Job Executor e.g.

the end user Core Functional Job-to-be-Done verb + object of verb + contextual clarifier
Centennieal men and women grom 20 to 25 yo Research and acquire a mobile phone service that offers good coverage and connectivity
Jobs-To-Be-Done Canvas™
Powered by Outcome-Driven Innovation®
V1.2

CONSUMPTION JOBS 1. DEFINE 2. LOCATE 3. PREPARE 4. CONFIRM

Plan, Select, Determine Gather, Access, Retrieve Setup, Organize, Examine Validate, Prioritize, Decide

• The price that they are willing to pay • The branch • The payments •
Executor Other
try the plan for a month (posibility to cancel)
❑ ❑ Acquire/Purchase
❑
❑
❑
❑
Receive
Install • The amount of MB they need • The area of service • ifonlytheythegoing
plan
to buy also the phone or •The customer service
❑ ❑
• The packages they offer • The ways they can pay • Compare prices with other company • Quality service
Setup
❑ ❑ Learn to use
❑ ❑ Use/Interface with What aspects of getting the job done must the customer What items must be located – tangible/intangible – to do How must the customer prepare the inputs and the What must the customer verify before proceeding to
❑ ❑ Store define upfront to proceed? the job? environment to do the job? ensure success?
❑ ❑ Move
❑ ❑ Maintain 5. EXECUTE 6. MONITOR 7. MODIFY 8. CONCLUDE
❑ ❑ Repair
❑ ❑ Upgrade Perform, Transact, Administer Verify, Track, Check Update, Adjust, Maintain Store, Finish, Close
❑
❑
❑
❑
Replace
Dispose • Continue with the payments •A phone call of the quality of the service • If the necessities increase, improve the plan• Finish contract

What technology or product assumptions are you making? Or are •Have a compatible phone • Check the app to see the usage • Almost in the final of the contract, ask
if they are going to continue
• Change companies

• Contract the service • • If the necessities decrease, reduce the plan•

you considering an altogether new product?
Continue with the same plan or adjust,
Which of these jobs must be executed to support product What must customers do to execute the job What must the customer monitor to ensure the job is What might the customer need to alter for the job to be butthewith
What must the same
customer company
do to finish the job?
consumption? Who is responsible for execution? successfully? successfully executed? completed successfully?

RELATED JOBS DESIRED OUTCOMES

Overserved (For core and consumptions jobs) Table Stakes
(reduce cost & complexity) (must address)
Quality service
Escriba el texto aquí Customer service
Recordatories of pay day
Phone calls, SMS, some MB to explore

coverage
What other functional jobs is the executor trying to get done What outcomes do you hypothesize are not important yet highly satisfied? Appropriately What outcomes do you hypothesize are very important and very satisfied?
before, during, and after execution of the core job? These are opportunities for cost reduction. These must continue to be satisfied.
Serviced
What outcomes do you hypothesize are neither important or satisfied? These (maintain status quo) What outcomes do you hypothesize are very important and not very well
EMOTIONAL JOBS needs should not be considered. satisfied? These are opportunities to add value.
A plan that can be customized by the customers
The kind of chip that they give necessities. A plan that have MB to explore,
Ulimited phone-calls, SMS, WhatsApp, Instagram,
Angry good coverage, good prices More MB for certain social media
Happy SMS
MB for streaming
Comfort
Satisfaction
Stress Student discount
(do not address / stop addressing) (add value)
How do job executors what to feel by getting the job done? How
Outcome = Direction + Metric + Object of Control + Contextual Clarifier
do they want to be perceived by others? Irrelevant Underserved

The Jobs-to-be-Done Canvas™ is licensed under a Creative Commons Use the canvas in a team workshop as a starting point before DEVELOPED BY: Tony Ulwick and Mike Boysen of Strategyn, LLC. More
Attribution-NonCommercial-NoDerivatives 4.0 International License. going into deeper ODI research. information can be found at jobs-to-be-done.com and strategyn.com.