FRUITRIENT BUSINESS PLAN

PRINCESS SHOEBELYN C. MAURICIO

FRANCINE MICA A. ENRIQUEZ
REYNALDO I. SUMALINOG II
JAEN MAXENE F. COLOMA
MATTHEW RANZEL R. YEE
ROY LORENZE D. YEE
YNA MICKAELLA LEE
LLEANDER BEDIA

DECEMBER 2020

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 Table of Contents

Title Page i

Table of Contents ii

Executive Summary 3

Description of the Business 10

Operational Plan 10

Organizational Plan 15

Marketing Plan 21

Value Proposition 30

Business Name 31

Business Logo 32

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ii
 EXECUTIVE SUMMARY
Fruitient is the vision of young entrepreneurs, and the name the proponents have given

to the business was inspired by the lure and allure of various drinks and beverages existing in

the municipality of Lupon. In addition, the reason why we called our business, Fruitient because

it is a surefire way to entice the potential target market and is eye-catching to the

customers−essential for the business to grow and prosper, respectively.

Fruitient is a general partnership which will be maintained and share the profit by 10% in

the persons of Princess Shoebelyn C. Mauricio, Reynaldo I. Sumalinog II, Francine Mica

Enriquez, Jaen Maxene F. Coloma, Matthew Ranzel R. Yee, Roy Lorenze D. Yee, Yna

Mickaella Lee, and Lleander Bedia. Since this venture is a partnership, each partner's roles and

responsibilities must be identified, and the delegation of duties will be discussed further in the

paper.

Fruitrient, which the name implies, will be offering 100% natural and healthy drinks. We,

indeed, can ensure that the products here are cost-efficient and uses high-quality products.

Also, Fruitrient aims to be the leading producer and provider of nutritious and affordable drinks

within the vicinity of Lupon.

More than anything else, Fruitrient is highly feasible, doable, socially desirable and is

relevant in the current situation. This product, as a whole, will help people of all ages who will

patronize the product. Also, it will be an inspiration for those who would like to venture in the

business industry to be a successful entrepreneur. The proponents of the business advocates

being the leading promoter of agricultural products like mangoes, apples and oranges.

Furthermore, this will help increase the demands of fruits, specifically fresh and natural fruits,

within the locality, thereby economically promotes livelihood among the local fruit suppliers in

the area.

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 The following are in-depth analysis of the capital needed of the business: The budget

which the proponents will use will be solely dependent and will come from the loans offered by

reliable banks. Hence, the money that we owe will be paid as the business will soon grow and

progress, respectively.

Building (Monthly Rent) - 10,000.00 pesos

Aesthetics- 2,500.00 pesos

Miscellaneous Fees: ( Water and Electricity) -1,000.00 pesos

Manpower:

Monthly salary – 5,000.00 pesos (Manager)

4,500.00x3= 13,500.00 pesos (Preparation Personnel)

3,000.00x2= 6000.00 pesos (Waiters/Waitresses)

2,000.00 pesos (Driver)

Ingredients:

 Mango- 3,700.00 pesos (per box)

 Orange- 5,850.00 pesos (per box)
 Apple- 3,200.00 pesos (per box)
 Crushed Ice- (c/o by the proponents)
 Milk Beverage- (c/o by the proponents)
 Home-made Syrup- (c/o by the proponents)

Materials:

 Fruit slicer- (c/o by the proponents)

 Measuring Spoon and Cup- (c/o by the proponents)
 Chopping Board-(c/o by the proponents)
 Serving spoons-(c/o by the proponents)
 Funnel- (c/o by the proponents)
 Glass Container- (c/o by the proponents)
 Plastic Bowl (c/o by the proponents)

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  Paper bag- 80.00 pesos (per 100 pcs)
 Sticker Paper-– (c/o by the proponents)
 Product Container- 300 pesos (per 100 pcs)

Machines:

 Ice Crusher- (c/o by the proponents)

 Blender – (c/o by the proponents)
 Refrigerator (c/o by the proponents)
 Printer-– (c/o by the proponents)

TOTAL CAPITAL NEEDED: PHP 53, 130.00

INGREDIENTS

MATERIALS
Utensils
Packaging
Aesthetic
TAX
CAPITAL PRODUCT
Place INCOME
Rent Fruit Drinks

UPGRADE
S
MANPOWER
Salary
MISCELLANEOUS FEES
Electricity
Water
Maintenance

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 The primary capital of the business will be spent on the five necessary expenses of the

business (ingredients, place, manpower, miscellaneous and materials). The mentioned above

are essential for the business to produce their product which is fruit drinks. Products sold will

make income which will be spent to tax, upgrades and a portion will be added as capital.

In conducting this business plan, it will aim to achieve these objectives:

Satisfaction and Performance. Employees are the lifeblood of a business. Making sure

workers stay active drives sales and increase the satisfaction of customers. Measuring the

fulfillment of the workers and setting priorities for each team ensures quality and productivity. In

any business, the client is always a top priority. Moreover, our business periodically surveys our

customers to make sure they make the right impression and drive loyalty.

Quality. Our organization will ensure a consistent supply of valuable goods of fair quality

and at competitive prices especially in these trying times. Supplying adulterated goods, low-

quality goods, unusable, or dangerous items are counterproductive to the business’s survival. It

should be remembered that the consumer is now more informed and aware of the quality and

wants value for their money spent.

Earning. Earning profit is one of the business's key goals and is important for any

business to ensure its survival and growth. Profitability affects whether a business can expand

its business and whether the income generated by a business can be used to assess that

investment's success. Our business believes that one customer costs a million and we ensure

that we will serve wholeheartedly and earn profit at the same time.

Safety. Ensuring the health of customers and the health of employees is one of the

priorities of a business. Consumers want the items they use to be healthy in daily life.

Workplaces that ignore the prosecution of health and safety threats can lose employees, raise

costs, and reduce profitability. Hence, our business will uphold Enhanced Community

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Guidelines and practice health safety and sanitation protocols in the workplace to prevent

acquiring diseases.

Innovation. One of the keywords an entrepreneur has to instill, especially in venturing

into the business industry, is innovation. In line with this, our business will be serving natural

products rich in nutrients and vitamins, giving numerous benefits to the consumers, which is

needed in the pandemic. Thus, Fruitrient will be committed to its pursuit of the priority of

everyone.

Today, more than ever, delivery services have been on the rise due to the rising number

of COVID-19 cases around the country. Many have acquired the disease, and all people are

always reminded and told to stay indoors. Of all the population, the elderly, as well as young

children, are more at risk. As a way to address one of the target market’s needs, Fruitrient

seized opportunities in every situation, and will offer door-to-door deliveries with a skilled

delivery-person geared with the necessary personal protective equipment and will undergo

proper sanitation to lessen the transmission of diseases. In this way, those who are not able to

go outside can still get the benefits of our products right at their doorsteps.

With the pandemic going on, one way people can help the health care system is by

staying healthy and do everything they can to boost their immune health. Hence, Fruitrient will

help people achieve optimal health by providing them with delicious and healthy drinks that both

refreshes and helps boost the immune system.

Also, many people have lost their jobs because of the pandemic wherein, few are only

hired in these times causing massive job unemployment. As a way to combat this issue,

Fruitrient offers jobs to qualified individuals so that they can earn in the midst of the pandemic.

Moreover, the product would be of great significance to the local fruit suppliers and let their

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products be introduced in the market. Thus, The proponents believe that this will not only

address the health problems of the country but the agricultural economy as well.

Most vitamin supplements and health drinks are costly and made of additives and

preservatives, which could pose an imminent threat not on the immune system but to the other

parts of the body. With the implementation community quarantines, a large portion of the

population has been retrenched, left with minimal sources of income. These create a problem of

how normal working-class citizens, particularly the front liners who interact with various people

daily, can’t afford to buy supplements to increase their immunity from diseases. Fruitrient has

abled to solve the problem by proving cost-efficient products. Fruitrient is made from locally-

sourced fruits, the vitamins and minerals found is indeed an alternative to the expensive vitamin

products.

Parents usually find a hard time in making their children eat healthy vegetables and

fruits. This may cause them to have weaker immune systems and creates a risk of getting sick.

Fruitrient, with all its vitamins and minerals, can help in boosting the child’s immune system by

providing for them a delicious, sweet, and fruity drink that not only tastes good but also is very

healthy for the body. With no added artificial sweeteners, the drink is made with natural sugars

and is free from preservatives. And with three

flavors to choose from orange, mango, and apple,

it will certainly be a winner for every child’s

immune system and their taste buds.

Officially, the Municipality of Lupon, the

location of the business, is a first-class

municipality in the province of Davao Oriental,

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Philippines comprising an approximate total population is 65,785 individuals. Thus, Market

Avenue is the exact place for our market where potential customers are more likely to visit. Also,

we are looking forward of supplying our products to grocery stores like Central Warehouse Club

and ER superstore, as well as the mini grocery stores like sari-sari stores to broaden the scope

of the target market, respectively.

AGE JOB RESIDENCE POTENTIAL PRODUCT

DEMAND

25 years Government Employees

old and and Anywhere within

Above Public Workers the Business’s Natural and

18- 25 Young Adults Location’s Healthy Fruit Drinks

years old Vicinity

Below 18 Children and Teenagers

years

As shown on the table above, our primary target market are public workers or

government employees since they are the individuals who are working in the middle of this

pandemic, who are always facing different people every day. More so, we do not limit the

coverage of target customers as we also include children and teenagers, considered as our

secondary target market, who will also patronize the product. Hence, these target market have

great potential to lead to success of the sales of our product.

DESCRIPTION OF THE BUSINESS

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 Fruitrient is a small business drink-processing venture that provides healthy drinks that is

affordable for the customers and has high-quality materials for the business. Moreover, it is a

business partnership owned by Princess Shoebelyn C. Mauricio, Reynaldo I. Sumalinog II,

Francine Mica Enriquez, Jaen Maxene F. Coloma, Matthew Ranzel R. Yee, Roy Lorenze D.

Yee, Yna Mickaella Lee, and Lleander Bedia sharing the profit by 10%. Further, it is one of the

newest trends in the market to relish the taste of a haven the healthy way quenches thirst

having every customer satisfied and craving for more.

Fruitrient will be built for the customers' convenience to locate and have purchasable drinks in

accordance with their flavor preferences namely: mango, apple, and apple. Hence, the product

is free from additives and artificial preservatives, and we do ensure that the ingredients we have

chosen are 100% natural and healthy for the body. Finally, it is financially viable because of its

reasonable profit and ideal payback period which would indicate that the business will continue

to operate and grow as time goes by.

OPERATIONAL PLAN

Materials

The following are the materials which will be used all throughout the business

process including the main ingredients of the product. The products’ main fruit supplier

will be in the person of Mr. Manny Alberca, residing in Bagumbayan, Lupon, Davao

Oriental, who has a job experience of a food supplier for firve years. In addition, the said

supplier assures the business of fresh and of high-quality products.

Ingredients

 Mango- main ingredient of the fruit drink

 Orange- main ingredient of the fruit drink

 Apple- main ingredient of the fruit drink

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 Crushed Ice -reserved and crushed ice cubes to make the fruit drink cool and refreshing

 Natural Milk Beverage- additional ingredient of the product to become more appetizing

 Home-made Syrup- a self-made sinker/additional to the product to be more delicious

and is made from natural ingredients

In Production

 Fruit slicer/Knife- used in the production to slice fruits which are the main ingredients of

the product into pieces

 Measuring Spoon and Cup- used in the production to measure how much ingredients

to be used in such product

 Chopping Board- a durable board on which to place the apples, oranges and mangoes

for cutting

 Serving spoons- used in the food preparation of the business to mix and stir the main

ingredients and additional in the blender

 Funnel- is a tube used for guiding the blended liquid into a small opening of the product

container

 Plastic Bowl- a rounded container used for holding the crushed ice which will be soon

inputted in the blender

Packaging

 Paper bag- an eco-friendly bag that bring serving as the shopping bag to hold the

products

 Sticker paper- used to attach the product logo to the product container

 Product Container- a bottle used for storing and the main storage for the product to be

sold

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 Machines

The following are the machineries and equipment which will be used all throughout the

business process:

 Ice Crusher- used to crush ice into a small pieces

 Blender- used to mix the raw ingredients (mango, apple and orange) into a liquid one

 Refrigerator- essential food storage used to preserve and keep the fruit drinks cold

 Printer- used in printing the product packaging in accordance to their different flavors

A. Methods

Here are the in-depth illustrations of methods regarding to each aspect of our business:

For Ingredients:

Buy Ingredients Inventory Tally Storing

This business will acquire the necessary ingredients for the product to buy fruits from the
local fruit dealer. Inventory serves as an indicator of what ingredients are needed to be added.
This process will also help to know the quantity of the ingredients. Tallying the ingredients
acquired will help this business be aware of how long the ingredients will last when used. In the
storing process, the ingredients will be preserved in the fridge (perishable ingredients and ice)
and cabin (non-perishable).

For Equipment:

Buy Equipments Maintain the Cleanliness Storing

Upon processing the ingredients to achieve our product, we need processing equipment.
This store will buy pieces of equipment and other food processing machinery. Once purchased,
the business proponents will ensure that it is washed and clean. This is done to protect our
customers' health and to pass the DOH food safety assessment. After using, is stored in
cabinets.

For Product:

Getting orders Preparation of ingredients and equipment Mixing Packaging

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 Serving The cashier will take the order of the customers and report it to
the preparation personnel. The preparation personnel will prepare the ingredients needed for
that/those order/s. The team will mix and process all ingredients and then pack it. The
packaging of this business ensures you aesthetics and nature conservancy for it will use less
plastic materials. If the order is dining in, the waiter will serve it to the customers, packed in a
paper bag if take out

For Operations:

Opening Operating hours Cleaning the Store Closing

The store will open at 7 AM. At this time, the business personnel will already be in the
business establishment. No one should be late. The business hours will be 7 AM to 8:30 PM.
There will be no noon break servicing to enable this business to give service to the customers
with no inconvenience. On the lunchtime of the personnel, another person will substitute for the
duty of the one who is eating. Upon reaching 8:30 PM, the store should be closed. This is where
the cleaning of the store will begin—starting from 8:30 PM to 8:45 PM. The business staff
should go home when time ticks 8:45 PM. In this to the following of the Municipal Ordinance
having 9 PM curfew to the municipality of Lupon.

For Payment:

The business establishment offers different modes of payment—through in-store or

online. If it is in-store, purchasing happens to the cashier if the customer gets his/her order if
order. If the customer decides of dining in, the waiter will process the purchasing leaving the
customer on the table enjoying his/her nutritious fruit drink while the order is getting paid. Also,
when the customer decides of taking out the product, an additional of P5 will be charged
because of the product container.

On the other hand, when the customer prefers online payment, the business will transact
through GCash, PayMaya and other accounts so the process will run smoothly. Moreover, as
soon as the customer sends the screenshot of the payment receipt, the workers will immediately
work on the product and deliver it. If it is within the vicinity of Lupon, there will be no charge of
the business. If not, an additional delivery fee will be added in accordance to their location.
Fruitrient guarantees that the workers will be responsive as possible.

B. Manpower

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 Personnel management is the planning, organizing, compensation, integration and

maintenance of people for the purpose of contributing to organizational, individual and societal

goals. It’s primarily concerned with human resource of organization.

Manpower Requirements

1-Manager 3 Preparation Personnels

1 Cashier 1 Driver
2 Waiters/Waitresses 1 Supplier

In selling our product, we need people to put the process and plan into action. These are

the following tasks during the operation process:

Firstly, the business manager aims to grow and strive for success; a person who

possesses leadership qualities can lead the employee. This business manager requires to be

responsible for planning and directing the work of workers. To be qualified, The manager must

have at least 3 years' experience managing a store and the employees and graduate from any

business-related course with great interpersonal, computer, and time management skills and

has an excellent customer service and interpersonal skills.

The business also has a cashier to assure the money's safety on a day-to-day basis and

operation. The cashier inputs the price and other details of the goods or goods that the

customer wishes to purchase. For qualifications, our cashier must have at least 3 years of

experience being a cashier, have good communication skills and mathematical skills, and have

enough knowledge into manipulate computers.

In addition, the business also comprises preparation personnel to prepare the raw

materials needed for product processing and make it. To be qualified, our business person must

have experience in food and beverage preparation or customer service preferred and must have

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good organization skills, time management skills, and can communicate in a fast-moving

environment and take good food consistently.

Moreover, the business is also composed of waiters to entertain every customer who will

visit the store, make nice suggestions on the menu, answer questions, give an opinion, and

share extra details of the business. For our qualifications, a waiter or waitress must be at least a

high school graduate, have a pleasing personality, have strong verbal communication skills, and

center good customer service.

Furthermore, the business also has a driver that delivers products and goods safely and

efficiently to designated locations. To qualify, we will hire drivers with a current and valid driver's

license, have valid plates with current registration, and have at least 3 years' experience as

drivers.

Lastly, the business has experienced supplier to provide the raw products to the

business and provide high-quality products from a manufacturer at a good price to a distributor

or retailer for resale. To be qualified, suppliers must have plenty of initiative, work unsupervised,

remain calm under pressure, and quickly make decisions. It is all the needed assets for this

business to operate legitimately and accomplish high efficiency.

ORGANIZATIONAL PLAN

The table shown below are the in-depth details of the organizational plan of the

business. Since the business is new to the business industry, the owners have decided to limit

the number of job positions of the business to nine (9) individuals. Though the business

members might be not too much, the owners believed that they are competent and capable to

manage and perform their tasks in accordance to their job description. Also, the business

owners have strategized that when the business starts to prosper, they plan to hire more people

so they can earn a living in the midst of the pandemic

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 POSITION JOB DESCRIPTION QUALIFICATIONS

Manager (1) A manager is the person  Male or Female

responsible for planning and A graduate of any business-

directing the work of a group of related course

individuals, monitoring their work  Must have at least 3 years’

and taking corrective action when experience in managing a store

necessary. and the employees
The manager must be familiar  Good moral character
with the work of all groups he/she
 Capable of handling store
supervises, but does not need to
problems and can address
be the best in any or all of the
solutions to it
areas. It is more important for the
 Good in analysing financial
manager to know how to manage
statements and other related
his subordinates to know how to
documents
do their work well.
 Excellent customer service and

interpersonal skills

 Computer skills

 Time management skills

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 Cashier (1) The cashier inputs the price  Female

and other details of the good or  25 to 27 years’ old

goods that the customer wishes to  At least high school graduate

purchase a cash register which;
 Must have at least 3 years’
She should have the ability to do
experience as a cashier.
repetitive work with accuracy,
 Has pleasing personality
maintain a cheerful attitude
 Good communication skills and
towards the customer and ability to
mathematical skills
handle unfriendly customers.
 Enough knowledge in

manipulating computer

 Manage fast transaction

 Friendly to customers

Waiters/Waitresses The waiter/ waitresses are  Male/ Female

(2) responsible for greeting  23-26 years’ old

customers who come into the  At least high school graduate

store, organize and rearrange
 Has pleasing personality
the inventory as directed by
 Strong verbal communication
the manager. He/ she could
skills
also answer customers
 Can render good customer
complaints promptly and in
service.
professional manner.

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Preparation The preparation personnel’s  Male/ Female

Personnel (3) duty are preparing for the raw  23-26 years’ old

materials needed for the  Experience in food and beverage

product processing, makes preparation or customer service
the product itself, and preferred
packaging the drinks for sale.  At least high school graduate
The preparation personnel
 Have pleasing personality
are also responsible for
 Have organization skills and time
maintaining a clean and
management skills
orderly kitchen by washing
 Availability to work around peak
dishes, sanitizing surfaces,
hours, including nights, early
taking out trash and ensuring
mornings, weekends, and
all food and other items are
holidays.
stored properly.
 The ability to work under

extreme pressure

 The ability to communicate in a

fast-moving environment

 The ability to make good food

consistently, even in a busy

kitchen

Driver (1) The driver delivers  Preferably Male

products and goods safely  At least 21 years’ old

and efficient to designated  Current and valid driver’s license

location within set
 Valid plates with current

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 timeframe. Ensures proper registration (commercial plates

handling and delivery of are also acceptable)

sensitive materials with  Current valid insurance on the

authorization if necessary policy.

and deliver high standards  Must have at least 3 years’

of customer care. experience as a driver.

 At least high school graduate

Supplier (1) The supplier is primarily  Preferably Male

responsible for planning  At least 21 years’ old

delivery timetables, ensuring  At least high school graduate

stores have enough stock,
 Has plenty of initiative and can
making sure that there is
work unsupervised
enough stock to meet
 Puts great attention to detail
demands, monitoring stock
 Must be a supplier for the last 5
levels, and tracking products
years
through depots to make sure
 Has the ability to remain calm
they arrive at their
under pressure and make
destination.
decisions quickly

The role of a supplier in a

business is also to provide

high-quality products from a

manufacturer at a good price

to a distributor or retailer for

resale. 

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 Organizational Chart

Manager

Cashier

Waiter/Waitress 1 Waiter/Waitress 2

Preparation Preparation Preparation

Personnel 1 Personnel 2 Personnel 3

Driver

Supplier

The figure shows the group of people who will man the business, which will
require nine personnel. The organization hierarchy is arranged from highest down to
the lowest position.

MARKETING PLAN
Product

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 (For Take-out Orders) (For Dine-in Orders) (For Take-out Orders)

(Top View of the Product)

Fruitirent fruit drink is a beverage that was made to give a delightful sensation of fruit

drink goodness and at the same time, boosting one's immune system. This is not just a fruit

drink; it's a fruit drink you can chew! There are fruit bits at the bottom of the bottle the consumer

can enjoy! This product is available in three flavours: orange, mango and apple.

For the main benefits, the customers can get from these products is essential for

boosting our immune system; Vitamin C. This vital nutrient helps improve our defense from

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various diseases, including CoViD-19, which is prevalent nowadays. Since these products

contain milk, consumers can also get an amount of calcium. Calcium consumption helps

strengthen the bones in the body. Our product has enticing physical attributes. Fruitrient fruit

drinks aren't just full of nutrients, but also aesthetics. The bottle is a unique slim triangular

cylinder and has a capacity of 320 ml. The bottle was made of glass used in dining in has the

same content with the take-out orders however varies in the container. Also, it can be reused

again. This is to ensure that the products are environmentally friendly. Consumers can also

notice the products' vibrant colors, proving that it is made from 100 percent natural ingredients.

As a part of the augmented benefits, there will be an opening promo lasts for three days. For

every purchase of 2 Fruitrient drinks, a customer can get a third bottle for only 15 pesos.

Price
Price refers to the final product price. It is the total of basic cost added with the mark-up

price. For our pricing strategy, we used the cost-based pricing that involves calculating

the cost of the product, and then adding a percentage mark-up to determine price. The cost

represents the basic cost of the product based on the ingredients needed. The mark-up is the

amount of profit of the business owner per item sold. The mark-up doesn't increase the basic

cost of the product. For the cost of 25 the total percentage of mark-up is 40%, respectively.

For take-out orders, there will be an additional charge of 5 pesos for the bottle. Further, as

part of the opening of the business, Fruitrient offers a buy 2, take 1 for 15 pesos for the third

bottle. With these efficient and strategic product pricing, it will be cost- efficient and at the same

time, friendly to the target market.

 Costing

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Place
 PRODUCT COST MARK-UP PRICE (DINE IN)
(40%)
Apple drink P25 P10 P35

Mango drink P25 P10 P35

Orange drink P25 P10 P35

Figure 1 and 2
Local Map of Lupon on the Google Maps

The business location will be located on Market Avenue, Lupon, Davao Oriental. This

site was decided by the proponents strategically and chosen for the following reasons: high

visibility to the public, a great number of customers and is on one of the first-class municipalities

in Davao Oriental, which is Lupon. Also, the potential target market ca transact on-site or online.

The business logistics from the raw materials. This business will acquire the necessary

ingredients for the product to buy fruits from the local fruit suppliers and local grocery stores.

Inventory serves as an indicator of what ingredients are needed to be added. This process will

also help to know the quantity of the ingredients. Tallying the ingredients acquired will help this

business be aware of how long the ingredients will last when used. In the storing process, the

ingredients will be preserved in the fridge (perishable ingredients and ice) and cabin (non-

perishable).

For those who are who are unable to visit the store to purchase the product, the store

will be having contact information for the customers to call when they want to buy drinks. The

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manager will entertain the calling customers and tell the preparation team to process the

order/s. Once the order/s are prepared, the delivery staff will deliver the order/s to the

customer/s. This delivery service will be payment-free to the Municipalities of Banaybanay,

Lupon and San Isidro. Thus, the delivery staff will process the payments.

When they are capable to visit on-site, the distribution of the product will be on this

manner: The cashier will take order of the customers and report it to the preparation personnel.

The preparation personnel will prepare the ingredients needed for that/those order/s. If the order

is dining in, the waiter will serve it to the customers, packed in a paper bag if take out.

Purchasing happens to the cashier if the customer gets his/her order if order. If the customer

decides of dining in, the waiter will process the purchasing leaving the customer on the table

enjoying his/her nutritious fruit drink while the order is getting paid.

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 Figure 3
Fruitrient’s Detailed Floor Plan
The figure above represents the in-depth floor plan of Fruitrient designed by one of the

owners who happened to take up an Engineering course in Ateneo de Davao University. The

design of the store will be crafted with aesthetics and the structure of the establishment will be

unique to make it inviting to the potential target market to dine in.

Promotion
Businesspersons in Lupon does not seem affected by the pandemic; they continue to

operate. Actually, because of the pandemic, some businesses reached its peak. Moreover,

there are many marketing strategies used in this enterprise for this to achieve its primary goals

efficiently. With the widespread use of technology in this generation, we can easily use social as

a fundamental tool to advertise our business and share it with other people. Most of the

entrepreneurs today come up with distinct marketing strategies to promote their businesses and

to catch the attention of possible customers.

In our business, we need to promote it in a way that we will be observing the health

protocols. We will be promoting it online and physically. We opt to make a social media page

where we will showcase our promotional strategies like video advertisement, flyers and social

media advertisement. We have chosen these because it is not new to us that people of today

are more inclined to social media.

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 Figure 4

Fruitrient’s Facebook Page

Furthermore, we will be making a social media page where we will be posting our

advertisement. As part of the social media content, we will create an innovative video with our

product indicating its name, nutritional facts and the benefits it can give. The content of the

Facebook page will be focused on inviting the potential target market by displaying the pricing,

video promotions, posters, catchy value proposition adopted from the target market’s language

and other alternatives to ensure that customers are more likely to purchase and be satisfied of

the product’s quality in the same time. In times like this, these promotional strategies are

undeniably useful.

People
As newbie entrepreneurs are planning to enter the world of business; we as a team,

have enough workforce to produce healthy fruit drink from the purchasing process to the selling

and packaging the final product. In terms of hiring the right staff to enforce in the said business,

we select the dedicated and hardworking human resources. Each of the assigned areas, there

is a suitable person with the ability to function correctly. It is essential to have a part of your staff

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to a training program, practice by management so that other staff will follow their lead, regularly

discussed in meetings, flexible and open to improvement designed to empower and inform,

rather than constrain the staff and regularly reviewed and updated.

These are the characteristics why our business is worth to be patronized because of the

competence and dedication of the workforce: The manager of the business can manage the

industry in terms of planning and right decision making for business growth. The cashier has the

suitable ability to handle the cash in and out the matter. She is also a trustworthy person for the

reason that she runs the money of the business daily. Also, waiters have a pleasing

personality, and very friendly in every way always has to wear the happiest smile to serve every

customer with satisfaction. In terms of the production process, the right staff is chosen with the

ability to ensure the quality of taste and sanitation worth to buy for multiple times. We select the

best local fruit supplier in town who supplies picked and has a good quality of fruits to serve our

customer with 100% natural and fresh fruits. The driver is an experienced driver and it is

guaranteed to have a fast and efficient to every transaction like deliveries of products. Thus, all

of the workers are committed on their pursuit towards excellence.

Packaging

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 The packaging of the product is critical for a variety of reasons. First and foremost, it

protects the goods as they are treated and delivered to our customers, ensuring that our

consumers do not receive defective items that need to be returned or exchanged. As a

marketing tool, packaging plays an important role too. It's the first thing shoppers see when

buying our product and can help our products stand out on the shelf, catching the eye of

shoppers.

Frutrient is going to serve a nutritious drink, and we used a glass container as the

container. It's one of the trendy food/drink containers nowadays, and we want to have a stylish

vibe in our packaging to make it more appealing and worth-the-post in social media sites. We

will also provide a paper bag that is good in our environment comparing to a plastic. This paper

bag includes a printed logo of our brand and a minimal design that will surely catch the attention

of our customer.

Glass bottles today have a low price because of their market demand so that it is cost-

effective for us entrepreneurs. In a glass bottle, we put a sticker for our brand name and its

design; we chose to put a radiant color on it to make it attractive, especially to kids and kids at

heart. The quality of the products itself is a deciding factor, and more than anything else, great

packaging creates perceived quality, respectively.

Process

Making
Order Preparing
&
for Service
Serving Enjoy
Selection
Preparing

The business process will be based on the workflow depicted above. It is the workflow to

be applied in the because it is a smooth and effective process to serve the product, starting

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from preparing the raw ingredients until the serving of the product.

It all starts with the selection of orders. This depends on how the customers choose to

serve the flavour of the juice they want, either dine-in or take-out. They can instantly sit on an

empty table if they're going to dine-in and only ask the waiter available to take their order and

wait. After they have drunken the juice, their payment is received; they only have to ask or

signal some available workers. And if they want to take the juice out, they only have to call the

waiter to pack the fruit drink into the plastic cups. Their payment is collected after they order.

The second process is making and preparing the product. We need to prepare

equipment and materials when making the juice. We need to wash the fruits, extract the juice by

pressing the products, and ensure that food safety and preparation personnel will observe

proper sanitation. Preparing the fruit drink depends on the customers' input and the period in

which the food is perfectly prepared.

The third process is preparing for service. After the juice is made, We have to go into the

counter area to serve the juice. After the mentioned process helps the product to the customers,

the crews will immediately serve the food to their assigned customers after the food preparation.

The staff will be directed across the counter by the serving numbers provided to the customers.

Lastly, it is to enjoy the product. Customers will be delighted to taste our deliciously crafted

product, and their satisfaction is rewarding for us. Also, through this, the staff can get more done

in less time by following set processes and procedures, and can spend less time overseeing the

day-to-day running of the business .

For all of the business's processes, procedures and standards to be effective, they must

be documented, grounded in the vision and strategy of the business, and clear about general

business procedures as well as role-specific procedures. As part of the process, the business

has a standard for serving customers that involves being courteous, completing transactions

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within a particular time, and doing everything in power to accommodate customer requests.

Through this can improve the experience of customers have a positive experience which is

more likely to become repeat customers and are less likely to complain about the business.

VALUE PROPOSITION
Fruitrient

“Inumong natural ug malamian.”

Fruit drinks top the drinking trends of the individuals living in the Municipality of Lupon. In

line with this, Filipinos give so much value to their families, and to be in Filipino household

means a lot of bonding, travelling, laughing together, eating and drinking as well. Simply

speaking, whatever Filipinos do under the sun becomes so special when shared with the entire

family. Also, we are accustomed to the Filipino culture of having meriendas with our friends or

families and its pares to fill up the hunger. However, most of these are powdered, carbonated

and are of additional preservatives and additives that indirectly threaten to maintain optimal

health and well-being as we believe that we are what we eat/drink. In addition, to have this can

be costly as we put another charge for the delivery of we go to the store directly, which could be

a hassle for some with a limited budget.

At this moment, we prompt to spend most of our staycation at home as the CoViD-19

pandemic intensifies, and even indoors, the heat makes us feel more inconvenient. As a way to

satisfy our taste buds, we crave something new to guzzle up, cost-efficient, delicious and

healthy drinks for the body as we stress our health consciousness as a priority and quench our

thirst at the same time.

           This strategic planning of the potential problem comes with the realization of Fruitrient to

seize the chance to address the mentioned deficiencies observed in the locality and at the same

time, accessible to all the target market. Moreover, our fruit drink will be made of 100% natural

and organic ingredients, further tested to ensure its quality. Also, our store will be committed to

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providing quality service and providing free deliveries considering that they are located with the

vicinity of the business establishment and a slight charge of delivery fee in the far-reached

areas. Fruitrient’s store will be well-ventilated for the customers’ convenience. It will be crafted

with aesthetics to ensure that it is Instagrammable, which is one of the trends among

millennials, and it will be open from 7 A.M. to 8:30 P.M., respectively. The most daunting task

that Fruitrient has to face is to improvise its significant value proposition and fully realize it

towards the target market—the Luponians.

Business Name
The establishment will be named Fruitrient. As each word has a value meaning that

emphasizes how we express worth to the customer's satisfaction and happiness in every sip.

We, proponents, combined two words to derive the business name. These are from the words

"fruit" as the main ingredient in our product where in fact it supports local fruit suppliers in the

municipality of Lupon by patronizing their products in the local market and thus contributing to

the economy, and "nutrient" because of its purposiveness in these times where we stress great

importance of a strong immune system and acquiring optimal health and well-being.

Business Logo

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 The photo depicted above is about the business logo of Fruitrient which emphasizes the

three main fruits which will be used all throughout the business process namely, orange, apple

and mango. The proponents used vibrant colors and an attractive font as a surefire way to

entice the potential target market and the packaging is based on the logo however, it varies in

accordance to their respective flavors.

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