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Module2 Purposive Com.

The document discusses three lessons on understanding and evaluating multimodal texts, communication aids and strategies using technology tools, and communicating across cultures. The lessons include activities to help students understand different modes of communication, analyze how messages are conveyed through combinations of text and visuals, identify online communication tools and their benefits and disadvantages, recognize differences between high and low context cultures, and discuss a social issue concerning people worldwide. The overall aim is to equip students with skills for effective cross-cultural communication in the digital age.

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Jessa Carreon
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293 views9 pages

Module2 Purposive Com.

The document discusses three lessons on understanding and evaluating multimodal texts, communication aids and strategies using technology tools, and communicating across cultures. The lessons include activities to help students understand different modes of communication, analyze how messages are conveyed through combinations of text and visuals, identify online communication tools and their benefits and disadvantages, recognize differences between high and low context cultures, and discuss a social issue concerning people worldwide. The overall aim is to equip students with skills for effective cross-cultural communication in the digital age.

Uploaded by

Jessa Carreon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 9

Jessa C.

Carreon

MODULE 2
Instructor

UNIT 2: COMMUNICATION IN
THE DIGITAL AGE 21st CENTURY
THEME: CIVIC LITERACY
LESSON 1: Understanding and
Evaluating Multimodal Texts

OBJECTIVES:

At the end of this lesson, the students can:


a. Understand the different modes of communication and that
combining these modes can enhance meaning of any message; and

b. Critically analyze and evaluate multimodal texts to determine


factuality of a certain piece of information.

INTRODUCTION
The advent of technology though has brought about far more complex and
diverse ways of communicating and influencing others. Hence, it is
important that we are equipped with the knowledge and skills to efficiently
and effectively understand and communicate our ideas, values and cultures
across ages, races, religions and regions.

ACTIVITY 1: What I Know


Multimodal texts are characterized by the combination of the five
different modes of communication: linguistic, visual, gestural, audio and
spatial. Listed below are the elements or features that belongs to the
different modes. Draw lines to connect these features to its corresponding
mode.

Hand gestures word choice

delivery of spoken or written text (tone)

Body language coherence color

Proximity between people and objects

ambient noise/sounds arrangement

Organization into sentences, phrases, paragraphs organization

Accent silence sound effects

Perspective tone layout and style, size volume of sound

Music facial expressions

ACTIVITY 2: It Makes Sense


You will watch a TV commercial. As you watch the video, answer
the following questions:
1. What is the message?
____________________________________________________________________
____________________________________________________________________
__________________________________
2. What is the purpose of the message?
____________________________________________________________________
____________________________________________________________________
__________________________________
3. How is the message conveyed by the text and/or video?
____________________________________________________________________
____________________________________________________________________
__________________________________

4. What did you feel while and after watching the commercial? Cite the
scene/s that elicited the feeling/s that you’ve mentioned?
____________________________________________________________________
____________________________________________________________________
__________________________________
5. Who is the target audience of the message?
____________________________________________________________________
____________________________________________________________________
__________________________________
6. What modes were used in presenting the message?
____________________________________________________________________
____________________________________________________________________
__________________________________
7. Do you think it effectively integrate the different modes in conveying
its message? Explain your answer.
____________________________________________________________________
____________________________________________________________________
__________________________________

ACTIVITY 3: I Can Do It
As a final task in this lesson, find any text that combines two or
more modes (e.g., billboard, poster, Facebook post, advertisements, websites,
photo, music, news, material, visual art or film/television clip) that you
believe contains misleading information.
Your analysis should answer the following questions:
1. What is the message? What is the purpose?
2. Who is the target audience of the message?
3. What modes were used in presenting the message? Did the
combination of the modes enhance the message? Be detailed in
explaining this part. What mode was the most dominant? How did it
shape the overall message?
4. Why do you believe that your text is misleading? What do you think is
the motive behind the misleading information?
(Do it in short video presentation)
You are given 4-5 minutes to present your material and analysis. The
criteria below will be used to grade your presentation.

Criteria for Grading:


Content/Quality of the Analysis 20 pts.
Delivery 10 pts.

TOTAL 30 pts.

LESSON 2: Communication Aids


and Strategies Using Tools of
Technology

OBJECTIVES:

At the end of this lesson, the students can:


a. Adopt awareness of your audience and context when you
communicate with others;
b. Familiarize yourself with the different technological/online tools
which can facilitate effective communication; and
c. List down common cross-cultural communication barriers and
communication strategies that can overcome these barriers.

INTRODUCTION
We now live in a world where communicating to different kinds of people
from different places has become possible in just a click of button.
Technology, has allowed us to connect to individuals or groups who are
miles away from you. We are responsible in understanding and learning
more about the cultural differences between and among cultures in order for
us to communicate effectively to anyone regardless of his or her culture or
social background.

ACTIVITY 1: What I Know


Today’s generation is labeled as the “digital natives” – individuals who
were born and raised in a world of gadgets, computers and the internet.
Now, you will be tested if you truly a digital native. Below is a list of
technological tools that can be used in communication. For each listed,
provide a sample for each online communication tool and its benefits and
disadvantages as a communication tool.
Online Sample Benefits in Disadvantages
Communication Site/App/Software Communication
Tool
Videoconferencing e.g., Google
Hangout
Chats
Forums
Voice over IP
email

ACTIVITY 2: It Makes Sense


As digital natives who now have the power to reach other people
from faraway places, you are challenged to know more about others when
you communicate with them. Individuals from different backgrounds and
cultures have distinct differences in communicating with others. Though
English is, most of the time, used as a language of international, cross-
cultural communication, there are still notable disparities in the
communication styles across cultures. One of which is the difference in
communicating nonverbally in high-context and low-context cultures. The
figure below shows the high context and low context continuum and the
selected countries/regions and their places in the continuum.

High context cultures are highly dependent on nonverbal communication


and the context in which the communication is taking place. In contrast, low
context cultures are characterized by verbal communication and the
communication tends to be more direct in style.
Your task this time is to label the statements listed below and identify
whether they describe low context or high context cultures. Label LCC for
low context and HCC for high-context culture.
__________1. You need to be accurate at all times. Accuracy is very important
in this culture.
__________2. When conversing, you are expected to speak only after your
interlocutor is done talking. Turn-taking is highly valued.
__________3. You do not directly disagree because disagreements appear as
personal threats. You need to resolve the conflict immediately or avoid it
completely.
__________4. Verbal messages are explicit and direct. What you say is more
important than the context when or where you said it.
__________5. You beat around the bush. Some call it you sugar-coating your
real message because verbal messages, especially bad news, should be
delivered indirectly.
__________6. You use words all the time because they are highly valued in
this culture.
__________7. Communication tends to be linear, dramatic, precise and open.
__________8. Disagreements are not taken personally. In work for example,
disagreements do not need to be resolved immediately for work to continue.
Solutions are based on rational decisions.
__________9. Physical space is considered more communal. Standing very
close to others is a common practice.
__________10. Efficiency is very important. The speed you complete a
particular work is very important.

ACTIVITY 3: I Can Do It!


At this point, you have understood the importance of cultural
sensitivity and awareness in communicating with others successfully.
Successful communication across cultures heavily relies on your ability not
only to recognize the differences that exist between and among cultures, but
also on your ability to identify your common ground or shared
understanding.
For your last activity, you task is to find one viral post about a social issue
that concerns everyone regardless of social background (e.g., data privacy).
Complete the organizer below by following the instructions.
Describe the social issue discussed in the viral post. (5 points)

If you are to post a comment of In the post, find two or three


your personal stand on the issue, comments of non-Filipinos. Write
what would it be? Write a brief their comments here about the
paragraph here. (3 points) issue. (2 pts each)

Compare and contrast your comment form the comments of non-


Filipinos? What accounts for the differences and similarities? (10
points)

SELF REFLECTION
Why do you need to be culturally sensitive and aware?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
________________________________________________

How are these traits contributory to your pursuit of becoming a productive


and responsible Filipino?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
________________________________________________

How will this promote positive change in society?


___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
________________________________________________

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