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Uniqlo Social Media

The document outlines a proposed social media campaign strategy for Uniqlo Indonesia to expand its audience among young men aged 18-34. The #UniqloMan campaign will use Instagram as the main platform and focus on increasing male followers by 5-10% and engagement rates by 2%. Content will include education (30%), products (30%), and promotions to drive engagement (40%). The campaign will run from March to May 2022, posting various content types on Tuesdays, Saturdays, and Sundays. Key opinion leaders and giveaways are part of the budgeted IDR 126.5 million campaign. The expected results include a 10% increase in followers to 1.4-1.5 million, engagement

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356 views11 pages

Uniqlo Social Media

The document outlines a proposed social media campaign strategy for Uniqlo Indonesia to expand its audience among young men aged 18-34. The #UniqloMan campaign will use Instagram as the main platform and focus on increasing male followers by 5-10% and engagement rates by 2%. Content will include education (30%), products (30%), and promotions to drive engagement (40%). The campaign will run from March to May 2022, posting various content types on Tuesdays, Saturdays, and Sundays. Key opinion leaders and giveaways are part of the budgeted IDR 126.5 million campaign. The expected results include a 10% increase in followers to 1.4-1.5 million, engagement

Uploaded by

rosallyn tanoyo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Social Media

Campaign Strategy
martinusdeo@gmail.com

Martin Deo
PT REVOLUSI CITA EDUKASI
Social Media Campaign
On this week's assignment, I was assigned to create a campaign for Uniqlo Indonesia
who wants to expand its audiences to : Male, 18-24 years old, single
Male, 25-34 years old, married

The campaign will be called #UniqloMan


because we want to acquire some of
competitors audiences like #zaraman and
#HM_man
Uniqlo had a great brand presence on Instagram with

Campaign 1.3 Mio followers. But based on previous data that we


collected with analisa.io, 78.18% of their audience is

Goals female and the engagement rate is at 0.14%

We are going to use Instagram as the main social


media platform for this campaign to boost male
followers by 5-10%, increasing our engagement rate
by 2%,
Content Pillar
Education Product
The content will be divided by :
30% 30%

Educational content (30%)


Educational content intended to educate
the audience about the campaign will be
launched and also increase awareness

Product (30%)
Products Info, KOL Impact, also new
products that will be launched.

Promotion & Engagement (40%)


This will be the main purpose of the
campaign: Increasing engagement.
The promotional content could be Promotion & Engagement
quizzes or games that the audience will 40%
engage to comment, share, and save
content.
Campaign Period
The Campaign will be held from March

Phasing until May 2022

List of the Campaign Phasing Content Type


based on Campaign Pillars We will use Static Image for Feed and
Story for Engagement type content.

Posting Schedule
The Content will be posted on Tuesday,
Saturday, and Sunday.
Posting Posting Schedule Motives
By Historical data we get from the analisa.io, the
Content will be posted on Tuesday, Saturday,

Schedule and Sunday at 10 am and 4 pm consecutively


ENGAGEMENT CONTENT
Looking at the engagement rate

Content data, this type of content will


be posted on Tuesday and

Mockup
Saturday where people
engaged the most.

PROMOTIONAL CONTENT
Promotional type content that will
increase the engagement rate for
the Brand.
EDUCATIONAL
CONTENT
Content This will be an example of the
educational content about the

Mockup product.

PRODUCT CONTENT
This is the product content
type, where Uniqlo will share
their new lineup product or
collaboration with KOL.
Supporting Details
Key Opinion Leader
We agree that Uniqlo is a big brand, so we decide to collab
with big KOL too.

UNIQLO X PODKESMAS
As one of the biggest podcasters in Indonesia,
growing with more than 50 Mio listeners (2020).

They're already collaborating with another big brand


like Bank BRI, Toyota, CIMB NIAGA, etc.
Giveaway (Tumbler): IDR 100.000 x 15 = IDR

Total 1.500.000

KOL (Podkesmas): appx IDR 100.000.000

Budget Social Media ads (IG, Tiktok, and Twitter) : appx

Proposed IDR 20.000.000

Others: IDR 5.000.000

These are the estimated Total : IDR 126.500.000


budgets for the campaign
overall. But the rate card for
the KOL is still approximately
Expected Campaign Result
This is the growth and goals we expected to achieve after the campaign

FOLLOWERS ENGAGEMENT MALE


grow up to 10% RATE FOLLOWERS
> 2% > 30%-40%
Total followers after
the campaign are The Engagement The male followers
expected to be 1.4 rate will be demographic is
-1.5 Mio. expected minimum expected to be
of 2%. around 30%-40%
from total
followers.

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