BITLANCE TECH HUB PVT LTD – B2C ECOMMERCE WEBSITE RFP

eCommerce Website RFP

This document delivers the specifications needed for our eCommerce website portal.
Please review all specifications and respond to use within 10 days with questions or
comments. The contact information for our project coordinator is below:

Anurag Dhole – Managing Director

Phone – +919158211119
Email – anuragdhole@gmail.com

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 BITLANCE TECH HUB PVT LTD – B2C ECOMMERCE WEBSITE RFP

Overview
Our Company
Since we began in BITLANCE TECH HUB founded 2016, we have continued to
learn and rene our process as the industry evolves. Along the way we developed
advanced quality control and reporting, internal and external continuing education
for our stand a cutting edge content development and marketing team. With over 7
dedicated employees, BITLANCE TECH HUB has among the largest pool of
Internet marketing professionals you will nd at an agency. BITLANCE TECH HUB is
led by an experienced management team, which provides strategic direction and
support for the company. Our management team's hands-on approach has led to
BITLANCE TECH HUB becoming a multiple recipient of numerous “Best Places to
Work".

Project Description
We are created one digital platform for all customers to purchase different types of
products such as organic products like Vegetables, Cereals, Fruits, pulses and
Groceries. Customer can login and place order for their need of products and seller can
received their order and deliver at their place.
We provide here various features and facilities to bring more customers on digital
platform. Such as Offers, New Arrivals, Gift Card, Category wise products sorting.

We offering Landing page for you :

 Slides how with text upload with offers, services, product with images

 year of establishment , logo, delivery, product specification

 offers - combo offers, deal of the day

 high cost product and low product

 social media of commercial partner ( Twitter, Facebook, Instagram)

 Awards of commercial partner

 Testimonials

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 BITLANCE TECH HUB PVT LTD – B2C ECOMMERCE WEBSITE RFP

 Co-brand product

 Reward to customers

 Map of your super store

 Sales as per

 Contact us
Ecommerce Website :
 offers
 Combo offers
 Deal of day
 New arrivals
 Gift card by using phone & email
 Landing page, ecommerce enquiries ( reply should be based on your side
 Products showing through SEO
 Products Benefit, features, ingredient
 Applying SEM
 Organic food - fruit, vegetables, cereals, pulses
 Groceries categories as per customers date time
 Products relationship 1product to many , 1 product to 1 product dependency ,
 Customers can enquirers of their products
 Customers feedback after delivery product
 Filtration, sorting
 Newest, popular
Commercial Partner Admin Panel :
 Can manage daily stock
◦ Suppliers stock Management

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 BITLANCE TECH HUB PVT LTD – B2C ECOMMERCE WEBSITE RFP
◦ Godown-wise Product Stock

 Can manage purchase stock by suppliers with payment details

 Customers Enquries about product
 Can Send reply by mail and by SMS.
◦ Sales report daily, monthly , daily

◦ Catlogwise product distribution

▪ 1 st Priority

▪ 2nd Priority

▪ 3rd Priority

 Can manage their website or landing page content

 Can get instant notification about new sales order
 Data analytics on purchase order , customer acquisition , last qaurter sale ,
return sale

Upcoming Features:
 ROI
 Customers Retention
 Watermark on product image
 Edutainment
 Product wise which are search on Google
 Voice recognition for accessing Admin panel content
 buyers customer by geographical location
 Customer Loyalty

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 BITLANCE TECH HUB PVT LTD – B2C ECOMMERCE WEBSITE RFP

Basic Goals
We would like to bring all customers on one digital platform, or build our current platform
and anticipate the following figures:
New Site Goals
Visitors 1000 visitors / day
Orders 30 orders / month
Growth 50% per year
Customer Acquirement 100000

Timeline
The following are timeline we would like to try and achieve:
RFP Due Date – //
Vendor Selection – //
Project Beings –
Website Launch –
We are (or are not) flexible with the launch date.

Budget
We do have a budget set aside for this project and it is within the range of $35,000 -
$150,000.
We are (or are not) willing to accept proposals outside of this range.

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 BITLANCE TECH HUB PVT LTD – B2C ECOMMERCE WEBSITE RFP

Branding & Design

Our Current Look
If you have a current website talk about what you like and don’t like about the initial
appearance. You don’t have to get into the way it functions yet, think more about the art,
photos, color and layout in this section.

Branding / Design Goals

Current Brand Positioning

1. Currently what do you stand for?- We stand for your health.

2. What should you be known for? - We should be known as per quick delivery
service.

What are the Mixed Signals your Brand is Currently Giving?

1. Best service
2. Trustful brand
3. Affordable price
4. Variety of product
5. Most essential

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List down the most appropriate 5 Signals for creating your Expected Brand
Positioning
1. QUICK SERVICE
2. USER FRIENDLY
3. GENIUNE
4. Best Quality

5. Aspiring

Talk about who you want to be and what you want to convey as a message.
Remember, most website visitors decide in a matter of seconds if they want to stay on
your website or not. What do you need to get across quickly to make them want to shop
with you? Is it your products, pricing or something else that makes unique?

Website We Like

Our Competitors
Even though you may not like your competitors’ websites, it is helpful for a design to
look at who you’re competing against and understand who you need to be better than.

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Company Website Thoughts

OuterBox www.outerbox.com We love it
Amazon www.amazon.com We like it
Best Buy www.bestbuy.com It’s OK
CNN www.cnn.com We hate it

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Functionality
Overview
In this section get into a high level overview of what you feel is custom and outside of
the tradition eCommerce website. If you’re not sure, include all of the details you can.
Remember, if you don’t ask for a feature, often you won’t get it. Think of items like guest
checkout, account areas, etc.

Shopping Cart
We do or do not have a specific shopping cart we would like to use. If you are open to
suggestions and want the company to decide, let them know you’d like their opinion. If
you do have specific shopping carts in mind you can outline them below.
Cart Website
Magento www.magento.com
Onveos www.onveos.com

Technology / Programming Language Requirements

If you would like your website built in a specific programming language, such as
ASP.NET or PHP, let the company know. Some companies work in multiple languages
while some solely focus on one. Also, include why you would like the site in that
programming language.

Shipping
How would you like to handle shipping? Will you be using UPS, FedEx or something
else? Will you be using live rates or flat rate shipping? Will you want to offer
international shipping and free shipping over a certain dollar amount?

Payment Gateway
Do you anticipate using PayPal, authorize.net or another payment provider? Is there
anything unique you feel you need to do with payments? Will you need scheduled or
reoccurring payments?

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 BITLANCE TECH HUB PVT LTD – B2C ECOMMERCE WEBSITE RFP

Custom Features
This section is probably the most important of the entire RFP to provide in detail. Make
sure to list out the feature needed and how you see it working. If you need to integrate
with a 3rd party application be sure to give a link to that company and provide API
information when possible.

Example custom feature outlined below:

ERP Integration

We are looking to integrate our website with our internal ERP system. Our system is
called CorporateERP. For more information you can visit www.website.com . You can
also find their API information at www.website.com/api . Here is how we see this
integration with CorporateERP working:

When an order is placed on the website we will need all order information and customer
information sent to our ERP system. This typically happens uses an XML file. When we
mark an order as shipped we would like the tracking number to be sent back to the
website and the website to send an email notification to the customer letting them know
their order has been shipped. We would also like the stock levels in our ERP to update
the website stock levels every night on a schedule.

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Marketing
Our Strategy
Give an overview of your current marketing strategy or ideas you have for marketing the
new website. How have you marketed the website in the past? Has it worked?

Organic Search
Dive into some details on how organic search engine marketing and optimization is
important for your business. What keyword would you like to be on the first page of
Google and other major search engines for? Do you feel this type of marketing will drive
your revenue or only support it?
Below are a list of keywords we feel are relevant and would like to rank for:
Keyword
Welding Equipment
Industrial Welding Machines
Steel Rods
Wholesale Steel Rods

Paid Search / Pay-Per-Click

Are you looking to have a paid search campaign? Do you feel this type of marketing will
drive your revenue or only support it? What is your budget for the campaign?

Offline Marketing
Are you in need of a supporting offline marketing campaign? If so, talk about your needs
and what you would like to see in the campaign.

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Support & Maintenance

What We Need
What type of support do you feel you will need in the future? Are you only concerned
about bug-fixes and errors being fixed or do you need someone to manage new
content, banners and continually run unique promotions on the website?

Budget
We have an annual maintenance budget of $x. We anticipate this will cover the
following:
- Text changes
- 2 banners per month
- Etc.

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 BITLANCE TECH HUB PVT LTD – B2C ECOMMERCE WEBSITE RFP

What We Need From You

Please provide to our contact your proposal by 1/12/15 that includes the following:
- Team overview and office location
- Project scope and custom functionality
- Shopping cart selection or suggestions
- Content management system capabilities and customizations
- Your development and account management process overview
- Search marketing details
- Support and maintenance policy
- Hosting information or recommendations
- Payment and pricing structure
- Project timeline
- Agreement and / or contract

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