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Peter England

The presentation includes: [1] An overview of Peter England, which was founded in 1889 in Londonderry, Ireland. [2] A description of the exterior of the store, including full glass front, mannequins, and current offers displayed. [3] Details on the interior layout, which has two floors, movable stainless steel displays, air conditioning, and changing rooms.

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Rakesh Maheshwari
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190 views10 pages

Peter England

The presentation includes: [1] An overview of Peter England, which was founded in 1889 in Londonderry, Ireland. [2] A description of the exterior of the store, including full glass front, mannequins, and current offers displayed. [3] Details on the interior layout, which has two floors, movable stainless steel displays, air conditioning, and changing rooms.

Uploaded by

Rakesh Maheshwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PRESENTATION ON

PETER
ENGLAND
STORE VISIT MBA MM "B"
RAKESH MAHESHWARI
YASH NAHAR
TANISH SINGHAI
RAJU NAGAR
Submitted to – AVADHI TONGIA
KRISHANPAL THAKUR
Dr. Satnam Ubeja

THIS INCLUDES

Exterior of the store


Interior of the store
Overall Layout
ABOUT PETER
ENGLAND
AN SMALL INTRODUCTION

Peter England was founded in 1889,

Londonderry, Ireland international quality since 1889


EXTERIOR OF THE STORE
•Aesthetic & Attractive exterior which include full front

transparent glass. With a grey color exterior.

•They have fashionably dressed mannequins that could be

seen from the outside. The cloth of the mannequins are

changed according to the season.

•They have also displayed their current offer next to the

entrance door.

•They have also written men's obsession right below the

brand name as it deal with men's clothing.


INTERIOR OF THE STORE

ENTRANCE / EXIT

•They have displayed their offers as well as


trending clothes at the entrance section.

•They have also arranged a mannequin near


the entrance.

•The entry and the exit gate are the same.


INTERIOR
•The interior is well-illuminated and well-spaced.

•Two-floor - ground and the first.

•White and grey theme in the interior.

•Movable display sections which are made up of stainless


steel.

•No POP and false ceiling for cost-cutting.

•Store is air conditioned having 9 air conditioners.

•2 changing rooms on each floor which have a phone booth


theme.

•They used ticker screen for displaying the offers.

•One billing counter.


CHECKOUT

NO RETURN/ ONLY EXCHANGE


NO CASH BACK
POLICIES
OVERALL LAYOUT

•They have the category of Activewear, Winter wear, casual shirts/trousers/t-shirts, formal
shirts/trousers/t-shirts, Suits, accessories, etc.

•They set all clothes according to colour pattern some of the clothes are displayed on hangers and
the rest were kept in racks. All the clothes were systematically organized and arranged accordingly
to the sizes.

•They always keep the latest products on the first row, it follows a color palette.

•The draw attention to products can be paired up with the main products.
USP
Standardize fits
Wide range
'Fashion-right'

style
Superior quality

THANK YOU!

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