VEGGIE TEA

Business Plan

Presented to

MS. ELEANOR KOUDROGLOU

Presented by

Reah Alcotas

Josabelle Pandongan

Kylie Guanzon

Aiza Delfin

Edjane Pable

Melchie Panton Calan

November 2021
 BUSINESS PLAN

EXECUTIVE SUMMARY

Troubleshooting Agency stands to take a foothold in the market. It stands to build its legacy on serving
its customers with a goal of being the lead, in gaining greater portion of the market and revenue. The business
believe that the responsibility for customer satisfaction does not focused solely on the revenue, but rather to
the total impact of good service relationship towards the customer when interacting to the organization. The
business is committed in bringing you an outstanding and worthy experience especially in provide the services
that it needs such as problems with your accounts and many more. Becoming productive, innovative and
progressive in the long run. In order to establish a competitive advantage, the said business takes the first step
considering the mainline which is its foundation. Troubleshooting Agency has a good and strong management
team fully equip with sufficient knowledge regarding troubleshooting and consulting. Marketing strategies are
proposed based on a thorough analysis of the market, its demand and needs, its sizes, business opportunities
and threats, and its strengths and weaknesses. Strategies must collectively be able to achieve all marketing
objectives.

Figure 1. Business Logo

BUSINESS DESCRIPTION
The name Troubleshooting Agency comes from the immersed idea inspired from the business' streamlined
services especially on some concerns with your softwares and social media accounts. It is completely about
solving issues with regards to your paypal accounts, gcash or even in some social media accounts you are in.
Our business also offers some tutorial especially on how to verify your paypal and gcash accounts, and also how
to remove from being ban in tiktok. Troubleshooting Agency is located in Dalaguits Residence, Brgy. Binaguiohan
Escalante City, Negros Occidental. You can also contact us in our FB page, contact us in 09630211871 or even
email us on jorendalaguit8@gmail.com. The name was critically designed to sound catchy, unique, remarkable
and easy to remember. Veggie Tea offers a satisfying services in a very reasonable price. The business offers
wide especially in helping you to solve your problem with without harming your accounts. In order to achieve
high brand recognition and loyalty, the business focuses and considers good and strong marketing efforts such
as in advertising and promotional campaigns and methods.

MARKETING ANALYSIS AND STRATEGIES

Marketing strategies are proposed based on a thorough analysis of the market, its demand and needs,
its sizes, business opportunities and threats, and its strengths and weaknesses. Strategies must collectively be
able to achieve all marketing objectives. For a business to prosper it should be given time and effort. The
proponents of the business must have the creativity so as to be able to offer high value and quality of food
products and provide quality service to its customer. The fulfillment and satisfaction of the needs and wants of
the customer, and to earn profit must be the key objectives of the business. In order for a business to advance
against its competitors, it must identify and assess its competitive edge that will make them stand-out in the
market.

A. Product /Service Strategy

Troubleshooting Agency will use the following concepts and strategies in order to prompt revenues, expand
its market share and to stand out among the competitors.

Marketing Concepts
The following concepts to be used focused on production methods, product quality, and effective selling method
as profit drivers, customer-centered relationship, and well-being of the society.
 1. Production Concept. The business will produce products that are inexpensive, affordable, reasonable,
and available. Consumers want consistency of the products offered and also consider the monetary value
of a certain product.
2. Product Concept. The business will make sure that the products offered are of high quality and has
nutritional value. The business considers this concept because customers will always prefer and patronize
products of high value.
3. Selling Concept. The business will promote the products through various promotional efforts because
customers are influenced and persuaded into buying.
4. Place concept: a market is a convenient meeting place for buyers and sellers to gather together in order
to conduct buying and selling activities. It is very common and narrow concept. A place concept of
market where buyers and sellers meet together to perform the exchange function.
5. Relationship Marketing Concept. The business also focus on maintaining, strengthening, and having good
and long-term relationship with the customers through providing utility, value and food and service
satisfactions. Through upholding good reputation and quality service and operation performances.
6. Marketing Concept. The business will consider both the needs of the customer and the products. The
business will offer a variety of milk tea flavors to provide a solution of customer’s needs.
7. Societal Marketing Concept. The business also consider the customers’ welfare, safety and protection
the same as with the environment. Veggie Tea ensures safety during the drinks process maintaining
cleanliness, proper handling, sanitation and hygiene. Regarding to environmental concerns, the business
use banana leaf as food packaging to help lessen plastic waste in the community.

Product/Service Strategy

1. Differentiation Strategy. Veggie Tea is committed in improving the customer experience in ways they
believe few stores have done. It is a strategy where the business improve quality and create unique
product attributes to achieve superior in product taste, appearance and quality which make the product
stands out and different from other competitors.
2. Product Development Strategy. Veggie Tea offers an innovative side of milk tea making it more
attractive and delicious in every sip. The business decided to improve the product and enhance into
another level to introduce new face and taste of product with the purpose of satisfying customers’
needs and increasing of sales.
 3. Focus. Veggie Tea will not entirely focusing on the profit-earning instead, the business will consider
exerting effort that are highly concentrated on satisfying customer by addressing and providing their
needs and wants in developing and giving high value product and services.
4. Market Penetration. Veggie Tea plans to execute a broader marketing strategy, not simply to build name
recognition and awareness but also to build deeper relationship with the target customer whom they
believe will help to promote and patronize the brand. This is inclined with the goal of increasing the
market share.
5. Market Development. If store is performing and competing better and has achieved its primary goals,
then Veggie Tea is planning to introduce its existing products and services into another geographical
area or market. This is for the goal of increasing market share, serving and addressing the needs of value
and satisfaction of large number of customers, and maximization of profit.
6. Related Diversification. Veggie Tea offers milk tea as the main product have decided to diversify its
flavors and classifications in a common market into a variety consisting of different stuffs and with a
variety of tastes.

1. TARGET MARKET
Veggie Tea will be established at Western Nautical Highway, Barangay Balintawak, Escalante City. The
business intend to pursue the student’s population, workers, and residents here in Escalante City as its target
market. It does not limit its target market for those, since the business belongs to service industry, everyone
could be its target market but the proponent categories as the main target.
The business will stand to serve all possible residents and tourists of Barangay Balintawak, Escalante
City. Since Barangay Balintawak becomes the center point of the town, all neighboring barangays comes here so
it is then expected that the number of people to be targeted are much larger and greater. Escalante City belongs
to the province of Negros Occidental, Negros Island, Western Visayas. The Philippines experiences two seasons
the wet and dry and so this city does for it belongs within the Philippine archipelago.
Veggie Tea caters all possible target market who loves and want a healthy Milk tea . The target market
of this business is unified. It can either be male or female, from kids to adulthood, individuals regardless of social
and income status, either employed in public or private sectors or agency, unemployed or a student. The store
also cater those who are either graduate or undergraduate, single or married and regarding the family size as
long as they can afford according to what and to how much they desired. The store also believes that no matter
what nationality or race you are belong with you can drink it. Here in the Philippines, the dominant form of
religious groups are Christians and a big part of this are Roman Catholics.
2. BRAND POSITIONING

Figure 2. Business Logo

The figure above is the official logo for Veggie Tea. This serve as the identity of the business. The logo
communicates the image of the store.
The name Veggie Tea comes from the immersed idea inspired from the business' streamlined products
which are Milk Tea. The name was critically designed to sound catchy and remarkable and easy to remember.
Veggie Tea offers a variety of milk tea in a reasonable price. The business offers wide variety of flavors and
classifications of milk tea that perfect for snacks or meetings.
B. PRICING STRATEGY
Veggie Tea will be using the following pricing strategies in order to prompt sales, induce market share and
attract more customers.
Psychological Pricing / Odd Pricing
This in based on the premise on the theory that consumers perceived products with odd price endings as
lower in price than they actually are.

Milktea Series
12oz. (P50.00)
Also available
16 oz. (P70.00)
22oz. (P80.00)
Carrot Fries (P60.00)
Cheese Sticks (P 50.00)
Sweet potato milk with brown sugar boba
Banana milk with boba Siomai (P20.00)
 Wintermelon Pizza (P80.00)
Strawberry Burger (25.00)
Pumpkin Mango Shake (P35.00)
Black forest shake (60.00)
Lemonade Juice (P35.00)

C. DISTRIBUTION STRATEGY
The business will incorporate direct selling type of food products distribution in which the business is the
one who produces the product and the one who will sell it.

D. ADVERTISING AND PROMOTIONS STRATEGY

Advertising Objectives:

 To build awareness. This is for the public to be aware that there is a store who sells milk tea at
Barangay Balintawak, Escalante City.
 To inform. This is to inform the public that there will be a new store milk tea, to be informed of its
operation date, hours of operation a day, the business location and products offered.
 To persuade. This is to convince the public to purchased milk tea at Veggie Tea than at the other
stores.
 To remind. This is to remind the public that Veggie Tea will be serving the customers with their
milk tea and they are offering variety of flavors for this. In addition, there have a other offerings in
this store.

Advertising Media
Veggie Tea will be utilizing the following media for advertising.

1. Radio
2. Posters (This will be posted around the area of Barangay Balintawak such as walls, posts and in some
transit vehicles.)
3. Leaflets
4. Tarpaulin
5. Facebook
6. Vlog
Consumer Promotions

1. Free Taste for the first 50 by-passers or customers

2. For every ₱1 000.00 worth of purchase = free 2 large Milk tea

Promotional Strategy

1. During soft opening (first week of operation), for the first and last diner each days will be receiving 1
large pieces of their desired Milk tea for free.
2. Birthday – if it’s the customer’s birthday, he/she will be receiving free dining at the store except his/her
accompaniment. For validation, he/she needs to present valid identification card with his birth date
shown on it.

MARKETING AND SALES PLAN

Mission and Vision
Veggie Tea aims to provide a beverages service product that are innovative, cost-effective, environment
friendly, in a positive and safer atmosphere. The business most fundamental philosophy is the concern for
people. This strong belief is a determinant factor that help motivates our operation in developing good
relationship with the employees and customers. The business believe that the responsibility for customer
satisfaction does not focused solely on the sale of the product, but rather to the total impact of good service
relationship towards the customer when interacting to the organization. The business believes and upholds
honesty, truth and integrity in all transactions and in providing products and customer service of highest quality
at fair prices. The business is committed in bringing you an outstanding and quality all-round buying experience.
Becoming productive, innovative and progressive in the long run. To be able to sustain and compete in
the market making it to the top and a leading express food store. To be able to generate outlets to expand and
continue the legacy of serving all-out quality food service and operation.
Macroenvironmental Analysis

A. ECONOMIC

Currently, the Philippines are affected with this COVID19, a pandemic disease that brought threat to the
health of many Filipino. Due to this, the Filipinos become more conscious and careful especially in dealing with
other people. This also affects the way they buy their foods and on what to eat. This also affects their outdoors
activities. From the point of view of businesses, they predict that less people - only around half of its maximum
service capacity - will come to their stores due to this virus outbreak in order not to be infected.
B. POLITICAL-LEGAL
So far, there is no law passed nor enacted that could negatively affect this kind of business. No law is
against the selling of this kind of beverages in the city of Escalante.
C. SOCIOCULTURAL
Majority of the people living at Escalante City are Filipinos and Christian, there is no law and there is no any
customs and beliefs that hinder the selling of such products. Drinking flavored teas do not affect and does not
alters the tradition, custom and beliefs of the Escalantehanon. In fact, during special occasions like birthdays,
fiestas, Christmas and other related celebrations, this beverages is so in demand here at Escalante City.
D. DEMOGRAPHIC
Now a days many customers wants this kind of drink regarding of their statuses and income classes. It is a
good sign for the business that even students, unemployed individuals and those possible customers that has
daily allowance/income at ₱100 and below still strive to purchase foe their snacks or meals.
E. TECHNOLOGICAL
The business and the management are fully equip with technological advancement and technological
know-how which they utilize to prompt publicity, advertising, promotion and sales. The technological use help
the business when it comes to its research and development, dissemination of information and communication.
The business has complete and all-round machineries and equipment used for efficient and bulk production of
food products. The business has advanced cameras use for surveillance and security of the store, cameras for
photography wherein photos are used in promotional strategies and activities. The business has accessed to
social media sites. The business use advance computer, cash register and calculators which are used for
mathematical computation, recording, and storing of money. The utilization of technological advancement
makes the business operation more effective, efficient and productive.
 F. NATURAL
Knowing that the Philippines has two seasons namely, the wet and dry season, this turns out to be one of
the business advantage. The seven warmest months of the year from March to October is when cold drinks like
milk tea are most likely good to offer. The winter monsoon brings cooler air from November to February
wherein hot-serving of tea in meals and snacks are perfect fit for this time. It can still be consumed at any season
depending on the specifications of the customers. Most time of the year has good weather conditions, although
some materials can be affected with this unpredictable climate changes, it is still favorable for climate changes
takes longer span of time to complete its cycle.
Escalante City located on the island of Negros, western part of Visayas were not that prone to natural
calamities. The city is not a flooded area, it is located on plateau terrain far from mountains where there is no
possible landslides, no volcano in the area and currently no active volcano recorded at the proximity of the
province meaning no probability for any volcanic eruptions and volcanic activities. Barangay Balintawak of
Escalante City is located far from coastal areas so there is no possibilities that this can be affected with storm
surge. Typhoons are inevitable but can be predicted and monitored by PAG-ASA so people can prepared long
enough for this. Indeed, the business location of Shake, Veggie Tea is a safe place.

STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS ANALYSIS (SWOT ANALYSIS)

Table 1. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

-Good and strong management team -Difficulty in -No laws enacted or passed that -COVID-19
-Management team are hands-on on the recruiting and could negatively affect the -Natural calamities
business operations. retaining quality business are inevitable
-Consists of effective, efficient and well- staff -Fully equip with technological
trained working personnel advancement and knowledge
-Upholds good business communication -Both wet and dry seasons can be
-Goods are
within workplace taken as advantage
perishable
-Management has keen knowledge for -Good and safe location site
There are indirect
financial progressions -All ages and sexes love and
competitors
-Has an ability for quick strategy formulation wants to drink.
-Has enough financial resources in operating -From different social and income
the business classes customers want milk tea
-Has a responsible, negotiable and stable -Cultural celebrations can be
taken as advantage
suppliers
-Offers high quality of products
-Offers a variation flavors off milk tea
-Offers good and fast customer service
-Offers food products in cost-effective and
reasonable prices.
-Provide relaxing and worth while eating
place and dining experience
-Provide security
-Follows product safety and regulations
-Privilege to access media and information
-Credible to any financial intermediaries
-Society welcomes this kind of food business.
-Creates good relationship with the society

TACTICAL IMPLEMENTATION
Product/Service Concept Tacties Operating Details Timetable
-Find stable suppliers with -In order to lessen the production
lower supplies prices costs and to produce much November
- Improve our product affordable tea products 2021
Product Concept according to our customer - In order to have more sales of
preferences fast sale to our product
-The quality of the product -They can feel comfortable
must have customer
preferences

MARKETING OBJECTIVES

 Promote and introduce improved product in the market.

  Develop and grow within digital presence.
 Leading generation in the market
 Target new customers
 Develop brand recognition and loyalty.
 Increase sales and/or revenue
 Increase profit
 Target new geographic location

COMPETITIVE ANALYSIS

Stores selling tea at

Stores selling tea at
restaurant around the
cafeteria
area

Figure 1. Competition

The illustration above shows the indirect competitors of the business.

Veggie Tea offers an innovative variety of flavors with different specialties of tea for snacks. When compared to
competitors, the company provides high-quality products and services. In comparison to other similar
establishments, the nutritional value of the products is also guaranteed. When compared to competitors, the
business is quite affordable; however, this ensures quality and high value, making these prices reasonable and
cost-effective. The business service is quick, and the employees are friendly and negotiable. The restaurant
provides a relaxing, cozy, convenient, comfortable, and safe eating environment where customers can unwind
from their daily activities with this locally themed and worthwhile dining experience. The company ensures
product safety and compliance with regulations. The store will be much safer because it will be outfitted with
surveillance cameras. Customers can save money by taking advantage of the store's promotions.
Table 2 Edge of Competitive

COMPETITORS PRICING VARIETY QUALITY

Sleepnot Average Coffee, Snacks Average

Moimoi Average Shakes, snacks Average

Tea Plan Average Milk tea, snacks Average

OPERATING PLAN

BUSINESS DAILY OPERATION

Cleaning Preparation for Opening at 8 AM

opening

Cleaning staff Serving

Closing at 8 PM
and Inventory customers
MANAGEMENT AND ORGANIZATION DESCRIPTION
Management Summary
Our management team is comprised of people with many years of experience in making Tea. Our
philosophy is laser-like focus on the customer’s needs. We have a manager reporting to the owner. Part time
positions staffing the customer support desk will be filled as needed.

Owner
Reah Alcotas

Manager
Josa Belle Pandongan

Bookkeeper Cashier Waitress Tea Maker

Kylie Guanzon Edjane Pable Melchie Calan Aiza Delfin

Management Team

Name: Reah Alcotas

Job Title: Owner

Responsibilities:

 Initiating and leading business activities

 Allocating employee’s duties
 Identifying business opportunities
 Improving the standard of living
 Taking up and reducing business risk
 Building strategic partnerships
 Digitalizing business operations
 Planning and directing the operations of a business
Name: Josa Belle Pandongan
Job Title: Manager

Responsibilities:

 Oversees daily production

 Work Schedules
 Ensures product quality
 Responsible in checking records
 Responsible I purchasing raw materials

Name: Kylie Guanzon

Job Title: Bookkeeper

Responsibilities:

 Responsible for monthly income statement and balance sheets

 Responsible in collection of receivable and payroll
 Responsible in managing the cash
 Responsible in cash deposit
 Keeping track of daily transactions
 Keeping an eye on cash flow

Name: Edjane Pable

Job Title: Cashier

Responsibilities:

 Registers sales on a cash register by scanning items, itemizing and totaling customers’ purchases
 Maintain clean and tidy checkout areas
 Greet customers when entering or leaving the store
 Collect payments whether in cash or credit

Name: Melchie Calan

Job Title: Waitress

Responsibilities:

 Serve the drinks and foods

 Get the order of customers
 Cleans the area
Name: Aiza Delfin
Job Title: Tea Maker

Responsibilities:

 Calculate raw material needs and efficiently maintain stock levels to meet production requirements
 Supervise and train production staff to efficiently
 Design and cost tea products recipes
 Preparing and serving hot and cold drinks
 Describing menu items and suggesting products to customers

PRODUCTS AND SERVICE DESCRIPTION

A Veggie Tea offers a healthy product, product that is more on vegetables and this is also good for the
vegetarian people. Veggie Tea will be introducing our new variety of tea which is, Carrot Milktea, Banana milk
with boba, Wintermelon, strawberry and especially our sweet potato milk with brown sugar boba . We are surely
that if you taste our veggie tea your money that you paid off will not be wastes, cause our product is very
affordable and delicious. Aside for Carrot Milktea, Banana milk with boba, Wintermelon, strawberry and
especially our sweet potato milk with brown sugar boba we also have an additional product to be served. It will
come with recycable bottle packaging with the logo of our business to ensure the freshness of our Veggie Tea
Business.

PRODUCT OFFERED

Carrot Milktea Sweet potato milk with brown sugar boba Pumpkin Milktea
Banana Milk with boba Wintermelon Milktea Strawberry Milktea

ADDITIONAL PRODUCTS

Fries Cheese Stick Siomai

Pizza Burger Mango Shake

 Black Forest Shake Lemonade Juice

FINANCIAL PROJECTION AND NEEDS

Veggie Tea has an initial capital of ₱ 2 697 000 to start up this new business. The total amount for pre-
operation cost is ₱ 1 347 000. The total sales of the business is estimated to ₱ 1,418,870 for the first
year of operation and it will less ₱ 881,250 for the operating expenses for the first whole year. The
estimated net income will be ₱ 437,620. For the second year of operation, it will increase 10% of total
sales which is ₱ 1,587,961 and it will less the operation expenses of the whole year which is
₱1,076,200. The estimated net income for the second year is ₱ 511 761.The third year of operating the
business will have a total sales of ₱ 2,020,530.70 which increases a 15% compare to the past 2 years. It
will less the operation expenses which is ₱ 1,179,050 and the estimated net income is ₱841 480.

VEGGIE TEA
STATEMENT OF FINANCIAL CONDITION
ASSETS
CURRENT ASSETS

Cash on Hand ₱ 300 000.00

Cash in Bank ₱ 1 000 000.00
Accounts Receivable ₱ 50 000.00

TOTAL CURRENT ASSETS ₱ 1 350 000.00

NON CURRENT ASSETS

Land ₱ 600 000.00

Building and Improvements ₱ 300 000.00
(Accumulated Depreciation) ₱ 85 000.00
 Kitchen and Utensils Equipment ₱ 200 000.00

(Accumulated Depreciation) ₱ 100 000.00

Machineries and Equipments ₱ 400 000.00
(Accumulated Depreciation) ₱ 48 000.00
Computerization Lost ₱ 100 000.00
(Accumulated Depreciation) ₱ 20 000.00

TOTAL NON CURRENT ASSETS ₱ 1 347 000.00

TOTAL ASSETS ₱ 2 697 000.00

LIABILITIES
Accounts Payable ₱ 330 000.00
Loans Payable ₱ 700 000.00

TOTAL LIABILITIES ₱ 1 030 000.00

EQUITY
Alcotas, Capital ₱ 1 697 000.00

TOTAL LIABILITIES AND EQUITY ₱ 2 697 000.00

VEGGIE TEA
PROJECTED FINANCIAL OPERATION
1st Year (2022)
2nd Year (2023) 3rd Year (2024)
10% 15%
5%
Milk Tea Sales ₱ 808,580.00 ₱ 999,271.00 ₱ 1 490,127.60
Other Products Sales ₱ 510,290.00 ₱ 588,690.00 ₱ 630,403.10

TOTAL SALES ₱ 1,318,870.00 ₱ 1,587,961.00 ₱ 2,020,530.70

LESS:OPERATING
EXPENSES

Salaries & Wages ₱ 280,000.00 ₱ 320,000.00 ₱ 360,000.00

Employees Benefits ₱ 16,200.00 ₱ 16,500.00 ₱ 16,800.00
Utilities ₱ 93,000.00 ₱ 96,000.00 ₱ 98,000.00
Repairs & Maintenance ₱ 24,150.00 ₱ 28,100.00 ₱ 29,350.00
Taxes & Licenses ₱ 16,400.00 ₱ 17,600.00 ₱ 17,900.00
Depreciation& Amortization ₱ 101,500.00 ₱ 103,000.00 ₱ 107,000.00
Supplies ₱ 350,000.00 ₱ 495 000.00 ₱ 550,000.00

TOTAL ₱ 881,250.00 ₱ 1 076 200.00 ₱ 1,179,050.00

NET INCOME ₱ 437,620.00 ₱ 511 761.00 ₱841 480.00