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INV - 702 - Concepts and Models For Innovation Management

This document discusses key concepts in innovation management including types of innovation (incremental, adjacent, disruptive, radical), the innovator's dilemma, technology adoption lifecycles, three horizons of growth model, and the 70-20-10 rule. It defines these terms and provides examples. Types of innovation include improving existing products or entering new markets. The innovator's dilemma is that new innovations are initially inferior but disrupt existing markets. Technology adoption involves innovators to late majority users. The three horizons model balances short and long-term projects. The 70-20-10 rule focuses resources on core, adjacent, and transformational work.

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Justin Abad Fernandez
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75 views42 pages

INV - 702 - Concepts and Models For Innovation Management

This document discusses key concepts in innovation management including types of innovation (incremental, adjacent, disruptive, radical), the innovator's dilemma, technology adoption lifecycles, three horizons of growth model, and the 70-20-10 rule. It defines these terms and provides examples. Types of innovation include improving existing products or entering new markets. The innovator's dilemma is that new innovations are initially inferior but disrupt existing markets. Technology adoption involves innovators to late majority users. The three horizons model balances short and long-term projects. The 70-20-10 rule focuses resources on core, adjacent, and transformational work.

Uploaded by

Justin Abad Fernandez
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© © All Rights Reserved
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CONCEPTS and

MODELS
for INNOVATION
MANAGEMENT
INV 702 – Fundamentals of Knowledge
and Innovation Management

JUSTIN MARK A. FERNANDEZ


MAEDLM
TYPES OF
INNOVATION
1. INCREMENTAL INNOVATION
• also known as continuous
improvement, consists of improving
a product or service in its market.
1. INCREMENTAL INNOVATION
1. INCREMENTAL INNOVATION
• IN EDUCATION: Test item analysis
templates (SDO – Isabela)
2. ADJACENT / SUSTAINING
INNOVATION
• successful expansion
• using existing capabilities (like
technology or knowledge) to
appeal to a new audience or
enter a new market.
2. ADJACENT INNOVATION
• Amazon or review centers.
3. DISRUPTIVE INNOVATION
• actions taken by a smaller
company to shake up an
industry by targeting its
large, existing competitors’
overlooked segments.
3. DISRUPTIVE INNOVATION
4. RADICAL INNOVATION
• creation of a brand new
product or service that
nobody expected and that
tends to impose itself on
the life of users.
4. RADICAL INNOVATION
• Smart TV, iPhone, Zoom
INNOVATOR’S
DILEMMA
INNOVATOR’S DILEMMA
• Clayton Christensen introduced
this concept in 1997 with his
book (The Innovator's Dilemma:
When New Technologies Cause
Great Firms to Fail).
INNOVATOR’S DILEMMA
The core of the dilemma is that in
the beginning innovation is usually
inferior to existing products and
services on the market as measured
with the same metrics and value
drivers.
TECHNOLOGY
ADOPTION
LIFECYCLE
What is the technology
adoption lifecycle?
• It is a description
of customer
behavior related
to the acceptance
of a new product
or feature.
TECHNOLOGY ADOPTION LIFECYCLE
• For example, Apple iPhones, Facebook
and Teslas — were only popular to a
select few who either understood the
innovation in front of them or were
brave enough to try something new.
TECHNOLOGY ADOPTION LIFECYCLE

Everett Rogers (1962)


1. Innovators (2.5%)
These consumers are
willing to take risks and
are usually younger,
have more financial
flexibility and are
regularly in tune with
sources of innovation.
2. Early Adopters (13.5%)
they are more likely to
be opinion leaders
“influencers”, watches for
new innovations but
notably more selective
when making purchasing
decisions.
3. Early Majority (34%)
• more conservative and
risk-averse when it comes
to financial investment
decisions.
• more active in research
and adoption
4. Late Majority (34%)
• catch on to a new
innovation well after the
average consumer does
usually due to a high level
of skepticism about the
benefits of a new product
or service.
5. Laggards (16%)
• it shows an aversion to
change and are not
influenced by opinion
leaders.
• it tends to focus more
on the reliability of
products they already
use.
TECHNOLOGY ADOPTION LIFECYCLE

Everett Rogers (1962)


THREE
HORIZONS OF
GROWTH
THREE HORIZONS OF GROWTH
model for helping organizations
structure their initiatives and
find an appropriate balance
between short-term and long-
term projects in their portfolio.
THREE HORIZONS OF GROWTH
THE
70-20-10
RULE
THE 70-20-10 RULE
• the core refers to all
the activities that
make up the majority
of existing business.
• the adjacent are new
improvements or
extensions for the
current business.
THE 70-20-10 RULE
• the transformational
is the most difficult
one to grasp.
• anything that is brand
new for the
organization, such as
certain types of
innovations.
THE 70-20-10 RULE
REFERENCES:
 OECD/Eurostat (2018), Oslo Manual 2018: Guidelines for
Collecting, Reporting and Using Data on Innovation, 4th
Edition, The Measurement of Scientific, Technological
and Innovation Activities, OECD Publishing,
Paris/Eurostat, Luxembourg.
https://doi.org/10.1787/9789264304604-en
 OECD (2016), Innovating Education and Educating for
Innovation: The Power of Digital Technologies and Skills,
OECD Publishing, Paris.
http://dx.doi.org/10.1787/9789264265097-en
 OECD (2018). PISA, Insight and Interpretations. OECD
Publishing, Paris.
“The species that survive are
not the strongest, nor the
most intelligent, but those
that adapt best to change.”
- Charles Darwin
THANK
YOU!
JUSTIN MARK A. FERNANDEZ
MAED Student

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