List of Questions Speaker
List of Questions Speaker
Always find out how they heard about you so you know where your marketing efforts
should keep going. If you keep getting referrals from one person then you better stay
in touch with that person. If you keep getting referrals through Facebook then you
better focus on Facebook marketing. Always track your leads.
You want to know when it is to see if you're available. Find this out first so
you don't waste time getting details when you're already booked.
Now you want to know as much info about the event as possible so you
can picture in your head how you fit in.
Your quote will change based on where the event is held. This might also influence
whether or not you want to do the event and you also need to know where you're
going to be.
Be VERY clear on what they want but also tell them what makes sense. For example, if you
can’t speak in a certain situation then tell them. If they say you’re going to be speaking during
dinner then say no. People are interested in eating during dinner, not listening to a speaker.
Nobody tells a doctor how to do surgery so don't let a client tell you how to present. Don’t set
yourself up for failure.
You need to know if there are other speakers (or entertainers) because if they hired a celebrity
then you know they have a big budget.
8. Who did you have last year? What did you like about them and what do you want to do
better this year?
This gives you an idea about their expectations. They will tell you what they liked about the
speaker and if you can do better, you’re going to get referrals. This questions also gives you an
idea of their budget because if they hired an expensive speaker last year then they can afford
one this year.
10. How many people will be there?
The bigger the conference, the bigger the budget. This isn’t always the case but it’s a good
guideline.
11. How often do you have this conference? Do you have several conferences
throughout the year?
This sets you up to get hired for future events. You’re framing the client to think of you while
thinking of their other conferences.
This question depends on your products. The key to this question is to upsell the client to hire
you for workshops, purchase books, etc. You could easily say, “Do you want to get a copy of my
book for everyone to bring home with them?” It all depends on your products. Also keep in mind
that you don’t need to sell them right there and then on other products like a workshop…you
can also ask them after they see you speak.
*everything they say about their event gives you clues about their budget*