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Compare and Contrast Marketing Strategies

The document compares and contrasts four marketing strategies: mass marketing which targets the largest number of people, direct marketing which addresses consumers directly, micro-marketing which targets specific segments, and one-to-one marketing which personalizes interactions with individual customers.

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John Michael Eubra
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52 views2 pages

Compare and Contrast Marketing Strategies

The document compares and contrasts four marketing strategies: mass marketing which targets the largest number of people, direct marketing which addresses consumers directly, micro-marketing which targets specific segments, and one-to-one marketing which personalizes interactions with individual customers.

Uploaded by

John Michael Eubra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Compare and contrast marketing strategies used in mass marketing, direct marketing,

micro-marketing, and one-to-one marketing.

Mass marketing strategy is the marketing of products to a variety of wide audiences

without any specific targets to reach the largest number of people possible. Mass marketing

covers all types of consumers such as advertising on websites, in television radio stations

among many other avenues.

Direct marketing refers to all activities of marketing that address the consumer directly

and physically. they include advertisements through phone calls, text messages as well as

emails. To describe this strategy involves stratified products with a segmented audience one

price and targeted communications. This marketing strategy is key in delivering a piece of

detailed information about the products though it is highly competitive especially in areas

where the consumer received numerous marketing information.

Micromarketing refers to all marketing advertising activities as well as promotional

activities created only for a specific segment of the target audience. It includes advertisements

that attract senior citizens or children. This type of marketing strategy is cost-effective as the

cost associated with marketing campaigns are less. An example of This marketing strategy is

in the real industry, a local realtor who has developed its reputation in dealing with properties

in a specific price range also understands those who can afford within that price tag.

One-to-one marketing strategy is marketing that is personalized with the individual

audience.it involves unique price and individual profiles also referred to as the key account

management. This strategy of mass marketing targets a personalized interaction with the
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customers. The importance of one to one compared to other advertising strategies is that it has

a higher customer engagement since customers can share their data.

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