Key Concept of Media Literacy

“Babangon Tayo" from Nescafé

https://www.youtube.com/watch?v=WEOyI6QtjkE&t=2s

KEY CONCEPTS GUIDE QUESTIONS ANALYSIS

The message of the

a. What is the message
1. All media messages commercial denotes a fresh
of the text?
are constructed. start with new hope. It

projects an image of a

united society, living in

peace and harmony. It

portrays a message for

everyone that we should not

just live on our own, but to

live together as one.

b. How effectively does it

The commercial effectively
represent reality?
shows the fresh start for

Filipino workers. The

commercial shows a day

with a cup of Nescafe

prepared at their table,

where the people engage in

 their everyday work as

dignified professionals, and

where different places,

ethnic groups and walks of

life were showcased in

reality. 

c. How is the message

The message of the
constructed?
commercial is well

constructed, it gives hope,

life and prompting the

people to find their purpose

in life. 

2. Media have embedded a. What lifestyles, values,

The advertisement implies
values and points of view. and points of view are
the principle of purpose in
represented in the text?
every individual;

professionals are depicted

in the advertisement as

honorable and doing what

corresponds to their role in

the betterment of society.

From the famous question

“Para kanino ka

bumabangon?” which also

questions your purpose in

life that gives its audience a

question of inspiration, a

challenge, and a
 motivation. 

b. Who or what is
missing? Despite the commercial

showing hopes and

inspiration. The commercial

has a lack of showing the

reality, just like not all

people start the day with a

cup of Nescafe for most

could use a cup or two at

night to keep themselves

awake. 

3. Each person interprets a. What message do you The message that I perceive

the message differently. perceive from the text? in the text of the

advertisement is it

reintroduces the concept

and value of “Bayanihan”.

Filipinos are reminded of the

value of engaging into

community life and the

obligations embedded in it

and to shoulder with

everyone else with the intent

of bringing the country into a

more progressive “location”

or situation.

b. How might others

There is a possibility that
understand it differently?
others would believe that
Why?
 coffee is always drunk in the

morning to start a fresh day.

The audience may also

believe that there is a

perfect life just like what is

shown in the commercial. 

4. Media have commercial, The purpose of the text is to

a. What is the purpose of
ideological, or political give the audience hope, the
the text?
interests. positive side of life, that they

may achieve a better reality,

and inspiration. 

The target audience of the

b. Who is the target
text are the people who
audience of the text?
engage themselves into

their everyday work. 

c. Who might be The disadvantage of the text

disadvantaged? in the commercial is

believing the people of a

perfect life of people and

workers that what is shown

in the commercial does not

commonly happen in real

life. The commercial showed

stereotyping.

d. Who created the text The text was created by

and why? Gian Nealega, an associate

creative director at Dentsu

 Jayme Syfu and a COVID-

19 survivor. He penned the

song "Babangon Tayo" for

Nescafé. For him, the idea

for the Babangon ad was a

natural progression of

Nescafé's previous ads that

focused on the message of

“bangon” or to rise.

5. Media messages are They used taglines such as

a. What techniques are
constructed using a “babangon tayo”, “susulong
used and why?
creative language having tayo” and the famous “Para

its own rules. kanino ka bumabangon”

which gave a large impact to

its audience. They also use

jingle songs that also catch

up the attention of the

audience.

The commercial effectively

b. How effective are the
gives its viewers an impact
techniques in supporting
with the use of their taglines
the messages or themes
especially the “Para kanino
of the text?
ka bumabangon?” that gives

a very high impact on the

viewers, and buyers

because of its inspirational

message. The question

prompted everyone to

consider people who are

special to them. Because of

 the heart whelming

message of jingle, taglines

and question of the ad it

gives a huge impact to its

audience. 

They can present their

c. What are the other
message in other ways such
ways of presenting the
as magazines and using a
message?
famous artist as their

actors.