Mini Project-1 on

SPORTS MART

Submitted in partial fulfillment of the requirements

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

to

DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY LUCKNOW

Under the Guidance of Submitted by

Dr. Amit Srivastava Arpit Gupta

MBA-II Sem
Enrollment No.:
Name of the Project Coordinator

Dr. Jaspreet Kaur

Session
2022-23

1
 Certificate

I _______________________, Enrolment No. ______________from MBA-I Sem, of Mangalmay

Institute of Management & Technology, U.P. hereby declare that the Mini Project-1 (KMBN 152)
entitled_____________________________________________________________ is an original work
and the same has not been submitted to any other Institute for the award of any other degree.

Date: Signature of the Student

Certified that the Mini Project-1 (KMBN 152) submitted in partial fulfillment of Master of Business
Administration (MBA) to be awarded by Dr. A.P.J. Abdul Kalam Technical University Lucknow by
_________________________, Enrolment No. ________________ has been completed under my
guidance and is Satisfactory.

Date: Signature of the Guide

Name of the Guide:

Signature & Name of the Project Coordinator

2
 STUDENT DECLARATON

I, ARPIT GUPTA bearing University of APJ University, Lucknow, enrolled as student of

MBA 1st year (2022-23) at Mangalmay Institute of Management& Technology, Greater
Noida, solemnly declare that the project report titled “SPORTS MART” embodies the results of
original research work carried out by me and the same has not been submitted in any form partially
or fully for award of any diploma or degree of this or any other University/Institute.

PLACE – GREATER NOIDA ARPIT GUPTA

MBA 1ST YEAR (1st SEM.)

3
 ACKNOWLEDGEMENT

I am thankful to MANGALMAY INSTITUTE OF MANAGEMENT AND TECHNOLOGY,

GREATER NOIDA for giving me an opportunity to pursue MBA.

I would also like to thank my guide and my perpetual source of inspiration Dr. Jaspreet kaur for
her valuable mentoring and inputs. Her constant support and valuable advice has always guided me
towards the right direction. She helped me to know various phenomenon‘s related to the research
practices which further gave an impetus to channelize my study in an appropriate way. I sincerely
thank her for treasured guidance without which this Project wouldhave never been possible.
I won‘t miss this opportunity to give credit to the sources both primary & secondary for adding
valuable inputs to my project.

Lastly, I express my deep sense of gratitude to the almighty, my family, friends & colleagues who
have directly and indirectly helped me in this project.

I perceive this opportunity as a big milestone in my career development. I will strive to use gained
skills and knowledge in the best possible way. Hope to continue cooperation with all of you in
future!

Sincerely
ARPIT GUPTA
MBA – 1ST YEAR (1ST SEMESTER)

4
 TABLE OF CONTENT
S. Particular Page
No. No.
1. Introduction 6-12
i) Idea generation
ii) Description

2. Objective of innovaition 13-16

3. Feasibility analysis 17-34
• Commercial and economic feasibility
• Technical feasibility
• Financial feasibility
• Managerial feasibility
• Social feasibility or acceptability
4. SWOT Analysis of the Product / Service 35-37

5. Project appraisal & future scope of study 38-40

6. Bibliography 41

5
Chapter 1
Introduction

6
 INTRODUCTION

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to
the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic
Product (GDP) and around 8% of the employment. India is the world’s fifth-largest global
destination in the retail space.

Indian Retail Industry has immense potential as India has the second largest population with
affluent middle class, rapid urbanization and solid growth of internet.

Within this retail industry there is also growth of sports industry, which is driven by ever-
increasing popularity of involving sports in daily life by major part of population. Today all premier
schools are focusing on training kids in at least one sport in addition to the

regular curriculum. Sports academies are also gaining popularity, which is accelerating demand
of sports equipment's in India.

The popularity of sports has increased dramatically over

the past few year. Sports business are a way of creating a
value based business that gives back social benefit to the
community

Sports mart sell a wide variety of sports products for

almost all sports and have a rich product line-up for
various type of equipment. They have categorized their
product into 2 categories.

• Blue: - Product of starting range which are affordable and are focused on catering young athletes.

• Professional: - Comparatively higher end products to cater the Professional players.

Sports mart provides good quality product at affordable price. Sports mart promote vocal for local.
Vocal for local means not only to buy product made in the country but also to promote it proudly.

7
 IDEA GENERATION

After analysing the current situation of India. Sports are a necessary thing in one’s life to improve
and maintain a healthy and balanced life. It helps to keep our body and mind fit and energetic, to do
sports, one needs to have some equipment by which a person can do variety of sports. Nowadays,
sports equipment is more than a business. It is an effective way to earn profits. The report is about a
sports equipment business and it is a small business to earn profits among business.

Sports Mart is generally a sports equipment selling business which ensures quality products rather
than rejected and bad products in a cheap rate. Sports Mart strives toward building long-term
relationships with our customers and employees.

8
 DESCRIPTION

India has a long journey ahead on its path to developing a strong sports culture. It needs to begin at
the base, and that is what will build the future. To achieve excellence in sports, the primary focus
should be on developing an environment conducive to growth and development of sportspersons,
just as it is for the ones that follow the path of academics. Significant improvements are required in
governance, infrastructure and attitude towards sports to enable the younger generation to look at
sports as a viable career option.
In every country where they are present, they share a strong and unique company culture, reinforced
by their two values: Vitality and Responsibility. At Sports Mart, they place innovation at the heart
of their activities: from research to retail, including design, production and logistics. Sports mart
provides good quality product at affordable price. Sports mart promote vocal for local. Vocal for
local means not only to buy product made in the country but also to promote it proudly.

COMPANY PROFILE

The name of our company is SPORTS MART. Our tagline is “Start loving your games”. It is
formed by 3 members and it is a partnership business.
Partnership business is easy to form having a partner generally
means great financial capability and someone to share in the
tasks and decision making of a business. It is even better if
partners have varied skills.

• Mission statement:- our mission is to be the number one

sports retailer shop in the India after 2-3 years and we will try
to give every type of facilities to the consumer

• Vision statement: - our vision is to get the worldwide

recognition after 3-4 years. We will also provide our own
product quality. We will create good value to the consumer and increase our amount of profit. We
will also make a factory in our country and export products in the foreign country.

9
 SPORTS MART
COMPANY NAME Sports Mart

CATEGORY Sports Goods Retail

TAGLINE/SLOGAN Start loving your games

USP Everything In Sports In Affordable Price

SEGMENT Style And Quality

TARGET GROUP Lower Class, Middle Class And Upper Middle Class

POSITIONING Quality Sports Goods In Affordable

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 PRODUCT RANGES: -
SPORTS MART provide and sells different brands.

• Racket sports

• Cycling

• Fishing

• Fitness, Gym, Yoga, Dance,

• Horse riding

• Cricket

• Football

• Hockey, tennis, badminton,

• Sports electronics

• Golf

• Running

• Swimming

• Walking and Urban Wear

• Eyewear and optical accessories

• Combat sports

• Roller sports, skating and scooters

• Hiking, camping and outdoor gear

• Mountaineering

• Watersports

• Skiing and snow boarding

• Target sports such as archery , darts and petanque

• Shoe soles and insoles

• Waterproof and breathable clothes

• Warm and light clothes

11
 SPORTS MART BRAND- LOGO

The Blue cap colour is associated with the sky and ocean, which both evoke feeling of tranquillity
and security. It has also been proven that people are the most productive when they work in Blue
rooms. Blue is also known to curb appetites, and although it is not as attention- grabbing as colours
like red or yellow, blue is also the most popular favourite colour of both men and women. This
means that it is universally well-liked. A blue cap logo show that your brand is professional and
logical, but not invasive. It can create a sense of security and trust in company where one is
working.

FACTS ABOUT SPORTS MART:-

There have few brands which have come up all around and increased present expectations of
games and wellness industry. We see demonstrate organizations like Nike, Puma and so on coming
up on a worldwide level and advancing sportsmanship more than their item.
There is one brand which has remained in all parts of games and wellness. Yes, we are discussing
the unrivalled Sports mart.

12
 Chapter 2
Objective of innovation

13
 OBJECTIVE OF THE INNOVATION

This project is undertaken to look for potential areas where sale of sports products of Sports mart is
lagging and what measures could be undertaken to increase the sale of products. The main aim of
this project is to develop strategy, which could target potential buyers of sports products in Kanpur.
And it also aims to increase overall sale of figures Sports mart Store. So just my spreading
awareness about sports products we could also achieve getting more walk-ins in store, which in turn
would help, in increasing the overall sales figures of Sports mart Store. By following this project, I
am also trying to find out preferences of Sports players. And whether they differ with level of
experience or are common throughout. This project would also help me identify whether people
who are already following a brand are likely to switch or change brands or not.

WHO ARE THEIR CUSTOMERS:-

Today the purchasing power of Indian population is increasing gradually and it is the middle-class
& lower-class section of the society which shows maximum characteristics and effects of such a
growth. The major societal section they cater to are the amateur athletes or sports lovers who either
do not wish to or cannot afford to purchase high end sports products and equipment. This is created
a unique niche market of sports enthusiasts between the cheap and expensive equipment.

What users love about Sports Mart:-

• Will discover nearly everything identified with games and wellness.
• Big space for anyone to try out any equipment.
• Extraordinarily learned representatives - can even be ref of any games!
• Brilliant sports ground facility.
• They are not just selling they are good sportsmen as well.
• Brilliant event organization.
• Amazing customer experience is the only thing they believe in.
• Mantra is to build a community around sports and fitness.
• Best place children to be away from typical video games and PC.
• Best clothing product to make you look just awesome even while playing.

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 DISTRIBUTION CHANNEL
Sports Mart reaches to their customers through two channels-company owned stores and
company's own website. This helps the company in the following ways:

• Since Sports Mart follows reverse logistics, keeping this type of controlled distribution channel is
essential in delivering the value to the customers.
• It also cuts the cost of any middlemen and other overhead costs that comes with it.

WAREHOUSE SETUP
All the items in the warehouse are arranged on the basis of sports which allows casy access of all
items each and every rack is labelled with a unique barcode number which gives a precise data of
what is where.
The warehouse has three compartments and each compartment has various workspaces.

• The 1" compartment has all the loose pickings and these stored in the standard packages. Since
these are the items which are loosely picked they have been thoughtfully arranged at a human reach
level. Which means no forklifts are required in this compartment.
• The 2d compartment has all the blue and professional range of products, these are also stored in the
standard packages.
• The 3" compartment has all the non-standard packages and these are stored on high racks which
require the use of forklifts.

PRODUCT LOADING
The warehouse has a state of the art docking system wherein all the stores of decathlon has a
dedicated bay which means only products going to a particular store will come to that bay which
removes the possibility of wrong delivery, in fact eradicates any confusion whatsoever.

SAFETY
Safety has been paid duly notice in the warehouse. There are separate walk ways all throughout the
warehouse for easy movement of pedestrians so that do not hamper the work of other employees as
well as it ensures that no employees accidentally come in unwanted contact of other heavy
machines being operated in warehouse.

15
 There are 18 exits in the warehouse which makes sure the employees have enough escape routes in
case of any emergency as the warehouse hold a tendency to burn down in 10 minutes in case of a
fire mishap.

To monitor how many people are present in the warehouse at given point of time they have a
dedicated name tag counter where you activate your tag when you are in. This type of monitoring
helps in better planning in the warehouse.

16
 CHAPTER - 3

FEASIBILITY ANALYSIS

Chapter 3
Feasibility analysis

17
 FEASIBILITY ANALYSIS

COMMERICAL AND ECONOMICS ANALYSIS: -

Sports industry is growing to be biggest in the world as more and more people are increasingly
taking up sports and recreational activities in lieu of growing health awareness and stress
management. The global sports equipment and accessory market is growing robustly and is
characterized by swift adoption of newer technologies and openness to changing trends. The
industry is thriving immensely on e-commerce, which is a popular retail medium nowadays that
also offers consumers the benefit to compare all the available brands of sports equipment. It is a
one-stop shop for all sports accessories and equipment, which in turn enhances the salability in the
global sports equipment market.
Sports equipment and accessories market is highly competitive owing to many established market
players in retail, e-commerce, sports stores and wholesale and many new start-ups joining
frequently. It also faces negative competition with counterfeit sporting equipment and accessories
with cheaper low quality variants.
Our services draw on the outstanding background of our experts that have assisted utilities across
the India. This includes services related economic and commercial analysis of key regulatory
decisions on sectors and assets through development of comprehensive business plans and financial
models.

18
 REPORT OF GOOGLE FORM

QUESTIONNAIRES:

 Did you hear about this idea before?

20 responses were that they have never seen anyone doing exactly the same thing before.

 Is my service like by customer?

19
 All the responses were positive, all of them replied that my service will definitely be liked by
people.

 Is it profitable for users?

All the responses were positive, all of them replied that my service will definitely profitable by
people.

 Do you like Sports?

20
All the responses were positive, all of them replied that my service will definitely be profitable by
people.

 Give your suggestion regarding this? If any.

…………………………………………………………………..

TECHNICAL FEASIBILITY: -
We are focused on providing better service for the users so we will required a technical support
where users can approach us.
Certain important engineering aspects are covered which are necessary for the designing of The
Sports Mart.

Online Sports store is an e-commerce based web application. Where the user can view the product
related to sports and can buy the product online. Admin or shop owners can add the product
according to the product category or product type. This project contains all the common features of
a web application like CRUD operation ADD product, Delete product, Edit, and Update Product,
Dummy payment page, Cart option to view the project, or select product. An online sports shop is
using JSP, HTML, and CSS to manage the view part or User part of the application also it’s using
servlets to manage the server-side request and response and MYSQL to manage the backend.

21
TECHNO-ECONOMICS ANALYSIS
By doing technical analysis, I observed that my plan for such type of business is feasible in market
And it will be liked by customers

Android Application Development Process Steps:

Conceptualization – Refining the app idea into a solid base of the application is the first and most
significant stage in the development process of Android application. The initial analysis of the app
must include the demographics, behaviour patterns, and goals of the buyer persona as all the other
stages of app creation will depend on the said traits of users. During this stage, all the necessary
groundwork for the following process is laid down. It is beneficial to do substantial research and
brainstorming before jumping to the next step. Another pivotal part of this stage is the competitor
analysis to figure out what features can make the app stand out in the market.

Feasibility Assessment – Enterprises can gain a clear understanding of the app visuals through
wireframes, detailed sketches of the conceptualized product to refine their ideas and arrange design
components in a precise manner. To assess whether the concept of the application is technically
feasible or not, the app developers need access to public data through public APIs sourcing. By the
end of feasibility testing, the team may have a completely different app idea if their original
functionality is not feasible.

Design – In this phase of the Android development, the UX (user experience) designer architects
the design elements’ interaction, while the UI (user interface) designer builds the app’s persona by
keeping in mind the modern user’s preference. Application designing is a multi-step process for
drawing clear visual directions and offering an abstract of the final product.

Development – During this stage, a working prototype is developed to validate the functionality,
assumptions, and understanding of the project scope. The app goes through a broad set of steps as
the development progresses from core functionality development to light testing and then releasing
the app for an external group of users for further field testing the concept. If an application has a
broader scope than the usual, the creation process gets divided into smaller modules through agile
methodology, and the entire mobile app development process is applicable for each of these small
parts. (Read more about 5 Android app development benefits for your business)

Testing & Deployment – One of the critical components of the app development process, it is a
good idea to test at early stages, often for usability, interface & security checks, stress,
compatibility, and performance. After fixing the bugs, the app moves to the deployment phase and
is ready for release via a formal launch. Different application stores have different policies of
application launch, and therefore the deployment phase plan is aligned according to the app store.
However, keep in mind that this is not the end.
APPLICATION COST: - 100000 (windows, Play store, IOS)

WEBSITE COST: - 30000 for domain name. (Purchase for security regarding.)

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 PROJECT DESIGN AND NETWORK ANALYSIS

 Market Analysis
There are many people who want to play games. Nowadays, games are getting much popular in the
world. Some people take it professional and some take only for enjoyment. Now we can find many
interested people in this step so we think, nowadays it is one of the best business plan.

• Target Market: - Our target is to establish our brand in our country. First of all, our target market
is adults and children. Children like to play with different types of sports equipment’s. Adults buy
that for them nowadays, women also play different types of games. So we are targeting women
besides men we will provide our products in summer and winter. We will keep indoor and outdoor
games.

• Potential Customers: - Our potential customers are young generations who are interested in sports
and sports equipment.

• Attracting New Customers: - We will attract new customers by giving discounts of our
products.

• Customer's Benefits: - We will give offers and Discount to the customers. Our customers can buy
our product in a small amount. They will get the best product with warranty such as - if we sell a
cricket bat, we will give 6 months guarantee. For selling our products more, sometimes we will give
different offers like buy one, get one free.

23
• Market Size and Trends: Nowadays, sports equipment market size has not extended so much but
we are thinking that in future, our market size in sports equipment will extend in our country.

 Marketing Strategies
•
Firstly, we can invite our friends, relative and neighbour to visit our shops, so that can introduce
with our product and thus this process they are willing to buy our products and they tell their
friends, parents and relatives to buy our product through this process we can promote our
business.
•
Secondly, we will sponsor our product through the indoor/outdoor league or tournaments and
Association.
•
Finally, we can promote our business through various advertisement strategies. We can advertise
out sports equipment/Product through trade magazines, newspaper, social media etc.

 BRAND AWARENESS: -
Brand awareness is the most important thing that Sports Mart need in Kanpur. Following steps
could be taken to achieve this.
• It can choose one place to put a hoarding from where the most people could notice like the toll near
Stadium. Many people goes in the morning and come back in the evening from Green park . That
would be the best place to put hoarding to create awareness.
• Also advertisements could also be done near sports academies so that kids and their parents would
think of visiting Sports Mart when they need to buy some gear.
• Digital medium is the best way to communicate with mass. And it can be used much effectively to
spread awareness. Blogs could be written regarding reviews of racket or details could be mentioned.
These could be posted on Facebook and Instagram pages. Also a campaign could be launched
where every day one racket is explained in detail its play and technical information. People could be
asked to put their views or reviews regarding that.

 SPORTS ASSOCIATIONS & TIE-UPS

The opportunity that Sports Mart hold is to form tie-ups with various academies and schools.
Sponsor and organize tournaments which could benefit both of them is best and cheapest way to
increase footfall in stores.
• There are various Cricket academies in Kanpur. Sports Mart can tie-up with one to organize
tournament in one of them and in turn promote the same academy at store. This is beneficial for
both of them and prizes given in terms of coupons would pull customers.
• Most of the time schools need bulk orders, so tie-ups with them could help boost sales of whole
store irrespective of sport.

24
 Distribution methods: - Distribution process is very important for any kind of business. Generally,
distribution strategy, deal with the marketing activities and institutions involved in getting the right
good or service to the firm’s customers.
Distribution channels are the paths that products and legal ownership of them - follow from
producer to consumer or business user. They are the means by which all organizations distribute
their goods and services.
Physical distribution is the actual movement of products from producer to consumer or business
users,

As we are conducting a sports equipment store, so firstly we have to decide which strategy will be
more convenient for our business. As the amount of invested money is not a huge amount and as we
are conducting
An online retail sports equipment shop so a very good decision for us if we directly sale our
products to Customers. We know that, in marketing it is called the Distribution channel strategy.
This strategy can help us in various ways. So the factors are given below: -

•
If we use this process, we can reduce distribution cost.

•
As our business is small, so direct selling is very suitable.

•
As we want to provide the advantage the direct contact with consumers so direct selling process is
very suitable.

•
If we use the number of intermediaries included in a channel increase, we lose a greater percentage
of their control over the product and pay more to compensate each participating channel level, so
direct selling is very suitable for our business.

•
We will use the online selling process which becomes very popular in the current business world.
So we use direct selling process

Then we consider customer service. We know that customer service is very important for our
business. So we have to be careful about this fact. We consider some factors for our customer
service. Their descriptions are given below: -

 Set up ways to communicate with our customer: - Frequent communication with our
customers keep us fresh in their minds and lets us pass along important information. Social media is
a great way to communicate with our customers on an almost daily basis. We should keep in mind
that this works better if we limit how many of our communication are actually advertisement.

25
• Consider different payment plans: - We consider different payment plans. We always ensure a
fair price of our every product so that they can purchase our product happily. Every customer
remembers the shop when they are treated well and poorly. In either case, they usually tell their
friends and family and that can either mean more business for us.

• Provide one account service and after selling facilities: - Those customers who buy a huge
amount of equipment, we give them opportunity to buy our products on account. Sometimes we
give them discount. If there is any problem in our any product, we provide our customers the
opportunities to re- exchange or repair the product.

Location of Business: - We are choosing Kanpur for our business. Kanpur is a busy area of Uttar
Pradesh. Several stadiums are here. For this people like to go there to buy sports equipment’s. There
are also many sports shop for which we can give a good competition over there.
• The factors we looked at while deciding on a location of operation:
Location is a very important factor for our business. So, we must figure out how location will
contribute to success of our business and we have to choose a location accordingly. As we conduct
an online sports equipment shop, we must be attentive some factors for choosing a location of our
business. The facts are given below-

• Customer convenience: First, we need to identify who our customer and how we can best meet of
our needs. As we are conducting online sports equipment shop, our shop must be convenient to the
customer. The location must be easily accessible and provide the customer with a feeling of safety
upon their arrival and exit.
• Service and Sale: Our business service and sales opportunities are greatly affected by our location.

26
FINANCIAL FEASIBILITY:-
For the first 1st year or say, our estimated cost for starting the business is around 20 lakh. It includes
various cost like website making, salary to the employees, office rent, furniture cost and electricity
bills, other miscellaneous cost.

1. Self-Financing your Start-up

Self-financing or personal investment is the best way of financing used by several business start-
ups. Even when you take a loan or ask a venture capitalist or government entity to provide funding
for your start-up, they still have this question; how much capital you shall be investing in your start-
up? Investing your own savings is the best option for first-time entrepreneurs. In the later stages of
business, you can easily opt for business loans and lenders shall not have a reason to deny it, as they
will consider the stability of business, as it will be low-risk factor for them.

2. Loans under Government Schemes

The government of India has launched various loan schemes that aim to benefits Start-up
enterprises, SMEs, MSMEs, as well as promotes the socio-economic growth of rural India, women
entrepreneurs, educated youth, individuals from SC/ST category, Small Scale Industries (SSIs),
villages, people living in rural and urban areas, etc. Loan schemes initiated by the Government of
India to help Start-up enterprises include the MUDRA loan scheme under Pradhan Mantri Mudra
Yojana (PMMY), Start-up India, Credit Guarantee Fund Trust for Micro and Small
Enterprises (CGTMSE), Stand-up India, Atal Innovation Mission, Make in India, Trade- related
Entrepreneurship Assistance and Development (TREAD), etc.

3. Small business loans from NBFCs, MFIs

If you are new to lending and do not have a financial history or maintain any credit score, then it
shall become difficult to get loans from private or public sector banks. By contacting Non-banking
Financial Companies (NBFCs) and Micro Finance Institutions (MFIs) you shall get business loans
for your Start-up based on your requirements without having a credit score or financial history. The
interest rates offered by NBFCS and MFIs are comparatively higher, as compared to PSU banks.

4. Loans from banks

27
 Banks are considered to be the first priority for start-up enterprises, as they find it a more reliable
and convenient way of getting money. Banks provide funding to start-up enterprises in two forms
named term loan and working capital loan. Almost every public and private sector bank of India
offers business loans for start-ups. However, the interest rate, loan amount, and repayment tenure
offered shall vary from bank to bank.

FINANCIAL ANALYSIS

Start-up expense:

Purpose Period items Total cost

Rent Advance for 1 year (15000×12) 1,80,000
Office expenses 1,00,000
Apps ( windows, Play 1,00,000
store, IOS )
Packaging 50,000

Marketing / Advertising 2,00,000

Salary(for employee) 15000×10×12( including 18,00,000
delivery’s boy salary)
Other 2,00,000
Personal Computer And 1,50,000
Laptop
Wi-Fi & Internet 5,000

TOTAL 27,85,000
Total Requirement = 27,85,000

28
 SOURCES OF THE INITIAL FUND REQUIRED:
Self-funding: 2,00,000

Family funding: 3,00,000

Bank loans/ loan from financial institution: 22,85,000

Total funding required is around: 22,85,000. I can avail a Start-up business loan from a bank or a
financial body in order to raise funds. The rate of interest charged by the bank will depend on the
loan amount availed by me and the repayment tenure. Business Loan Details:

Interest Rate Up to 21% p.a.

Loan Amount 5,00,000
Loan Tenure Up to 5 years
Processing Fee Up to 6.5% of the loan amount + GST

Self-financing or personal investment is the best way of financing used by several business start-
ups. Even when you take a loan or ask a venture capitalist or government entity to provide funding
for your start-up, they still have this question; how much capital you shall be investing in your start-
up? Investing your own savings is the best option for first-time entrepreneurs. In the later stages of
business, you can easily opt for business loans and lenders shall not have a reason to deny it, as they
will consider the stability of business, as it will be low-risk factor for them

Banks are considered to be the first priority for start-up enterprises, as they find it a more reliable
and convenient way of getting money. Banks provide funding to start-up enterprises in two forms
named term loan and working capital loan. Almost every public and private sector bank of India
offers business loans for start-ups. However, the interest rate, loan amount, and repayment tenure
offered shall vary from bank to ba

MANAGERIAL FEASIBILITY:-
The managerial and Organisational structure of the project is addressed by this feasibility which
ensures that the proponent’s structure mentioned in the submittal is feasible to the kind of operation
undertaken So, here in Sports Mart we will hire:

29
Mobile App Engineer They are the platform dealers. They control the development
phase by following all technical aspects and publish the app.
We will offer him around 40000.

UI/UX Designer Eye-catching designs make people go on with the app. Good
designs can expect good outreach. We will offer him around
Rs.20,000

QA Engineer Quality assurance engineers look upon the aspects like

stability, performance, the load of an app etc. They make
sure about the UI to be interactive and engaging. We
will offer him around 10000.

Project Manager He controls and coordinates the work of the entire team.
His management throughout can be helping in the
appropriation of development costs. We will offer him
around 50,000.

When we talk about managerial skills, we talk about the skills of a manager to maintain high
efficiency. in my case, the way how my employees complete their everyday working tasks .because
of that, I will need skills that help me to manage people and technology to ensure an effective and
efficient realisation of their working duties.

Skills that are essential:

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Conceptual skills
Conceptual skills present knowledge or ability of a manager for more abstract thinking. That means
he can easily see the whole through analysis and diagnosis of different states. In such a way they
can predict the future of the business or department as a whole.In my business we are committed to
provide financial services.

Technical skills
As the name of these skills tells us, they give the manager knowledge and ability to use different
techniques to achieve what they want to achieve. Technical skills are not related only for machines,
production tools or other equipment, but also they are skills that will be required to increase sales,
design different types of products and services, market the products and services, etc. In our case
we will look for user friendly application for our customers. It’s very easily way to open this
application and also for used it.

Human or interpersonal managerial skills

Human or interpersonal management skills present a manager’s knowledge and ability to work with
people. One of the most critical management tasks is to work with people. Without people, there
will not be a need for the existence of management and managers. These skills enable managers to
become leaders and motivate employees for better accomplishments. Additionally, they help them
to make more effective use of human potential in the company. Simply, they are essential skills for
all hierarchical levels in the company.

ORGANISATIONAL STRUCTURE:-

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 HR TEAM

FINANCETEAM
ADMINISTRATIVE
TEAM
CEO

ADMINISTRATIVE
TECHNICALTEAM TEAM

So, the work can be done very easily way and get goal achieved very few years. And also, the
services will provide people on time. Our Teams will provide customer relationship. Nowadays
which is very likely customers .so our target customers is lower class, middle class and upper
middle class mostly and also, youth generation who is interested in playing sports

SOCIAL FEASIBILITY OR ACCEPTABILITY: -

In the very early stages of the project, these aspects should be considered. In social feasibility I have
done a detailed study on how interacts with others through this platform. Social impact analysis is
an exercise aimed at identifying and analysing the scale and reach of the project social impacts.

For social feasibility or acceptability, I created Google form and asked various people
regarding my start-up.

CUSTOMER:-
Customers are more likely to adapt the applications as the app provide the convenience to the users.

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 SOCIAL ANALYSIS: -
After conducting above analysis, I have concluded that the project is socially feasible as its benefits
reach the intended beneficiaries. Sports Mart has up to greater extend scope of finding the social
acceptability.

To know about whether my service will be liked by people in market or not, my question was

All the responses were positive, all of them replied that my service will definitely be liked by
people.

 Further, there will be competitors also in the market so I asked for their suggestion also. To know
about what are things I should do so that customers prefer my service to others.

By going through their responses I got that many of them wanted that I should focus on
advertisement more so that customers can get to know about my service. Basically, it’s just a startup
and I can’t put much capital on this. So, with increase in my profit and number of customers I will
look further into advertising more through social media and newspapers and will look for
developing an app for my service soon.

SOCIAL COST- BENEFIT ANALYSIS

Comprehensive analysis of the current and future trends in the Sports Equipment and accessory
market are provided in this report.

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The report offers a competitive scenario of the market with current and future growth trends,
structure, driving factors, scope, opportunities, and challenges.
the report includes a comprehensive analysis of the market segments to provide insights on the
market dynamics. Porters Five Forces analysis highlights the potential of buyers and suppliers as
well as provides insights on the market to devise effective growth strategies and facilitate better
decision-making.

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CHAPTER-4
SWOT Analysis

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 SWOT analysis

High quality and Thelimitedspace Capture target market Continuing challenges

reasonably priced faced by the sports
The challenges Strategiclocation
product equipmentindustry
imposed by the
Increasein demand
Providemore current market Hugecompetition
demandableproduct situation

Limitedprofit
Make with decisions
and implement

Sports mart Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to
increase its position further. Certain weaknesses can be defined as attributes which the
company is lacking or in which the competitors are better. Here are the weaknesses in the
Sports Direct SWOT Analysis:

1. Sports industry is a highly competitive market which result in slow growth in market share
2. Company operates under low margins which creates doubt about future profitability

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Sports Mart Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A
brand's opportunities can lie in geographic expansion, product improvements, better
communication etc. Following are the opportunities in Sports Direct SWOT Analysis:

1. With the economic problems in EuroZone rumbling on, company has exciting opportunity
to establish itself in Eastern and Western Europe
2. Company follows aggressive strategy in acquiring brands across Europe which gives it
opportunity to reach customers across segments

Sports Mart Threats

The threats for any business can be factors which can negatively impact its business. Some
factors like increased competitor activity, changing government policies, alternate products or
services etc. can be threats. The threats in the SWOT Analysis of Sports Direct are as
mentioned:

1. Rising cost of raw material can affect revenue vastly, since the firm operates at low profit
margin
2. Tax changing policy due to Eurozone crisis can adversely affects the functioning
3. Development of new digital technology can cause strong technological problems.

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 Chapter-5
PROJECT APPRAISAL & FUTURE
SCOPE OF STUDENT

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 FUTURE OF SPORTS MART IN INDIA

"Be where Sports Mart is needed, to make the sports an equity, not a privilege."

Sports mart's main mission is to make sport accessible to as many people as they can.
Sports mart helps, inspire and guide user through their sports experiences they believe that
being active and discovering new sports every day is an important part of a healthy lifestyle.
Let's do some sports together, as together is always more fun in a
team.

Being responsible is about making decisions and making sure

they are acted upon. Sports mart employees are fully responsible
for their decisions, both in terms of their team and their 10
customers. Responsibility is also about anticipating the
challenges facing society and orienting our actions towards
sustainable development. And it is also their responsibility to
guarantee the safety of their customers and employees all over
the world.

In India e commerce business is growing consistently in the

nation. Clients have the always expanding selection of items at the
most reduced rates. Web based business is most likely making the
greatest upheaval in the retail business, and this pattern would
proceed in the years to come. Retailers ought to use the
computerized retail channels (internet business), which would empower them to spend less
cash on land while connecting with more clients in level 2 and level 3 urban areas both
composed and sloppy retail organizations need to cooperate to guarantee better prospects for
the general retail industry, while producing new advantages for their clients. Composed
Retail is developing as the new wonder in India and regardless of the droop. The market is
developing exponentially.

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 Project appraisal

Market research: Before starting a sports shop, it is essential to conduct thorough market
research to understand the demand for sports equipment and apparel in the area where the
shop will be located. It's important to identify potential competitors, target customers, and
market trends that could impact the success of the business.

Location: The location of the sports shop can significantly impact its success. The ideal
location would be in a high traffic area, close to sports facilities and parks, and easily
accessible by public transportation. Rent and other costs associated with the location should
also be considered.

Products: The range and quality of products offered in the sports shop should be carefully
considered. It's important to select a mix of popular and niche products that cater to the needs
of the target customers. The inventory should also be managed efficiently to avoid
overstocking or understocking.

Marketing strategy: A comprehensive marketing strategy is essential to create awareness

and generate footfall for the sports shop. The marketing plan should include activities such as
social media marketing, email marketing, local advertising, and participation in local sports
events.

Financial projections: The financial projections should include an estimation of start-up

costs, monthly expenses, revenue projections, and cash flow forecasts for the first few years
of operation. This will help to determine the viability of the project and plan for potential
funding requirements.

Legal and regulatory requirements: It's important to be aware of the legal and regulatory
requirements for starting and running a sports shop. This may include obtaining necessary
licenses and permits, complying with health and safety regulations, and registering for taxes.

By considering these factors and conducting a thorough project appraisal, you can determine
whether a sports shop is a viable and profitable business opportunity.

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 BIBLIOGRAPHY

Website: -

• www.google.com
• www.onlinesportsshop.com
• www.decathlon.com
• https://www.slideshare.net/ArannyaChowdhury/1-sports-report
• https://codebun.com/online-sports-shop-project-in-java/
• www.studentprojectguide.com
• https://www.scribd.com/document/437622253/Ip-Project-On-Sports-Shop-
Management-System
• https://www.academia.edu/35737229/Project_Report_Sport_Event_Managem
ent_System_Submitted_to
• www.sportsswotanalysis.com
• https://www.projectsmart.com/project-management/the-stages-of-a- project.php
https://docs.google.com/forms/d/1WC67zl5CZiv8eiRAoplVIlbqEqUf5GuBo6
6xawlBa5Y/edit

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