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Certificate: Government Polytechnic, Solapur

This document is a business plan proposal for a Cyber Gaming Park. Some key details: - The aim is to develop entrepreneurship skills by creating a business report on a cyber gaming park project. - The methodology proposed includes searching for information, creating a prototype, developing the structure, collecting resources, and getting teacher approval. - The business plan will include sections on SWOT analysis, entrepreneurial traits, business ideas, funding options, technological and financial feasibility, marketing plans, and a conclusion. - The cyber gaming park will combine an internet café with gaming, providing internet access, gaming PCs, food, and drinks. The goal is to attract gamers with high-end gaming equipment and

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0% found this document useful (0 votes)
365 views39 pages

Certificate: Government Polytechnic, Solapur

This document is a business plan proposal for a Cyber Gaming Park. Some key details: - The aim is to develop entrepreneurship skills by creating a business report on a cyber gaming park project. - The methodology proposed includes searching for information, creating a prototype, developing the structure, collecting resources, and getting teacher approval. - The business plan will include sections on SWOT analysis, entrepreneurial traits, business ideas, funding options, technological and financial feasibility, marketing plans, and a conclusion. - The cyber gaming park will combine an internet café with gaming, providing internet access, gaming PCs, food, and drinks. The goal is to attract gamers with high-end gaming equipment and

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Page |1

CERTIFICATE
Maharashtra State Board of
Technical Education, Mumbai

GOVERNMENT
POLYTECHNIC, SOLAPUR
Subject: Entrepreneurship Development (22619)
Topic: Cyber gaming park
Guide: Imalata Kurapati mam
Submitted By:

Roll No. Enrolment No Name

23 1900150266 Piyush Vaibhav Ghante

Of Sixth Semester of Diploma in Computer Technology of


institute Government Polytechnic, Solapur (0015) have completed
the micro project work satisfactorily under the guidance of Imalata
Kurapati mam in the academic year 2021-2022 as prescribed in the I-
Scheme curriculum

Project Guide HOD Principal


Page |2

Abstract

Entrepreneurship has becoming a popular term currently, but not all of


entrepreneurs can succeed in entrepreneurial business. This Report talks about
Business and entrepreneurship from aspects, Characteristics of Business like
formation, stabilization, maintenance maintenance, , help them obtain necessary
capabilities to operate business in the venture world. Before starting an
entrepreneurial business, entrepreneurs should exploit an appropriate opportunity.
Opportunity identification is critical in the process of entrepreneurial world. And
capturing necessary resources such as financial resources, human resources are also
necessary. The last step is to balance opportunity, resources, and team so that the
entrepreneurial business can be operated successfully
Page |3

Acknowledgement

We wish to express our profound and sincere gratitude to our guide, Imalata
Kurapati Ma’am who guided us in the structure of project as well as some main points in
that project also they cleared our all doubts about micro project. We are Indebted to his
constant encouragement, co-operation and help. It was his enthusiastic support that helped
us in overcoming various obstacles in the project.

We would also like to express our thankfulness to our beloved Principal as well as
HOD and other faculty members of our Third-year department for extending their support
and motivation

Finally, we completed our micro project that regarding to our syllabus as well as
department, once more thanks for Respected Principal, HOD and other Faculty Members
who helped us in the micro project completion.
Page |4

PART A – Micro-Project Proposal

Cyber Gaming Park

1.0 Brief Introduction


In This micro project we are going develop report on business, Preparing business
Plan for Cyber Gaming café
2.0 Aim of the Micro-Project (in about 1 to 2 Sentences)
This Micro-Project aims at:
The aim is to develop the skill of creating or developing Entrepreneurship skills. The aim of this Project is
Business Report On selected Project

3.0 Intended Course Outcomes


a) Communicate effectively (verbal as well as written) the work carried out.
b) Prepare and present the report of the work carried out.
c) Exercise time management and safety in the work environment.
d) Working in a team.
e) Demonstrate various quality assurance
f) Exhibit the work carried out

4.0 Literature Review


We searched information for the suggested topic by our industry guide. Collected the data required
for the project. We did some experiments to make different models easier to understand.

5.0 Proposed Methodology


1. First searched information for the suggested micro-project.
2. Collected information for the suggested topic.
3. Started for the micro-project.
4. Completed micro-project.
5. Showed to respected teacher.
6. Teacher suggested some changes.
Page |5

7. Done the changes into the project as told by teacher.

6.0 Resources Required.


S. Name of Resource/material Specifications Qty Remarks
No.
1 Computer System I5 12th generation 1 -
16GB RAM
512GB SSD
2 Microsoft Office latest Version 1 -

3 Chrome 100.1 1

7.0 Action Plan (Sequence and time required for major activities for 8 Weeks)

S. No. Details of activity Planned Start Planned


date Finish date
1 Searched for topic of micro-project 20/03/2022 24/03/2022

2 Topic searched: - 24/03/2022 30/03/2022

1. Shopping Mart
2. Myntra

3 Discussed with teacher about the topic 30/03/2022 1/03/2022

4 Teacher approved for All in one shopping app 1/04/2022 1/04/2022

5 Created prototype of our project 3/04/2022 04/04/2022

6 Started for making Structure 15/04/2022 20/04/2022

7 Created well structure 15/04/2022 20/04/2022

8 Started to collect the required resources 15/04/2022 20/04/2022

9 Completed all the models 20/04/2022 22/04/2022

10 Showed models to teacher and she suggested some 24/04/2022 24/04/2022


changes

11 We made the changes 25/04/2022 28/04/2022

12 Guide approved the models 30/04/2022 1/05/2022


Page |6

Index
Sr. No Chapter No Page No

1 Introduction 7

2 SWOT analysis 8

3 My entrepreneurial traits 9

4 Business Ideas 10

5 Financial agencies that will help you to set up your business 11


enterprise

6 Funding & Loan schemes available 12

7 Business loan scheme chosen for my business 13

8 Business Loan application 14-22

9 Technological & Financial feasibility 22-24

10 Business Turnover & investment 27

11 Goals of business 29

12 Vision and mission of business 30

13 Breakeven point of business 31

14 Various insurance schemes covering different risk factors 32

15 Marketing plans & strategy 34

14 Business plan for Gaming cyber café 36

15 Conclusion & references 38-39


Page |7

Introduction

Gaming is the practice of playing video games. The term may also refer to betting,
especially online. This article focuses just on the term when it refers to video games.
Somebody who is gaming may be playing video or electronic games using a console, mobile
phone, VR (virtual reality) goggles, or computer. The gamer is typically a regular player
who enjoys electronic games as a hobby. There are also professional gamers; they make a
living in the world of esports. In fact, some of them are now millionaires.

Our business plan is to open cyber gaming park. Which Combination of Internet café
and gaming, an internet park, also known as a cyber park, is a business that provides internet
access and related services via dedicated computers and other devices. It often offers food
and drinks to complement its primary services. Internet cafés differ from coffee shops that
offer Wi-Fi in that cafés focus primarily on internet services and provide patrons with the
means to access these service

By concept of internet net café, we are building Cyber Gaming park, where we are
providing high end gaming pcs to gamers
Page |8

SWOT analysis of Cyber Gaming Park


▪ Strength
1)Big Market in India: In India around 36% of the total population are of young age
group. These people are more likely to Come to play games
2) Gaming Sector is in trend: from last 4 years gaming industry is growing exponentially
in India the number of around gamers in 2021 was 400 million. It is estimated to grow 8.9
Billion dollars till 2025
3) Early Stage: India is currently in early Stage of Gaming i.e. there are very few
competitors on these this level
4) eSports: eSports are in trend and many companions held these companions We can also
host these competitions in Park

▪ Weakness
1)High Capital Require: High-end PC components are very costly and Required to be
imported. Ideally cost of Games are also high
2) High Maintenance: PC's Require more maintenance like cleaning and hardware
service
3) High Power Consumption: Gaming PC's Require high electricity, so Consumption
will be more. So, the electricity bill will also be big
4) Small Consumer Group: Though Very high number of gamers in India but most of
them play games on mobile devices

▪ Opportunities
1)Promotional Contracts: As ma people start to visit our Park, Game development
industries will try to have a contract for promotion of their games
2) Future Government Opportunities: Union of Education ministry is working to
support the students in the field of online gaming to generate new employment
opportunities

▪ Threats
Page |9

1) Business Easy to Copy: This business is very too easy copy by anyone. So, there is
high risk of creating competition

2) Indian Parents Mental Tendency


Indian parents don’t allow there chidden to play games. Because they games is very
bad Seduce out think This number of Video Playing video thinking Consumers con

My entrepreneurial traits:
✓ Visionary: A person with original ideas about what the future will or could be like.
✓ Patriotic: Having or showing love that a person feels for his country.
✓ Optimistic: Hopeful and confident about the future.
✓ Energetic: Showing or involving great activity or vitality.
✓ Hard worker: Constantly, regularly engaged with work.
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BUSINESS IDEAS

1. Amazon Seller
An online seller is very trending business idea. It has very high scale. Amazon
provides platform to sell products online. It has span all over India. This business
requires minimum capital and Amazon charge very less money. But margin of
Profit is less.
I can sell products in different category.

2. Computer Repair shop


It is a small scale but high profit business idea. We use computer and electronics
device they require repair service. With my technical knowledge and hardware
experience I can provide Quality service to customers.

3. Gaming cyber café


Gaming is getting very popular in India. There are many games to play but not
everyone can afford PC that can run those games. This high demand can be fulfilled
with gaming café. It has very high capital with high profit margin.

4. Freelancing
It is term referring to professional working for a short period of time on a project or
hour basis independently. Freelancing has very high scope and demand. It requires
limited skills. To be a freelancer you only have to be good at doing something like
designing, software development, art etc. there is little to no required capital and has
high profit. With my software development skills, I can be a good freelancer.
P a g e | 11

Financial agencies that will help you to set up your business enterprise

• Maharashtra Centre for Entrepreneurship development


• Pradhan Mantri employment generation program
• Khadi village industry commission
• National Institute of Micro, Small, Medium enterprises

▪ MCED

MCED is confident enough that, people who have potential entrepreneurial companies, if
they are identified, properly trained and provide them the suitable support during their
course of implementation a very high success rate in form of enterprise creation is
possible. The institute has established reputation for the responsibility of conducting
various assignment with different sponsors. MCED is an associated with national level
institute

▪ Ministry of Micro, Small and Medium Enterprises [ MSME].

MSME is a branch of the Government of India, is the apex executive body for formulation
and administration of rules, regulations and laws relating to micro, small and medium
enterprises in India.

▪ Pradhan Mantri Employment generation program

PMEGP is credit linked subsidy program introduced by government of India in 2008.It is


merger of two schemes namely prime minister Rojgar Yojna and Rural Employment
Generation Program. This program focuses on generating self-employments opportunities
through micro- enterprise and establishments in non-farm sector by helping unemployed.
P a g e | 12

Funding & Loan schemes available

1. Stand-Up India Scheme

2. SIDBI Make in India Loan for Enterprises (SMILE)

3. Pradhan Mantri Mudra Yojana (PMMY)

4. MSME Loan in 59 minutes

5. HDFC Business Loan


P a g e | 13

Business loan scheme chosen for my business

MSME Loans also known as Micro, Small, and Medium Enterprise Loans are types
of loans which you can avail if you own a business or is an entrepreneur. This type of loan
provides you working capital which you can use for various purposes such as purchasing
new inventory, buying new equipment, paying your staff their salary, or aid yourself in
expanding your business. There are multiple lenders in India who offer MSME loans to their
customers. The interest charged also differs from banks to banks.

Loan Details

Interest Rate 7.65% p.a. onwards

Loan Amount Rs.50,000 onwards

Loan Tenure Up to 15 years

Processing Fee Subject to the lender


P a g e | 14

Eligibility criteria for availing a MSME Loan


You’re required to fulfil the eligibility criteria set by your lender to get approved for an
MSME loan. The requirements will vary from bank to bank, and even changes with the
type of scheme offered. However, listed below are the general criteria you will have to
meet:

Particulars Criteria
• Manufacturing Sector
Type of business
• Service Sector
Size of business (in terms of investment) - Manufacturing • Micro - < Rs.25 lakh
Sector • Small - < Rs.5 crore
• Medium - < Rs.10 crore
Size of business (in terms of investment) - Service Sector • Micro - < Rs.10 lakh
• Small - < Rs.2 crore
• Medium - < Rs.5 crore

My business falls under the category of Small Scale with turnover under 50 cr.

Listed below is a generic list of documents that you can keep in hand for your application:

Particulars Document Required

Proof of Identity PAN card, Aadhaar card, Voter’s ID, passport

Proof of Residence Rental agreement, ration card, utility bills

Proof of Business Rental agreement, lease agreement, utility bills


Address

Proof of Income P/L account and balance sheet copies of last 2 years

Tax documents IT returns, sales tax return, PAN card,

Proof of securities Photocopies of title deeds/lease deeds offered as


provided securities

Other documents Projected balance sheet, project report, etc.


P a g e | 15

ICICI SME Loans

Interest Rate 13% p.a. onwards


Processing Fee Depending on the scheme
Loan Amount Up to Rs.2 crore
Loan Repayment Tenure Depending on the scheme
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Technological feasibility
Technical Feasibility lays outs on details
• Material / Equipment
• Labour/Staff
• Transportation
• Physical Location
• Technology
1)Calculating Equipment Requirements
While giving park service to customers we need
Material Broad specification

High End Gaming CPU – Ryzen 9 5900x


Pc Ram - Corsair Vengeance RGB RS 32GB
Motherboard - ASUS ROG Crosshair VIII Dark Hero
Graphics - Gigabyte Auras RTX 3070 Master
Storage - Samsung M.2 SSD
Medium End PC CPU – Ryzen 3 3300X
Ram - Adata 8GB DDR4 32000Mhz
Motherboard - Asus TUF B550 Gaming Motherboard
Graphics - MSI GeForce GTX 1060Ti
Storage - Crucial P2 500GB 3D NAND NVMe PCIe M.2

Devices TP-Link AC1750 Smart WiFi Gaming Router


VR And AR
LAN cat6 cable (500M)
Software’s and Windows 10 Home 64-bit
Games
Steam game library
Furniture Gaming & office chair
Desk, Tables , counter, sofa
P a g e | 23

2) Calculating Labour Requirement


At initial point we need 12-14 employees in park
1. Employees can categorize into:
2. Senior level management
3. Office support
4. Technical staff
5. Accountant
6. Support and cleaning Staff

4)Physical Location of Business


As this state the location of our business which locate at a centre of city, Point which is
near from airport, railway station and metro area. It also locates near schools and big
collages which attracts youth and we also need big parking

5)Technology
Technology is base of cyber park we need lots of tech to build a park
Technologies need are as follows
1. Staff Management System -This System need to manage park staff and account of
staff
2. Ticket management System-This System need to manage tickets, buying tickets ,
validation of tickets
P a g e | 24

Financial Feasibility

Feasibility Report

The feasibility report is an analysis or study or new business or product idea and covers the
discussions, analysis, and study of the different aspects (almost every aspect) of the
feasibility of a START-UP businesses.

So, there are two main elements to take into consideration:


1.Cost = Money + Time + Effort
2.Value expected to be delivered by business idea

Financial Analysis:

Analyze key financial parameters as following:


• Variable Costs: These are the costs incurred in starting up a new business,
including COGS
• Fixed Costs: Here you will define OpenX and Capex
• Sales Projections and Target Realization Reporting: This is your monthly sales
amount projection.
• Sales Channels: You should define how much of sales will be distributed on which
channel and sell out prices for each channel
• Pricing: Considering competition, the most appropriate price positioning for your
product or service should be determined.
• Profit and Loss Statement Report: This is for finding the break-even point for the
proposed business, considering the costs and revenue generated.

Problems:

1)Not Using a Budget


Solution: Develop and stick to a budget. Doing so will not only help you plan for the
future, it will give you a tool for analysing expenditures and the ability to change direction
quickly when needed. Regularly update your budget to reflect current circumstances and
use it to make good business decisions. A budget should be a living document, not
something you write then toss in a virtual (or literal) drawer.

2)Not Raising Enough Capital


P a g e | 25

Venture funding for young companies with strong growth potential.

Private equity for those willing to give up a chunk of the company in exchange for cash
now.

SBA-backed loans. These are somewhat easier to get today than they were a year ago, but
loan amounts are typically small.

Bank loans without government backing. As always, strongly dependent on good


collateral and stable, growing revenue. Also, in a small business, likely dependent on your
personal credit. Your house may be part of the collateral.

Friends and family and personal savings The most popular options, based on data from
the Bureau of Labor Statistics.
A dearth of working capital is a problem for companies of any size, but it can be especially
detrimental for smaller entities with fewer resources. While having cash on hand every
month to pay the bills with some left overs a good thing, a lack of capital can prevent a
small business from hiring, expanding into additional markets and exploring new
opportunities.

Solution:

Have a business plan, in writing, and potentially a pitch deck.

Work to improve your credit score.

Make sure your cash flow, P&L statements and balance sheet are updated, accessible and
auditable.
With an automated financial management platform in place, you can easily create these
reports and have them ready to present when that investor or banker asks for them.

3)Too Much Debt


Entrepreneurs are rightfully proud of “bootstrapping” their way to success, so it’s not
unusual for business owners to take on debt to launch their businesses. But
there absolutely is such a thing as too much business debt. Maybe they ran up a little too
much money on a personal credit card, or perhaps their local banker extended a line of
credit that’s now used up and commanding a high interest rate.

Whichever debt vehicle was tapped into, these situations can have significant short- and
long-term impacts on the company. For example, it can take time for a firm’s positive cash
flow to start, and in the meantime, there are employees, suppliers and overhead to pay.
P a g e | 26

Solution: Here are four steps you can take to minimize your business debt levels and get
your finances back on track:

Identify areas where you can reduce costs. Perhaps you can sublease unused office
space or sell excess equipment. While shrinking your workforce is not an attractive option,
it may be necessary to keep your business alive.

Use runway extenders: Stay connected with your customers, and seek out ways to
increase your exposure and/or improve your business model, and thus your revenue. Offer
your best customers markdowns if they can pay you more quickly. You should also
contact your suppliers to arrange discounts and/or deferred payments.

Consider creative financing options. Angel investors, crowdfunding, accelerators—there


are ways to raise cash without big payments.

Contact every creditor and advise them of your predicament. Ignoring your lenders will
only make matters worse, while tackling a debt problem is easier when you act early.
Since it’s in everyone’s interest to find a solution, request that your lenders work with you
to lower interest rates, increase your credit line or restructure your repayment options.

Consolidate your business loans into one payment, which may reduce monthly costs
without negatively affecting your credit score. A business debt consolidation loan, like one
from the SBA, can allow you to deal with a single creditor rather than many and perhaps
get a lower interest rate.
P a g e | 27

Turnover & Investment in business

Equipment expenses
Equipment Quantity Amount total
High end 30 2L 60L
computers
Medium end 40 1L 40L
computers
Low end 50 50K 20L
computers
PS5 5 50K 2.5L
PS4 5 30K 1.5L
PS3 10 20K 2L
VR gaming set 20 30K 6L
Xbox 5 30K 1.5L
Monitors 25 30K 7.5L
Games 1000 - 5L
Furniture - - 10L
Initial capital requirement = 1.56 Cr

Annual expenses(5 Years)


item Quantity Amount Total
Helper staff 10 8000/month 9.8L
Technical staff 1 15000/month 1.8L
Internet 1Gbps 4000/month 48K
Light bill - 20K/month 2.4L
Rent 1 1L/month 12L
Parts - 50K 50K
Total Annual expenses = 27L
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Investment
Investor Amount
ICICI SME loan 2 Cr
Piyush Ghante 44L
Business partner 44L
Total investment = 2.88 Cr

Stakeholders
2%

Piyush
49%
Sufiyan
49.00%
Charity

Annual turnover
Equipment Quantity Charges/hour Total (annual)
High end 30 100 72L
computers
Medium end 40 80 64L
computers
Low end 50 30 32L
computers
PS5 5 120 12L
PS4 5 100 8L
PS3 10 50 8L
VR gaming set 20 100 48L
Xbox 5 100 8L
Total annual Turnover= 8.82 Cr
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Goal of business

Short Term
Short-term goal is something you want to do soon. Short-term goals can help you make
big changes. A short-term goal is something you want to do in the near future. The near
future can mean today, this week, this month, or even this year. A short-term goal is
something you want to accomplish soon
Our Short Term Goals
1. Provide high-end computer games
2. Provide high-speed internet
3. Conduct local E-sports tournament

Medium term Goals

A Medium-term goal is something you want to do in the after short term goals, these are
supportive goals for accomplishment of long-term goals

Our Medium term Goals

1. Provide quality service


2. Attract many customer
3. Bring sponsorship’s

Long Term goals

A long-term goal is something you want to do in the future. Long-term goals are important
for a successful business.

A long-term goal is something you want to accomplish in the future. Long-term goals
require time and planning. They are not something you can do this week or even this year.
Long-term goals are usually at least several years away.

Our Long Term goals


1. Open multiple franchises across India
2. Bring E-sports LAN tournaments to Café
3. Taking parks international
4. Creating E-sports club
5. Bring big companies on board
P a g e | 30

Vision Statement

A vision statement is a business document that states the current and future
objectives of an organization. A company’s vision must align with its mission, strategic
planning, culture, and core values. A vision statement is not only used in business, as non-
profits and government offices also use them to set strategic goals.
Vision statements are not necessarily set in stone. They can be returned to, reviewed and
revised as necessary. Any changes should be minimal, however, because a vision
statement is a guideline for a company’s strategic plan, so it must be thoroughly reviewed.
The business vision of an organization might change over time, as companies adapt to
their business environment and external factors that might affect their ability to achieve
their mission.

Make it Future-Oriented: Gaming is next generation pharmacy, we will definitely make


it.
Be Stable: Be stable in business and expand worldwide
Be Abstract: Focus on youth and invest in youth.
Be Inspiring: our Business model should be inspiring our young entrepreneurs.

Mission statement
A mission statement is used by a company to explain, in simple and concise terms, its
purpose(s) for being. The statement is generally short, either a single sentence or a short
paragraph.
Mission statement of our company
“We believe games will become the world's most powerful medium”
P a g e | 31

Break-even point of gaming cyber park

The break-even point is the point at which total cost and total revenue are equal, meaning there
is no loss or gain for your small business. In other words, you've reached the level of production
at which the costs of production equal the revenues for a product.

Break-even point of gaming cyber park

My business is service based business. The initial capital of business is


around 1.56 crore rupees. With it the annual expenses on employee salary, internet, rent
will cost up to 27 Lack rupees annually. The projected total expenditure of 5 years will
be around 3 crore rupees

As calculated the annual revenue will be around 8.82 crore rupees.

This means annual profit will be around 5 crore rupees.

If we consider park running on 50% of its capacity then only within 3 month all the
invested money will be recovered

Diagram

Breakeven point
30000000
Ccost in Ruppes

25000000
20000000
15000000
10000000
5000000
0
1 month 2 month 3 month
Time

Cost Revenue
P a g e | 32

Various insurance schemes covering different risk factors

Risk factors of our business:

1)Electronic Equipment damage


2)Property damage
3)Health of Employees
4)Business Interruption
5)Employee Guaranty

1. Electronic Equipment Insurance from ICICI Bank


This policy is suitable for electronic equipment like computers, printers, scanners,
industrial electronic machines and servers and data storage equipment’s. It is an All-Risk
Policy
The Insurance Policy broadly covers material damage to electronic equipment (which can
include systems software) due to sudden and unforeseen events, cost of external data
media, including cost of reconstruction of data, as also increased cost of working.

2. LIC New Jeevan Anand- LIC Jeevan Anand is an insurance policy offered by Life
Insurance Corporation. This plan comes with two types of riders including accidental
death rider and disability rider.
Features and benefits:
It is an offline insurance policy

Offers two types of optional riders

Option to choose between policy term of 15 to 35 years

3. Property Insurance
Property insurance covers equipment, signage, inventory, and furniture in the event of a
fire, storm or theft. However, it doesn't cover mass-destruction events like floods and
earthquakes. If your area is at risk for these issues, you'll need a separate policy. Another
exception is personal property that is very high value and expensive—this is usually
covered by purchasing an addition to the policy called a "rider." If there's a claim, the
P a g e | 33

property insurance policy will either reimburse the policyholder for the actual value of the
damage or the replacement cost to fix the problem.

4. Business Interruption Insurance


Business interruption insurance is insurance coverage that replaces business income lost in
a disaster. The event could be, for example, a fire or a natural disaster. Business
interruption insurance is not sold as a separate policy but is either added to a
property/casualty policy or included in a comprehensive package policy as an add-on or
rider.

5. Employer Provided Life insurance by Exide life insurance

Employer provided life insurance is an arrangement where, the employer buys the life
insurance plan and pays the premium for the benefit of the employee. Generally, this is a
benefit given to only select employees by the company with the aim of attracting and
retaining them for a long period of time.

This life insurance is often confused with keyman life insurance, as these are both brought
by companies for their employees. But, employer provided life insurance is different in a
way that the death benefit is paid to the employee’s beneficiaries and not the company.
Furthermore, the life insurance proceeds to the employee are tax free u/s 10(10D).
P a g e | 34

Marketing plans and strategy

1. Banners
Most basic and simple marketing strategy is making banners, pomp Lates and
advertisement in newspaper. Initially it is very important to let people know about your
business, your service and location. In this strategy I plan to give advertisements in
newspaper, then make banners and pomp plates and put it near schools and colleges. This
way I can attract my target customers.

2. Website strategy.
If your internet park can't be discovered on the web, then it doesn’t exist. In other
words, to make your cyberpark visible you need to have a website. Besides raising the
rating of your Internet park, a website is also an excellent informative tool, that helps to
attract more clients from organic search. Generally, a website will build trust to your
institution from clients and partners. Thus, if one day you decide to grow by selling
cyber park franchises, a website will be a big plus.

3. Promotion strategy
As a rule, starts nowadays with Social Networks - Facebook, Twitter, Instagram,
YouTube, TikTok, Snapchat. Check the most relevant for your type of business. For
example, TikTok and Snapchat are the main channels for attracting teenagers, while
adults are bound to be found elsewhere. Some question here to help you with the
decision are the following:

4. Streaming strategy
By doing live streams on You Tube of gameplays by the customers will grab many
attentions. It will be like a platform to show their skill. This will encourage many
students to come park
P a g e | 35

Business Timeline
P a g e | 36

Business Plan of Gaming cyber café

Name of business: Cyber Gaming Park


Address: Solapur, Maharashtra
Nature : Service based
Financial need : Rs. 2.8 Cr initial capital
Business owners: Ghante Piyush, Shaikh Sufiyan

Business outline
Our business plan is to establish a biggest enterprise in gaming café’s. Gaming cyber
parks aservice-based business. Our job is to provide Quality service in high performance
computers, internet and games.
All services available –
1. High end, medium end and low-end computers
2. 1000 and more games
3. Gaming consoles
4. VR gaming-set
5. Internet
6. Bike parking

The issue being solved


This business solves a big problem of gaming in India. Most of people cannot
afford high end computers and games. They have to use a low-end Computers. We will
provide them
With high end computers. Such people are targeted audience for business. All the business
idea is built around them.
Finance
Our park will run in partnership due to its initial capital requirement which is 2.8 Crore Rs.
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With ICICI bank SME loan of 2 crore we both will invest Rs. 44 Lack Initially. The
turnover and profits described in the Turnover & Revenue section.
Initial Setup
At the beginning will start our first franchise in Solapur city. As the business
grow more franchises will launch in multiple cities like Mumbai, Pune, Kolhapur, Delhi,
Bangalore etc.
Park will work like this:-
Customers will be charged for accessing computers and gaming consoles on
hourly basis. We will create a ambiance for gaming to keep our customers play games for
more time. Customers will be handled by supporting staff. Equipment’s are regularly
cheeked and serviced by technician staff. All the staff is handled by a manager on the café.
Marketing
We are going to use multiple marketing strategy for more reach and popularity. It
is very important at the beginning to market the business, so we have plans to put much
efforts in marketing. We are using multiple strategy for both short term marketing and
long term

Future Idea
My future business plan to open my cyber game parks all over in India. After that
will plan to extend in other countries, main object will be to build e-sport team and they
will go to participate gaming tournaments, which will increase demand of park and growth
of park
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Conclusion
This Project discuss entrepreneur and entrepreneurship by employing different
models and theories. The discussion above indicates that characteristics of entrepreneurs,
opportunity identification, and resources are basic elements to start an entrepreneurial
business.
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References

▪ Bankbazar.com business loans


▪ Investopidia.com business insurance schemes
▪ ICICI SME loans

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