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Matt Gray - 1577646995711434753 Twitter-Thread 0101 To 0101

The document outlines 7 steps to create a landing page that converts visitors into customers. The steps are to nail the title by making it clear, short and addressing objections; write with conviction by positioning the product as the definitive solution; sell outcomes in the subtitle by describing the customer's success; keep visuals simple and clear by showing the product in use; use social proof from other customers; create compelling calls to action; and match product features to promises made in the subtitle. The author invites people to sign up for their weekly newsletter on business growth tips.

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Sébastien COLOMBIER
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342 views11 pages

Matt Gray - 1577646995711434753 Twitter-Thread 0101 To 0101

The document outlines 7 steps to create a landing page that converts visitors into customers. The steps are to nail the title by making it clear, short and addressing objections; write with conviction by positioning the product as the definitive solution; sell outcomes in the subtitle by describing the customer's success; keep visuals simple and clear by showing the product in use; use social proof from other customers; create compelling calls to action; and match product features to promises made in the subtitle. The author invites people to sign up for their weekly newsletter on business growth tips.

Uploaded by

Sébastien COLOMBIER
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MATT GRAY

@matt_gray_

7 steps to build a landing page that converts:

1:08 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

Nail Your Title

80% of your site visitors only read your title.

Make your headline:

• Clear not clever

• Short and eye-catching

• Address your customer's biggest objection

1:08 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

Write With Conviction

The truth: most products aren't unique.

Your page needs to add "oomph" to your product.

Be THE definitive solution for your customer.

1:08 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

Sell Outcomes in Your Subtitle

Site visitors aren't browsing for features.

They're searching for a solution to a deep problem they have.

Show them what success looks like:

• Start with a strong verb

• Make a claim of success

• Talk directly to your target audience

1:08 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

Keep Your Visuals Simple and Clear

Avoid: Demos with too much text and visuals

Do:

• Show your product in action

• Show people using it

• Show scrolling demos

1:09 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

Use Social Proof That Builds Trust

Social proof is your best antidote to any buying jitters.

Show readers other people going through the same transformation.

"The five most dangerous words in business are: 'Everybody else is


doing it.'" - Warren Buffett

1:09 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

Create Compelling CTAs

Your users need to be motivated to take the next step.

Be clear on the value they receive by proceeding:

"Join" → "Start your website"

"Get started" → "Design your first HTML email now"

1:09 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

Match Your Product Features With Your Promises

Your subtitle content should make readers realize your concrete value:

• Promise: "Podcasts that look and sound amazing."

• Value: "Local recordings in 4k video quality"

1:09 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

Thanks for reading! Follow me @matt_gray_ for more content like this.

1:09 PM OCT 05, 2022

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MATT GRAY

@matt_gray_

P.S. If you like systems and personal growth, you will love my weekly
newsletter (it's free).

Every Saturday morning get 1 business growth tip to grow your online
business.

Try it

1:15 PM OCT 05, 2022

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