PAMANTASAN NG LUNGSOD NG PASIG

Alcalde Jose Street, Barangay Kapasigan, Pasig City

COLLEGE OF ARTS AND SCIENCES

COURSE SYLLABUS

Course Title : GE 005 (Purposive Communication)

Pre-requisite(s) : None

Co-requisite(s) : None

Credit : 3 units

Course Description : This course develops students’ communicative competence and enhances their cultural and
awareness through multimodal tasks that provide them opportunities for communicating eff
appropriately to a multicultural audience in a local or global context. It equips students with too
evaluation of a variety of texts and focuses on the power of language and the impact of images to em
importance of conveying messages responsibly. The knowledge, skills and insights that students g
course may be used in their other academic endeavors, their chosen disciplines, and their future ca
compose and produce relevant oral, written, and audio-visual and/or web-based output for various pur

Student/Program Outcomes : This course will help equip the students with knowledge and skills to effectively communicat
both orally and in writing and demonstrate cultural and intercultural awareness and sensitivity in co
ideas.

Course Outcomes : After the completion of the course, the students are able to:

CO 1 – Describe the nature, elements and functions of verbal and non-verbal communication in various
 and multicultural contexts;
CO 2 – Explain how cultural and global issues affect communication;
CO 3 – Determine culturally appropriate terms, expressions and images;
CO 4 – Evaluate multimodal texts critically to enhance receptive (listening, reading and viewing skills;
CO 5 – Summarize the principles of academic text structure;
CO 6 – Convey ideas through oral, audio-visual and/or web-based presentations for different target
audiences in local and global settings using appropriate registers;
CO 7 – Create clear, coherent, and effective communication materials;
CO 8 – Present ideas persuasively using appropriate language registers, tone, facial expressions and
gestures;
CO 9 – Write and present academic papers using appropriate tone, style, conventions and references s
CO 10 – Adopt cultural and intercultural awareness and sensitivity in communication of ideas;
CO 11 – Express appreciation to the difference of the varieties of spoken and written language
CO 12 – Adopt awareness of audience and context in presenting ideas; and
CO 13 – Express appreciation on the impact of communication on society and the world.

Course Coverage:

WEEK INTENDED LEARNING TOPIC TEACHING AND LEARNING ACTIVITIES ASSESS

NUMBER OUTCOME TAS

1 Gain insights on the Course Overview Discussion of course syllabus, grading KWL chart
course syllabus, grading system, requirements and house rules
system and Discussion/
requirements. Introduction to communication questions
Independent reading of Module 1
a. Definition of communication
Describe the nature, Quiz 1 on th
b. Communication processes
elements and functions Interactive discussion on main concepts in of communi
c. Forms of communication
of verbal and non-verbal the module
d. Barriers to Effective
communication in
Communication
various multicultural Concept mapping of salient points
contexts.
 Accomplish the preliminary activity as
reflected in the module

2 Explain the principles Independent reading of Module 2 3-minute pa

and ethics of Principles and Ethics of Interactive discussion on major ideas on reflecting on
communication to Communication principles and ethics and ideas in
effectively communicate
in written and oral form. Analysis of ethical and unethical behavior Situation an
in communication applying pri
and ethics i
Viewing of “Ethics of Communication: Why communica
do we need it”
https://www.youtube.com/watch?v=SFLqx Question an
SFES0c

Accomplish the preliminary activity as

reflected in the module

3 Explain how cultural and Communication and globalization Independent reading of Module 3 Situation an
global issues affect
communication. Interactive discussion on globalization and Discussion/
culturally appropriate communication questions
Express appreciation on
the impact of Viewing “Connected But Alone” at Reaction pa
communication on https://www.ted.com/talks/sherry_turkle_al impact of gl
society and the world. one_together on how peo
communica

Quiz 2 on c
Accomplish the preliminary activity as global issue
communica
 reflected in the module

4 Determine culturally Local and global communication Independent reading of Module 4 Situation an
appropriate terms, in multicultural settings Discussion/
expressions and images Interactive discussion on multicultural questions
which are sensitive to settings
gender, race and class Research a
Viewing of “Lost in Translation” on various c
Adopt cultural and intercultural
intercultural awareness Accomplish the preliminary activity as communica
and sensitivity in reflected in the module various issu
communication of ideas. communica

Situation an
Determine culturally Varieties and registers of spoken Independent reading of Module 5 Discussion/
5 appropriate terms, and written language questions
expressions and images Interactive discussion on varieties and Implications
that are sensitive to registers of language theories and
gender, race and class findings to l
Work along exercise learning

Interview Quiz 3 on c
communica
Accomplish the preliminary activity as varieties an
reflected in the module

6 Evaluate multimodal Evaluating and creating Independent reading of Module 6 Text analys
texts critically to messages and/or images
enhance receptive skills (pictures or illustrations) of Interactive discussion on critical reading Discussion/
such as listening, different types of texts reflecting and listening questions
reading and viewing. different cultures (regional, Asian,
 Western) Analysis of various texts and images from Quiz 4
various media (text messages, email,
social media, newspaper, magazine, print
and electronic)

Accomplish the preliminary activity as

reflected in the module

Convey ideas through Communication aids and Independent reading of Module 7 Discussion/
7 oral, audio-visual, and/or strategies using tools of questions
web-based technology Interactive discussion on preparing audio-
presentations for visual and web-based Oral, audio-
different target web-based
audiences in local and Peer checking on output presentation
global settings using promote cul
appropriate registers. Accomplish the preliminary activity as values
reflected in the module
Adopt awareness of Quiz 5
audience and context in
presenting ideas.

8 Convey ideas through Communication for Various Independent reading of Module 8 Discussion/
oral, audio-visual, and/or Purposes questions
web-based Interactive discussion on informative
presentations for - Informative Communication communication Writing/crea
different target informative
audiences in local and Lecture and discussion on different types communica
global settings using of public speaking materials (n
appropriate registers. editorial, pu
Work along exercises on asking announcem
Adopt awareness of information through inquiry letter, interview, speech on c
audience and context in response to queries and incident reports events)
 presenting ideas.
Accomplish the preliminary activity as Text analys
reflected in the module

9 Convey ideas through Communication for Various Independent reading of Module 9 Discussion/
oral, audio-visual, and/or Purposes questions
web-based Interactive discussion on persuasive and
presentations for a. Persuasive argumentative communication and their Writing/crea
different target b. Argumentative differences from informative persuasive
audiences in local and Communication communication argumentat
global settings using communica
appropriate registers. Lecture and discussion on types of materials (e
persuasion, solid evidence, and logical persuasive
Adopt awareness of fallacies argumentat
audience and context in
presenting ideas. Accomplish the preliminary activity as Text analys
reflected in the module

10 MIDTERM EXAM

11 Explain what academic Communication for academic Interactive discussion on writing reviews Discussion/
writing is, its purpose purposes Questions
and types. Independent reading of Module 11
Writing
Review grammar and - Writing reviews Accomplish the preliminary activity as reviews/rea
examine common reflected in the module papers
mistakes. Discuss
guides in writing Quiz 6
academic paper (being
 critical, note-taking,
referencing, plagiarism,
etc.)

Define “review” and

identify its
characteristics. Write
and present it using
appropriate tone, style,
conventions, and
reference styles.

12 Define “position paper” Communication for academic Independent reading of Module 12 Discussion/
and identify its purposes Questions
characteristics. Interactive class discussion on position
papers and reports
Write and present it a. Writing position papers
using appropriate tone, Analysis of sample position papers and Writing of p
style, conventions, and b. Writing reports reports papers and
reference styles.
Critiquing of written papers

Accomplish the preliminary activity as

reflected in the module

13 Determine the structure Communication for academic Independent reading of Module 13 Discussion/
of academic writing text purposes questions
types. Interactive discussion on communication
a. Research-based journal or for academic purposes Analysis pa
Review grammar and magazine article etc. political, soc
examine common Research cultural, eco
 mistakes. Discuss b. Structure of academic health envir
guides in writing writing text types issue
academic paper (being Accomplish the preliminary activity as
critical, note-taking, reflected in the module
referencing, plagiarism, Quiz 7
etc.)

14 Write academic papers Writing academic papers Discussion/

using appropriate tone, Independent reading of Module 14 questions
style, conventions and
reference styles. Interactive discussion writing academic Writing of a
papers academic p
Review grammar and Multimodal
examine common Analysis of journal type research campaign (p
mistakes. Discuss audio, visua
guides in writing Accomplish the preliminary activity as based) addr
academic paper (being reflected in the module current issu
critical, note-taking, good govern
referencing, plagiarism, responsible
etc.) citizenship,
preparedne
environmen
Adopt awareness of preservation
audience and context in reduction)
presenting ideas.
Quiz 8

Describe communication Communication in the Workplace Independent reading of Module 15 Discussion/

15 in the workplace. questions
a. Professionalism, Interactive class discussion on
Explain and examine the Teamwork, Meetings, and professionalism, business etiquette, Presentatio
 importance of 1) Speaking Skills teamwork, meetings, and speaking Skills (role-playing
business etiquette, professiona
professional behavior business et
and positive workplace
relations.

Adopt awareness of
audience and context in
presenting ideas.

Explain and describe the Communicating at Work Independent reading of Module 16 Discussion/
16 business writing process Questions
(planning, composing a. Writing emails and memos Interactive class discussion on business
and revising business correspondence Business w
messages) b. Writing business letters.
Analysis of business letters
Explain and describe 1)
communication and Accomplish the preliminary activity as
information flow in the reflected in the module
organization or
company;
2) positive messages; 3)
negative messages, 4)
persuasive messages

Examine the preparation Communicating for Employment Independent reading of Module 17 Discussion/
17 done for employment Questions
(job-searching, a. The job search Interactive discussion on effective on how
producing résumé— to prepare for employment Resume wr
 written or video, b. Resumes
preparing for an Producing employment communication
employment interview). c. Employment interview. materials (written or video resume)

Viewing of a video on “Job Interview Tips”

https://www.youtube.com/watch?v=t0u6Rg
riZRY

Accomplish the preliminary activity as

reflected in the module

18
FINAL EXAMINATION

References
Broni, G. & Velentzas, J. (n.d). Communication cycle: definition, process, models and examples. Technological Institute of Western Mace
Lunenburg, F. (2010). Communication: The process, barriers and improving effectiveness. Vol. 1, No. 1 2010. Sam Houston State Unive
Pathways to Higher Education. Communication Concepts and Process. Retrieved from http://www.pathways.cu.edu.eg/subpages/
downloads/Communication_Chapter_1.pdf
Campos, P. (2019). Creating communities: A textbook in purposive and purposeful communication. Vibal Publishing, Inc.
Guffey, M.E, & Loewy, D. (2010). Essentials of business communication, 4th ed. Mason, OH: South-Western/Cengage Learning.
Lesikar, et al. (2000). Lesikar’s basic business communication: International Editions 2000, 8th ed. Irwin/M Graw-Hill.
Video clips:
https://www.ted.com/talks/sherry_turkle_alone_together
https://www.youtube.com/watch?v=SFLqxSFES0c
https://www.youtube.com/watch?v=NUXkThfQx6A
https://study.com/academy/topic/types-of-workplace-communication.html

Course Assessments: The assessment of the learning gained by individual students will be based on the following:
a. Final project: Multimodal advocacy campaign (print, audio, visual, web-based) addressing current issues (e.g. go
governance, responsible citizenship, disaster preparedness, environmental preservation, poverty reduction etc.)
b. Participation in class discussion, reports, and group works; and
c. Quizzes, midterm, and final examinations.

Grading System: The final grade of each student will be determined as follows:
Component Weight (% of Final Grade)
Class Standing (quizzes, recitation/participation
in the class, attendance, essays/discussion
questions, writing activities, final project) 70%

Midterm/Final 30 %

Total 100%
Classroom Policies:
1. Everyone in class has to observe academic honesty, which is essential in any learning environment. The work you complete for th
must be your own work and must meet basic standards of honesty.
2. As a courtesy, each student has to wear appropriate attire in class (if all students have the capacity to use Google Meet for synch
class). As regards the use of Google Meet, mute microphone when not in use and turn on camera throughout the class session.
3. Class participation, through attendance and discussion, is essential. Therefore, the grade component of class participation will b
general evaluation of students’ participation in terms of class, group, and pair discussions, and other class activities based
covered in the class.
4. Students are required to read the assigned modules, articles, and other resources before the class.
5. Students are expected to seek help from instructor when necessary.
6. Students are encouraged, however, to use a variety of resources in obtaining ideas and illustrations that will help them complete a
independently. Acknowledge sources at all times to avoid plagiarism.
7. Respect begets respect. One-mouth rule policy is applied. If you would like to say something, raise your hand.

Course Title: Date Effective: Date Revised: Prepared by: Checked by: Approved by: P
GE 005 (Purposive 1st sem August 2021 Ms. Marlyn D. Dr. Annie A.
Communication) Tolosa Alvero
AY 2021-2022
Mr. Jordan Dean, College
Dioquino of Arts and
Sciences