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summer Internship Report SS

Business Analytics and Intelligence (Savitribai Phule Pune University)

Studocu is not sponsored or endorsed by any college or university

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A
Internship Project Report
On
Study of Student preferences towards courses by
Teachnook

Submitted in partial fulfilment for the

Award of degree in

MASTERS OF BUSINESS ADMINISTRATION

Business Analytics

2020-2022

CAMP EDUCATION SOCIETY’S

RASIKLAL M DHARIWAL INSTITUTE OF MANAGEMENT

(Approved by AICTE, Recognized by Govt. of Maharashtra, Affiliated of Savitribai Phule Pune University)

Submitted To: Submitted By:

Dr. Rajesh Londhe Sumayya Sayyad
SIP Guide Roll No. 1110, 1106
Department of Management M.B.A 2nd year

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DECLARATION

I’m Sumayya Iqbal Sayyad Students of M.B.A (CAMP EDUCATION

SOCIETY’S RASIKLAL M DHARIWAL INSTITUTE OF MANAGEMENT )
hereby certify that the Project Report on Data Analytics has been a
consequence of our practice and has been carried out under the guidance of Dr.
Rajesh Londhe I indicate that this proposed activity is done entirely by myself
during 2021 – 2022 academic year, in partial fulfilment of the requirements for
the award of the degree of MASTER’S IN BUSINESS ADMINISTRATION in
BUSNIESS ANALYTICS

We also certify that all the learning collected from numerous secondary origins
has been justly recognized in this project report.

Place: Camp Education Society, Pune Name: Sumayya Sayyad

Date:

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ACKNOWLEDGEMENT

This project Report was undertaken for the attainment of MBA Program
persevering at Camp Education Society’s, Rasiklal M Dhariwal Institute of
Management I would like to thanks our institute which has conferred us the
moment for doing this project performance.

I am highly indebted to head of the department Director Dr. Bharat P.Kasar for
the facilities provided to accomplish this internship.

I also would like to thank all the people that Remotely worked along with me in
Teachnook, Bangalore with their patience and Co-operative.

I would like to thank Dr. Rajesh Londhe Sir, College SIP coordinator for their
support and advices to get and complete internship.

I am extremely great full to my department staff members and friends who

helped me in successful completion of this internship.

Sumayya Sayyad

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Abstract

This study aims to evaluate the impact of internship programs on the

professional as well as on personal development and skills of Management
Strategies. The data of the study consisted of 34 students including Graduated,
under graduating, Post Graduated, Engineering students of 6-8-month E-
Learning programs from highly professional literature of Teachnook. The study
used structured questionnaire (8-10 close-ended questions assessed using 5-
point Likert scale) comprised of Seven questions: Question I: Course Interest
Question II: Reasons for participation in internship, and Question III to VII:
Assessment of information related to professional and personal growth and
skills. The study student descriptive analysis to evaluate demographic
information and central tendencies of the responses. Furthermore, scale
measurement analysis is used to check distribution normality of study data and
reliability of the questionnaire. The results of the study depict the impact of
internship programs on the professional and personal growth and skills.

The Covid-19 pandemic has severely restricted the normal functioning of

college campuses nationwide. This situation has made it difficult for marketers
to organise campus ambassador programs. Through social media it can be
possible to provide campus ambassadors with brand videos and social media
posts and encourage them to share on social media to enhance visibility among
their classmates.

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TABLE OF CONTENTS

Weekly Overview of Internship 8-9

Executive Summary 10

Objective Of The Study 11

Scope & Limitations Of the Study 12

Company Profile 13

Courses 14-16

Overview of Teachnook 17-18

Our Mission 19

Promotional Strategy 20

Promotion Platform 20

SWOT Analysis 21-22

What is Campus Ambassador 23

Responsivities & Duties 24-25

Task Allotted by Teachnook 26

Study on Data Analysis 27

Data Collection 27-28

Data Completion & Analysis 28

Research Design And Methodology 29-30

Data Analysis 31-39

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Findings Of The Data Analysis 40-41

Questionnaire On Teachnook 42-43

Conclusion

Bibliography

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EXECUTIVE SUMMARY

Teachnook is a Bangalore base institute were they offer students a structure of

learning that helps them gain all the prerequisites needed to excel in a field of
their choosing.

This program is designed to help individuals train and upskill themselves in a

field of their choosing to land a role soon after the completion of the course.
The 2-month long course dives into the essential topics of the chosen field and
provides them with professional certification. The courses are priced at Rs.
35,000 of which Rs. 5000 is to be paid as registration fees and the remaining
amount is only paid once the individual has been placed, following the
completion of the course.

In our assignment, our primary consideration as a Campus Ambassador to

provide students to the institute who can join the courses. As teachnook
providing various courses in Mechanical field, Artificial intelligence,
Information technology, & so on the services are provided in all different
sectors. My role is to spread awareness in my campus about the institute where
anyone can join the courses, with the help of the technook team i arrange
meetings conducted call’s to spread awareness about the institute services,
convincing them to join the courses

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OBJECTIVE OF THE STUDY

 The main purpose of data analysis is to find meaning in data so that the derived

knowledge can be used to make informed decisions.

 To extract information from data,

 To increase efficiency and improve performance by discovering patterns in data.

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SCOPE OF THE STUDY

The study will encourage us to explore more data on different tool to analyse the same. Data
analyst tools is a term used to describe software and applications that data analysts use in
order to develop and perform analytical processes that help companies to make better,
informed business decisions while decreasing costs and increasing profits.

LIMITATIONS OF THE STUDY

 The fundamental shortcoming of this plan is a very little time boundary.

 A division of the respondents is not supportive.

 The researcher is new.

 The size of the respondents is very minute.

 The response data very low.

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COMPANY PROFILE

Teachnook, is turning out to be a head turner in the field of skill development for students.

true to its name, it’s the corner with stairwell to your dreams. We are a team of motivated

individuals driven with a sole mission to help students become industry ready. we believe that

every student has a different set of skills depending on their interests, natural abilities and

experiences. Possessing right set of skills not only facilitates in professional growth and

providing competitive edge but also results in higher productivity.

Teachnook are a comprehensive e-learning programme with a carefully curated curriculum

which help students develop skills right from scratch and in advancing their career through

guidance from industry experts who are passionate about that field and discover skills that are

in demand. Our aim is to provide students with an ace up their slaves in today’s cut-throat

world with flexible, virtual courses designed to explore various domains, and fostering

personal as well as professional skills through engaging in different group activities.

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Courses of Teachnook
Digital Marketing

Digital Marketing is a growing domain

that plays a very important role in the
modern-day growth of brands and
organizations. Learn about the various
aspects of digital marketing and become
a professional in the field.

Finance

Attain efficiency in Financial

Management and be on your way to
begin a successful career in the domain.
Learn in-depth about the importance of
financial management and how to best go
about doing the same.

Machine Learning

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Learn in-depth about the growing field of

Machine Learning with algorithm
development and various other relevant
techniques. Master Machine Learning
fundamentals to enhance the online and
offline user experiences.

Data Science

Familiarize yourself with Python and

Machine Learning, two fundamentals in
the field of Data Science. Improve your
proficiency in the field of Data Science
with Teachnook’s exclusive courses.

Artificial Intelligence

With the use of concepts such as ML,

Python and Predictive Analysis, we dive
into the domain of Artificial Intelligence.
Learn more about AI with Teachnook’s
exclusive internship courses.

Cyber Security

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Get a better understanding of different

cyber threats and the various security
systems that are widely used. Enhance
your skills in the field of Cyber Security
to become a true professional in the field.

Cloud Computing

Learn more about what Cloud Computing

is and the numerous possibilities it
unlocks. Under the various indispensable
business technologies to become a true
professional in the field of Cloud
Computing.

AutoCAD

With this course, you’ll be able to

improve your AutoCAD efficiency and
have the ability to give wings to your
most creative construction projects.
Become proficient visualising,
formulising various architectural
structures

Stock Market

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Build a solid foundation in the domain of

Stock Markets, one that can help grow
your wealth and start a career in the same
field. Understand how stock markets
work and the various techniques to
navigate it.

OVERVIEW OF TEACHNOOK

The Teachnook way!

At Teachnook, they offer students a structure of learning that helps them gain all the
prerequisites needed to excel in a field of their choosing.

Regular Evaluation

Live Classes

Multiple
Domains

Completion
Certificates

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Live & recorded classes

Students get live interactive sessions with their mentors and access to recorded classes for
future reference.

Industry Expert Training

Get trained by the some of the most reputed industry experts and acquire the skills to be a
professional in the field.

Variety of Courses
Choose from a range of courses and explore your favourite topics in great detail. Become an
expert in the domain.

Up-to-date Curriculum
Our curriculum is consistently updated to ensure that students are trained in the most relevant
topics of their field.

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OUR MISSION

Our dynamic team serves the college community by providing training, research, and flexible
support services. Through creative problem solving, collaboration, and reflection we provide
an environment for growth in teaching and learning in an effort to best support our students,
faculty and staff.

Teachnook provides support and information to distance learners as well as on-campus

students in hybrid and web-enhanced classes. Academic divisions offer many credit courses
and curricula through several non-traditional delivery modes, including fully online and
hybrid learning.

These delivery modes bring new learning options and opportunities to students who have
diverse learning styles, those who require flexibility in their schedules, and those who do not
live within commuting distance. Students can receive specific certificates through fully online
courses.

Teachnook proudly offers both credit and non-credit e-learning courses that require few (if
any) on-campus visits. Online courses use computer technologies that translate traditional
classroom instruction into learning in new and innovative ways. Classes are designed to
provide close interaction with instructors when and where it best serves student needs.

eLearning classes utilize technology and cover the same material as on-campus classes. Most
of teachnook e-Learning courses start at the beginning of the quarter and end at the same time
as on-campus courses. Credits earned through online courses are transferable and appear on
transcripts just like any other class.

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PROMOTIONAL STRATEGY

 Online course provider Future Learn understands the needs and wants the
content it shares on social media very much reflects that.
 Teachnook Identify the target audience in social media.
 Teachnook might have a very strong LinkedIn presence, but the highly
visual nature of the site could make it less than ideal for showcasing them
online courses

PROMOTION PLATFORM

A huge goal for any Learning Management System (LMS) marketing professional it to grow
the traffic to their company website so they can produce more qualified leads. Nevertheless,
beyond creating expensive online marketing campaigns, bringing in site visitors doesn’t just
happen instantly. It takes a lot of effort, like using web traffic generation techniques.
Below are a few of the Inbound Marketing Strategies it can be use to draw in more site
visitors to Learning Management System (LMS) company site:

1. Blog Regularly
Different people have different obstacles, and they are always looking for solutions. It can be
finding out exactly what your ideal buyers need by looking on social media and relevant
discussion forums. Once they have gathered this information, they could create blogs to meet
their needs. Use keywords that can be optimal clients are using when looking online.
Regularly publishing useful and keyword-optimized content will help them to draw in even
more visitors to their Learning Management System business’s website. Doing this will
develop them as a specialist in the sector, boosting their brand name recognition.

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2. Get Published on LinkedIn

LinkedIn is one of the most effective social media networks for B2B marketing. Teachnook
post long-form industry-specific content on LinkedIn Pulse. Getting published on LinkedIn
will help build trust with their target market and drive traffic to on teachnook site. Teachnook
also shared the content on other social media networks.

SWOT ANALYSIS

STRENGTHS:

 Teachnook have all trending courses in their institute IT, Mechanical, Robotics even
Artificial intelligence
 Teachnook institute is corporate level Institute, only 4 to 6 years real time company
experienced faculties will provide the training
 The corporate level training consists of updated and recent technical syllabus
 Real-Time Project According to MNC Company Requirement
 Resume Preparation from High Skilled Faculty
 Live Workshop’s

WEAKNESSES:

 Because of small Scale institute, lack of support system in institute

 There is also need to improve the time management system.
Need to improve customer care service as student’s are not getting satisfactory
answers on time.
 There is no Management strategy for future, when it comes to online classes, in this
pandemic situation more people can join online classes, it will become more flexible
to learn & develop more skill

OPPORTUNITIES:

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 Companies who adopt e-learning tools for their training generate about 26% more
revenue per employee as opposed to those who don’t. Also, since e-learning has
proved to be more effective in terms of retention (not only cost),
 Due to the number of devices available and the continuous expansion of internet and
mobile networks across the world, distance has long since become moot as a barrier
for effective communication. And this definitely impacts of e-learning directly, as now
the opportunities for students the world over to access world-class content

available anywhere across the world becomes feasible and is only

becoming easier by the day.
 It has definitely already changed the way we approach knowledge and
skill acquisition in e-learning industries.

THREATS:

As with any profitable industry, eLearning is attracting, Unfortunately, not all of them
approach their responsibility as educators with the same level of attention and dedication.

Competition:

eLearning is now being adopted into various other industries within the corporate sector such
as financial services, retail, healthcare, manufacturing, telecommunications and much more.

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What is Campus Ambassador?

A campus ambassador is a student representative for organisation, tasked with the job of
advertising the organisation on their campus.

Campus Ambassadors (CA) act as the connection between a company and the university they
are studying in. They are the main and direct contact with the company and are the voice of
the company on their campus, they have all the right contacts, with both, students and the
faculty. The best part about this link is that a member of the university need not approach the
company directly, they can approach the ambassador, the campus ambassador program is
much more approachable and accessible than the company. They can be of great assistance
due to the responsibility they carry.

A Campus Ambassador has the responsibility of endorsing the company that they are tied up
with. To do so, the following duties have to be performed by them in their respective
campuses

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Job Responsibilities

 What Does a Campus Ambassador do?

A Campus Ambassador has the responsibility of endorsing the company that they are tied up
with. To do so, the following duties have to be performed by them in their respective
campuses

 Spread awareness about their product in service and the student community
 Organize events on the campus promoting the company. These events can be
interactive by hosting questionnaires to clear any doubts that their fellow
students might have about the company.
 To provide product demonstrations. They might also hold seminars and
workshops to help students understand the true value of their product

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 They also need to develop campus-specific marketing and outreach

programs/campaigns. Companies often require their ambassadors to collect
valuable feedback from the university about the company itself.

Spread Awareness:
With most Indian campuses closed due to the Covid-19 pandemic, organising campus
ambassador programs has difficult for marketers. This situation calls for adopting a hybrid
approach to campus marketing. This involves using a mix of online engagements and on-
ground activities. Here’s how I do this.

Social Media Marketing:

The term social media marketing (SMM) refers to the use of social media and social
networks to market a company’s products and services. Social media marketing provides
companies with a way to engage with existing customers and reach new ones while allowing
them to promote their desired culture, mission, or tone. Social media marketing has purpose-
built data analytics tools that allow marketers to track the success of their efforts.
Social media websites allow marketers to employ a broad range of tactics and strategies to
promote content and have people engage with it. Many social networks allow users to
provide detailed geographical, demographic, and personal information, which enables
marketers to tailor their messages to what is most likely to resonate with users.

As a Campus Ambassador provide to student’s brand videos and social media posts and
encouraged them to share on social media to enhance visibility among their classmates.

Email communication: Make available well-designed emailers to send to their college

friends to draw participation in contests and online events organized as part of the program.

Organize Online Events:

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Bring a small group of people together by webinar and zoom meeting online event. Make
these online events fun-filled and share their recording on social media to ensure increased
participation in future events. Allowing question answer session to students to clarify all the
doubts and query’s

Task allotted by Teachnook

1. How many students can join from pune teachnook courses?

2. How many of them interested in e-learning?

3. How many students can join immediate?

4. Which course they are interested & why

5. Student must be completed graduation degree

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6. How much time students can give for online study?

STUDY ON DATA ANALYTICS

 What does data analyst do?

A data analyst is a person whose job is to gather and interpret data in order to solve a specific
problem. The role includes plenty of time spent with data, but entails communicating findings
too.

 Gather data: Analysts often collect data themselves. This could include conducting
surveys, tracking visitor characteristics on a company website, or buying datasets from data
collection specialists.

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 Clean data: Raw data might contain duplicates, errors, or outliers. Cleaning the data
means maintaining the quality of data in a spreadsheet or through a programming language so
that your interpretations won’t be wrong or skewed.

 Model data: This entails creating and designing the structures of a database. You might
choose what types of data to store and collect, establish how data categories are related to each
other, and work through how the data actually appears.
 Interpret data: Interpreting data will involve finding patterns or trends in data that will
help you answer the question at hand.
 Present: Communicating the results of your findings will be a key part of your job. You
do this by putting together visualizations like charts and graphs, writing reports, and presenting
information to interested parties.

DATA COLLECTION

The analysis entailed assembling both primary and secondary data.

Primary Data
Data is obtained individually for precise work through analysis. The survey was developed to
assemble knowledge of the firm.
Secondary Data
It is the second-hand data raised by student with is inferred through the Google Form
Data Collection:
The data acquisition system used was none other than the questionnaire process which is
usually consolidated for the gathering from google form. The questionnaire process is
worthwhile because it serves to collect numerous information about a requirement of the
institute.

Survey:
The type of questionnaire engaged was that of sample type keeping in thought the time
restraint and equipment, besides the viability of statistics examination. The sample
questionnaire thus being taken to the precise route to arrive at the coveted address was
deliberately designed to transform the process by using decided individuals.

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DATA COMPLETION AND ANALYSIS

After the data was assembled, it was recorded and judgments of the requirement
of the institute were conferred accompanied by examination and diagnosis to
arrive reliable outcomes.

RESEARCH DESIGN AND METHODOLOGY

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Research design suggests assuming that type procedure of analysis which is

most satisfactory for the analysis and examination of the predicament. For the
investigation and the analysis of the enigma, fitting material has to be decided
and obtained for the study. “A research perspective is the composition of
provisions for acquisition and analysis of data in a practice that intends to
connect significance to the analysis proposal with an economy in the system.”

It was inevitable to communicate with the student who can join the e-learning
courses to perceive their goals & develop skills.

A questionnaire had to be devised to accumulate estimable learning from

diverse individuals. The questionnaire was outlined pleasantly to adhere to the
intention of an analysis job.

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Nature of Research:
In this project report, we have initiated a quantitative type of learning.

Type of questions:
The questions in the questionnaire asked student, who are still studying.
preferences would be freshers

Type of the Questionnaire:

The questionnaire in this project report is orderly progressive and formalized.

Sampling Size
34 Students is interested in course enrolment.

 Data Analysis in Graph Format

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1. How many students can join from pune teachnook courses?

Location Preferences

Locations
Pune Mumbai Bangalore Delhi Gujarat Other

Respond’s Answer 27 5 1 0 1 1

Percentage 76.5.6% 11.8% 2.9% 29.4% 0% 2.9%

Interpretation:

It is observed that around 76.5% responses received from Pune Location, 27 students out of
34 are interested in teachnook courses from Pune.

2. How many of them interested in e-learning?

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Majority of Choices

Online Offline
90.6% 43.8%

Interpretation:

90.6% of the total respondents said they enrolled/joined the courses from online because it
was flexible from home to join
43.8% including (Online/Offline) said because of the Physical classrooms create a face-to-
face environment for students.

3. How many students can join immediate?

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Majority of Choices

Immediate After 6 Months

87.5% 12.5%

Interpretation:
It is observed that more than 87.5% of total respondent said they liked to join immediate
through online

4. Which course they are interested & why

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Prominent Course

Courses Machine Artificial Web Cyber Cloud Data

Learning Intelligence Development Security Computing Science Finance IT

Respond’s 6 2 1 10 4 7 2 2
Answers
Percentage 17.6% 5.9% 2.9% 29.4% 11.8% 20.6% 5.9% 5.9%

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Interpretation:
It is observed that more than 62.9% of total respondent they can be long-term think positively

about Career goals are targets

Also, they are highest responses received for Cyber Security Course 10 out of 34 students

Second most demanding course is Data Science 7 out of 34 students & third one is Machine

Learning 6 out of 34 Students that is indicating high demanding course.

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5. Student must be completed graduation degree

Higher Qualification

Locations Graduated Post Under Under Other

Graduated Graduate Postgraduate (Engineering)

Respond’s 17 5 1 5 6
Answer

Percentage 50% 14.7% 2.9% 14.7% 17.6%

Interpretation:
It is observed that more than 50% Student’s Graduated, 14.7% Post Graduated & Under post

graduated, 17.6% Engineering student only 2.9% (1 student) are not eligible to enrol in

teachnook and all of them can join immediate through online

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6. How much time students can give for online study?

Time evaluation

Time 2 Hour 3 Hour 4 Hour More than 4 Hour

Respond’s Answer 11 16 5 2

Percentage 32.4% 47.1% 14.7% 5.9%

Interpretation:

It is observed that 47.1% of total respondent interested for online study they can be join
immediate & Co-operative.

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7. Is student is fresher on Experience

Majority of Choices

Fresher Experience
38.2% 67.6%

Interpretation:

It is observed that 67.6% of total respondent out of 34 students are Experienced.

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 Data Analysis in Excel Format

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 FINDINGS OF THE DATA ANALYSIS:

The following findings were analysed: -

Most of the people can believe teachnook is a trustworthy learning institute.

there can people invest money to develop their skills.

From the research conducted, before Joining the Services/Courses in the

Institute few Student compared the price from other Sources and most of these
students were those who were enrolled first time from online as per told by
them.

From the survey conducted most of the student about 21 out of 35 thought that
this Institute provide moderately price on services/courses as compared to other
sources.

90.6% of the total respondents said they enrolled/joined the courses from online
because it was flexible from home to join
43.8% including (Online/Offline) said because of the Physical classrooms create
a face-to-face environment for students

More than 87.5% of total respondent said they liked to join immediate through
online

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Highly Demand or interest courses would be Cyber Security with the

responding percentage of 29.4%, Machine Learning -17.6% & Data Science
20.6%

When it comes to online classes, in this pandemic situation more people can
join online classes, it will become more flexible to learn & develop more skill

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QUESTIONNAIRE ON COURSE INROLLMENT

1. Location
Pune
Mumbai
Bangalore
Gujarat
Other

2. Online / Offline
Online
Offline

3. Joining Preferences
Immediate
1-2 Months
After 6 Months
Other

4. Courses
Machine Learning
Artificial Intelligence
Data Science
Web Development
Cyber Security
Cloud Computing
App Development
Auto Cad
Car Designing
Finance
Digital Marketing
Stock Marketing

5. Why This Course

Financial Growth
Career Goals
Develop more skills

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6. Qualification
Graduated
Post Graduated
Under Graduate
Under Postgraduate
Engineer
Other

7. How much time you can give for online study?

2 Hours
3 Hours
4 Hour
More than 4 hours

8. Fresher/Experience
Fresher
Experience

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CONCLUSION

There is need to improve marketing strategies to increase brand awareness.

Need to concentrate on services of courses.
Need to improve teaching quality and take survey which batch having issues
in learning.
While resolving the services issue need to be understand.
Overall student feedback is positive towards brand.
Need to improve telephone customer care service
Most of Students recommend institute courses due to good service quality at
affordable price.
Through online anyone can join courses
There is scope in improving the overall Marketing Process.
Also Marketing strategies are need to change as base on situation from
online to offline if there is situation become normal.
There is also need to improve the time management system.
Need to improve customer care service as student’s are not getting
satisfactory answers.
Need to expand their market in other cities to grow business.
Need to increase the marketing as to grow business.
Need to start application to track students’ satisfaction.

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 https://teachnook.com/
 https://teachnook.com/all-courses
 https://teachnook.com/about
 https://www.facebook.com/teachnook/
 https://teachnook.com/job-guarantee
 https://www.instagram.com/accounts/login/?next=/teachnook/
 https://www.linkedin.com/company/teachnook
 https://www.teachnook.com/digital-marketing
 https://www.crunchbase.com/organization/teachnook
 https://www.coursera.org/articles/what-does-a-data-analyst-do-a-career-
guide
 https://elearningindustry.com/strengths-and-weaknesses-of-online-
learning
 https://drive.google.com/file/d/1bMJtnDShqhB4HC1UFvQ7-8BDgALk-
HyO/view?usp=sharing
 https://drive.google.com/file/d/178zINfM7XLXWjeVly5ImD8wsOlV9Af
bG/view?usp=sharing
 https://www.responsify.com/elearning-platform-marketing-strategy/

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