Summer Internship Report

On
“Marketing Strategies of Honda Product & Services”

Submitted in partial fulfillment of the requirement of under

graduate program
By
PARDEEP
BBA(BUSINESS ADMINISTRATION) (2019-2022)
AT
Nirankari Baba Gurubachan Singh Memorial College, Sohna, Gurugram

DECLARATION
I hereby declare that the project work entitled “Market Strategies of Honda Product &
Services” submitted by me for the summer internship during the under graduate program
(B.Com Honors) to School of finance and commerce, Galgotias University, Greater
Noida is my original work and has not been submitted earlier either to Galgotias
university or any other institute/body for the fulfillment of the requirements of any other
course of study. I also declare that no chapter of this project is copied, either in whole or
in part from any other document. Some references have been taken from books, internet
and other learning sources, which are duly mentioned in the bibliography section.
Student Name: PARDEEP
Enrollment No: 1708101075

Date: …...……………………. Date: ………...…………….

Place: ………………………... Place: ………………………

ACKNOWLEDGEMENT

It is with a sense of gratitude; I acknowledge the efforts of entire hosts a well-

wisher who have in some way or other contributed in their own special ways to
the success & completion of this summer internship project “Market Strategies
of Honda Product & Services”. I completed my training during the summer
session from 1th of June to 1st of July, 2019.

It has been an enriching experience for me to undergo my summer internship

training at HONDA Pvt. Ltd. which would not have been possible without the
goodwill and support of people around. First of all, I express my sage sense of
gratitude & indebtedness to my immediate supervisor Mr. Ravi Sharma, Senior
Manager and Prof. Bhavna Sharma, Galgotias University from the bottom of
my heart, for their immense support and faith.

I would like to thank Mr. Ravi Sharma, who in spite of busy schedule has co-
operated with me continuously and indeed his valuable contribution & guidance
have been certainly indispensable for my project work

I would also like to take the opportunity to thank & express my deep sense of
gratitude to my mentor Prof. Bhavna Sharma, for providing her valuable
guidance at all stages of the study, advice, constructive suggestions, positive &
supportive attitude & continuous encouragement, without which it would have
not been possible to complete the project.

I hope that I can build upon the experience & knowledge that I have gained &
make valuable contribution towards this industry in coming future.

TABLE OF CONTENT

S.NO PARTICULARS PAGE NO.

1. EXECUTIVE SUMMARY 5

2. HISTORY 6 -10

3. MISSION & VISSION STATEMENT 11-13

3. COMPANY OVERVIEW 14

4. COMPANY MAIN BUSINESS 15-17

5. HONDA PHILOSOPHY 18-19

 6. WEEKLY SCHEDULE 20

7. SCHEDULE 1 21-28

8. SCHEDULE 2 29-32

9. SCHEDULE 3 33-34

10. SCHEDULE 4 35-38

11. QUESTIONAIRE 39-41

12. EXPERIENCE 42

13. LEARNING OUTCOME 43

14. CONCLUSION 44

15. BIBLIOGRAPHY 45

EXECUTIVE SUMMARY
As a part of B.COM(HONORS) I have done my training at the dealership of HONDA
MOTORCYCLES & SCOOTERS INDIA PVT. LTD. Named as PARKASH
AUTOMOBILES.
Automobile Industry has grown up very fast all over the world with the rapid change in
Science & Technology. They had become the necessity of today’s people. In India only
there are around 5-10 Manufacturers of two wheelers. There is very stiff competition
prevailing in the market nowadays and it is very difficult for companies to survive in the
market.
Honda is the world’s largest producer of two wheelers. It provides the quality product at
very competitive price. It has the wide range of products all over the world. In India they
separately started their business in 2001. They had only five products in the market till
now & all of them are doing great business in India. Recently they had launched the new
sporty look HONDA UNICORN and HONDA SHINE with many new innovations. In
terms of quality and efficiency what I had noticed in these 2 years is that Honda’s product is
much better than those of other companies’ product. They are been developed by the company by
doing an extensive research of the Indian roads, understanding customers need and desires, and
providing comfort while riding.

I had been working on this project from last one months. This project explains our daily
routine work and the overall system which we follow to attend the customers. The main
aim of project is to highlight the sales procedure and the customer’s views on our efforts.
The study includes the brief explanation of products and then customers feedback form
which is been filled by some of my customers.
This project aims to provide the whole information about the features & benefits of
Honda’s product as well as the feeling of joy of affiliation –a positive feeling resulting
from a relation with Honda. Honda work on the policy of “FABE” which means
Features, Advantage, Benefits & Evidence.

HISTOY OF THE COMPANY

INTRODUCTION:

We must lead men to the particulars themselves, and their series and order, while men on
their side must force themselves for a while to lay their notions by and familiarize
themselves with facts.

Francis Bacon: -
Any change in any of the factors, independent of the way in which it is brought about,
will by the aggregate weight of the cumulative effect running back and forth between
them all start the whole system moving with a speed depending upon the original push
and the function of causal inter relation with the system.

Gunnar Myrdal: -
For every training strategy, no matter which, the proper focus from the very outset is one
or more people –on the job in the organization – this whole amalgam. Wherever the focus
moves during the training process, the starting point becomes the focus again at the end,
hopefully with a difference. The difference lies in what people have learned that they will
now apply. That difference, in terms of more effective behavior, is the measure of the
efficacy of training. It is essential to insist on this starting point and this measure. Much
as we may wish to reject the complexities involved, nothing less will do.
An organization can have the greatest business model and the best systems, but if the
people cannot handle the growth, it’s doomed. If the organization is not investing in
training, then it should think about all the organizations that are being admired models for
doing the business right. They do business right because they have got not only good
training programmers, but training is a part of their culture. Thus, if the organization
wants to breathe some life into its operation, then it should start by investing in its people
by training and developing them.
The new competitive standards such as variety of products demanded by consumers,
customization of products and services, affordability of convenience by consumers and
sorter product cycle times affect organizational structures, requiring a move away from
top down systems towards more flexible networks and work teams. Technical changes
result in new work processes and procedures. These require constant updating of
employer specific technical knowledge.
In a world of rapid change, obsolescence is an interminable danger. As technology
replaces more of the hands-on work, more employees will be dedicated to service
functions where they spend more time face to face with employees and customers.
In October 1946, Koichiro Honda established the Honda Technical Research Institute in
Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years
later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first
storefront in Los Angeles with six industrious employees.

THE EARLY YEARS