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Santos' Sari-Sari Store

Santos' sari-sari store has been operating for 13 years in Greenville Subdivision, Luna Isabela. It offers a variety of essential products at affordable prices marked up only 2-3 pesos each. The store's vision is to provide convenient access to necessities at affordable prices. Its strategic objectives are to offer easier access to goods, improve the customer experience, offer a wider variety of goods, and increase income by 10% annually. The store will focus on retaining existing customers and acquiring new ones from the local subdivision.

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Blessie Joy Lucero Bunagan
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969 views23 pages

Santos' Sari-Sari Store

Santos' sari-sari store has been operating for 13 years in Greenville Subdivision, Luna Isabela. It offers a variety of essential products at affordable prices marked up only 2-3 pesos each. The store's vision is to provide convenient access to necessities at affordable prices. Its strategic objectives are to offer easier access to goods, improve the customer experience, offer a wider variety of goods, and increase income by 10% annually. The store will focus on retaining existing customers and acquiring new ones from the local subdivision.

Uploaded by

Blessie Joy Lucero Bunagan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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STRATEGIC PLAN

Santos’ sari-sari store

BSAIS - 3D
BRIEF DESCRIPTION
Santos sari sari store is located at 40k- Blk 1 Greenville Subdivision
Mambabanga, Luna Isabela. This store started since 2009 which has
been 13 years long now and it still operates. They sells different types
of products which provides the daily necessities of the residents in
that particular subdivision. It is also expanded over the years which
has some additional products to supplement their daily income. It is
where you can buy a per piece or tingi of items at a reasonable price
such as buying one sachet of shampoo. Each items or goods only
marks up 2-3 pesos that can offers to the target customers a simple
and easy access to necessities at an affordable price.
● Vision

A sari-sari store that offers convenient access to necessities at an


affordable price within its scope of business operation.

● Mission

To provide a variety of affordable essentials products that can


help customers to determine what their target budget will permit.

To establish a welcoming environment where customers’ rights


are upheld.
Core Values

● Affordable
● Approachable towards the customers
● Efficient
● Sustainable
● Transparency
COMPANY ANALYSIS
STRENGTH WEAKNESSES

● Convenient payment process ● Insufficient supply of products


● Availability/variety of products ● Long-term customer’s credit
● Friendly environment ● Operates from 9:00 AM to 9:00 PM
● Convenient and personalize business only
● Offers customers credit
● Lower Capital Cost

OPPORTUNITIES THREATS

● Location ● New entrants


● Necessary goods ● Theft/Burglary
● Solely managed by the owner ● Economic condition
● Customer’s preference
STRATEGIC OBJECTIVES
1. Provide customers easier access to goods and
necessities at affordable prices.
2. Improve customers experience by creating
excellence in customer service.
3. Offer wider variety of goods
4. Increasing the income by 10% for the current year
KEY PERFORMANCE INDICATOR
1. The objective of the business is to provide customers with easier
access to goods and necessities at affordable prices. This is measured
by ensuring expenditures stay within budget and providing
accessible and convenient payment methods for customers. This is
important for making sure that the customers can purchase what
they need with as few barriers as possible.

2. The objective of the business is to improve the user experience by


creating excellence in customer service. This is measured by
providing opportunities to both old and new customers, by retaining
customers and by providing customer-friendly payment options. The
goal is to make sure the customers have a positive experience and
will continue to purchase in the store.
3. In summary, the objective of the business is to offer a wider
variety of goods. This is measured by tracking the increase in sales
volume and comparing it to the previous sales of goods. The goal is
to make sure that customers are able to find the products they need
and that the introduction of new products results in increased sales.

4. In summary, the objective of the business is to increase its income


by 10% for the current year. This is measured by monitoring the
growth in sales and revenue and by assessing positive Return on
Investment. The goal is to ensure that the company is making
profitable investments, which results in an increase in income and
achieving the targeted growth
TARGET MARKET
Greenville Subdivision Mambabanga, Luna Isabela’s
residents are considered the store's target market. The
range of basic commodities available makes it easier for
people to find and purchase many daily necessities. As the
business works and grows, the owner anticipates retaining
existing clients and acquiring new ones. The owner has
mastered how to gain the trust of his customers after
managing the business for many years. The store will
continue to operate normally while focusing on its target
customer. Providing their needs and desires while growing
its product availability so that customers can enjoy a variety
of options.
INDUSTRY ANALYSIS
1. Competitors - Low to Medium
Pressure
2. New Entrants- High Pressure
3. Suppliers- Medium to High Pressure
4. Customers- Low to Medium Pressure
5. Substitute Products- Low Pressure
COMPETITIVE ANALYSIS
One competitive advantage of Santos store is it has already established its name in the
market since it is already operating for 13 years, so people in the subdivision have this
preference of buying in the store since it is already operating for years

Another competitive advantage is it has lower capital cost as it purchases bulks of supply
which lessens travel cost, so instead of going back and forth to purchase supplies, the store
already purchases in bulk to lessen their travel expenses through agents who come to supply
some products.

Lastly, one of the competitive advantage of the store is its good customer service. As stated
a while back, the store is in 13 years of operation already and it has developed customer
loyalty through its good customer service. Good customer service wherein the seller has an
approachable and friendly attitude towards the customers which develops good relationship
to them.

Meanwhile, the competitive advantage of Charms store is that it is well-equipped and it


offers complete items including household cleaning products, school supplies, and frozen
goods which are not yet available in Santos store.

And lastly, its longer duration of operation, daily.


MARKETING PLAN
Santos’s store plan in the long run of business is to additional
products such as rice, water refilling, gcash services, ice cream
(retailing) and frozen foods while. Prices as indicated in the paper, will
still maintain a low but justifiable mark-ups, and will still give credits.

It will operate on its current location due to its feasibility, and it has
became a usual place for its customer to buy their necessities. In
terms of channel distributions, Santos store will still buy products
from merchandise distributors, and sell it directly to the store's
end-users.

Promotions will include raffle draws, customer of the month, and


word-of-mouth.
ACTION PLAN
The action plan for the 1st year is to provide a good quality experience to the
customer, offer a new and trend goods that can be easily seen and at the end
of the year, the store will offer some freebies and bundle such as buy 1 take 1.

For the second year, the store owner will conduct a feedback about the service
performed and seeking for the goods that are new and trend.

Third year plan is to create a new service to offer and develop some trick to
attract more customer.

Plan for year four, is to sustain a good customer relationship.

And lastly, the plan for the fifth year is to maintaining a good relationship
through improving the accessibility of the store and adapting to the new way
of paying and evaluating the goal implemented and planning for the next 5
year of the business.
Conclusion

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