Chapter 12
Chapter 12
Decision Making
Chapter 12
PowerPoint Authors:
Susan Coomer Galbreath, Ph.D., CPA
Charles W. Caldwell, D.B.A., CMA
Jon A. Booker, Ph.D., CPA, CIA
Cynthia J. Rooney, Ph.D., CPA
Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
12-2
Introduction
• Making decisions is one of the basic functions of
a manager.
• To be successful in decision-making, managers
must be able to tell the difference between
relevant and irrelevant data and must be able to
correctly use the relevant data in analyzing
alternatives.
• The purpose of this chapter is to develop
these skills by illustrating their use in a wide
range of decision-making situations.
12-3
Learning Objective 1
Learning Objective 2
Prepare an analysis
showing whether a
product line or other
business segment should
be added or dropped.
12-11
Adding/Dropping Segments
One of the most important
decisions managers
make is whether to add
or drop a business
segment. Ultimately, a
decision to drop an old
segment or add a new
one is going to hinge To assess this
primarily on the impact impact, it is
the decision will have on necessary to
net operating income. carefully analyze
the costs.
12-12
Adding/Dropping Segments
Adding/Dropping Segments
Segment Income Statement
Digital Watches
Sales $ 500,000
Less: variable expenses
Variable manufacturing costs $ 120,000
Variable shipping costs 5,000
Commissions 75,000 200,000
Contribution margin $ 300,000
Less: fixed expenses
General factory overhead $ 60,000
Salary of line manager 90,000
Depreciation of equipment 50,000
Advertising - direct 100,000
Rent - factory space 70,000
General admin. expenses 30,000 400,000
Net operating loss $ (100,000)
12-15
Adding/Dropping Segments
Segment Income Statement
Digital Watches
Sales $ 500,000
An
Less: investigation
variable expenses has revealed that the fixed
Variable
general manufacturing costs and
factory overhead $ 120,000
fixed general
Variable shipping costs 5,000
administrative
Commissions
expenses will not be affected200,000
75,000
by
dropping the
Contribution digital watch line. The fixed general
margin $ 300,000
factory
Less: overhead and general administrative
fixed expenses
General factory overhead $ 60,000
expenses assigned to this product would be
Salary of line manager 90,000
reallocated
Depreciation to other product
of equipment lines.
50,000
Advertising - direct 100,000
Rent - factory space 70,000
General admin. expenses 30,000 400,000
Net operating loss $ (100,000)
12-16
Adding/Dropping Segments
Segment Income Statement
Digital Watches
Sales $ 500,000
Less: variable expenses
The equipment used to manufacture
Variable manufacturing costs $ 120,000
digital
Variable watches
shipping has no resale5,000
costs
value or alternative use. 75,000
Commissions 200,000
Contribution margin $ 300,000
Less: fixed expenses
General factory overhead $ 60,000
Salary of line manager 90,000
Should Lovell
Depreciation of equipment retain or drop
50,000
Advertising - direct the digital watch
100,000segment?
Rent - factory space 70,000
General admin. expenses 30,000 400,000
Net operating loss $ (100,000)
12-17
Learning Objective 3
Smoother flow of
parts and materials
Better quality
control
Realize profits
12-30
Direct materials $ 9
Direct labor 5
Variable overhead 1
Depreciation of special equip. 3
Supervisor's salary 2
General factory overhead 10
Unit product cost $ 30
12-32
Opportunity Cost
An opportunity cost is the benefit that is
foregone as a result of pursuing some
course of action.
Opportunity costs are not actual cash
outlays and are not recorded in the
formal accounts of an organization.
Learning Objective 4
Prepare an analysis
showing whether a
special order should be
accepted.
12-39
Special Orders
➢Jet, Inc. makes a single product whose normal
selling price is $20 per unit.
➢A foreign distributor offers to purchase 3,000
units for $10 per unit.
➢This is a one-time order that would not affect the
company’s regular business.
➢Annual capacity is 10,000 units, but Jet, Inc. is
currently producing and selling only 5,000 units.
Special Orders
Jet, Inc.
Contribution Income Statement
Revenue (5,000 × $20) $ 100,000
Variable costs:
Direct materials $ 20,000
Direct labor 5,000
Manufacturing overhead 10,000 $8 variable cost
Marketing costs 5,000
Total variable costs 40,000
Contribution margin 60,000
Fixed costs:
Manufacturing overhead $ 28,000
Marketing costs 20,000
Total fixed costs 48,000
Net operating income $ 12,000
12-42
Special Orders
If Jet accepts the special order, the incremental
revenue will exceed the incremental costs. In
other words, net operating income will increase
by $6,000. This suggests that Jet should accept
the order.
Quick Check ✓
Northern Optical ordinarily sells the X-lens for
$50. The variable production cost is $10, the
fixed production cost is $18 per unit, and the
variable selling cost is $1. A customer has
requested a special order for 10,000 units of the
X-lens to be imprinted with the customer’s logo.
This special order would not involve any selling
costs, but Northern Optical would have to
purchase an imprinting machine for $50,000.
(see the next page)
12-44
Quick Check ✓
What is the rock bottom minimum price below
which Northern Optical should not go in its
negotiations with the customer? In other words,
below what price would Northern Optical
actually be losing money on the sale? There is
ample idle capacity to fulfill the order and the
imprinting machine has no further use after this
order.
a. $50
b. $10
c. $15
d. $29
12-45
Quick Check ✓
What is the rock bottom minimum price below
which Northern Optical should not go in its
negotiations with the customer? In other words,
below what price would Northern Optical
actually be losing money on the sale? There is
ample idle capacity to fulfill the order and the
imprinting machine
Variable has no further
production costuse$100,000
after this
order. Additional fixed cost + 50,000
a. $50 Total relevant cost $150,000
b. $10 Number of units 10,000
c. $15 Average cost per unit= $15
d. $29
12-46
Learning Objective 5
The machine or
process that is
limiting overall output
is called the
bottleneck – it is the
constraint.
12-48
Quick Check ✓
How many units of each product can be
processed through Machine A1 in one
minute?
Product 1 Product 2
a. 1 unit 0.5 unit
b. 1 unit 2.0 units
c. 2 units 1.0 unit
d. 2 units 0.5 unit
12-52
Quick Check ✓
How many units of each product can be
processed through Machine A1 in one minute?
Product 1 Product 2
a. 1 unit 0.5 unit
b. 1 unit 2.0 units
c. 2 units 1.0 unit
d. 2 units 0.5 unit
Just checking to make sure you are with us.
12-53
Quick Check ✓
What generates more profit for the company,
using one minute of machine A1 to process
Product 1 or using one minute of machine A1 to
process Product 2?
a. Product 1
b. Product 2
c. They both would generate the same profit.
d. Cannot be determined.
12-54
Quick Check ✓
What generates more profit for the company,
using one minute of machine A1 to process
Product 1 or using one minute of machine A1 to
process Product 2?
a. Product 1
b. Product 2
c. They
With both would generate
one minute of machinetheA1,
same profit.
Ensign could
d. Cannot
make 1be determined.
unit of Product 1, with a contribution
margin of $24, or 2 units of Product 2, each with a
contribution margin of $15 per unit.
2 × $15 = $30 > $24
12-55
Product 1 Product 2
Production and sales (units) 1,300 2,200
Contribution margin per unit $ 24 $ 15
Total contribution margin $ 31,200 $ 33,000
Learning Objective 6
Prepare an analysis
showing whether joint
products should be sold
at the split-off point or
processed further.
12-62
Joint Costs
• In some industries, a number of end
products are produced from a single raw
material input.
• Two or more products produced from a
common input are called joint products.
• The point in the manufacturing process
where each joint product can be
recognized as a separate product is called
the split-off point.
12-63
Joint Products
For example,
Oil in the petroleum
refining industry,
a large number
Common of products are
Joint
Input
Production Gasoline extracted from
Process crude oil,
including
gasoline, jet fuel,
Chemicals
home heating oil,
lubricants,
asphalt, and
Split-Off
various organic
Point chemicals.
12-64
Joint Products
Joint costs
are incurred
up to the Separate Final
Oil
split-off point Processing Sale
Common
Joint Final
Production Gasoline
Input Sale
Process
Separate Final
Chemicals
Processing
Sale
Split-Off Separate
Point Product
Costs
12-65
End of Chapter 12