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DM MICA Web Analytics NehaShah

The document discusses web analytics data from a real-time report and various other reports including audience, acquisition, conversion, and behavior reports. Some key details summarized are: - There were 16 active users on the site at the time, with 6 users on the Google Online Store page. - Users were located across 15 cities in various countries, with the most users coming from desktop devices. - The acquisition report showed most users came directly to the site, with Google Ads campaigns for apparel and branding performing best. - In the conversion report, about 27% of users moved from the cart to payment stage, with hoodies being the top selling product. - The behavior report indicated the

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Neha Kothari Shah
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954 views19 pages

DM MICA Web Analytics NehaShah

The document discusses web analytics data from a real-time report and various other reports including audience, acquisition, conversion, and behavior reports. Some key details summarized are: - There were 16 active users on the site at the time, with 6 users on the Google Online Store page. - Users were located across 15 cities in various countries, with the most users coming from desktop devices. - The acquisition report showed most users came directly to the site, with Google Ads campaigns for apparel and branding performing best. - In the conversion report, about 27% of users moved from the cart to payment stage, with hoodies being the top selling product. - The behavior report indicated the

Uploaded by

Neha Kothari Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Web Analytics + LP + Questions

Submitted by :
Neha Shah
Real-time Report
 Q1. What was the number of active users at that point in time?
Your Answer:

There are 16 active users on the site at the real-point of time


Real-time Report
Q2. How many users were active on the “Google Online Store” page?

Your Answer:

There are 6 active users (40% of the total user base) on the Google Online Store page.
Real-time Report
Q3. Summarize the Real-Time report with respect to active users, locations, devices, and the page titles.

Your Answer:

Locations -
There are 16 active users in real time, from 15 different cities, based in various countries.
There are 3 users from Canada, 2 users each from France, India and Netherlands, and 1 user each from China,
Denmark, Hong Kong an South Korea

Devices –
These 15 active users now, are using different devices at the same time.
50% users are on mobile phones, 40% users are on desktop, the rest 10% users are on tablet

Page Titles -
Out of the 15 active users now, maximum users i.e. 40% or 6 users are on the Home Page with the Page Title
“Google Online Store”, and 13% or 2 users are also on the Home Page with the Page Title “Home”.
The remaining 47% users are on different pages, of which 5 users are on different verticals on the Google
Merchandise Store (like Apparel, Electronics etc.), and 2 other users are on a page where they may be
considering a particular product (like a white organic tee etc.).
Audience Report

Q4. How will you calculate the number of users who did not bounce? What is the approximate count of
users who did not bounce?
Your Answer:

Number of users who did not bounce = 52.09%


Total users – (Bounce Rate * Total Users)

Approximate count of users who did not bounce =


161,165 – (47.91% * 161,165)
83,950
Audience Report
Q5. Which was the most preferred language amongst the users acquired?
Your Answer:

The most preferred language amongst the users acquired is –


English (US) with a user base of 95,347 (59.19%)
Audience Report
Q6. You know that new users are users who have never been to your website and returning users are
users who have visited your site before. Based on the audience overview report, calculate the percentage
of new users for the given data.
Your Answer:

New Users % = (New users / Total number of users) * 100

As per the audience overview report, the percentage of new user is :


(155566 / 161165) * 100 = 96.52%
Audience Report
Q7. Which age group has the highest percentage of users?
Your Answer:

The age group of 25-34 years has the highest percentage of users
Audience Report

Q8. Can we say that users who had an average session duration of 3:20 are more likely to convert
irrespective of the language of the website?
Your Answer:

No. We cannot make that statement.

Users who had an average session duration around 3:20 had a high conversion only when the language
was English (US) or English (GB). At the same point, average session around 3:20 did not bring a high
transaction conversion when the language was French, Spanish or Japanese.
Audience Report
Q9. You can allocate more budgets to acquire users from Canada and UK rather than India. Share your
thoughts?
Your Answer:

Yes. Its advisable to allocate more budgets to acquire users from Canada and UK, rather than India.
The number of users from Canada and UK are comparatively much lesser than India, but the average time spent
by these users, their conversion rate and the revenue generated is very high compared to the users from India.
So, its best to focus on the users from Canada and UK in order to optimize the website interaction and goal
achievement.
Audience Report
Q10. Which device did most of the users come from?
Your Answer:

Maximum users are coming from through a desktop device.


About 68% (109,819 users) are interacting through their desktop, whereas 30% (48,936 users) from their mobile
and 2% (2,757 users) via tablet.
Acquisition Report
Q11. What are various acquisition channels you can see from the report?
Your Answer:

The various acquisition channels in the reports, in order of the user interaction (high to low) are :
Direct - 83%
Paid Search - 9%
Display - 7.6%
Affiliates – 0.39%
Other - 0.3%
Referral – close to nil %
Organic Search – close to nil%
Acquisition Report
Q12. Affiliate Channel performed well to that of Display, True or False? Give suitable reasons to support your answer.
Your Answer:

The Affiliate channel performed well to that of Display – True !


Even though the Affiliate channel had less number of users (635) compared to that of Display channel (12,414).
But the average time spent, the number of transaction conversion and the revenue generated by the users from
Affiliate channel are more than that of Display channel.
On the other hand, the new users from Display channel were more than its total users suggesting its
optimization in a positive way. But, it lost its users somewhere, as suggested by the high bounce rate and low
conversion rate and revenue.
Acquisition Report
Q13.Which Google Ads campaigns performed well during the mentioned period? Give suitable reasons to support your answer.
Your Answer:

The Google Ads Campaign “MIX|Txt-AW-Brand (US/Call)” performed the best.


With a user base of 5.29% only, it had the least bounce rate (27%) with the highest page view/session (7.95),
conversionrate (7.91%) and transaction rate (72.63%), and the most revenue generating campaign ($39,094).

The campaign that did second was “MIX|Txt-AW-Apparel”, with a low bounce rate (31%), page/session (7.15),
conversion (5.58%), transaction (21.55%) and revenue generated ($9,306)
Conversion Report
Q14. What percentage of users moved from the Cart to the Payment stage?
Your Answer:

The % of users that moved from the Cart to the Payment Stage :
(No. of users on Payment Stage / No. of users on Cart) * 100
(7,033 / 26,205 ) *100
26.83%
Conversion Report
Q15.Name the four goals mentioned in the report?
Your Answer:

The four goals mentioned in the report are –


1. Purchase Completed (4,766)
2. Engaged Users (23,090)
3. Registrations (7,212)
4. Entered Checkout (9,214)
Conversion Report
Q16. Which product has the majority of the sales?
Your Answer:

The product with the maximum sale is – Google Black Cloud Zip Hoodie with a product revenue of
$17,608 (3.61%) of the total product revenue generated.
Behaviour Report
Q17. With 109,328 - home page has the highest number of entrances. What does entrance mean here?
Your Answer:

The home page has 109,328 entrances. Here, the entrance refers to the number of times that the first event in a session
occurred on this page or screen. Example – In a particular session, the first page viewed by a user was the Homepage, so
that becomes the entry or the entrance. Thus, it will be calculated as the number of times this page was viewed as the
first event in one session.
Thank You !

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