do ‘one thing’ different in this email that

you don’t do in your other emails. Think of something
that really will compel someone ‘to want’ to read that
special weekly email from you.

Present everything in terms of ‘benefits’ to your readers.

Got that? Remember, perspective. Make it special for
them so they will “feel” special.

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Instant Subject Line #27

The “Mistake” Subject Line

We all make them.

Your readers will have a natural curiosity about yours.

It’s along the lines of other subject lines that appeal to
wanting to know about other people. Or hearing a
possibly funny or ‘juicy’ story.

Think about the vast TV audience that tunes in every

week to watch videos of other people. People being
funny, making mistakes that are funny… just tripping-up
in some way.

That’s why this subject will always be opened, as long as

you don’t overdo it… and your ‘mistakes’ are believable.

You can also use the mistake subject line to warn people
about making mistakes in just about any area. But it’s
best to be specific using odd numbers.

For example:

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“A mistake I can’t believe I made.”

“Avoid this stupid mistake I made.”

“5 common knitting mistakes to avoid.”

Very easy to think of ways to use this subject line. First,

we’ve all made plenty of mistakes and it’ll never stop.
Right? Or… just google them! If your product is relat-
ed to growing flowers, google like this: “mistakes when
growing petunias”, or “mistakes with flower gardens”
Super simple to get tons of content ideas.

Then, never plagiarize, but just create content of any

length you want. You can create reports in any media;
audio podcasts, video, written… whatever.

You can lead into a product promotion and it’s done.

One important note, though… you might get

more response if you find ‘unique’ mistakes, or
‘uncommon’ mistakes.

What I mean is, try to avoid the well-known mistakes

that almost every- one knows about. You’ll look much
better and be perceived more as an expert.

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Instant Subject Line #28

The “Lies” Subject Line

The word ‘lies’ has often been used in book and movie
titles. There’s a reason for that. It’s the same reason
Hollywood gossip is such a huge industry. Any gossip
for that matter.

But the difference here is that you’ll be trying to

help your readers. First, you’ll be giving them a valid
warning about something. Second, you’ll either tell
them the truth, or you’ll be showing them how to get
the truth.

Since you’ll be the one who has knowledge of the

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‘lies,’ then it will be assumed that you really do have
knowledge of the truth. So I recommend you really do
possess the truth. If you don’t, your readers will find
out sooner or later, and that won’t be good for you in
the long-run.

For example:

“5 lies about finding a good tax attorney.”

“Have you heard these lies about targeted traffic?”

“All the lies about SEO and blogs.”

You’ll get all the content you want for any product you’re
promoting by using the same research techniques as
mentioned for previous subject lines.

But it could be interesting to google ‘lies’ about your

product. I’ll bet you’ll find something interesting. And
the more interesting, the better.

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Instant Subject Line #29

The “Have You Heard” Subject Line

You can see a good example of the ‘have you heard’

subject line in example 2, above. You see… you can
combine subject lines, and their power is multiplied for
greater effect.

This subject line is also an ‘attention getter.’ Think about

yourself, will you stop what you’re doing if someone
says to you, “Have you heard about… ?” Of course you
will. You’ll at least pause for a moment to listen. It could
be something important to you, maybe not. But you’ll
want to find out about it. Everyone does.

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For example:

“Have you heard the latest on SEM?”

“Did you hear about the new designs?”

“Have you heard about the playoff tickets?”

You’ll use this announce a new product, if you’re affiliate

marketing. Or search for ‘news’ in your niche area.
You’ll most likely get enough ongoing content for this
subject line.

Try to get timely news.

I would suggest finding good authority websites in

your market. These always post current information.
But ideally you’ll want to get info not many others have.
Right? So search for professional organizations in your
niche. Or search for relevant news in the search box at
major media sites.

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Instant Subject Line #30

The “Results” Subject Line

Results about anything is news.

If it’s relevant to your list, then you’ll have people

guaranteed to want to know about it. You can combine
this subject line with others to create a more powerful
and compelling email.

You can also talk about ‘results’ from using anything;

whether a service, info product, technique, strategy, etc.
So you’ll want to provide solid and compelling content.
If you can provide case studies or other research data,

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then so much the better.

For example:

“Results are in on Hollywood’s new releases.”

“Avoid horrible results with offline marketing.”

“Interesting results with new blog traffic plug-in.”

You can take the same approach here as you did in

Instant Subject Line #29. Or just tailor your message to
lead into your product.

You can also combine the two approaches. Find some

relevant news, and combine it with the ‘alternative’
results that will happen by ‘not’ using your product.

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Instant Subject Line #31

The “Frankly” Subject Line

What do you think of when someone uses the word

‘frankly’ with you?

If they’re not being sarcastic, then it creates a feeling

of someone being very straight and honest with you. If
they lean a little closer to you, then it feels like they’re
sharing something they don’t want others to hear, or
know. Then… it starts to feel like a secret, insider, or
confidential information.

So how you approach using this subject line can

produce different effects. And you’ll bring into play the
same powerful emotions used in other subject lines.

For example:

“Frankly, I don’t understand this.”

“Frankly… this new idea puzzles me.”

“Frankly… this golf ball design doesn’t work.”

This is designed to catch the eye, create a thought,
and lead to opening your email. I’ve used it with other
subject line templates in the examples, above.

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Instant Subject Line #32

The “Shocks Me” Subject Line

The ‘shocks me’ subject line is a ‘newsy’ type of line.

You have something very newsworthy, it had an

impact on you, and you just have to tell your friends…
your readers, about it. You’re doing it to help them,
or help them avoid something they’ll also want to
avoid. So you’re relationship-building here as well as
helping them.

And of course you’ll be setting yourself up for telling

a good story.

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For example:

“This news shocks me still.”

“This shocked me when I heard it.”

“This may shock you too…”

Use this subject line with news, mistakes, or any subject

line designed to present ‘new’ information of any
variety. The purpose is to make someone stop in their
tracks and ‘just have’ to find out about it.

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Instant Subject Line #33

The “Need To Know” Subject Line

The ‘need to know’ subject line immediately implies

something important and possibly critical to people. It
gets people’s attention, and they’ll stop and listen. What
makes this line more effective is the possibility of
a time-critical element.

You can use this subject line with great effective if you
have a solid report with some fresh new information
relevant to your readers. So not only will your email be
read, but your great content will strengthen the bond.

For example:

“Info you’ll need to know about your tires.”

“You’ll need to know this for your kids.”

“This is ‘need to know’ info for your campaigns.”

Same concept here as above.

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Instant Subject Line #34

The “Why You Shouldn’t”

Subject Line

This subject line clearly warns your readers

about something.

This is another opportunity for you to be the ‘great’

marketer and friend to your list. Consistently deliver
valuable content, and they’ll know that when you take
the time to warn them, they should listen. And they’ll
open your emails.

For example:

“3 reasons why you shouldn’t get this.”

“5 reasons why you shouldn’t use this.”

“Why you shouldn’t say this to your doctor.”

Similar concept here, but it’s more along the lines of a

‘pebble in the shoe.’ Telling someone why they really
shouldn’t do something will create an uneasiness in their
mind. They’ll wonder about it, wonder if it’s important,
and curiosity will get the best of them. And they’ll open
your email and read it. Just like that.

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Instant Subject Line #35

The “Simple Way” Subject Line

Another way of telling people about the easiest way

to do some- thing. And you know how much people
love things easy, fast, quick, and simple.

For example:

“The simplest way to beat the blues.”

“The simplest way to learn the piano.”

“The simplest way to beat your opponent.”

This is more than just an email opener.

You can build an entire business around products

that promise to get results in the simplest way. Not all
products do that, as you probably know.

Again, if you want content… who doesn’t… then

‘simply’ search using variations of the word simple, in
quotes. Of course since you’re using this subject line,
your product better offer ‘the simplest way’ to get
results. Right?

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Instant Subject Line #36

The “Hate” Subject Line

Hate is a strong word in any language.

It immediately produces a reaction in adults in a

serious conversation. So you can use this only in
those rare times when you’re feeling very strongly
about a topic.

So if you use it without revealing too much in your

subject line, your reader will be very curious to know
what’s bothering you so much.

And they’ll automatically wonder if it’s something

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they’ll feel the same about. Or they’ll wonder if there’s
something potentially very important for them to know.

For example:

“I hate it when Google does this.”

“I hate having to tell you this…”

“I hate seeing this happen to good people.”

A mind-stopping email opener… tied to news or

relevant information. You can combine this subject line
with other lines for greater effect.

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Instant Subject Line #37

The “Personal” Subject Line

Here’s another subject line you can use to further

develop your relationship with your list. The personal
subject line works very well for several reasons.

As you know, the internet has been an environment with

cold interactions and human exchanges. That’s precisely
why the whole Web 2.0 evolved towards a more ‘social’
and ‘warm’ atmosphere has happened. And there’s no
turning back from it.

Your readers are on your list for a reason. You’re the

marketer, the expert in your area. So your readers have
some greater amount of respect for you. Making them
feel like you’re personally reaching out to talk to them,
personally, will naturally make them feel good. And
they’ll be more responsive.

For example:

“Personal for you from Dan…”

“A personal note about your game.”

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“Personal for you on getting more subscribers.”

You’re doing much more with this subject line. It helps

to develop your relationship which you should always
be doing, anyway. Just don’t overuse it.

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Instant Subject Line #38

The “Avoid” Subject Line

This line compels readers to open and find out what’s

going on. They won’t know so they’ll have a natural
curiosity about it. They won’t know if it’s something very
important for them, or not. And there’s a hint of possible
danger for them.

If you offer useful tips on something meaningful, in their

eyes, to avoid… it will only help them. They’ll appreciate
it, and you’ll look good… again.

For example:

“Avoid these 3 costly mistakes in your business.”

“Avoid these blunders at all cost in your next interview.”

“Simple steps to avoid losing a great promotion.”

You can very easily take the research performed for

other subject lines, such as mistakes, and combine it
with this subject line. And it would only help you to
make a brief mention that your efforts are to help your
readers as much as possible. But don’t overdo it.

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Instant Subject Line #39

The “What If” Subject Line

This subject line is only limited by your creativity.

Ultimately, you’ll use it to tap into the imagination of
your readers.

You can use this to warn them about something, get

them thinking about good possibilities in their lives, or
inspire them to consider the possibilities of almost
anything in your niche. It doesn’t have to be a grand
design possibility. You can be as specific as you want
and talk about a very narrow aspect of your niche.

For example:

“What if you didn’t have to worry about this…?”

“What if you could avoid this mistake?”

“What if you could research markets easier?”

A great way to get the curiosity juices going.

And then lead into your media report or product
introduction. Yes?

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Instant Subject Line #40

The “Didn’t Mean To” Subject Line

This subject line has a feeling of ‘apologizing’ for

something, or admitting a mistake.

And that feeling goes back to the subject lines of

admitting your humanness. Being willing to admit
you don’t know everything, or admit that you make
mistakes too. It tells your readers a lot about you and
it’s only good.

You can also use this line as a means for telling a story
about yourself. And you already know the power of
storytelling from earlier subject line discussions.

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For example:

“I didn’t mean to do this…”

“I didn’t mean to speak too soon.”

“Didn’t mean to be so blunt about this.”

This is a multi-purpose subject line. Get creative with it,

if you like. It’s very easy to lead into talking about
mistakes… which can quickly lead into a story.

Or do both quickly and promote your report or product.

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