5 ESSENTIAL COMPONENTS

OF AN ATTENTION-GRABBING
H O O K / H E A D L I N E
PROFITABLE AVATAR DREAM
RELATIBILITY DIGITS
PROBLEM CALL-OUT OUTCOME

USE NUMBERS TO
Mention the OPTIONAL Big Bold Use words that EXPRESS AT LEAST ONE:
problem you your audience
Do this in case Outcome. can resonate
Result/Outcome
are solving,
you are in a with. Methodology
clearly!
massively There's no

TM
INTERNET MARKETING
competitive money in Time Duration

AS
That is how Use references

J
niche.

N
being neutral.

I
that your audience

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you will be able This is what will
Neutral is can resonate with.
to use your Demographic, let the hook
boring.
offer(solution) Profession. make your offer
in context to Secrets are NOT
Astonishingly "TANGIBLE"
the problem. the only way to
BEST case grab attention.
scenario
This is ALSO
how you put
salt on
wound.
 HOOK & HEADLINE FORMULA
HEADING "THE WHAT" SUB-HEADING "THE HOW"
2 LINES = What's in it for them? What are you helping
them with? Be clear and straight forward. 2 LINES = What's your method?
Tool? Formula? Process?

CHARACETERISTICS: CHARACETERISTICS:
Attention-Grabber, Persuader, Result Expectation Setter, Curiosity Generator,
Focused, One Major Objection Killer Motivator, Credibility Builder

ANSWER THE QUESTIONS ANSWER THE QUESTIONS

BELOW WHEN CREATING BELOW WHEN CREATING
MAIN HEADING/HOOK: MAIN HEADING/HOOK:

TM
INTERNET MARKETING
Q1 - What's The Profitable Problem? (Main Villain - Follow Q1 - What's the tool/method/formula/process/system that

JAS
the steps inside CAA course for creating ultimate offers.) will help them further understand "THE WHAT"?

NIN
Q2 - What's the dream outcome? Include Numbers - Refer Q2 - What's the duration? (If you haven't added duration
to the Components
Sheet - "DIGITS" in main heading, add it here.)
The Time Duration The Best Potentiol Result? Keep Q3 - What's the proof of concept? (Any existing numbers
(If applicable) the Components Sheet in front.
of customers or clients getting results? If not, borrow the
proof of concept)
Q3 - What's that one thing they hate?

PLEASE NOTE:
PLEASE NOTE:
DO NOT OVER COMPLICATE THIS. MAIN HEADING
MAKE AS MANY AS POSSIBLE. THE MORE THE
IS WHERE YOU REVEAL THE WHAT. SUB-HEADING
BETTER. DO NOT OVER COMPLICATE THIS
IS WHERE YOU MENTION THE HOW TO THE WHAT.
 POINTS TO REMEMBER WHEN IDEATING
STEP #1: PRIMARY HEADLINE

1. Give people what they want the most.

2. Don't overcomplicate it just to sound unique.
3. Don't forget the 1st Pillar of the Ultimate Offer.
4. Keep the 5 Components Sheet in front, always!
5. Focus on the Dream Outcome.
6. Use Numbers (Digits Component) either in result or duration
7. Highlight result and/or duration, whatever is applicable.
8. Be specific in the result and/or duration.
9. Use the "WITHOUT" angle to handle their biggest objection.
10. Don't be scared. There's no money in being neutral.
ANSWER THE
QUESTION BELOW:
DON'T FORGET THIS:
STEP 1
SUPER TIP
WHAT'S THE PROFITABLE KEEP THE COMPONENTS
PROBLEM? (MAIN VILLAIN SHEET IN FRONT OF YOU.
- REFER TO CAA COURSE)

PRIMARY HEADING
ATTENTION GRABBER, PERSUADER, RESULT
FOCUSED, ONE MAJOR OBJECTION KILLER

TM
INTERNET MARKETING
NINJAS
ANSWER THE ANSWER THE
QUESTION BELOW: QUESTION BELOW:
STEP 2 STEP 3
WHAT'S THE DREAM OUTCOME? WHAT'S THAT ONE
THING THEY HATE?
TIME DURATION? (IF APPLICABLE)
BEST POTENTIAL SPECIFC RESULT
TIP: USE NUMBERS (DIGITS COMPONENT)
IT IS NOT MANDATE TO ADD BOTH. BUT ADD ONE AT LEAST.
ANSWER THE
QUESTION BELOW:
STEP 1 DON'T FORGET THIS: BORROWING
WHAT'S YOUR USE REFERENCES LIKE "TOP 1% MARKETERS" POC TIP
TOOL/METHOD/PROCESS/FORMULA THAT "FORTUNE 500 COMPANIES"
"TOP 1% DOCTORS"
WILL HELP THEM FURTHER UNDERSTAND "MILLION DOLLAR BUSINESSES"
"THE WHAT" (MAIN HEADING)

SUB-HEADING
EXPECTATION SETTER, CURIOSITY GENERATOR,
MOTIVATOR, CREDIBILITY BUILDER

TM
INTERNET MARKETING
NINJAS
ANSWER THE ANSWER THE
QUESTION BELOW: QUESTION BELOW:
STEP 2 STEP 3
WHAT'S THE TIME DURATION? WHAT'S THE PROOF
OF CONCEPT? IF NO
ADD THIS IF YOU DIDN'T INCLUDE
POC YET, BORROW!
IT IN THE PRIMARY HEADING.