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MICA P3 SMM LP Priyadharsini R

The student created a Facebook campaign to drive traffic to a digital marketing company's SEO services page. The campaign targeted small, medium, and large business owners aged 25-55 located in Kochi, India. Key targeting parameters included interests in small businesses, business owners, and B2B. Unfortunately, the student's Facebook account was disabled for policy violations, preventing the ad from running. The student has submitted the account for review to resolve the issue.

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priya
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442 views11 pages

MICA P3 SMM LP Priyadharsini R

The student created a Facebook campaign to drive traffic to a digital marketing company's SEO services page. The campaign targeted small, medium, and large business owners aged 25-55 located in Kochi, India. Key targeting parameters included interests in small businesses, business owners, and B2B. Unfortunately, the student's Facebook account was disabled for policy violations, preventing the ad from running. The student has submitted the account for review to resolve the issue.

Uploaded by

priya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Social media live project

submission
Facebook Campaign

Student Name: Priyadharsini R


Slide 1

Campaign Problem Statement


The primary objective of the campaign is to get quality traffic to a digital marketing
company for a particular service.

Blog topic and link: Topic is ‘SEO Services’


Link is https://fourartdesigns.com/services-in-kochi/digital-marketing/search-engine-
optimization/

Budget provided: 1200

Objective: Drive quality website traffic to the SEO services page

TG: Small, medium and large sized business owners located in Kochi.

Slide 2

Explain the targeting parameters


Targeting parameters:
1. Age Range : 25 -55 is the age where people usually start the business.
2. Location : Kochi has a lot of companies across different domain that offer various
product and services.
3. Interests : Small business, business owner or Business-to-business
Behaviours: Small business owners or Business Page admins
4. Any other relevant targeting parameters : NA

Campaign summary screenshot-1 Slide 3


Slide 4

Campaign summary screenshot- 2


Slide 5

Campaign summary screenshot- 2


{My ad started running, unfortunately my
account has been disabled due to Facebook
policies and I tried to resolve the issue
overnight itself. But they suspended my
account, as a result of this I couldn’t run my
ad}

Slide 6

{I submitted for account


review after completing the
verification process}
Slide 7

{But till this time my account issue hasn’t resolved because of the Facebook
policies. Please consider this as a request not to deduct my score.}

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