SPECIAL TOPICS IN FINANCIAL MANAGEMENT

BUSINESS PLAN
GREEN PLANET ORGANICS

DATE PREPARED

12/12/2022

MEMBERS OF THE GROUP

Contact Name: Ivy C. Beloso Contact Name: Reymark P. Grave

Email Address: ivy.beloso@dwcc.edu.ph Email Address: reymark.grave@dwcc.edu.ph
Phone Number: 09515618176 Phone Number: 09618220519
Address: Balingayan, Calapan City Address: Suqui, Calapan City

Contact Name: Dana Kate S. Daniel Contact Name: Jamaica L. Mendoza

Email Address: danakate.daniel@dwcc.edu.ph Email Address: jamaica.mendoza@dwcc.edu.ph
Phone Number: 09755330710 Phone Number: 09274973569
Address: Masipit, Calapan City Address: Sta. Maria, Naujan

Contact Name: Daniel R. Dionisio Contact Name: Kenneth D. Torreliza

Email Address: daniel.dionisio@dwcc.edu.ph Email Address: kenneth.torreliza@dwcc.edu.ph
Phone Number: 09054661989 Phone Number: 09658068734
Address: Bucayao, Calapan City Address: Baruyan, Calapan City

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TABLE OF CONTENTS
EXECUTIVE SUMMARY ................................................................................................................................. 3
COMPANY OVERVIEW ................................................................................................................................ 4
PROBLEM & SOLUTION ................................................................................................................................ 5
THE PROBLEM ........................................................................................................................................... 5
OUR SOLUTION......................................................................................................................................... 5
TARGET MARKET .......................................................................................................................................... 6
MARKET SIZE & SEGMENTS ....................................................................................................................... 6
COMPETITION .............................................................................................................................................. 7
CURRENT ALTERNATIVES TARGET BUYERS ARE USING ............................................................................ 7
OUR COMPETITIVE ADVANTAGES........................................................................................................... 7
PRODUCT OR SERVICE OFFERINGS ............................................................................................................ 8
PRODUCT OR SERVICE ............................................................................................................................ 8
MARKETING ................................................................................................................................................. 9
MARKETING PLAN .................................................................................................................................... 9
TIMELINE & METRICS .................................................................................................................................. 10
TIMELINE ................................................................................................................................................. 10
MILESTONES ............................................................................................................................................ 10
KEY PERFORMANCE METRICS ............................................................................................................... 10
FINANCIAL FORECASTS ............................................................................................................................. 11
KEY ASSUMPTIONS ................................................................................................................................. 11
FINANCING ................................................................................................................................................ 12
SOURCES OF FUNDING.......................................................................................................................... 12
USE OF FUNDING ................................................................................................................................... 12

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EXECUTIVE SUMMARY

Agriculture has been the traditional backbone of the Philippines’ economy and farming is still
by far one the most common form of employment in the country. Only about one-third of the total
land area in the country is classified as arable, and all of it is currently in production. Soils are generally
fertile, but 30% of the agricultural land is suffering erosion. Roughly half the cultivated land is devoted
to the two principal subsistence crops, palay and corn.

The widespread use of agrochemical fertilizer has largely increased agriculture production, but
this model of agricultural growth is fatally flawed because of declining crop yields and massive
environmental impacts in addition to its atrociously expensive price tag. Poverty in rural areas is not
being reduced in the Philippines, and food security will not be achieved through outdated, expensive
fixes such as ever-increasing amounts of chemical fertilizers. Millions of farms on all continents already
prove that organic and sustainable agriculture can provide sufficient food, increase food security,
replenish natural resources and provide a better livelihood for farmers and local communities

As young professionals, we would like to address this enormous problem that our agriculture
sector is facing through our Green Planet Organics. Green Planet Organics revolves around the idea
of processing and maximizing the use of recycled compost of human and commercial waste from
Calapan City successively turn it into an agri-friendly and organic soil enhancers and fertilizers. Green
Planet Organics will meet a critical need to the growing demand for cheap alternative of organic soil
enhancers and fertilizers for our local farmers who are being faced by the high costs of farming which
includes the use of the aforementioned products.

Green Planet Organics helps address timely and relevant social issues being dealt not only by
the Philippines but also by countries all around the globe. Environmental hazards and threats
addressed by this project in a way that it will reduce the problem in rising costs of maintaining landfills
as well as the costs of disposing of sewage and garbage. In a way, our product will be to help our
farmers in Calapan City and transcend into the whole province in providing safe and chemical-free
soil enhancers and fertilizers and eventually be able to reach efficient and sustainable harvest as their
livelihood. Efficient and sustainable harvest without the use of excessive and inappropriate use of
chemical fertilizers in crop soils that cause land degradation and losses in soil fertility made possible
with Green Planet Organics.

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COMPANY OVERVIEW

Ownership & Structure

Green Planet Organics is owned by its founders:
o Mr. Daniel Dionisio
o Mr. Kenneth Torreliza
o Mr. Reymark Grave
o Ms. Dana Kate Daniel
o Ms. Ivy Beloso
o Ms. Jamaica Mendoza

Vision
We provide our services to customers in a template that carries the side of advice and develop
solutions that contribute to the solutions of the environment while achieving profits through waste
recycling and treatment of soil problems through the manufacturing of high-quality and low-cost
organic fertilizer.

Mission
Green Planets Organic will be the lead supplier of cost effective, balanced fertilizers essential to
producing above average crop yields during the short growing season experienced by prairie farmers
in Calapan City Oriental Mindoro. We will continue to implement our proprietary fertilizer programs
grounded in the economics of supplying only the amount of nutrients that the crop requires during
each stage of growth.

The responsibilities held by the company Green Planet Organics are substantial. The major goal
of Green Planet Organics is to appeal to city and municipalities by providing an option for disposing
of human waste and to environmentally conscious consumers by creating goods that contain
recycled human waste. Each executive team member will be responsible for a variety of tasks that
are essential to completing the tasks involved in creating such distinctive items.

The owners of Green Planet Organics will be in charge of everything. Monitoring the
department and the output produced by other employees will be one of the responsibilities. also be
in charge of the public relations for the business. will be tasked with recruiting devoted individuals and
ensuring that workers give Green Planet Organic products their all during production. They will take
the initiative in making choices that affect Green Planet Organics' well-being.

In order to persuade people in Calapan City to switch from their current products to Green
Planets Organic products, marketing and sales will be crucial. Green Planets will attract the intended
consumers' attention while also creating a need for the Fertilizer. Our company's responsibilities include
keeping an eye on the competition, giving presentations to prospective clients, and researching the
markets to discover the demands of the target market and how best to meet those needs.

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PROBLEM & SOLUTION
THE PROBLEM

The vitamin and health care industry are expanding very quickly. Natural and chemical-free
fertilizer alternatives are desired by customers. They are beginning to think that the body is like a
temple. Chemical pollution is not something they want to do. Also, the never-ending price hikes
affected the increase in the price of fertilizers.

OUR SOLUTION

Our first duty is to guarantee the company's financial stability. The second goal is to offer
municipalities a less expensive alternative for disposing of human waste sludge. The third goal is to
offer the customer a high-quality recycled material so that they can take advantage of the numerous
advantages and organic components of compost in a lower price. In addition, we hope to instill in
the customer a positive attitude regarding the viability of fertilizing with recycled human sludge.

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TARGET MARKET
MARKET SIZE & SEGMENTS

We looked at the trends in the market to target our customers. Organic fertilizers and soil
enhancers are the customers of Green Planet Organics products. We anticipate more profit, which has
experienced significant growth in recent years. This market growth is fueled by a more health-conscious
consumer. People are better informed about the potential side effects associated with chemical fertilizer
products both to their health and to the environment.

Agriculture continues to be a significant source of revenue in the rapidly urbanizing Calapan City,
especially for the sizable portion of the population that depends on the tilled land for survival. Out of the
sixty-two (62) barangays in Calapan City, thirty-four (34) are still categorized as rural, with the majority of
the residents working in agriculture and other soil-based livelihoods.

City Environment and Natural Resources Office appealed to all Barangay Captains of the 62
barangays to strengthen their programs on waste management in their respective area of jurisdiction.
they are also tasked to regulate and penalize those who do not comply with the solid waste
management system being implemented by the city government.

Products from Green Planet Organic will help address the issue of decreasing landfill space while
also meeting the increased demand for organic fertilizers and soil nutrients.

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COMPETITION
CURRENT ALTERNATIVES TARGET BUYERS ARE USING

To be a player in the organic fertilizer and soil produce market, Green Planet Organics
identified market needs to gain an overall competitive advantage. The following explains our
product’s competitive advantages. Our product is:
• Organic: Our organic product allows us to be responsive to the dominant market trend. We
offer all of the advantages that organic products have over chemical competitors.
• Comparable application times: Based on our research, our product is comparable in potency
to chemical fertilizer. Thus the application time is also comparable, which saves money and
labor since there is no need to purchase and apply additional products.
• Recycled: This part of our product has to do with marketing. We are a company that cares
about the consumer and the environment. We offer a valuable product, at low cost, that saves
landfill space.

Main Competitors
Direct competitors are essentially non-existent in the Calapan City. Our major indirect
competitors are chemical fertilizer manufacturers. However, their products are more costly and do not
address the market’s trend toward organic, natural soil enhancers.

OUR COMPETITIVE ADVANTAGES

The competitive edges of Green Planet Organics are summarized as follows:

• Cost: Compared to chemical fertilizers, the cost of our compost product is significantly lower.
• Organic product: We provide a product that is organic and responsive to current market
trends. This covers all the benefits that organics have over chemicals.
• Recycled: Recycled products characterize a "caring company" and are more appealing to
the customer’s changing attitude toward organic fertilizer as opposed to chemical fertilizer.
• Elimination of disposal issues: Currently, municipalities have waste that requires landfill space.
By recycling the waste, our service frees up crucial landfill space.
• More effective between application times: The average duration between applications is two
to four weeks. Our product lasts for many months, thereby saving the customer time and
money, because there is no need to purchase more product.

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PRODUCT OR SERVICE OFFERINGS
PRODUCT OR SERVICE

Green Planet Organics offers a fertilizer. This product that we offer has numerous benefits, the first
of which is that it is organic. Our organic product allows us to respond to the dominating market trend.
We provide all of the benefits that organic products have over their chemical competitors. Second, our
product has comparable application times and, according to our research, is comparable in potency to
chemical fertilizer. Since additional products do not need to be bought and applied, the application
time is also comparable, saving money and labor. Due to this, our product, which costs 2,000 pesos, is
more reasonable than chemical fertilizers, which cost 2,500 to 3,000 pesos. Finally, our product is recycled;
this aspect of our product is related to marketing. Green Planet Organics is a company that values its
customers and the environment. As a result, we provide a valuable product at a reasonable cost that
preserves landfill space.

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MARKETING
MARKETING PLAN

Promotion Strategy

Green Planet Organics business plan will consist of two phases: the first phase will target consumers
before, during, and six months after our grand launch, while the second phase will target consumers over
the long term. The first phase's goal is to support quick market entry in order to guarantee early and
ongoing profitability. The second phase's goal is to guarantee long-term growth and advance us closer
to realizing our vision across Calapan City.

First Phase Promotions

Publicity: We'll distribute flyers in Calapan City. Publishing news stories about Green Planet Organics that
will provide the company a lot of credibility and be a wonderful method to inform all target markets
about this new, innovative company and the solutions it offers for towns and compost or fertilizer
consumers. Likely, we will ask local radio and television stations in Calapan City to run news reports on us.
Advertising: To promote our goods and services in the target audiences, we will use direct mail and face-
to-face marketing techniques. Using social media advertising is another option. The effectiveness of radio
and television advertisements will be assessed before further use.
Internet: We'll have a website with lots of content that's designed to inform potential clients about the
advantages of our goods and services. Our website and email address information will be included on
all marketing materials, including business cards.
Alliances: In order to employ our product in their fertilizer and/or distribute it on our behalf, we want to
develop alliances with fertilizer manufacturers.

Second Phase Promotions

Publicity: We will continue to look for attention through the news media as the company develops and
flourishes to recognize our accomplishments.
Advertising: We'll keep speaking with current and prospective customers directly. Within a few months of
the start-up, mailings will be done once more. The benefits already given to clients will be updated in the
second batch of mail-outs. These mailings will be sent on a regular basis.
Internet. Our extensive website will remain online. Answers to frequently asked questions will be added to
the website. We will assess the viability of having target clients advertise on our website after the first six
months, and most definitely after the first year. In the other direction, we will assess the viability of
advertising on the websites of our target clients (if applicable).
Alliances. Where applicable, we will keep looking for partnerships with manufacturers that are mutually
advantageous and complimentary.

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TIMELINE & METRICS
TIMELINE
ACTIVITY DESCRIPTION COMPLETION DATE

Problem Recognition Observing the issue where it exists September 2021

Preparing the steps or procedures to be

Problem/Solution Fit October 2021
used

Gathering data on the fertilizer business and

Fertilizer Research November 2021
environment

Opening the business Start the business December 2022

MILESTONES (A milestone is a key event or action in a project or your business journey that
marks a significant stage of progress. Milestones aren't some random stretch goals that you're
unlikely to reach. They're key points throughout a project that prove a certain amount of progress.)
MILESTONE DESCRIPTION COMPLETION DATE

Complete Business Plan Business plan is done December 2022

Get Funding Determining how much funding we need December 2022

Achieving a particular level of CSAT

Customer Satisfaction February 2023
(Customer Satisfaction) scores

10% increase in the contract size with

Retention and growth of revenue December 2023
current clients

KEY PERFORMANCE METRICS

ACTIVITY DESCRIPTION KEY METRIC

Through surveys, the company will learn

what customers think of the offered goods
and services. Through multiple choice,
Customer Service
Customer Feedback / Retention rating, and open-ended questions,
Satisfaction
respondents provide feedback.
Additionally assesses the company's
success in long-term client retention.
Comparison of monthly sales to determine
Assessment of Sales Revenue whether the company's sales are Financial Metric
decreasing or increasing
It assesses the amount of money being
Marketing ROI (Return On created by a particular marketing effort in
Marketing Metric
Investment) comparison to the expense of carrying out
the effort.

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FINANCIAL FORECASTS
KEY ASSUMPTIONS

Green Planet Organics assume that:

• Recycling is essential for the environment.
• Our clients value having options to suit their needs.
• There are numerous products available to aid in the processing.

Projected Revenue by Year

Revenue
4000000
3000000
2000000
1000000
0
2023 2024 2025

Revenue

Projected Expenses & Direct Cost by Year

Expenses & Direct Costs

3000000

2000000

1000000

0
2023 2024 2025

Expenses Direct Cost

Projected Net Profit by Year

Net Profit
1500000

1000000

500000

0
2023 2024 2025

Net Profit

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FINANCING
SOURCES OF FUNDING

Green Planet Organics is a general partnership. Shares in the company will be contributed by the
adherents, who will provide the majority of the funding themselves. Each proponent will receive shares in
the endowment of their entrepreneurial firm valued at 300,000 pesos. A total of 1,800,000 pesos will be
needed by the adherents to cover all of their business expenses.

USE OF FUNDING

Start-up Expenses

Legal fees 1,000

Utilities 10,000
License/tax 1,500
Insurance 5,000
Advertising 2,500
Employee Salaries 12,000
Furniture and Supplies 50,000
Website Development 3,000
Miscellaneous 5,000

Total Start-up Expenses 91,000

Capital Asset Purchases

Processing Plants 1,000,000

Shredder Machine 150,000
Digester 100,000
Pick-up Truck 200,000

Total Capital Asset Purchases 1,450,000

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