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Product Led Content

In this guide, we’ll take you through several examples of product-led content for each stage of the marketing funnel – Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU). https://narrato.io/blog/how-to-create-product-led-content-for-tofu-mofu-and-bofu-stages/

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397 views12 pages

Product Led Content

In this guide, we’ll take you through several examples of product-led content for each stage of the marketing funnel – Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU). https://narrato.io/blog/how-to-create-product-led-content-for-tofu-mofu-and-bofu-stages/

Uploaded by

Narrato Social
Copyright
© Attribution (BY)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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narrato

PRODUCT-LED
CONTENT
for TOFU, MOFU and BOFU Stages
Contents Product-Led Content for Top of the Funnel – Creating
Awareness
Blog posts
Social media content and PPC ads
Guides and eBooks
Outbound marketing campaigns

Product-Led Content for Middle of the Funnel – Enabling


Conversions
Retargeting emails and ads
Product tours
Case studies
Webinars

Product-Led Content for Bottom of the Funnel – Qualifying


Educational product tours
Post-demo leave-behinds
User-generated content

narrato
PRODUCT-LED CONTENT
FOR
TOP OF THE FUNNEL
CREATING
AWARENESS
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BLOG POSTS
Guide and educate your prospects by
weaving a story around your product

SOCIAL MEDIA AND PPC


Incorporate your product intelligently
Use videos, product tours, screenshots,
memes, and GIFs to showcase different use
cases, any product improvements, and new
features
narrato

GUIDES AND E-BOOKS


Show your expertise in a relatable way
Guides and e-Books can be built in the form
of blogs, videos, or infographics

OUTBOUND MARKETING
CAMPAIGNS
Use creative techniques in your cold emails
and let the product speak for itself
PRODUCT-LED CONTENT
FOR
MIDDLE OF THE FUNNEL
ENABLING
CONVERSIONS
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RETARGETING EMAILS
AND ADS
Position your product so that it addresses
their hesitations, convincing them to convert

PRODUCT TOURS
Add a comprehensive product tour to your
website and see which tour journeys and
features produce the most qualified leads
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CASE STUDIES
Explain how your product helped a client
overcome any hurdle(s) they were facing

WEBINARS
When users already opted in for the
content, you can design a product-led
webinar series to drive them further down
the funnel
PRODUCT-LED CONTENT
FOR
BOTTOM OF THE FUNNEL
FOR QUALIFYING

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narrato

EDUCATIONAL
PRODUCT TOURS
These don’t have to be form-gated, since
their purpose is to solidify the prospect’s
decision to buy the product

USER-GENERATED CONTENT
Leads are much more likely to trust that
there is value in your product when they
hear it straight from your users
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POST-DEMO LEAVE
BEHINDS
Your leads might want to revisit the
product features again after product demo
Have some post-demo leave-behinds ready
for these situations
This could be a product tour or a video
explaining the use cases
THANK YOU
For a comprehensive overview of these content types and
examples of each, read the full article on the Narrato blog.

Link in the description

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