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Simons, Martins Lean and Green - Doing More With Less

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Simons, Martins Lean and Green - Doing More With Less

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© © All Rights Reserved
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Firms are under pressure to

lean and green: ‘doing more with less’

prove their environmental


credentials. Now a win-win way
of weaving ‘green’
considerations into business
decisions is emerging
spring 2003

Lean and green: ‘doing more with less’


vol. 3, no. 1
journal

research by David Simons and Robert Mason


Cardiff, UK
© ecr

84

Improving supply chain performance has been at the heart of the ECR of a product group from the farm to the
movement, enhanced recently by a home (and maybe beyond, to complete the
growing interest in lean thinking – the recycling cycle).
Toyota-inspired route to eliminating Value Stream Mapping1 aims to assess
wasteful activities in the supply chain by and seek these opportunities, to improve
focusing on time compression. By taking the value-adding activity for this holistic
a holistic approach to remove waste from value stream process. It reviews the flows
the whole supply chain process, end-to- of information and physical goods with
end, lean enterprises can deliver the aim of eliminating waste and thereby
increased value for the end consumer improving quality, cost and delivery. It is
while using up fewer resources. In short, based on the premise that compressing
they “do more with less”. time through the value stream reveals
One of the keys to lean is that it takes a hidden quality problems and that their
process-centred approach, aiming to resolution leads to a more efficient, cost-
optimise the whole supply chain rather effective supply chain.
than achieve islands of improvement. Value Added Time percentage is the key
Sub-optimal partial solutions are not metric of the mapping – comparing value
enough. Opportunities and choices are adding with non-value adding activity2.
best seen and learnt by following the By removing waste from the supply
value stream for representative products chain, the value adding percentage

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