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KIRAN Marketing Proposal

1) Kiran is the annual cultural festival of KC College that has been running successfully for many years. 2) The festival invites various celebrities and prominent people from different fields every year and sees large participation from students across India. 3) The festival includes over 60 events across various departments and aims to provide a platform for talent, skills, and empowering youth.

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0% found this document useful (0 votes)
131 views21 pages

KIRAN Marketing Proposal

1) Kiran is the annual cultural festival of KC College that has been running successfully for many years. 2) The festival invites various celebrities and prominent people from different fields every year and sees large participation from students across India. 3) The festival includes over 60 events across various departments and aims to provide a platform for talent, skills, and empowering youth.

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KIRAN 2019

KIRAN
THEATRE OF THE ABSURD
Past Celebrity presence
Shri Pranab Mukherjee. Mr. Rajat Sharma.

Shri Prithviraj Chavan. Shri. Arun Jaitley.

Mr. K. Shankaranarayan. Mr. Narayan Murthy.


Mrs. Maneka Gandhi.
Shri L.K. Advani.
Mr. Javed Akhtar.
Mr. Anil Ambani.
Mrs. Shabana Azmi.
Mrs. Kareena Kapoor Khan.
Mrs. Ayesha Takia.
Mr. Boman Irani.
Mr. Ashok Saraf.
Mr. Jacky Shroff.
Mr. Kiku Sharda.
Mr. Shankar Mahadevan. Mr. Ayush Sharma
Mr. Jacky Bhagnani. Mr. Rajeev Khandelwal.
Mr. Amitabh Bachchan. Mrs. Urmila Matondkar.
Mr. Abhishek Bachchan. and countless others.
We invite you to join us in this cultural festival. We guarantee you a co-
operative collaboration that will result in publicity and sales mileage to your
company’s advantage.

We ensure that we can co-operate and impress you thereby ensuring a


fruitful and promising partnership.
KIRAN-The fest
Kiran, the official college festival for K. C. College is a National Level festival. It
started off as a dream to bring about in the society and has cultivated into one of
the most awaited college festivals in Maharashtra. We have inclulcated in our
festival what other colleges only dream about. We have a theme video, a theme
song and a hashtag all to ourselves.

With 60 events with a footfall of 19,000 students from all notable institutions
from India. Kiran has become a brand. The 6-day long festival (as of 2018) has
been extremely successful in achieving it’s vision of talent actualization through
Youth Empowerment and wishes to grow in the same pattern as it has by bringing
in new and better events.
KIRAN BLITZKRIEG
Blitzkrieg is the annual college festival conducted by Kishinchand Chellaram
College’s Department of Mass Media.

Kiran Blitzkrieg 2019 aims to expand the horizons of it predecessors by


connecting Mass Media students from not just all over Mumbai but
India as a whole. We envision talents pan-India to unite at one single platform
wherein they could exchange, explore, experience and enhance themselves.

With the help of our specialised workshops & media oriented competitions we strive
to make students industry-ready, by giving them a break
from drivers of today’s industry to the flag bearers of tomorrow.
KIRAN JOULE
Joule is the fest conducted by the department of BAF, BBI, BFM &
BMS of KC College. It is now stepping into it's 6th instalment. It had
emerged from the enthralling spirit and enthusiasm of the students of
the B.4 Department and hence the name Joule, to signify the ounces
of energy filled in each and every student.
The motto of the department - From Academia to Industry stands tall
and high. The wheels of the industry churn brands every minute.
Therefore, we bring to you Kiran Joule.
KIRAN FIESTRON
Fiestron is a tech-cultural fest organised by the students of Tech club of K.C.
College. It is a celebration of technology through various forms. It aims to promote
technology among the masses, as well as to create a foundation of e-sports in
the city as well as all over the country. We the members of Tech Club, present to
you a brand new platform to showcase your talents in our field. Fiestron provides
an enhanced platform for participants to compete like never before. So seize the
opportunity of exploring yourself in Our Tech Territory.

Fiestron is an inter collegiate fest, so students of various colleges from all over the
city come to experience and enjoy this celebration of Technology. This festival
introduces students to the recent developments in the field of Computer Science in
an exciting and interesting manner.
KIRAN Systematic Chaos
Systematic Chaos is held under the aegis of Kiran (K.C.College’s Inter-Collegiate
fest) which takes it to another level.The first day was allocated for indoor games
like Counter Strike and outdoor game like Barcode Scanner, which is similar to
Treasure Hunt, but instead of clue you have to identify a barcode. The second day
was followed by events like Football, Barcode Scanner and Laser Tag. The Laser
Tag event saw maximum teams participating in a single event.

The third belonged to sharing of knowledge by organizing a workshop on


Robotics for all the students participating as well as RC Car Racing. The event
ended with Vote of thanks.
KIRAN SPECTRUM
Kiran the Fest had a new spin to it this year with the same enthusiastic vibe as each year.
The 6-day fest combined their departmental fests along with the main fest.
The festive week commenced with the intra-collegiate fest, Kiran Spectrum. It was the first
time Spectrum became a part of the college annual fest KIRAN. The entire workforce of
Spectrum constituted entirely of junior college students, who gave their best to put up a grand
show!

There were many events which took place, among which were the four main participatory
events, along with showcases put up by the teachers, followed by an award ceremony for the
winners. The participatory events were a dance competition, a singing competition, a drama
competition and a competitive open mic. The theme for the events was Fiction! Students were
open to interpret the theme as they wished, and the results and outcomes were fabulously
stunning! All the performances left the audience wanting for more.
Looking for the benefits?
It’s a bundled package of opportunities that just gets better for your
organization.
Being right in the busiest college location of the city, you exactly know
what and how to target your audience.
Heavy Social Media marketing just adds up onto it. Practically, college
festivals are a great way to kickstart any marketing initiative you take.

So this year, why not let that be with Kiran?
Marketing Opportunities
We offer various branding opportunities with the festival for corporations and
organizations at different levels. Partnering with the festival will provide a number of
print and online visibility and live event acknowledgement. A range of partnership
benefits are available and tailored for each opportunity. Branding for the associates
will be in form of :-

• Brand Visibility • Advertisements


• Stall at the Venue • Website
• Branding Space • Social Media
• Distribution of • Tickets
Marketing Collaterals
• THEME VIDEO &
• Posters THEME SONG
Media plan
Festival will be promoted on all media platforms, to gain value from the audience and
brands. The festival will have media partners on board which will boost the promotion
level of the festival. There will be paid promotion to attract masses for the festival

No. Media Platforms Usage

1 Newspapers Articles, Ads

2 Magazines Articles, Ads

3 College Newsletter Ads,

4 Radio Radio Spots, THEME SONG and Jingles

5 OOH (Movie Theaters, Led Screens etc) Ads


Social Media (Facebook, Twitter, Instagram,
6 Regular Updates, ads, THEME SONG and THEME VIDEO
Snapchat, Google+, Youtube etc)
Banner, Posters, Stall Activation in College and College
7 On-ground Promotions
Festival and other events.
8 Online Website, Online Magazine, Apps etc
Popularity
South Mumbai(73%) Mumbai Suburban(16%)
Navi Mumbai(11%)

POPULARITY
CHART
Sponsorship Levels
LEVEL SPONSORSHIP LEVEL

LEVEL 1 EXCLUSIVELY BROUGHT

LEVEL 2 PROUD PARTNER

LEVEL 3 ASSOCIATE

LEVEL 4 POWERED

LEVEL 4 *NAME* PARTNER


MARKETING EXPOSURE
EXCLISIVELY PROUD POWERED *NAME*
DELIVERABLES ASSOCIATE
BROUGHT PARTNER (ONLY DURING EVENTS) PARTNER

Brand Visibility on all marketing


communications (Logo)

Brand Visibility on Website


( Logo with link)

AV space

Live Announcements in
*
festival events.

Brand Mention in Social


Media Promotions

Branding Space ( Banners


and
Standees)
Brand Mention in Radio
v
Spots

AD space on website
MARKETING EXPOSURE
EXCLISIVELY PROUD POWERED *NAME*
DELIVERABLES ASSOCIATE
BROUGHT PARTNER (ONLY DURING EVENTS) PARTNER

Distribution of Marketing
Collaterals by the company
Brand Visibility in pre –
festival events(Logo)
Brand Visibility on online
promotions.

(Website
Event andname
or Arena Apps)after
brand
name
Brand or product.
Visibility on print and
digital promotion(Logo)
(Backdrop, Video, Banner etc)

Company Felicitation

Mention in our THEME SONG

Mention in our THEME VIDEO


SPONSORSHIP QUOTES*

SPONSORSHIP
LEVELS
QUOTE (₹)
Exclusively Brought
In Number: 1
7,00,000
Proud partner
In Number: 2
5,00,000
Associate
In Number: 2
3,00,000
Powered (Event Sponsor)
In Number: 2 (Per Event)
1,25,000
*Named* Partner
In Number: No Cap
50,000
* T & C Apply
STALLS*

DAY NUMBER QUOTES (₹)

DAY 1 (KIRAN JOULE) 7000

DAY 2 (KIRAN BLITZKRIEG) 7000

DAY 3 (KIRAN THE FEST D1) 8500

DAY 4 (KIRAN THE FEST D2) 8500

* T & C Apply
TERMS AND CONDITIONS
All of the mentioned deals are open to negotiation. All of the above rates are
exclusive taxes.

All the payments will be taken in cash, bank transfer or cheque under the name of
“K.C. College”

There will be an MoU signed between both the parties.

Once the payment is done, there won’t be any refund.

If the event gets cancelled the sponsor will get a prior notice and the amount will
be refunded within 30 working days. (No Tax Refund)

All the promotional material will be provided by the sponsors. If the sponsor
wants a customised deal, please feel free to contact.
VISIBILITY OPTIONS
• Banners •

• T-shirts •

• Pamphlets • Posters •

• Brochures • Standees •

• Advertisements •
SocialMedia •

• Stalls • Hoardings •

• Workshops •

• VENUES • ARENAS •
We look forward to having you with us in our initiative to make this
event a humongous success and that can be achieved only with
your support.
- Marketing Team,KIRAN.

For further inquires :


Tirth Patel - +91-9769302266
Nakul Sharma- +91-9869674523

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