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Atitude Formation

Attitudes are learned through one's own experiences and interactions with others. There are several conditions that lead to the learning of attitudes, including association, being rewarded or punished, modelling behaviors of others, exposure to cultural and group norms, and exposure to information. Key factors that influence attitude formation are one's family and school environment during childhood, reference groups in society, media influences, and personal experiences.

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0% found this document useful (0 votes)
24 views

Atitude Formation

Attitudes are learned through one's own experiences and interactions with others. There are several conditions that lead to the learning of attitudes, including association, being rewarded or punished, modelling behaviors of others, exposure to cultural and group norms, and exposure to information. Key factors that influence attitude formation are one's family and school environment during childhood, reference groups in society, media influences, and personal experiences.

Uploaded by

manasv
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ATTITUDE FORMATION

By Manasvi Raina
XII B
ATTITUDE FORMATION

attitudes are learned through one’s own experiences, and

through interaction With others


CONDITIONS WHICH LEAD TO THE LEARNING OF

ATTITUDES

ASSOCIATION REWARDED/ PUNISHED


This is definitely evident when a student
If a child is appreciated for his/her particular attitude,

likes a subject because he/she likes the


then he/she will continue it further. For example,

teacher teaching that subject. Thus, this


rewarding a child when he scores good marks in

positive association also helps the


exams: Whereas if a child is reprimanded for spending

students in learning the subject. too much time on.


MODELLING GROUP /CULTURAL NORMS EXPOSURE TO INFORMATION

We also learn attitudes by


Norms are unwritten social rules which
Attitudes are also learned by

observing others. For


everyone is supposed to adhere to under
exposure to information apart

example, children can learn


specific situations. Doing prayer daily is from the physical presence of

generosity by observing the


a must in some religions and children by others. For example, Reading
pro-social Behaviour of their
seeing their parents doing prayer daily,
about Relationships would help us

develop a positive attitude towards

parents. in understanding it’s importance

prayer.
in our life.
FACTORS THAT INFLUENCE ATTITUDE

FORMATION
FACTORS THAT INFLUENCE ATTITUDE

FORMATION ARE EXPLAINED AS FOLLOWS:

FAMILY & SCHOOL


REFERENCE GROUPS
ENVIRONMENT
is important for attitude formation in
indicate norms about acceptable

childhood and adolescence. It


behaviour and ways of thinking in

generally takes place by : society.


association through rewards It may take place through reward and

punishment punishment
modelling
MEDIA RELATED INFLUENCES PERSONAL EXPERIENCES

have become an important factor in


play a crucial role in attitude formation.

influencing attitude formation especially in


For Example, if a person was provided

times of technological advancement as

with emotional support by his friend in

audio-visual media and the internet have

times of need, then it is most likely that

become very powerful sources of attitude

the person will develop trust in people

formation. For Example, If the media

highlights the high recovery rate of

and will be there for others in times of

coronavirus then people will be less scared


need.
and more relaxed.

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