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Savvyor+Hospitals Project - Nishanth

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338 views7 pages

Savvyor+Hospitals Project - Nishanth

Uploaded by

Nishanth V
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Case Study - Savvyor Hospitals

First Name : Nishanth


Last Name : Venkatesh

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1
2
Create a list of <Enter Your Response - Word Limit: 50-150 words>

channels in order to Channels to direct traffic:


drive traffic in the • Facebook
• Email
community and a
• Instagram
content idea. • Linkedin
• Youtube
Savvyor hospitals could use youtube as a platform to specifically seek out the audience looking for
medical advice from already established experts. Savvyor could have general videos catering to
multiple subjects: Rheumatology, gynacology etc. and have subject matter experts speak on them.
The videos could then direct viewers to the Savhealth website for more detailed/specific queries to
healthcare proffesionals.This should allow for a boost to Savhealths traffic.

A good means of using email marketing to their advantage would be to target newsletters to their
audience. Specifically people who have already used Savvyor hospitals services, and are hence
likely to trust in their brand. Once again having the contents of the newsletter be more generalised:
tips on what to do in case of a medical emergency and so on, while pushing savhealth as a
onestop solution for all healthbased queries.

(You have to list all possible and relevant channels of which you need to create content ideas for a
minimum of two channels.)

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2
Create a community <Enter Your Response - Word Limit: 50-150 words>

engagement • Organize the forum such that users with topic specific queries can locate it easily. E.g.
strategy. Users with child health queries checking the pediatrics section and so on.
• Maintain strong presence on the platform and interact with followers posts and content
so as to show them their presence matters.
• Ensure that there is a steady outflow of content across all topics. Possibly weekly posts
atleast.
• Keep an eye on user generated content so as to capitalize on topics that garner the
most interest from them.
• Introduce content that can make even lurking followers feel included and important.
Hosting polls and events could help a good deal. Poll results could then be used for
content planning.

(Objective: Increase engagement on the SavHealth community forum. Write at least five points.)

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3
Develop a moderation <Enter Your Response - Word Limit: 100-200 words>

plan to keep the sanity • All posts must be specific to the category they are posted in. E.G. Posts regarding skin
of the community, with care cannot be shared under pulmonology and so on.
only high quality • This forum is specifically meant to discuss and inform regardiing healthcare. Posts
unrelated to that such as memes or adverts will be removed.
responses. • This forum has a strict policy regarding hateful content. Content that can be percieved
as bigoted or otherwise malicious will not be tolerated.
• This forum is not a platform for pornography. Any content percieved as NSFW or adult
content will be removed.
• Failure to adhere to community guidelines can result in action being taken against the
offender. Depending on the severity of the offence, they may be banned from the forum
entirely.

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4 Identify the
<Enter Your Response - Word Limit: 20-50 words each>
tone/nature/sentime
nt of the comment
Comment 1 : Positive/Negative/Neutral
and write a response
Response: Hello @username. Thankyou for the feedback. We at Savhealth are committed
for each of these to giving you the best healthcare experience possible, and we are really glad that we were
comments. able to provide you with assistance.

Comment 2 : Positive/Negative/Neutral
Response: Hello @username. Thankyou for your feedback. We at Savhealth prioritize
giving you only the most accurate information possible. We assure you that we will look
into your concern and clarify this situation.

Comment 3: Positive/Negative/Neutral
Response: Hello @username. We regret to inform you that your post is in violation of
community guidelines. We at Savhealth welcome constructive criticism. However we do
not tolerate hateful or malicious content. For this reason your post has been removed.
Please reach out to us via this Email should you have any concerns we can help you with.

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5
Prepare a crisis <Enter Your Response - Word Limit: 50-150 words each>

management plan for


information leakage
crisis situation.
Lay out the facts
Having a trained
regarding what
crisis response team Outline the manner
happened and
and spokesperson in which such a
accept responsibility
on hand is important. blunder can be
for it. Ensure that
Proactively avoided moving
community knows
monitoring for forward and
we understand the
possible breaches or reassure community
severity of the
issues would greatly of your commitment
situation and will be
reduce chances of a to the same.
dealing with it
crisis.
seriously.

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Thank You!

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