Factors Influencing the Online Shopping of 

Senior High School Students in a Private

Catholic School

A Research Study Presented to the Senior High Study Faculty of

La Consolacion College – Bacolod

In Partial Fulfillment of the Requirements

In Practical Research II

Aguilar, John Gabriel

Artajo, Cronica
Canillo, Sean
Celis, Annalyn
Culi, Althea
Espino, Jazmin
Jaena, Randolfh
Jaro, Frenzie
Leuterio, Eisha
Sandigan, Elaine Mae
Sealey, Shanon Gray

October 2022
 Chapter 1

INTRODUCTION

Background of the Study

In today’s digital world who makes things easier and more convenient in our daily

lifestyles, online shopping became a huge tool for people who don’t go outside and are mostly

interacting online. (Kumar et al., 2019). Online shopping has grown in popularity over the years,

mainly because people find it convenient and easy to bargain shop from the comfort of their

homes or office. One of the most enticing factors about online shopping, particularly during the

holiday season, is it alleviates the need to wait in long lines or search from store to store for a

particular item. (Daud, 2014); (RekhaVerma,2014)

Online buying is a phenomenon that is growing rapidly nowadays. The number of online

shopping consumers and online shopping revenue has continuously increased over the years

(Ozen & Engizek, 2014). Online shopping may result in you spending more than what customers

anticipate because accessing all things is easy and limitless compared to purchasing in traditional

locations (Singh, 2020). Processed through the internet, online shopping has more advantages

than traditional shopping ways available anywhere and anytime (Lester et al., 2005); Ever since

the rise of the internet for quicker access across the globe the internet has become a resourceful

marketable tool with many social media platforms becoming hosts for local and overseas

transactions (A.T. Kearney 2015).

A study by Open Thinking Exchange (2012) found that 56 percent of 24 countries still

prefer traditional shopping over online shopping in social media platforms (Marketing Charts

2012). It’s usefulness is defined as to how online marketing platforms could deliver quality items

efficiently when shopping online (Hu et al. 2009; Lai & Wang, 2021). Even in 1st world
countries like the USA still prefer to buy traditionally over online (NPD Group, 2011). These

points all stand as major factors for Online Shopping, especially in this new decade where Online

Shopping is now more prevalent than ever. Since it’s online, the shop is open any time and it will

keep recommending products through ads. A number of internet users are more likely to become

online buyers.

The important factors of online shopping are an attitude toward online buying and a shift

in customers’ views toward making online purchases (Wu, ChingKe, 2015). People are

dependent on using the digital internet these days. With consumers increasingly engaged online,

their demands for quick high-quality customer service at numerous touchpoints have also

increased (Rocco, 2017). People who buy online likes how convenient online shopping is.

Online shopping saves their time and they like the different product variations that they

are interested in. Some customers have both negative and positive experiences with shopping

online. Past studies show that although shopping online has many benefits, many people still

don’t prefer online shopping as their tool to shop. They hardly believe in online shopping

because they couldn’t physically touch and feel the items before making a purchase (Nielsen

Company, 2019). Usually, they want high-quality customer service because their patience when

interacting online is low and they want the product as soon as possible.

The only worry of consumers is regarding the trustworthiness of some websites since

they have to give their credit card and other personal details to shop online. (Mariammal, 2017)

It is necessary that online stores guarantee all information on products ever seen by the

consumer. Sometimes, the reason for returning a product can be incomplete and inaccurate

information. It is necessary to ensure that all information is easily accessible with the minimum
clicks, as well as easily comparable with competition and similar products. (Wang & Le, 2016)

It’s the risk that made them think that they can’t trust anybody online.

The purpose of this study is to develop an understanding of the factors which are

influencing online shopping. Also the convenience of online shopping rendering and emerging

trend among consumers. Especially in this time of Covid 19 pandemic has brought about

significant changes to the lives of many people. Furthermore, this study emphasizes the

contextualization of time and situation in addition to a multi-dimensional approach toward the

subject matter. Overall, this study offers practical insights to students about their experiences in

mobile shopping services in times of a pandemic. Many individuals are adjusting to the new

normal of online shopping and working from home, which has decreased demand and business

volume of the industry in the near term, the retail industries are among the notable casualties of

the COVID-19 pandemic. Therefore, to persuade online consumers to consume more, online

retailers need to identify factors that hinder and promote consumers’ online shopping intentions

(Lohse et al., 2000).

Statement of the Problem

This study is focused on the factors Influencing the Online Shopping of Senior High

Students in a Private Catholic School.

This study aims to answer the following questions:

1. What are the factors affecting online shopping of the student when grouped according to

strand?

2. Is there a significant difference in the factors affecting online shopping of the student

when grouped and compared according to strand?

Hypothesis

There is no significant difference in the the factors affecting online shopping of the

student when grouped according to strand.

Scope and Delimitations

This research focuses on factors Influencing the Online Shopping of Senior High

Students in a Private Catholic School. To determine those various factors, the researchers will

use a questionnaire as their sampling technique. This study will conduct on La Consolacion

College which is located in the neighborhood of Bacolod City, Negros Occidental. The

respondents of this study are the Grade 11 students of LCCB.

Conceptual Framework

The researcher adopted the Input Process Output (IPO) model. it includes all of the

materials and the information that are required in the process, the specific details of the process

itself, and the guide on evaluation of hospitality students on the marketing strategy of Jollibee

Food Corporation. The concept model, as shown in Figure 1. It shows what is the process on

determining how the marketing strategy and commercial of them are popular. Also, what is the

effect of their strategy on there product.

The researcher adopted the Input Process Output (IPO) model. it includes all of the

materials and the information that are required in the process, the specific details of the process

itself, and the guide on evaluation of hospitality students on the marketing strategy of Jollibee

Food Corporation. The concept model, as shown in Figure 1. It shows what is the process on
determining how the marketing strategy and commercial of them are popular. Also, what is the

effect of their strategy on there product.

The researcher adopted the Input Process Output (IPO) model. it includes all of the

materials and the information that are required in the process, the specific details of the process

itself, and the guide on evaluation of hospitality students on the marketing strategy of Jollibee

Food Corporation. The concept model, as shown in Figure 1. It shows what is the process on

determining how the marketing strategy and commercial of them are popular. Also, what is the

effect of their strategy on there product.

The researcher adopted the Input Process Output (IPO) Model. It includes all of the

materials and the information that are required in the process, the specific details of the process

itself, and the guide on factors that influence the students in online shopping. The concept model,

as shown in Figure 1. It shows what is the process on determining what are the factors that

influence the students.

For input, it consists of the respondent’s profile as well as aspects related to the

educational research’s dependent and independent variables. Usually, all the details specified in

the statement of the problem here.

For process, it includes the questionnaires that were utilized, the data collection method,

and the statistical analysis of the data. Data tabulation, analysis, and interpretation are also

included. It includes everything from the initial gathering of information or data to the final

results and recommendations of the educational research.

In developing the questionnaire, the researchers conducted a survey to the Grade 11 students of

LCCB on the factors influencing the students in Online shopping.

 For output, this includes the action taken after interpreting the results of the study. Action

plan, recommendation and other related things taken for considerations.

PUT THE INPUT

TABLE HERE PROCESS OUTPUT
 
 Factors a. Data collection of Determine the factors
influencing the students’ profile that influence the
students in Online b. Distributing the students on what
Shopping questionnaires mode they prefer the
c. Tabulating students’ most.
 Profile of the response.
respondents d. Statistical analysis of
according to.
data and interpretation 
Age
Sex
Internet
Accessibility

Figure 1. Input Process Output (IPO MODEL)

Significance of the Study

This study is focused on the Factors Influencing the Online Shopping of Senior High

School in a Private Catholic School.

The results of this study may be beneficial to the following:

Students. this study may help the students to have an idea and knowledge on the factors

that are influencing online buying and determine the preferences of the students about online

buying.

Future researchers. these findings can help future researchers to gather more

information and will be convenient for them to conduct their own research for existing data that

is already available.
 Online sellers. This study may help online sellers to make sure that their products are

durable and of good quality in order to make good impressions on their consumers.

Researchers - the results of this study may help the researchers by finding the answer to their

inquiry.

Offline sellers. This study may help the sellers with physical stores to give them an idea

if upgrading to online selling would be best for their business, thus this study may help them

discover the weaknesses of selling offline and how to deal with it.

Definition of Terms

Online shopping. Is defined as the shopping behaviour of customers buying in online

stores or websites used online (Jusoh  & Ling, 2012).

Consumers. Is generally defined as a person who makes a purchase of a good, service, or

product (Denomme & Tanner 2021).

Buying. Defined as an act of acquiring something, usually in exchange for money or

another asset (Downey, 2022).

Researcher. This is conceptually defined as someone who investigates what something

"is" or "means" using a method suitable for phenomenological investigation (Saldaña, 2016).

Factors - In a study, factors are the variables that the researcher analyzes to see how they affect

the response variable (Frost, 2017).

Store. A store is a location, either traditional or online, where customers can buy goods.

Stores frequently focus on certain client demands and offer a product to meet that need (Indeed

Editorial Team, 2021).

 Traditional shopping. is the activity of going to a store and making purchases;

customers can actually see what they are buying before they pay (Hasa, 2020)

Pandemic. The global spread of a new disease, such as a novel influenza virus or the

coronavirus that causes COVID-19 (Singer, B.J. et al., 2021).

Catholic schools. These are educational institutions that help people learn to be more

responsible in their personal and professional lives. The Church works to create an educational

curriculum that improves humanity by upholding Christian values (Muderedzwa, 2022).

 Chapter 2

METHODOLOGY

Research Design

The aim of this study focused through multiple regressions on the factors that Influence

Online Shopping. To find out what various factors affect online shopping customers satisfaction

and behavior as well. Then test which variables are affecting customers’ decisions to buy online.

A descriptive research design is used primarily to serve the objectives of Senior High School

Students. The survey questionnaire is the most frequent method of gathering data in this design.

Research Respondents

The Respondents in this study were all Grade 11 Senior High School Students of La

Consolacion College Bacolod that uses Online Shopping. To determine the behavior of online

shoppers, a survey of respondents’ characteristics will be conducted.

Data Gathering Instrument

The adopted-modified instrument from the published work of T. Jukariya and R. Singhvi

will be used in the study. The questionnaire will be divided into two (2) parts. The first part will

contains information on the respondent’s profile, including their age, sex, and internet

accessibility.

The second part will consist of a survey about the factors influencing the online shopping

of senior high students in a private Catholic school. The instrument will have a four-point Likert

scale which will serve as the options for the answers of the respondents. The following will be

the scale:
 CODE DESCRIPTION INTERPRETATION

1 Strongly Agree Very High Level of satisfaction

2 Agree High Level of satisfaction

3 Disagree Low Level of satisfaction

4 Strongly Disagree Very Low Level of satisfaction

Data Gathering Procedure

The researcher will write a letter of consent and give it to the principal and teachers of the

Grade 11 Senior High School Students of La Consolacion College in Bacolod. The

questionnaires will be given to the respondents as soon as the researcher is given permission to

conduct the study. The researcher will guarantee that the written responses from the respondents

will be handled with the utmost confidentiality and used only for educational purposes. After

collecting the questionnaire, the data will be tallied and tabulated and will be subjected to

analysis and interpretation.

Validity

The extent to which a concept is precisely measured in a quantitative research is known

as validity (Heale & Twycross, 2015). A total of fifteen (15) research specialists from La

Consolacion College-Bacolod will validate the Adopted-Modified questionnaire. Using the

Content Validity Ratio (CVR) created by Lawshe (1975), the panelists will assess the content as

1-essential, 2-beneficial but not essential, or 3-not essential. It should get a score of .60-1.00.
Reliability

The accuracy and consistency of the study findings are referred to as reliability. The

survey’s findings are considered reliable when they produce similar results. The degree of error

in the results also reveals the reliability of the research (Heale & Twycross, 2015). The

Cronbach’s Alpha Method will be used by the researcher to measure the instrument’s

dependability. It should receive a score of 0.70 to 1.00.

Data Gathering Procedure

The research instrument will be distributed to the respondents after its validity and

reliability is developed. The study questionnaire’s content will also include a consent notice. The

consent notice should be read by the respondents so that they are aware of the study’s purpose.

The researcher will guide the respondents while they complete the survey and ensure that all data

is provided by them. Only 3 to 5 minutes are needed to finish the questionnaire. The completed

survey form will also be subject to statistical treatment.

Ethical Consideration

The researchers will personally conduct the study having the Grade 11 ABM students as

respondents, and the respondents will have the freedom of choice whether to answer the survey

or not. The researchers will explain and discuss the study's objectives and intentions to the

respondents and the schedule of data collection with the respondents will be set at their most

agreeable and convenient time at their classroom. The researchers will guarantee that any

personal data of the respondents that may include will be used with the most confidentiality and

their identities are going to be presented anonymously.

Statistical Treatment

The researchers will be using the following statistical treatment to carefully interpret the

collected data.

For the first Objective, Descriptive Statistical Analysis will be used wherein the mean

and standard division will be used to understand the satisfactory levels of Senior High Students

when online shopping when grouped according to strand.

The data will be interpreted as according to the table below:

Rating Scale Description Mean Score Range Interpretation

4 Strongly Agree 3.26- 4.00 Very High level of Satisfaction

3 Agree 2.51- 3.25 High Level of Satisfaction

2 Disagree 1.76- 2.50 Low Level of Satisfaction

1 Strongly Disagree 1.00- 1.75 Very Low Level of Satisfaction

As for Objective 2, to find the significant difference in the factors affecting online

shopping of the student in terms of accessibility, security, efficiency and quality when grouped

and compared according to sex, age and strand. The data will first be tested for a Normality Test

using Shapiro-Wilk test if the resulting data suggest a deviation from normality
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