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AbhijitSharma Web Analytics LP PDF

The summary of the real-time report is: 1. There were 16 active users in total. 2. 6 users were active on the Google Online Store page. 3. Users were located in Canada (3 users), France (2 users), India (2 users), Netherlands (2 users), and other locations. Devices used included mobile (50%), desktop (40%), and tablet (10%). Page titles viewed included the Google online store and pages for active users, collections, and new/google merchandise store.

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Abhijit Sharma
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110 views17 pages

AbhijitSharma Web Analytics LP PDF

The summary of the real-time report is: 1. There were 16 active users in total. 2. 6 users were active on the Google Online Store page. 3. Users were located in Canada (3 users), France (2 users), India (2 users), Netherlands (2 users), and other locations. Devices used included mobile (50%), desktop (40%), and tablet (10%). Page titles viewed included the Google online store and pages for active users, collections, and new/google merchandise store.

Uploaded by

Abhijit Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Real-time Report

Q1. What was the number of active users at that point in time?

Your Answer:

The number of active users are 16.


Real-time Report

Q2. How many users were active on the “Google Online Store” page?

Your Answer:

The active user on the “Google Online Store” page is 6.


Real-time Report

Q3. Summarise the Real-Time report with respect to active users, locations, devices, and the page titles.

Your Answer:

Summary

1. The number of active users we can see in report is 16 users.

2. The active users location we can see in report is: Canada 19% (3 users), France 13% (2 users), India 13% (2
users), Netherlands 13% (2 users) & etc.

3. The devices active users are using is mobile 50%, desktop 40% and tablet 10%.

4. The page title on which active users are viewing are:


Google online store - 6 users
Active users, Home - 2 users
Campus collection /new/google merchandise store - 1 user
Collection/ google merchandise store - 1 user
Audience Report

Q4. How will you calculate the number of users who did not bounce? What is the approximate count of
users who did not bounce?
Your Answer:

The approximate count of the users who did not bounce is 77,214.15.

Number of total users: 1,61,165


Bounce rate: 47.91%

1,61,165 x 47.91 = 77,214.15


100
Audience Report

Q5. Which was the most preferred language amongst the users acquired?

Your Answer:

The most preferred language amongst the users acquired is US English.


Audience Report

Q6. You know that new users are users who have never been to your website and returning users are
users who have visited your site before. Based on the audience overview report, calculate the percentage
of news users for the given data.
Your Answer:

The percentage of new users is 83.3%.


Audience Report

Q7. Which age group has the highest percentage of users?

Your Answer:

The age group of 25-34 has the highest percentage of users.


Audience Report

Q8. Can we say that users who had an average session duration of 3:20 are more likely to convert
irrespective of the language of the website?
Your Answer:

Yes, we can say that the users who had an average session duration of 3:20 are more likely
to convert irrespective of the language of the website.
Audience Report

Q9. Can you allocate more budgets to acquire users from Canada and UK rather than India?

Your Answer:

No, India is the biggest market for google and it is much bigger geographically compare to UK and
Canada. It is more populated compare to both UK and Canada, hence allocating more budget to acquire
users from Canada and UK would not be the right decision.
Audience Report

Q10. Which device did most of the users come from?

Your Answer:

The device from which most of the users has came is desktop.
Acquisition Report
Q11. What are various acquisition channels you can see from the report?
Your Answer:

The various acquisition channels are: direct, paid search, display, affiliates, others, referral &
organic search.
Acquisition Report

Q12. Affiliate Channel performed well than Display, True or False? Give suitable reasons to support your
answer.
Your Answer:

It is false because the display channel has acquire more users as compare to the Affiliate Channel. The
users Affiliate Channel has acquire 635 users and display channel has acquire 12,414 users which is
more than affiliate channel.
Acquisition Report

Q13.Which Google Ads campaigns performed well during the mentioned period? Give suitable reasons to
support your answer.
Your Answer:

The ad campaigns which performed well during the mentioned period is Test/14391457246 with
16,354 clicks.
Behaviour Report

Q14. What percentage of users moved from the Cart to the Payment stage?

Your Answer:

The percentage of users moved from the Cart to the Payment stage is 26.84%.
Behaviour Report

Q15.Name the four goals mentioned in the report?

Your Answer:

The name of the four goals mentioned in the report are:

1. Purchase Completed

2. Engaged Users

3. Registrations

4. Entered Checkout
Behaviour Report

Q16. Which product has the majority of the sales?

Your Answer:

The product which has the majority of the sales is google black cloud zip hoodie.
Conversion Report

Q17. With 109, 328 /home page has the highest number of entrances. What does entrance mean to here?

Your Answer:

Entrances shows the number of sessions in which this particular page was the first one
(landing page). You can see that metric “Entrances” for that particular page shows the exact
same number as “Sessions” under “Landing pages”, because it shows the same: how many
times this particular page was the first time in a session. Entrances are where the user starts
their journey on your website. The page through which they entered, their entrance, marks
the beginning of this journey on website.

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