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Modul Marketing

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72 views

Modul Marketing

Uploaded by

Deni Irvanda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Modul Marketing

Based on MonsoonSIM version: 8

Prepared by: Ilham Saud


Universitas Muhammadiyah Yogyakarta

All Rights reserved | www.MonsoonSIM.com Jun-15-2020 | Page 1 of 5


Modul Marketing
Prepared by: Ilham Saud
Universitas Muhammadiyah Yogyakarta

Table Of Content
MonsoonSIM Marketing Module .................................................................. 3
Background [Marketing Module] ................................................................... 3
Operating model [Marketing Module] ................................................................ 4
MonsoonSIM Marketing KPIs ..................................................................... 5

All Rights reserved | www.MonsoonSIM.com Jun-15-2020 | Page 2 of 5


Modul Marketing
Prepared by: Ilham Saud
Universitas Muhammadiyah Yogyakarta

MonsoonSIM Marketing Module

Background [Marketing Module]


Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling
and delivering products to people.

Read more: Marketing http://www.investopedia.com/terms/m/marketing.asp#ixzz4tXyQjzR9

In MonsoonSIM, Marketing is one of the core modules. In our model, marketing affects our retail sales.

MonsoonSIM supports multiple levels of complexity. Learners are encouraged to start with the basic module, called Baseline
model, and slowly progress to more advanced functionalities.

Here are some of what you will learn in the MonsoonSIM Marketing (Baseline) :

Concept of market analysis


Concept of Return on Investment on marketing
Concept of market segmentation

In MonsoonSIM, the Marketing module is related to the following department (modules)

Finance (PMN)
Retail (RTL)
Human Resources Management (HCM)

Note: There is no pre-requisite to learning the MonsoonSIM Baseline concepts

All Rights reserved | www.MonsoonSIM.com Jun-15-2020 | Page 3 of 5


Modul Marketing
Prepared by: Ilham Saud
Universitas Muhammadiyah Yogyakarta

Operating model [Marketing Module]


The following describes the operating model of MonsoonSIM Marketing module

Baseline:

Marketing investment to improve your retail sales


To make a marketing investment, one must go through Purchasing department to make a request, called
Purchase Requisition (PR)
There are 3 marketing media (vendors) available
Each media (vendor) will yield different R.O.I (Return On Investment)
Some media can be particularly good for certain product
Some media can be particularly good for certain area
The ROIs of the media is randomly determined the system upon session initialization
Learners are expected to observe the ROIs by observing the unit sold vs the marketing investment using the
Business Intelligence explorer
Once you have discovered the ROI of the media, you should take advantage of such knowledge to boost your
retail sales
The amount of marketing spending is on per virtual-day basis
Market Intelligence
There is a marketing report available for purchase
Each marketing report will give market insights on the retail sales market (collected from all other players).
Examples
Market share for unit sold for Retail market
Market share for total sales for Retail market
Our sales compared to the market
Our unit sold compared to the market
Our prices compared to the market
Marketing spendings will be treated as expenses
Staff Index affects the effectiveness of our marketing. Hence, it is important to keep our staff index at 100% at all
times.

All Rights reserved | www.MonsoonSIM.com Jun-15-2020 | Page 4 of 5


Modul Marketing
Prepared by: Ilham Saud
Universitas Muhammadiyah Yogyakarta

MonsoonSIM Marketing KPIs

There are no KPIs defined yet

All Rights reserved | www.MonsoonSIM.com Jun-15-2020 | Page 5 of 5

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