Ozark Run Scenic Byway Application
Ozark Run Scenic Byway Application
Scenic Byway
Missouri Application
and
Corridor Management Plan
607 Dougherty Terrace Dr.
Ballwin, MO 63021
November 6, 2021
Brenda K. Harris
Assistant to State Design Engineer - Right of Way
Missouri Department of Transportation
105 West Capitol Avenue, Jefferson City, MO 65102
Per the 2017 Missouri Byways Program Guide, Scenic Missouri is officially nominating a route
for scenic byway designation. The proposed name is the Ozark Run Scenic Byway. We believe
that this route exhibits multiple intrinsic qualities that warrant this recognition, specifically,
recreational opportunities and scenic beauty. A byway of this magnitude will bring more
attention to the state, and economic benefits to the communities along the route.
This application package has been assembled according to the instructions in section C of the
Program Guide, and includes a data sheet, a thorough description of the byway route and its
intrinsic qualities, and a preliminary corridor management plan. We have presented the idea
to several officials and organizations along the route, and the response so far has been very
positive. Some of them have provided letters of support, which are appended to this
package. Here is a list of stakeholders who have expressed support for the project:
Eric Hermanson
Scenic Missouri
eric@ozarkrun.org
314-540-1533
1
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TABLE OF CONTENTS
Cover Letter 1
Data Sheet 3
Initiative 5
Route Map 7
Theme 9
Recreational Quality 13
Scenic Quality 19
The Region 25
The Sprints 27
Gateway Sprint 29
Meramec Sprint 35
St. Francois Sprint 41
Riverways Sprint 47
Heritage Sprint 53
The Future 59
Questions 61
Corridor Management Plan 63
Letters of Support 91
Official
342 miles
Designation
3 Alley Spring
DATA SHEET
Scenic Missouri
Organization 607 Dougherty Terrace Dr.
Ballwin, MO 63021
Eric Hermanson
Contact eric@ozarkrun.org
314-540-1533
The Ozark Run Scenic Byway will guide drivers through the
heart of the Missouri Ozarks region. This route exhibits two
intrinsic qualities which qualify it as a scenic byway:
recreational and scenic. The Ozark Run provides access to
over 150 recreational sites, and travels through unique Ozark
scenery from one end to the other.
4
Ozark Run
Initiative
The route will start in St. Louis, head south to the St. Francois
Mountains, cross the Ozark National Scenic Riverways, head
west past Bull Shoals Lake, and end near Branson.
.
5
Ozark Run
Scenic Byway
Proposed Route
6
Ozark Run
Route Map
Springfield
West Plains
Gainesville
Branson
7
St. Louis
Sullivan
Potosi
Ironton
Buford Mountain
Define
What is "The Ozarks"? The answer is not that simple. Is "Ozarks"
singular or plural? Is it a plateau, or are they mountains? Where is
"The Ozarks"? The boundaries are nearly imperceptible, and there is
no obvious center. But one thing is certain: it is a land of variety.
Meramec Caverns was carved from limestone, while Taum Sauk
Mountain is a dome of granite. The lush green hillsides of Mark Twain
National Forest give way to the wide-open rocky glades of the White
River Hills. Kayaks float down the untamed Eleven Point River, while
pontoon boats wander the massive man-made Bull Shoals Lake. The
Ozarks are home to Branson, which boasts a theater district with more
seats than Broadway, but it also contains the St. Francois Mountains,
one of the oldest mountain ranges on the planet.
9
Alley Spring Mill
Discover
The towns and natural attractions of the Ozarks are quiet and
somewhat remote. This adds to their charm, but it also means they
are largely overlooked and unknown. Most major highways bypass
the area, to avoid the rough terrain. As a result, many people do not
get the opportunity to encounter the treasures waiting to be
discovered in the rugged hills.
10
Theme
The Ozark Run Scenic Byway is primarily Recreational and Scenic. The next few
pages demonstrate the abundance of both recreational opportunities and
enjoyable scenery along the route.
Recreational
Recreational Quality involves outdoor
recreational activities directly
associated with and dependent upon
the natural and cultural elements of the
corridor’s landscape. The recreational
activities provide opportunities for
active and passive recreational
experiences. They include, but are not
limited to, downhill skiing, rafting,
boating, fishing, and hiking. Driving the
road itself may qualify as a pleasurable
recreational experience. The
recreational activities may be seasonal,
but the quality and importance of the
recreational activities as seasonal
operations must be well recognized.
Blue Spring Trail
11
Washington State Park
Scenic
Scenic Quality is the heightened visual experience derived from the view of natural
and manmade elements of the visual environment of the scenic byway corridor. The
characteristics of the landscape are strikingly distinct and offer a pleasing and most
memorable visual experience. All elements of the landscape–landform, water,
vegetation, and manmade development–contribute to the quality of the corridor’s
visual environment. Everything present is in harmony and shares in the intrinsic
qualities.
https://www.scenic.org/bywayqualifications
12
Ozark Run
Recreational
Norfork Lake
Bull Shoals Lake
Table Rock Lake
13
Castlewood SP
Meramec SP
Washington SP
• RV Parks
• Other Sites/Attractions
Grand Gulf SP
14
Recreational Play
Stay
15
Caves
Seasons
16
Recreational Points of Interest
State Parks (SP) Little Indian Creek CA Other Sites / Ozark Trail - Route 106
Historic Sites (SHS) Logan Creek CA Attractions Ozark Trail - Route 19
Conservation Areas (CA) Mastodon SHS Branson Strip Ozark Trail - Route 32
Angeline CA Meramec SP Bull Shoals Lake Ozark Trail - Route 72
Babler SP Missouri Mines SHS Historic Route 66 Ozark Trail - Route 8
Battle of Pilot Knob SHS Onondaga Cave SP Hodgson Mill Ozark Trail - Route CC
Buford Mountain CA Pea Ridge CA Lake Taneycomo Ozark Trail - Royal
Caney Mtn CA Peck Ranch CA Meramec Caverns Gorge
Castlewood SP Robertsville SP Norfork Lake Ozark Trail - US 60
Current River SP Rocky Creek CA Ozark Heritage Visitor Silver Dollar City
Don Robinson SP Route 66 SP Center Table Rock Lake
Echo Bluff SP Sam Baker SP Ozark Mtn Highroad
Elephant Rocks SP Sandy Creek SHS
Eleven Point SP St. Francois SP
Gov. Dunklin's Grave SHS St. Joe SP
Grand Gulf SP Sunklands CA
Hawn SP Table Rock Lake SP
Jay Nixon SP Taum Sauk Mountain SP
Johnson's Shut-Ins SP Washington SP
Ketcherside Mountain CA White Ranch CA
Norfork Lake
17
Campgrounds/Outdoor Resorts Eminence Canoes, Cottages and Game Ranch
Americas Best Campground Camp Rocky Top Campground & Cabins
Arrowhead Campground Franklin Floats Campground Shadowrock Park & Campground
Bearcat Getaway Harveys Circle B Campground Shady Lane Cabins Campground
Black River Campground at Jacks Forks Canoe Rental & Stone Park Resort &
Horseshoe Ranch Campground Amphitheatre
Branson View Estates Jellystone Park Sunburst Ranch
Brushy Creek Lodge Jellystone Park - Camp Resort Taneycomo Market and
Camp Taum Sauk Lost Cabins Resort Campground
Cloud 9 Ranch Marlaine's Meadow Campground The Family Campground on the
Crystal Creek Ranch Parks Bluff Current River
Dawt Mill Resort Pontiac Cove Marina and Lake Twin Eagle Lake Hideout
Deer Creek Campground and Harbour Resort Twin Rivers Landing
River Outfitters River of Life Farm
DragonFly-In Resort/Cabins Riversedge
Edgewater Beach Resort Rockbridge Rainbow Trout &
The Ozarks region has a scenic characteristic that is entirely its own, an
essence that is not so much seen as felt. The myriad trees and hills, towns
and valleys, are certainly pleasing to the eyes. But these are just individual
pieces of a larger composition. When the whole landscape is surveyed
through a windshield, while gliding along a perpetually winding road, a
traveler can sense they are journeying through a distinctly different land.
They begin to feel that they are a step removed from civilization, perhaps
even a step back in time, to a world where life has a slower pace.
19
The route of the Ozark Run Scenic Byway has been chosen carefully, so that
travelers can maintain the feeling of being "in the Ozarks" without interruption,
from one end to the other. What are the definitive elements of Ozarks scenery?
The rugged terrain is the primary feature that sets the Ozarks apart from
surrounding areas on the map. The Ozark uplift in Missouri is primarily a deeply
dissected plateau, with a few isolated mountains in the St. Francois range. The
hills are notable not for their altitude - the highest peak in Missouri is only 1,772
feet - but for their frequency. The roads in the region constantly curve left and
right, up and down, in order to cross the vast network of ridges, valleys, and
streams.
Pilot Knob
For various historical and geological reasons, the Ozark uplift is sparsely settled.
Reynolds and Shannon counties have nearly the lowest population density in
Missouri. Ozark, Oregon, and Iron counties are not far behind. The towns along
the route are small, quaint, and scenic in their own right. Besides St. Louis, there
are only three communities on the byway with a population greater than 3,000.
In fact, there are no stoplights on the byway between Potosi and West Plains - a
distance of 170 miles.
20
Scenic Hall of Fame
21
Alley Spring Current River
22
Scenic Seasons
The Ozarks experiences four distinct seasons, and the roadside views take on an
entirely different appearance for each one. In the summertime, the trees are dense,
lush, and leafy. Many miles of the byway wind through the forests, in shady tunnels
of green. On the occasion that a mountain can be seen from a distance, the tall trees
on its slopes seem to enhance its elevation. Autumn brings a blaze of bright colors, as
thousands of hillsides slowly trade green leaves for yellow, orange, and red.
After the leaves fall, winter brings another layer of beauty to the Ozarks. The
sculpted ridges and hillsides become visible through bare forests. Vistas of distant
mountaintops suddenly appear. Tall pines and dark green junipers stand out among
the hardwoods. Springtime brings splashes of pastel colors - redbuds, dogwoods,
and millions of little wildflowers. Spring rains also bring creeks and waterfalls back
to life.
23
Route 21 near Hillsboro
24
Ozark Run
The Region
US 160 in Winter
25
Missouri U.S. Interior
Highlands
Ozarks
Oklahoma
Ouachitas
Arkansas
26
Ozark Run
The Sprints
27
28
Gateway Sprint Route Details
Road: Route 21
Begin: Interstate 270 near St. Louis
End: Potosi
Length: 55 miles
29
St. Louis
Gateway
Sprint
Hillsboro
De Soto
Potosi
30
Gateway Sprint Points of Interest Inventory
Washington 0
Castlewood 13
Don Robinson 13
Route 66 14
St. Francois 14
Babler 24
Robertsville 24
Sandy Creek 2
Babler State Park Mastodon 9
Gov. Dunklin’s Grave 12
Scott Joplin House 13
Ulysses S. Grant 2
Gateway Arch 15
31
Scott Joplin
House Gateway
Arch NP
Ulysses S
Grant NHS
32
Gateway Sprint Traveler Services Inventory
Tourism Links
St. Louis – https://explorestlouis.com/
Jefferson County – https://www.jcgamo.org/jefferson-county-tourism-commission/
Washington County – https://www.washingtoncomo.com/160/Attractions
Route 21
33
Area History
The counties to the north of St. Louis are primarily filled with gently
rolling fertile fields of corn and soybeans. But just to the south, the land
is distinctly different. The northern border of the Ozark uplift cuts right
across portions of St. Louis County. The line is barely noticeable, but
beyond it, the subdivisions and parking lots quickly give way to a land of
rugged hills and valleys. The difficult terrain of the Ozarks has always
presented a challenge. Before 1700, the Osage Indians lived in the
region, but they had very few permanent settlements in the Ozark uplift.
The rocky soil was not good for farming, and they ventured into the uplift
area only for extended hunting trips.
Only after the first French missionaries floated down the Mississippi River
did villages start to appear in the Ozarks. Around 60 years before the
founding of St Louis, French explorers noticed the abundance of lead in
southeast Missouri. Mining operations started shortly afterwards, and
still continue around the area to this day. The village of Old Mines, which
still exists on Route 21, dates back to 1720. Due to its rugged
surroundings, this area remained culturally and geographically isolated.
The Missouri French culture persisted for generations, even as Americans
moved in from the east and settled the rest of Missouri. Two hundred
years later, when Route 21 was first constructed, there were still
hundreds of French-speaking families living nearby.
34
Meramec Sprint Route Details
Route 185
35
Meramec
Sprint
Sullivan
Potosi
36
Meramec Sprint Points of Interest Inventory
Historic Route 66 0
Meramec Caverns 8
Meramec River
37
Meramec
Caverns
Meramec SP
Pea Ridge
CA
38
Meramec Sprint Traveler Services Inventory
Sullivan Restaurants
Applebee’s DKI Homecookin’ & Steakhouse Little Caesars Pizza
Arby’s Domino’s Pizza McDonald’s
Chill Billy’s Snowcones El Nopal Sullivan One More Pub and Grub
China Buffet El Sol Mexican Pizza Hut
China King Sullivan Imo’s Pizza Rich’s Famous Burgers
Clark Street Café & Bakery Jack in the Box Starbucks
Cracker Barrel Jimmy John’s Subway
Dairy Queen KFC Taco Bell
Denny’s Lion’s Choice The Donut Box of Sullivan
Tourism Links
Franklin County – http://thebigmuddy.net/franklin_county_map.html
Sullivan – https://www.sullivanmochamber.com/outdoors
Potosi
39
Area History
Sullivan is the first major pit stop on Interstate 44 west of St. Louis. Sullivan owes its
existence to travelers, in fact the travelers were here first. Long ago, Osage Indians
discovered that one of the easiest ways to cross the Ozark uplift was to follow the
northern ridge of the Meramec watershed. When Americans from the eastern states
started settling Missouri, they followed the same path westward from the Mississippi
River. By the 1840s, the state of Missouri had authorized the "Springfield Road", and
stagecoaches were making regular trips between St. Louis and Springfield. In 1859,
when the Frisco Railroad was under construction, Stephen Sullivan donated ground
for the railroad right-of-way, and built a train depot himself. The railroad named the
station "Sullivan". In 1926, Route 66 was paved through the city. Finally, Interstate
44 arrived in 1972.
Meramec Caverns
Nearby Meramec Caverns also has an interesting history. In 1720, French explorer
Philipp Renault led an expedition up the Meramec River with an Osage Indian guide.
He was intrigued by a legend about a cave with 'veins of glittering yellow metal'. He
found the cave (one of the largest west of the Mississippi) and discovered the
mystery material was actually saltpeter, which was used for making gunpowder.
Saltpeter was mined from the cave for the next 144 years, until Confederate soldiers
destroyed the operation during the Civil War. In the following decades, locals would
use the cave to escape the summer heat, and hold parties in one of the massive
rooms. The notorious Jesse James even used the cave as a hideout after a robbery.
In 1933, an entrepreneur bought the property, renamed it to Meramec Caverns, and
developed it into one of Missouri's best known tourist attractions.
40
Route Details
Road: Route 21
Begin: Potosi
End: Ellington
Length: 71 miles
Counties: Washington, Iron, Reynolds
Communities: Potosi, Caledonia, Pilot
Knob, Ironton, Arcadia, Lesterville,
Centerville, Ellington
41
Potosi
Ironton
Ellington
42
Points of Interest Inventory
Royal Gorge 0
Buford Mountain CA 1
43
Elephant
Rocks SP
44
Traveler Services Inventory
Arcadia Valley Restaurants Arcadia Valley Lodging
Caledonia
Pilot Knob Pilot Knob Old Caledonian Bed & Breakfast
Catfish Bowl Fort Davidson Hotel
Fort Davidson Café Shepherd Mountain Inn & Suites Lesterville
McDonald’s Black River Lodge
The Rustler Café Ironton Crocker’s Country Charm B&B
Subway Dragonfly-In Bed and Breakfast Twin Rivers Landing
Parlor Bed & Breakfast Wilderness Lodge Resort
Ironton Plain & Fancy Bed & Breakfast
Arcadia Valley Roasting Company Black
Baylee Jo’s Barbecue Arcadia Brushy Creek Lodge & Resort
Casey’s Arcadia Academy The Meadows
Checo’s Mexican Restaurant Arcadia Valley Bungalows
La Chatina Mexican Restaurant Nostalgic Place Laundry House Ellington
The Iron Mule Bed & Breakfast Scenic Rivers Motel
Arcadia
Tourism Links
Desi’s Diner
Arcadia Valley - https://www.visitarcadiavalley.info/
Thee Abbey Kitchen
Porter’s Candy World & Ice Cream
Parlor
Caledonia
1965 Café
Russell’s Triangle Café
Lesterville
Black River Ice Cream Parlor
Lazy River Café
Paula’s Home Cookin
Rio Rata
Ellington
Checo’s Mexican
Spooners
Vintage Market Café
Caledonia
45
Area History
Just south of Potosi, nestled between Buford Mountain and Mark Twain National
Forest is the Bellevue Valley. This small pocket of fertile farmland attracted settlers as
early as 1798. The village of Caledonia was established in 1818. Much of the town
remains the way it originally appeared in the nineteenth century, and is listed on the
National Register of Historic Places. The Caledonia Historic District contains 33
buildings, including antique shops and restaurants.
The heart of the St. Francois mountain region is the Arcadia Valley, which is comprised
of the three small towns of Ironton, Arcadia, and Pilot Knob. Like other communities
in the region, Arcadia Valley grew around the mining industry, especially after the
discovery of iron ore nearby. In order to transport the ore to the Mississippi River, a
wooden plank road was constructed from Iron Mountain to Ste. Genevieve. This was
the longest plank road in the United States. In just a few years, the road was replaced
when the St. Louis-Iron Mountain railroad was extended to Pilot Knob.
During the Civil War, the valley was host to two notable events. Ulysses S. Grant was
stationed here in command of several regiments, when he was notified of his
promotion to Brigadier General. In 1864, one of the most significant battles in
Missouri happened at Fort Davidson in Pilot Knob. Confederate troops attacked the
fort, as part of a campaign to reach St. Louis. The battle was technically a Confederate
victory since the Union soldiers eventually abandoned the fort, but the weakened
Confederate division never reached St. Louis. The battleground is preserved as a state
park.
After the Civil War, the railroad eventually extended across Arkansas and brought
passenger service to the Arcadia Valley, turning the area into a popular summer resort
destination. The passenger service ended in 1968, but returned in 2016, when the
Amtrak Texas Eagle started making regular stops in Arcadia. The Arcadia Valley today
is frequented by nature lovers and outdoor enthusiasts who come to visit the state
parks and wilderness areas.
46
Riverways Sprint Route Details
47
Ellington
Eminence
Winona
Riverways
Sprint
Alton
Thayer
48
Riverways Sprint Points of Interest Inventory
Greer Spring 0
Ozark Trail 0
Blue Spring
Falling Spring 2
McCormack Lake 2
Clearwater Lake 13
49
Blue
Spring
Rocky
Falls
Rocky
Creek CA
Falling
Spring
Greer
Spring
Eleven
Point River
50
Riverways Sprint Traveler Services Inventory
Riverways Restaurants Riverways Lodging
Tourism Links
Ellington – http://www.ellingtonmo.com/
Eminence – https://visiteminence.com/
Thayer – https://www.cityofthayer.org/things-to-do.html
Alley Spring
51
Area History
The most significant feature of this region is and always has been the water.
Today, the Current, Jacks Fork, Black, and Eleven Point Rivers attract kayakers and
campers. But when settlers were first moving into the territory, these rivers were
the highways into the rugged Ozark uplift. One of the earliest industries was
lumber. The forested hills provided plenty of wood, powerful spring water
powered the sawmills, and the rivers provided the transport to market. There
are still sawmills and lumberyards in operation in southern Missouri today.
In the 1930s, the U.S. Army Corps of Engineers proposed building a dam on the
Current River to control downstream flooding. This would have put Big Spring
and Eminence permanently underwater, prompting protests from Missouri.
Eventually, the Ozark National Scenic Riverways was established, to preserve the
rivers in their natural state.
Falling Spring
52
Heritage Sprint Route Details
Road: US 160
Begin: Alton
End: US 65 near Branson
Length: 130 miles
Counties: Oregon, Howell, Ozark, Taney
Communities: Alton, West Plains,
Gainesville, Theodosia, Forsyth, Branson
Gainesville
Branson
53
US 160 in Forsyth
West Plains
Alton
Heritage
Sprint
54
Heritage Sprint Points of Interest Inventory
Branson Strip 8
Silver Dollar City 12
Hodgson Mill 14
Ozark
Mtn
Highroad
Glade Top
Scenic Byway
Silver
Dollar
City
Lake
Table Taneycomo
Rock
SP Bull Shoals
Lake
55
Area History
The Heritage branch reaches across the southern Missouri counties of Oregon, Howell,
Ozark, and Taney. For a long time, this area was wild, rugged, and unclaimed. Unlike
eastern Missouri, where French explorers set up camp along the Mississippi River as early
as 1700, this remote territory was largely overlooked until the early 1800s. Osage
Indians originally claimed the area for their hunting grounds, and then clashed with other
tribes as they were displaced from the eastern states. By 1830, all the tribes were
relocated further west, and as they moved out, new settlers from Tennessee and
Kentucky moved in.
Communities started to emerge first along the rivers. Thomasville was founded in 1803
in the upper reaches of the Eleven Point River. Trappers and fur traders built cabins along
the banks of the White River near Forsyth in 1818. Flatboats carried goods up and down
the waterways. The construction of overland roads in the 1830s gave birth to new towns
like West Plains, Gainesville, and Springfield. The 1840s and 1850s brought a period of
economic prosperity and population growth. Lead mines, sawmills, and steamboats
started operating in the area.
That all changed with the onset of the Civil War. Taney, Ozark, Howell, and Oregon
counties were literally on the border between the Union and the Confederate States, and
they were utterly destroyed by the conflict. Most residents fled the area, which
experienced continuous guerrilla warfare for four years. Most of the towns, including all
four county courthouses were burned to the ground. Most of the homes, crops, and
livestock were also destroyed. By the end of the war, only a few hundred people
remained, and it took nearly 20 years for the region to start recovering.
Ozark Heritage
Visitor Center
Hodgson
Mill
Dawt
Mill
Norfork
Lake
56
Heritage Sprint History continued
The railroad reached West Plains in 1883, and the town experienced a population and
building boom. Many of the buildings around the courthouse square were built in this
era, and are preserved as a national historic district. Some buildings were reconstructed
in the 1930s, including the courthouse itself, following a major explosion.
Branson was founded in 1882 with only a post office and a general store, but even from
the beginning, it seemed destined to be a tourist destination. In 1894, an entrepreneur
started charging fees for visitors to see Marvel Cave. In 1907, Harold Bell Wright wrote
his classic novel 'The Shepherd of the Hills', and readers were inspired to come visit the
area to experience it themselves. In 1913, construction of the Powersite Dam in Forsyth
created Lake Taneycomo, and quickly became a popular spot for boating, fishing, and
swimming.
Modern Branson was born in the years leading up to 1960. The Table Rock dam was
completed, creating Table Rock Lake, but also turning the downstream waters of Lake
Taneycomo cold. Tourists shifted their attention from Rockaway Beach and Forsyth, and
started visiting Branson and the new lake. Around that same time, the first live music
show started on the strip, an outdoor theater started producing 'The Shepherd of the
Hills' as nightly stage show, and the Silver Dollar City amusement park was developed
around the entrance to Marvel Cave. Branson has grown more popular every year since.
Lake Taneycomo
57
Traveler Services Inventory
West Plains Lodging West Plains Restaurants Forsyth Restaurants
The Future
59
Ozark Run
National Scenic Byway
Proposed Route MISSOURI
OKLAHOMA
ARKANSAS
60
Ozark Run
Questions
Current River
If a roadway becomes a byway, does its Corridor Management Plan become law?
No. The CMP does not supersede local land use or zoning requirements. No changes can
be made to existing laws, land use restrictions and zoning regulations without approval by
the local government, nor does the plan impose restrictions, if none currently exist.
Will my city or county have to implement zoning or overlay districts in order to comply
with a byway corridor management plan?
No. Corridor management plans do not hold the force of law. It is up to local
communities to decide how they will maintain their byway. Zoning laws or overlay
districts are strictly a local issue and cannot be developed without local government
approval.
Will I be forced to comply with new rules and regulations if a roadway near my property
is designated as a byway?
No. Your participation in the byway program is voluntary and will be up to you and other
local property owners and volunteers.
Will the additional traffic generated by byway designation create a safety problem for
my family and me?
Many CMPs include provisions to construct safety features such as turnouts or shoulder
improvements to ensure that the roads are safe. Each CMP is established on a case-by-
case bases in an effort to best serve the desires of each community.
62
Ozark Run
Corridor
Management Plan
Route 21
Byway Benefits
The Ozark Run Scenic Byway will provide many benefits to its communities and counties, Missouri, and
the larger Ozark region. First, the Ozarks will benefit from greater recognition, simply through
designating the byway. Maps and signs will provide visibility of the route, and will help to define the
extent of the region. Second, the byway will call attention to the unique intrinsic qualities of the area,
helping people discover its recreational opportunities and scenery. Third, the byway will be a source
of inspiration and pride to its communities, who may pursue community improvement projects to
enhance the byway experience.
Finally, the byway will be a boost to Missouri tourism. For many years, proponents of scenic byways
have promised economic benefits to citizens and leaders in their communities. The task of actually
measuring and proving that economic benefit can be daunting. Fortunately, in recent years, the tools
and methodologies of these quantitative studies have been improving. Byway proponents can now
point with confidence to specific figures showing increases in jobs and visitor spending. Here are some
examples of scenic byways and their corresponding economic impacts:
63
Current State
Roadway Conditions
All of the roadways included in the Ozark Run proposal are state or federal highways, are well-
maintained and in good condition. Many of the roads in this region are curvy and hilly, but they are
very well marked. There are few known safety concerns, though some areas could use wider
shoulders. None of the bridges are on MoDOT's list of substandard bridges. There are no one-lane
bridges or low-water crossings directly on the route. Much of the byway is comprised of two-lane
rural highways with no shoulders, with these exceptions:
Traffic
Most of the Ozark Run sees very light automobile and commercial traffic. The chance of encountering
a speeding semi truck is relatively low. There are isolated exceptions, like some trucks that serve a
power plant in Iron County. Some smaller vehicles may also appear. The increasingly popular
TransAmerica Bike Trail shares the byway route from Lesterville to Eminence, and in a few places, an
Amish buggy may be setting the pace.
The Annual Average Daily Traffic (AADT) counts for the majority of the route is less than 2,000, with
the following exceptions:
Zoning
There are very few places along the byway that may be zoned commercial or industrial. The
exceptions may be located in the larger towns: West Plains, Forsyth, Thayer, St. Louis County.
64
Management Protect and Enhance
Route 21 Extension
The extension of the Route 21 freeway from Route B
in Hillsboro to Desoto has been approved by the East
West Gateway Council of Governments but has not
been funded. Once this final segment of the highway
is constructed, the Ozark Run Scenic Byway
designation should follow the new alignment.
Route 21 Extension
65
Greer Spring Mill
Greer Trailhead
Directly off Route 21, there is a parking lot and a well
developed trail to access Greer Spring. However,
there is currently no public access to the historic
Greer Spring Mill complex. An organization is
working to restore the property, and make it more
accessible to the public. MoDOT has determined the
property is not suitable for its own parking lot, but
the organization hopes that someday a path can be
cut from the parking lot at the Greer Spring trailhead.
66
Management Protect and Enhance
Royal Gorge
Alton
67
Old Mines Historical Village
Low-Water Crossing
Hodgson Mill
Hodgson Mill is not located directly on the byway
route, but instead is on Route 181 several miles
from the byway. Just south of the site is a low-
water crossing, which may provide an obstacle
for travelers to visit.
68
Management Protect and Enhance
One possible enhancement that would bring According to state statute, once a route has been
tremendous value to travelers would be a byway officially designated as a scenic byway, no new
visitor center. If built, it should be established advertising devices which are visible from the
somewhere near the northern terminus. Tesson highway may be erected, except for
Ferry Rd. in St. Louis County may provide (A) On-premises advertising devices;
opportunities for temporary retail space, or more (B) Tourist-oriented directional and other official
permanent roadside properties that are highly signs; and
visible and easily accessible. Two other potential (C) Advertising devices located in areas zoned
locations are where the byway intersects Route commercial or industrial which are segmented as
141 and Route M, where the surroundings are a non-scenic.
little more scenic. A visitor center may include
exhibits that describe the byway, provide Federal regulations also prohibit all new
historical and geographical information about the billboards along designated scenic byways that
Ozarks, as well as a complete set of maps and are classified as federal-aid primary, national
guides for communities and points of interest highway system, or interstate roads.
along the way. Certain museum-type exhibits
may also be appropriate, such as a theater. Portions of the following national highways and
Perhaps an existing museum, such as the Ancient federal-aid roads are included in the Ozark Run
Ozarks Natural History Museum near Branson, route:
could partner with the byway organization and • Missouri Routes 21 and 19
provide traveling exhibits. • US 160, US 60, US 63
69
Scenic Turnouts/Overlooks
• Route 185 – A lookout could be placed near the Little Camp Adventure Forest Tower,
Courtois Creek or in the Pea Ridge Conservation Area. Denmark
• Route 21 – Shepherd Mountain in Ironton may be a good
location for an observation tower, providing views of
Arcadia Valley, Fort Davidson, and Pilot Knob.
• Route 21 – Just east of Taum Sauk Mountain State Park,
there is already a turnout with a nice scenic overlook, but it
could use better parking and signage.
• Route 21 – The Lesterville area is particularly scenic,
however, there are no good places to pull over. This area
could use at least one turnout or picnic area, perhaps on the
Hitchcock Nature Center,
bank of the Middle Fork of the Black River.
Honey Creek, Iowa
• Route 106 – The ridges in the vicinity of the Current River
and Blue Spring would provide an especially good location
for a lookout tower.
• Route 160 – There are some opportunities for a good
lookout in Mark Twain National Forest, between Forsyth and
Theodosia.
Traditional Marketing
The Ozark Run Scenic Byway is a big deal! Right at the beginning, there should be a press release
announcing the designation process, and effort should be made to get a spot in local news outlets.
But this is just the beginning. The byway organization should publish brochures, and a hardcopy of the
traveler’s guide. The byway should also be advertised in printed materials from other organizations –
visitor’s guides, etc. Partnerships with and among local tourism organizations will be essential.
Organizations in West Plains, Jefferson County, and Branson have already offered their support. The
byway exists to bring visibility to their communities, and in return, they have incentive to publicize the
byway. One of the most significant benefits of the byway concept is that it will encourage byway
stakeholders to work together and promote the region as a whole.
Digital Marketing
Once the byway designation process is underway, the project may benefit from collaboration with a
digital marketing firm. Areas of focus could include search engine advertising and social media
marketing. The Ozark Run has a domain name: https://ozarkrun.org. However, the current website
application is intended to be temporary. A new permanent website should be constructed, using
better development and content management tools. This will allow the site to grow larger, and should
also make future modifications easier. Once the byway has been designated, a mobile-friendly byway
traveler’s guide should be developer. This guide should be designed so that it will still function in the
absence of cell phone service. Another way to increase interest and familiarity with the byway is to
create a series of documentary videos, under the Ozark Run banner. These videos could cover topics
such as state parks, historical events, and even the story behind how the Ozark Run Scenic Byway
came into being.
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Special Events
The organization can facilitate special events, such as a motorcycle tour (“The Ozark Run”), a bicycle
race, byway association meetings, and historic tours. The byway organization should look for ways to
sponsor other events and organizations as well, to promote name recognition. Here is a list of some
existing special events along the route:
72
Management Byway Signage
Wayfinding Signs
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Gateway Signs
The Ozark Run Scenic Byway will be the longest Missouri state scenic byway. When combined with
the byway segments in Arkansas and Oklahoma, the Ozark Run will become one of the longest
national scenic byways. A tourist attraction of this magnitude warrants a memorable gateway sign at
its northern and western entrances.
The official northern terminus of the byway will be the intersection of Route 21 and Interstate 270 in
St. Louis County. The first byway wayfaring signs can be installed here, on the posts below the Route
21 signs, inviting byway drivers to start the journey southward. However, a large welcome sign for a
scenic byway would seem out of place among the grocery stores and gas stations. The scenic hills
begin just south of the Meramec River and Route 141. This would be a perfect place for a large
gateway sign, followed shortly afterwards by a mileage sign to key destinations along the route - such
as Ironton, Eminence, and Branson. A companion sign in the northbound lanes should congratulate
drivers for completing the Ozark Run, and welcome them to St. Louis.
The Meramec Sprint will provide an alternate northern terminus in Sullivan, at the junction of
Interstate 44 and Route 185. Just a quarter-mile from this interchange, the byway will cross Historic
Route 66, which is now an All-American Road. This intersection will become a key junction point in
the Missouri scenic byway network. An Ozark Run gateway sign can be placed within the first mile,
before the byway enters Meramec State Park property.
The western byway terminus will be the intersection of US 160 and US 65, north of Branson.
Immediately adjacent to this interchange, US 160 passes through a large rock cut, about a quarter of
a mile long. This would be a perfect place for a large welcome sign, followed shortly afterwards by a
mileage sign to key destinations along the route - such as Gainesville, West Plains, and Eminence. A
companion sign in the westbound lanes should congratulate drivers for completing the Ozark Run,
and welcome them to Branson.
74
Management Implementation
Scenic Missouri is proud to be the managing organization for the Ozark Run Scenic Byway, and is
prepared to support the byway in the following ways:
Scenic Missouri will need additional help in order for the byway to reach its full potential. A second
entity, called the Ozark Run Association, will be established once the byway is increasing in popularity.
This will be incorporated as a 501c6 Destination Marketing Organization, and will offer memberships
to businesses and organizations along the byway. These memberships will provide a revenue stream
which can be used to fund byway operations. Additional revenue will also come from selling
advertising in the visitor guides, and receiving grants intended for tourism-related organizations.
Ozark Run Association members will receive certain benefits, including advertising spaces. More
importantly, membership in the association will create a link between people across the state. A
marina owner near Gainesville, a canoe outfitter in Eminence, and a campground operator in
Lesterville would usually have no reason to interact with each other. But as members of the Ozark Run
Association, they would have something in common, a mutual interest, a bond between them, a larger
voice. There is tremendous power in that. Once the byway extends across Arkansas and Oklahoma,
the association would include members from an even wider territory, and could become an influential
voice in promoting the region.
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Public Involvement
We have been steadily spreading the word about the new byway, and the response so far has been
very positive. We have contacted several chambers of commerce, counties, and cities along the route,
and attended meetings in person and virtually. Many people are excited about the Ozark Run. We
have received several letters of support, including from the Missouri Division of Tourism and the
Lieutenant Governor.
Here is a road map for our activities over the next five years. This is just a preliminary framework –
the details are subject to change as the project proceeds.
76
Management Zoning Exclusions
According to Missouri statutes, commercial and industrial zones are automatically excluded from a
scenic byway designation. Although these areas will not be officially included, the route will be
promoted as a continuous scenic byway as allowed by federal legislation and signed accordingly. For
the Ozark Run, there are 12 excluded segments, totaling around 33 miles. Therefore, even though the
total driving distance of the Ozark Run Scenic Byway is 375 miles, the official designation covers only
342 miles. Here is a list of the exclusions, followed by detailed maps of each area.
Route 21 US 160
1) St Louis County: I-270 to Wells Rd. (2.5 miles) 8) Howell County: West Plains city limits (5 miles)
2) Jefferson County: Route 110 through De Soto 9) Ozark County: Gainesville city limits (5.3 miles)
city limits (3.7 miles) 10) Ozark County: Theodosia city limits (2.0 miles)
3) Washington County: Potosi city limits (1.5 miles) 11) Taney County: Merriam Woods city limits (0.9
4) Iron County: Pilot Knob, Ironton, Arcadia city miles)
limits (4.7 miles)
Route 185 / Highway AF
Route 8 12) Franklin County: I-44 to the railroad overpass
5) Washington County: Potosi city limits (1.5 miles) (0.5 miles)
Route 19 / US 60 / US 63
6) Shannon County: Winona city limits (3.1 miles)
7) Oregon County: Thayer city limits (3.1 miles)
Source:
https://data-stlcogis.opendata.arcgis.com/documents/499387d5b5b0467cbdc62837b9e32855/explore
77
Route 21
Jefferson County section 1
These commercial
parcels (pink) are on the
outer roads, and not
Route 21 itself. This is
not an exclusion zone.
Route 21
Jefferson County section 2
Source:
https://jeffcomo.maps.arcgis.com/apps/webappviewer/index.html?id=efafd2634c3c494ab61f03bbcd759ec7
78
Management Zoning Exclusions
Route 21
Jefferson County section 3
There are no
exclusions in this
area.
Route 21
Jefferson County section 4
Source:
https://jeffcomo.maps.arcgis.com/apps/webappviewer/index.html?id=efafd2634c3c494ab61f03bbcd759ec7
79
Route 21
Jefferson County section 5
These commercial
These commercial parcels (pink) are on
parcels (pink) are Old Route 21, and are
adjacent to the Route not adjacent to the
21 right-of-way, but are proposed byway.
not on both sides, There are no
therefore this does not exclusions in this area.
warrant an exclusion.
Route 21
Jefferson County section 6
There are no
excluded areas
in this section.
These commercial
parcels (pink) are
adjacent to the Route
21 freeway, but are not
on both sides,
therefore this does not
warrant an exclusion.
Source:
https://jeffcomo.maps.arcgis.com/apps/webappviewer/index.html?id=efafd2634c3c494ab61f03bbcd759ec7
80
Management Zoning Exclusions
Route 21
Jefferson County section 7
These commercial
parcels (pink) are
adjacent to the Route
21 right-of-way, but are
not on both sides,
therefore this does not These commercial
warrant an exclusion. parcels (pink) are on
Old Route 21, and are
not adjacent to the
proposed byway.
There are no exclusions
in this area.
Route 21
Jefferson County section 8
Source:
https://jeffcomo.maps.arcgis.com/apps/webappviewer/index.html?id=efafd2634c3c494ab61f03bbcd759ec7
81
Route 21
Jefferson County section 9
Route 21
Jefferson County section 10
Source:
https://jeffcomo.maps.arcgis.com/apps/webappviewer/index.html?id=efafd2634c3c494ab61f03bbcd759ec7
82
Management Zoning Exclusions
Route 21
Jefferson County section 11
Route 21
Jefferson County section 12
Source:
https://jeffcomo.maps.arcgis.com/apps/webappviewer/index.html?id=efafd2634c3c494ab61f03bbcd759ec7
83
Route 21
Jefferson County section 13
EXCLUSION #2
Nearly all of this segment of the
road is within the De Soto city
limits (brown) and/or is
commercially zoned (pink), and
is most definitely commercial in
appearance. According to
Brenda’s Crash and Zoning
spreadsheet, the zoning within
De Soto is a mix of I, C, and M.
For sake of simplicity, the entire
section is excluded.
Route 21
Jefferson County section 14
Source:
https://jeffcomo.maps.arcgis.com/apps/webappviewer/index.html?id=efafd2634c3c494ab61f03bbcd759ec7
84
Management Zoning Exclusions
Route 21
Jefferson County section 15 There is only one pink
parcel in this section,
and it is only on one
side of the road,
therefore this is not an
excluded zone.
Source:
https://jeffcomo.maps.arcgis.com/apps/webappviewer/index.html?id=efafd2634c3c494ab61f03bbcd759ec7
Route 21 and 8
The rest of Route 21 in
Washington County
Washington County is
unzoned, therefore there are
no other exclusions.
EXCLUSION #3
Per MoDOT crash
and zoning data,
the zoning of
EXCLUSION #5 Route 21 within
Per MoDOT crash and zoning Potosi city limits is
data, the zoning of Route 8 within C2. This segment
Potosi city limits is C2, CC, and R2. is therefore
For the sake of simplicity, this excluded.
whole segment is excluded.
Source:
https://semorpc.maps.arcgis.com/apps/webappviewer/index.html?id=79d57ba88d7047e887bf23539106adda
85
Route 21
Iron County EXCLUSION #4
The cities of Pilot Knob,
Ironton, and Arcadia are
immediately adjacent to each
other. Per MoDOT crash and
zoning data, Pilot Knob and
Arcadia both contain some
C1 and I zoning along Route
21. According to the zoning
map for Ironton, most of
Route 21 is lined with
commercial parcels. For the
sake of simplicity, the entire
segment within the three
communities is excluded.
The rest of Iron County is
unzoned – this is the only
exclusion.
Source:
https://semorpc.maps.arcgis.com/apps/webappviewer/index.html?id=0d6f8d2550cd491ea05ed275c6568853
Route 21
Reynolds County
Source:
https://semorpc.maps.arcgis.com/apps/webappviewer/index.html?id=0d6f8d2550cd491ea05ed275c6568853
86
Management Zoning Exclusions
Route 21
Reynolds County
Shannon County
Route 19 / US 60
Shannon County
City of Winona
EXCLUSION #6
Per MoDOT crash and
zoning data, the zoning of
Route 19 and US 60 within
Winona city limits is C, R,
P, and A. For the sake of
simplicity, this whole
segment is excluded.
Source:
https://semorpc.maps.arcgis.com/apps/webappviewer/index.html?id=79d57ba88d7047e887bf23539106adda
87
Route 19 / US 63
Oregon County
City of Thayer
EXCLUSION #7
Per MoDOT crash and zoning
data, the zoning of Route 19 and
US 63 within Thayer city limits is
zoned commercial. Therefore,
this whole segment is excluded.
Source:
https://semorpc.maps.arcgis.com/apps/webappviewer/index.html?id=79d57ba88d7047e887bf23539106adda
US 160
The rest of Howell
Howell County
County is unzoned,
City of West Plains
so there are no
other exclusions.
EXCLUSION #8
According to this map, the
zoning of US 160 within West
Plains city limits is
predominantly commercial.
For the sake of simplicity, this
whole segment is excluded.
Source:
https://gis.westplains.net/portal/apps/webappviewer/index.html?id=76e4c12298dd46f59a67aea0c7f69051
88
Management Zoning Exclusions
US 160 EXCLUSION #9
Ozark County Per MoDOT crash and zoning
City of Gainesville data, the zoning of US 160
within Gainesville city limits is
zoned 25% commercial.
Except for the village of
Without any more specific
Theodosia, the rest of
details, for the sake of simplicity,
Ozark County is unzoned,
the entire segment is excluded.
and there are no more
exclusions in that area
Source:
https://semorpc.maps.arcgis.com/apps/webappviewer/index.html?id=79d57ba88d7047e887bf23539106adda
US 160
Ozark County
Village of Theodosia
EXCLUSION #10
Per MoDOT crash and
Except for the town of zoning data, the zoning of
Gainesville, the rest of US 160 within Theodosia
Ozark County is unzoned, city limits is mostly zoned
and there are no more commercial. For the sake
exclusions in that area of simplicity, this whole
segment is excluded.
Source:
https://semorpc.maps.arcgis.com/apps/webappviewer/index.html?id=79d57ba88d7047e887bf23539106adda
89
US 160
Taney County
City of Merriam Woods
EXCLUSION #11
According to Brenda’s Crash
and Zoning spreadsheet, the
zoning of US 160 within
Merriam Woods city limits is
a mix of R and C. For the The rest of US 160 in Taney
sake of simplicity, this whole county, including Forsyth, is zoned
segment is excluded. R and M. There are no other
zones that warrant exclusion.
Source:
https://semorpc.maps.arcgis.com/apps/webappviewer/index.html?id=79d57ba88d7047e887bf23539106adda
Route 185
Franklin County The remaining miles
Cities of Sullivan and of Route 185 within
Oak Grove Village Franklin and
Washington counties
are unzoned – no
exclusions here.
EXCLUSION #12
Per MoDOT crash and
zoning data, Route 185 in
Oak Grove Village is
zoned commercial. This single parcel of C-2
Therefore, the segment is only on one side of
from I-44 to the railroad the road, and does not
tracks is excluded. warrant an exclusion.
Source:
https://cms3.revize.com/revize/cityofsullivan/forms/uploads/ZONING_JAN_2015.pdf
90
Ozark Run
Letters of
Support
91
92
93
94
95
96
97
98
99
100
Ozark Run
Scenic Byway
https://ozarkrun.org
Submitted by:
Eric Hermanson
Scenic Missouri
eric@ozarkrun.org
(314) 540-1533
www.scenicmissouri.org