r 10 = Management ‘© Consider what the functions of management are © Discuss what makes a good menaser Lead-in + To what extents etective managemiaht something you are born with, as opposed to a set of skils that can be taught? ‘Which business leaders do you admire for thelr manager skils? What are these skils? Do managers have a good reputation in your country? Or re thay made Tun of in jokes, $9, why da you think this cartoons and television series? if "ey, ei Pn! Wee yu get ye jelow tio you find the 0 The New Varker + Which of the fi famous manag mastinteresting and impressive? [Akio Morita co-founded a company in Tokyo in 1946, and later changed its name to Sony. He moved tothe US, where he had the original ideas for the Walkman and the vides cassette recorder. Sony acquired music-and fim companies, and developed video games, While Jack Welch was Chief Executive Officer (CEO) of General Electric in the 1980s and £9905, its market value increased {rom $14 bition to more than $410 bilion. He fred 10% of the ‘company’s managers each year. Steve Jobs was fist the co-founder and later the CEO of Apple. He was fred from his ov company (} in 1985, and co-founded Pixar Animation Studios, but rejoined Apoie in 1997, and nelned develop the |Pod and the Phone, ‘Vai ManayenManagement In 1998, Meg Whitman joined a start-up company called eBay in Silicon Valley as President and CEO. She resigned ten years lat when it was a hugely successful business, planning to run for Governor of California. Carlos Ghosn, barn in Brazil, but 2 French and Lebanese citizen, became the CEO of the Nissan car company in 2001. in 2005, he also became CEO of Renault. At Nissan, he converted huge debts inte huge profits ° Listening: What makes a good manager? GE OES Listen to two MBA (Master of Business Administration) students at the Judge Business School at Cambridge University talking about management. Who says the things about managers in the table below ~ Carlo (the first speaker) or Olga (the second)? A good manager should: Carlo de Stefanis (from ttaly) follow the Company's goals help subordinates to accomplish their own goals and abjectives help young colleagues to de know how to lead peop know how to motivate people 6 make amaximum profit for the owners (the shareholders) meet the targets they have been set 8 successfully ex Olga Babakina : {from Russia) Discussion: What makes a good manager? What do you think are the three most important characteristics of a good manager? Are there any qualities or characteristics you would add to the ones mentioned by the MBA students? Mana Unit 11Reading: What is management? Read the text summarizing the different functions of management. Which of the qualities mentioned in the Listening exercise do you think are particularly necessary for the five tasks described by Peter Drucker? Writing Write a brief summary of each of the five tasks listed by Drucker, 12 UnitManagement strategy G the section of the economy under government control subordinate H when someone s raised toa higher ar more important position Vocabulary 1 Match up the following words and definitions, 1 consultant A applan for achieving success 2 crisis B anewides or method 3 Innovation C a person with a less important position in an organization 4 objective (noun) Da person who provides exoert ativice to.a campany 5 promotion E a situation of danger or difficulty 6 public sector F something you plan to do sr achieve 7 8 2 The text contains a number of common verb-noun combinations. Use the word combinations in the box to complete the sentences below. allocate resources deal with crises measure performance _set objectives 1 After an organization has ___________ it hasta miake sure that itachieves them 2 Managers have to find the best way to ____all the human, physical and capital______ available to them. 3 Somepeople______________hetter.on their own while thers work better in teams 4 Managers the work of their___ and tryito develop their abilities. 5 Managers the ____of their staff to see whether they are reaching their targets & Top managers have to be preparedto —___ ifthey occur and then haveto _________quick. Case study: Selecting a Chief Operating Officer Three companies are looking for a senior manager — a Chief Operating Officer who will be responsible for managing the company’s day-to-day operations, and making sure that all operations are efficient and effective. Company A is a cigarette) manufacturer that has t0 smodemize its production systems in order to ‘become profitable, in an industry that has wn incveasingly bad reputation. ‘Company C is @ private television channel whose abjective is to ‘broadcast progremmes of young, creative, ‘thet get as big an talented and rather sudiance 95 possible undisciplined people inorder to maumize advertising revenue Company Bisa software developer that employs a lotWhich of the following candidates might be the most suitable for the positions on page 13? Here are some extracts from their letters. Candidate 1 Candidate 2 Candidate 3 Candidate 4 Writing My skills involve helping businesses achieve their objectives Throughout my career I have ensured that my subordinates successfully executed the strategies developed by senior management, delivered results and maximized revenue. gee my main skills as being able to communicate with and motivate people, to help them develop and accomplish their objectives, while also working effectively in teams. AL this stage in my career, | see myself in a challenging new position that involves setting objectives and deciding haw the organization can achieve them, | would then concentrate on measuring the performance of the staff, My career demonstrates an ability to analyse problems, find solutions and implement them. I algo have strong communication skills and experience in explaining difficult decisions to employees, investors, journalists, and go on, Imagine you work for a recruitment agency or a headhunting firm, Write an email of 50-100 words to your bess recommending your choice of candidates for the posi ns above and outlining the reasons.