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Digital Marketing MCQ Test

Q1. Digital marketing includes_________.

A. RSA
B. Podcasting
C. Voice broadcast
D. Both B & C

Q2. Digital marketing is similar to ..............

A. Cold calling
B. Web designing
C. Online marketing
D. Outdoor marketing

Q3. What is not true about digital marketing?

A. Digital marketing can be done online

B. Digital marketing cannot be done online

Q4. Who is the father of digital marketing?

A. Justin Hall
B. Philip Kotler
C. Bruce Clay India
D. None of the above

Q5. Digital marketing is often referred to as:

A. Email
B. Ofline Marketing
C. Network Marketing
D. Online Marketing

Q6. Which of the following are types of digital marketing activities?

 A. Viral marketing
B. Email marketing
C. Social web marketing
D. All of the above

Q7. A website's home or front page should include __.

A. Lengthy description of the organization

B. Links to other websites
C. Logos depicting awards the site`s designers have received
D. All of the above

Q8. the first 10 years, the web was heavily used as a static publishing and/or retailing
(transactional) channel. was known as:

A. Web 1.0
B. Web 4.0
C. Web 3.0
D. Web 2.0

Q9. How many main pillars of digital marketing?

A. 6
B. 4
C. 2
D. 5

Q10. Which of these not a traditional forms of digital marketing?

A. TV
B. Radio
C. Billboard
D. All of the above

Q11. What are some examples of digital marketing?

A. Search Engine Optimisation

B. Search Engine Marketing
C. Social Media Marketing
D. All of the above
Q12. Digital Marketing term was first used in:

A. 1990s
B. 1980s
C. 1999s
D. 1995s

Q13. What is the best way to promote a business with social media?

A. Provide Value & Don’t Over-Promote

B. Encourage Engagement
C. Choose the Right Platforms
D. All of the above

Q14. What do you mean by Digital marketing?

A. Analog Marketing
B. Shop
C. Digital marketing is referred to as online marketing, web marketing, and internet marketing
D. All of the above

Q15. Which one is the best way to promote a business online?

A. Advertise of your company's product.

B. It offers a lot of helpful and free information
C. To collect as many information as possible
D. All of the above

Q16. Which of the following are the examples of business to business services?

A. Yahoo
B. Google
C. Youtube brand channel
D. All of the above

Q17. Which of the following is production related procurement?

A. Marketing System
B. Offline supplies
C. Information System
D. Raw materials
Q18. Sales Promotion Includes:

A. Selling
B. Publicity
C. Advertise
D. All of the above

Q19. Is Social Media Marketing is a type of Digital Marketing?

A. Yes
B. No

Q20. Social networks are organized primarily around ___.

A. Discussions
B. Brands
C. People
D. Interests

Q21. Which social network is considered the most popular for social media marketing?

A. Facebook
B. Twitter
C. Linkdin
D. Whats App

Q22. What is the name for Facebook`s ranking algorithm?

A. Edge rank
B. Page rank
C. Face rank
D. Like Rank

Q23. Which of the following is an important aspect of creating blogs and posting
content?

A. Posting at least once a month to the blog

B. Using a witty user name
C. Social Media Optimization
D. All of the above
Q24. What is meant by "micro-blogging"?

A. Blogs with limited individual posts

B. Blogging from mobile devices
C. Blogs which are posted by companies, not individuals
D. All of the above

Q25. What do you mean by "social media optimization"?

A. Writing clear content

B. Creating short content which is easily indexed
C. Hiring people to create content for social networks
D. indexing content which easily presents publicity via social networks

Q26. What would the marketing budget section of a marketing plan detail?

A. The marketing personnel job descriptions.

B. The expected costs for each ad campaign based on the delivery method.
C. The cost to write the plan.
D. All of the above

Q27. What is the name of Facebook's analytic package?

A. Insights
B. Princeps
C. Viewership
D. Discover

Q28. Which of the following is functions of social media for business?

A. participating in the conversation

B. listening and monitoring
C. participating in the sharing
D. All of the above

Q29. Which of the following is the form of mobile marketing?

A. Voice call
B. Text message
C. Graphics
D. All of the above
Q30. Which of the following signals are essential for Digital Marketing?

A. Digital signals
B. Analog signals
C. Both A and B
D. None of the above

Q31. Which of the following is not a social media marketing ad platform?

A. Facebook
B. Instagram
C. Twitter
D. None of the above

Q32. Digital marketing is associated with advertising which is displayed through digital
mediums such as ___.

A. search engines
B. websites
C. social media
D. mobile apps
E. All of the above

Q33. Social media refers to the means of communication in virtual communities and
networks.

A. True
B. False

Q34. What is the full form of SEO?

A. Search engine optimization

B. Search engine optimistic
C. Search english optimization
D. None of the above

Q35. The full form of SEM is ____ in the Digital Marketing point of view.
 A. Search engine management
B. Search engine maker
C. Search engine marketing
D. All of the above

Q36. ____ is one of the most effective ways to grow your business in an increasingly
competitive marketplace.

A. SEM
B. SEO
C. SCO
D. None of the above

Q37. Which of the following are types of Digital Marketing?

A. SEM
B. SEO
C. Pay per click
D. Content Marketing
E. All of the above

Q38. ___ refers to all measures that can be taken directly within the website in order to
improve its position in the search rankings.

A. On page optimization
B. Off page optimization
C. Both A and B
D. None of the above

Q39. Which of the following shows the satisfaction of the customer in digital
marketing?

A. When customer expectations are approximately matched with the product's performance.
B. When customer expectations are good.ith the product's performance.
C. When product's performance good.
D. All of the above

Q40. Marketing can be achieved through the ___.

A. Knowledge of industries
B. Knowledge of peers
C. Customer Expectations
 D. All of the above

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