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Amazon will be the organization that I will be using for this open-book exam.

Name of Organization: Amazon.com.Inc

Organization size: Amazon is among the biggest companies globally with a market value of $1.5 trillion
dollar as of their first quarter in 2023. It has created more job opportunities for over 1.3 million people
around the globe.
The market where Amazon operates is as follows:
 Cloud Computing
 Artificial Intelligence
 Digital Streaming
 E-commerce
The product and services Amazon offers are as follows:
Amazon web services provide services like cloud computing that give services like computing, storing of
data, etc.
Amazon Advertising gives businesses the platform to reach their target customer base through various
medium channels.
E-commerce is a platform that makes buying and selling products and services easy and fast through the
use of the Internet.
Amazon Prime allows customers to stream live music, Tv shows, and movies and also provides free and
fast shipping to a customer just for a monthly subscription

Amazon’s key competitors:

 Alibaba
 Walmart
 Google
Amazon’s market segments are as follows:

People who are owners of small and medium enterprises (SMEs) can use the platform to sell their goods
and at the same time establish market relationships with customers.
Consumers and customers are people that use the platform to buy and sell goods.
Enterprises/Entrepreneurs use cloud computing services to store data and pieces of information.

Word Counts (233)

 Question 1 25 Marks

(875 words)

Amazon is among the world’s biggest organizations globally and with its vital presence in plenty of markets
worldwide. The factors that have been driving Amazon in the global market are Political, Technology,
Market competition, and money.

The political environment is an external factor have played a major role in the driving force of Amazon
going global, the company has been able to enter new market segments by entering into an agreement
with local government and at the same time adhering to the local government policies and regulations of
the particular country on how to do the business operation and supply chain management. Amazon has
been able to influence a lot of government policies through its lobbyists, they are able to adjust and at the
same time influence any local laws and regulations that will bring hindrance to their business operations in
a particular market. The main aim of Amazon lobbyists is to influence local government when it comes to
taxation policies and trade agreements so that these policies can act to their advantage.

Technology has played a major role in the globalization of Amazon which is the main reason why the
company is key in investing in technology because they believe the world is a technological village. Amazon
has given customers the confidence to buy and do business transactions online seamlessly without any
doubt which involves making sure that their logistics and supply chain operation are able to deliver
customer products fast and also within a particular timeframe globally. Technology has played a vital role
and at the same time generated revenues through its E-commerce, cloud computing, and Amazon web
services.

The market has played a vital role as a driving force behind Amazon’s globalization. This is where Amazon
has tapped the opportunities to enter into a new market and penetrate into a new customer base and
make a really vital long-lasting WOW factor which has increased the huge demand in their online shopping
platform. The company has put to use the data that it gathers from its market research team so that it can
be able to influence customer and consumer behaviors and at the same produce goods and services that
will be able to meet their needs.

Monetary Policies the exchange and interest rates in the areas where Amazon is doing business have
impacted its global business revenue. Amazon is able to combat this currency fluctuation in the way that
the company is able to adjust its price strategies to be able to meet its revenue threshold so as to combat
inflation and interest rate across their different business platform across the world that have market
operations.

Competitors are at the forefront of Amazon’s business dealing because the company has faced huge
competition in its operation market like Google, Walmart, Alibaba, and most importantly from local
business owners. Due to this competition, Amazon has embarked on a mission to research and developed
new products or services that will be able to meet its customer needs and satisfaction. Amazon has been
putting strategies in place so that its logistics and supply chain services will meet the expectations of
customers at the same make a better business agreement with its supplier.

Amazon’s globalization drivers have put the company at the forefront in terms of business agreements
which has helped the company to generate revenue globally. However, Amazon entering and expanding
into new markets have put a lot of local companies out of business which in turn creates job losses and low
wages in a lot of countries, and also careless about environmental protection ethics. People who believe in
Amazon’s global strategies argue that the company has been creating more job opportunities for people
both locally and internationally which has boosted a lot of countries’ economies in terms of growth and
development. Suppliers and customers have also argued that the company has engaged in the use of more
renewable energy and also improve the welfare conditions of its staff globally. Nevertheless, since all of
these driving factors mentioned above have improved Amazon’s business operation but I believe that
Amazon must put more effort into its global business agreement to ensure that its corporate social
responsibility takes into consideration all market values and customs in the business market it operating
both locally and internationally.

(Words count 712)

 Question 2 25 Marks

(875 words)

E-commerce businesses have made Amazon the most dominant player in this online business transaction
internationally. Amazon has been able to maintain this status because they have an excellent track record
when it comes to fast, reliable, and efficient supply chain and logistic knowledge and competencies.
Amazon’s primary focus when it comes to logistics and supply chain is to ensure that they meet customer
satisfaction by delivering customer goods within the timeframe stated without any delay or challenges.
With all of the above-been mentions Amazon has always worked hard to raise the bar wherever logistic
and supply chain is involved. Amazon is operating on a more sophisticated supply chain network worldwide
which includes, warehouse, supplier, and distribution most importantly with delivery services both
international and local. Amazon is winning in the global market because the organization is able to do
business with a supply chain team and strategy effortlessly without error and in the fastest and most
efficient way possible so that they will be able to meet customer satisfaction. One of the main reasons
Amazon is able to enjoy all of these advantages is that the company believes in market research and
gathering data so that the company will able to make a profound decision when it comes to technology,
data analytics, and automation. The company is able to use predictive analytics and automotive which
gives the company the power to predict customer and consumer demand so that the company will
increase the stock level in their warehouse. The company is entering a new market by partnering and
establishing rapport with local partners that are in the business of logistics and supply and at the same
time reducing its business expenses and overhead cost.

Notwithstanding this fact, Amazon is successful in terms of supply chain internationally. The company has
faced a lot of setbacks with its supply chain management especially in the area of legal and regulation in
different countries which are doing business. Many countries have various laws and regulatory policies for
a region can become challenging for Amazon to be able to do business in that particular environment.
Cultural differences can also play a major role in how the company does it supply chain management.
 Question 3 25 Marks

(875 words)

Write your answer here

 Question 4 25 Marks

(875 words)

Write your answer here

Reference list

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