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Business Economics

The document outlines the objectives and units of a Business Economics course for the first semester of a BBA program. The objectives are to acquaint students with microeconomic concepts related to consumer behavior, firm behavior under different market structures, and applying economic theories and models to managerial problem solving. The 5 units cover topics like the meaning and scope of managerial economics, demand analysis and forecasting, production analysis, cost analysis, and market structure and pricing under different market conditions. References for further reading on microeconomic theory are also provided.

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MD MAKSOOD KHAN
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467 views2 pages

Business Economics

The document outlines the objectives and units of a Business Economics course for the first semester of a BBA program. The objectives are to acquaint students with microeconomic concepts related to consumer behavior, firm behavior under different market structures, and applying economic theories and models to managerial problem solving. The 5 units cover topics like the meaning and scope of managerial economics, demand analysis and forecasting, production analysis, cost analysis, and market structure and pricing under different market conditions. References for further reading on microeconomic theory are also provided.

Uploaded by

MD MAKSOOD KHAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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BBA: Semester- I

Business Economics

Objectives:
To acquaint the students with the basic concepts of microeconomics dealing with consumer
behaviour and behaviour of firms under different market structures; thus enabling them to obtain
managerial problem solving skills and execute managerial functions through application of
economic theories and models.

Unit-I (Sessions : 8)
Meaning and scope of Managerial Economics - Relationship between managerial economics
and other subjects - Role and Responsibilities of Managerial Economists.

Unit-II (Sessions : 8)
Demand Analysis and Forecasting: Types of demand - Determinants of demand - Demand
function - Elasticity’s of demand - Its importance - Demand forecasting Techniques.

Unit-III (Sessions : 8)
Production Analysis : Production function - Law of diminishing return - Isoquants - Marginal
rate of Substitutions - Elasticity of substitution - Laws of returns to scale - Economies and
diseconomies of scale

Unit-IV (Sessions : 8)
Cost Analysis: Cost concepts - Short run cost - output relations - Long run cost - output relations
- Cost control and cost reduction - Break - Even Analysis.

Unit-V (Sessions : 8)
Market Structure and Pricing: Features, Price and output decisions under perfect competition,
Monopoly, Monopolistic Competition, Oligopoly - Pricing methods.

References:
1. AHUJA .H.L. –Business Economics: Recommended by UGC in its Model Curriculum,
S.Chand& Co, New Delhi. S. Chand & Company Ltd, 2013, Revised edition.
2. Ferguson,Charles E.(1972), Microeconomic theory"Cambridge University press.
3. R.R.Barthwal, Microeconomic Analysis (3rded), Wiley Eastern Ltd.
4. W.J.Baumol, Economic Theory and Operational Analysis, Prentice Hall.
5. A.Koutsyanni's, Modern Microeconomics, Macmillan.
6. M.L.Trivedi, Managerial Economics – Theory and Applications, Tata McGraw Hill

Suggested Readings:
1. Pindyck, R.S., D. L. Rubinfeld and Mehta, P. L. Microeconomics, Pearson Education.
2. Gould, J.P., and Lazear, E.P. Microeconomic Theory, All India Traveller Bookseller, New
Delhi.
3. Salvatore, D. Schaum’s. Outline of Theory and Problems of Microeconomic Theory,
McGraw-Hill International Edition.
4. Pindyck, Rubinfeld and Mehta. (2009). Micro Economics. (7th ed ). Pearson.

Note: Latest edition of text books may be used.

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