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Basics of Sales & Marketing Analytics

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Matthew Broderick
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56 views1 page

Basics of Sales & Marketing Analytics

Uploaded by

Matthew Broderick
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Basics of Sales & Marketing

Analytics
Assessment : Graded Quiz

Understanding Customer Analytics &


Management Assessment

Back to Course page


Quiz Result

40% Total Score

Sorry, You Missed It!


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(We recommend you to go through out the


lessons again before taking the test which will
help you to improve the score)

1 __________ CRM tool is designed especially to assist


sales personnel when they are not in the office.

Selected Answer

Mobile ✓

2  Which of the following is the correct step of


diagnostic analytics?

Selected Answer

Data Mining ---- Drilling of data --- Data


+

discovery

Correct Answer

Data discovery ---- Creating correlations----


Data mining --- Drilling down of data

3 __________________ analytics is heavily data driven.

Selected Answer

Segmentation
+

Correct Answer

Descriptive

4 Sales automation of a CRM tool helps in


managing _________.

Selected Answer

Creation of marketing campaign based on


+

geographical location

Correct Answer

Both (a) and (b)

5 Of the latest technological tools  that has helped


in Customer Relationship Management (CRM) ,
chatbots have identified to have become failure
model in customer management.

Selected Answer

False ✓

6 Inorder to determine the value of a customer,


_____________ analytics can be performed.

Selected Answer

Customer Lifetime ✓

7  An organization using a CRM tool benefits in the


_________ way(s)?

Selected Answer

Management of human resources data


+

Correct Answer

All of the above

8  Some CRM systems use geographical location to


effectively create marketing campaigns and
identify sales prospects.

Selected Answer

False
+

Correct Answer

True

9 Customer acquisition analytics helps in


determining the performance of an organisation
in acquiring talented sales individuals.

Selected Answer

False ✓

10  _____________ is software that assists a company


to interact with customers.

Selected Answer

Enterprise Resource Planning (ERP)


+

Correct Answer

Customer Relationship Management (CRM)


View the Test Details

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