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Consumer Behavior Cod

This document appears to be instructions for a final exam consisting of 3 parts with multiple choice questions, matching questions, and short answer questions about consumer behavior. The instructions state there are 4 pages to the exam, no detaching pages is allowed, and cheating will disqualify results. Answers must be written in the spaces provided and cell phones are not permitted during the exam.

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etebark h/michale
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47 views4 pages

Consumer Behavior Cod

This document appears to be instructions for a final exam consisting of 3 parts with multiple choice questions, matching questions, and short answer questions about consumer behavior. The instructions state there are 4 pages to the exam, no detaching pages is allowed, and cheating will disqualify results. Answers must be written in the spaces provided and cell phones are not permitted during the exam.

Uploaded by

etebark h/michale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

RIFT VALLEY UNIVERSITY

FINFINNEE CAMPUS

FINAL EXAMINATION

Department: _______________ Course Title: _______________ Course Code: _______

Year: ___________ Semester: ________ Exam Date: _______ Time Allowed: ________

Weight: 50%

Division: Regular Extension

Student’s Name (Block letter):______________________________

ID No.:______________ Group/Section:___________

General Instruction
 Please make sure the exam has three parts and four pages.
 Don’t detach any part of the question paper.
 Any form of cheating disqualifies your result.
 Write your answer on the space provided only.
 Any measure taken by the invigilator against breach of conduct are not be
compromised.
 Cell phone or any other hand-held devices that facilitate wireless communication are
not permitted.
 Put aside any materials except Pen, ID, and Clearance (Payment Receipt) during exam
session.

Do not turn this page until you are told to do so!!

1
I. Choose the correct answer(1.5pts each)
1. __________ is a field which deals with the various stages a consumer goes through
before
purchasing products or services for his end use.
A. Consumer behavior
B. Consumer interest
C. Consumer attitude
D. Consumer perception
2. ___________ refers to the buying behavior of final consumers.
A. Consumer buyer behavior
B. Target market buying
C. Market segment buying
D. Business buying behavior
3. One of the following is a cause of a person’s wants and behaviors.
A. Culture
B. Social class
C. Personality
D. Lifestyle
E. All
4. Which of the following is not an external factor that influences consumer behavior?
A. Social class
B. Culture
C. Service personnel behavior
D. Reference groups
5. What is at the highest level of Maslow’s hierarchy of needs?
A. Esteem needs
B. elf-actualization needs
C. Social needs
D. Safety needs
E. Physiological needs

2
6. An attitude describes the way people behave when faced with difficult decisions. True or
false?
A. True B. False
7. Which of the following is not a situation in which consumer behavior occurs?
A. Communications situation
B. Purchase situation
C. Usage situation
D. All of the above are situations in which consumer behavior occurs
8. Customers purchase goods for ________.
A) what they do B) what they feel C) the role the product for their life D) All
9. The goods which satisfy human wants directly are called:
A. Consumer’s goods
B. Producers’ goods
C. Public goods
D. Intermediate goods

10. The goods which satisfy human wants directly are called:
A. Consumer’s goods
B. Producers’ goods
C. Public goods
D. Intermediate goods
11. _____ is around how a person can understand about something?
A) Perception B) Napping C) Playing D) All
12. One of the following has influence on consumer behavior.
A) Personality B) Culture C) Social Class D) All
13. Which of the following is not an element of an individual behavior by the psychoanalytic
theory of Freud?
A) Courtesy B) Ego C) Super Ego D) All
14. ____ is a way in which a person think about his/her-self.
A) Information B) Self-concept C) Genetics D) Punishment
15. One of the following could have influence on consumer to buy goods or services.

3
A) Age B) Sex C) Attitude D) All
16. Which of the following is not a physiological need of human being?
A) Food B) Clothing C) Air D) None
17. Which of the following is an element of marketing strategy mix?
A) Product B) Place C) Promotion D) Price E) All
18. __________ refers to the psychological characteristics that reflect how a person reacts to
his environment.
A) Personality B) Heredities C) Gender D) Age
19. __________ is anyone who engage himself in physical activities of evaluating acquiring,
using of goods and services.
A) Consumer B) Goods C) Services D) All
20. _______ means to divide the marketplace into parts or segments.
A) Consumption B) Selling C) Segmentation D) None
II. Match column “A” with column “B”(1.5pts each)
Column “A” Column “B”
21. Self-Actualization A. The first level needs(Food, Clothing, air and shelter)
22. Esteem Need B. A way of thinking or feeling about something
23. Social Needs C. Physical safety, security, and stability needs
24. Physiological Needs D. Selecting which segments to serve
25. Safety or Security Needs E. The highest stage of hierarchy of needs
26. Consumer F. Identifying the different group of customers
27. Segmentation G. self-perception
28. Targeting H. The need to accepted by a society
29. Self-concept I. Define consumer motivation
30. Attitude J. A person who buys something
III. Write a short answer for each of the following. (1pt)
31. List and discuss some at least four external environmental factors affecting consumer
behavior. (1pt)
32. What is consumer motivation? (1pt)
33. Discuss about the Maslow’s theory of need hierarchy. (2pt)
34. Discuss the difference between consumer and customer. (1pt)

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