Scribd
Upload
169 views10 pages

Tesco: Principles of Marketing

Tesco is one of the largest grocery and retail companies in the UK, founded in 1919. It has a 26% market share in the UK and is the 15th most valuable retail brand worldwide. The document discusses Tesco's history, strengths such as strong market share and customer loyalty. Challenges are also analyzed like increased competition and effects of the recession. Tesco's target customers, segmentation, competitors like Sainsbury's and Asda, and macroenvironmental factors are also summarized.

Uploaded by

Beenish Jahanzeb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
169 views10 pages

Tesco: Principles of Marketing

Tesco is one of the largest grocery and retail companies in the UK, founded in 1919. It has a 26% market share in the UK and is the 15th most valuable retail brand worldwide. The document discusses Tesco's history, strengths such as strong market share and customer loyalty. Challenges are also analyzed like increased competition and effects of the recession. Tesco's target customers, segmentation, competitors like Sainsbury's and Asda, and macroenvironmental factors are also summarized.

Uploaded by

Beenish Jahanzeb
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 10

TESCO

PRINCIPLES OF MARKETING
Redda Ali

20041364
Introduction.
TESCO is one of the biggest food and
retail zcompanies in the UK. (2021)

Founded by Jack Cohen in


1919, London. 

Group share: £56.5 bn (Topic: Tesco


PLC, 2021).

Market share: over 26 % in the


UK. (Topic: Tesco PLC, 2021).

Fifteenth most valuable retail brand


worldwide with 8.5 bn USD of brand
value. (Topic: Tesco PLC, 2021).
 TESCO is most famous for its
z groceries. (2021).
TESCO Over  TESCO has gone through challenges such as
view. recession and legal troubles such as
overstating their profit in 2014. (Tesco Case
Study Analysis, 2021)

 TESCO stores are all over the UK and Asia with


the edible grocery sales forecast being 52.71
billion US dollars by 2020. (Topic: Tesco PLC,
2021)
TESCO's Macro environmental analysis.
Strengths
z Weakness
• Strong market share. • Cut down on overseas trading.

• Customer loyalty. • Recession.

• Variety of products.

Opportunities Threats
• International stores. • Increased competition. 

• Increase in business profile. • Cyber threats.

(Sudhakaran, 2021)
z
Macro environment factors.

 Political Factors: Effects of BREXIT.

 Environmental: Plastic cutoff and Environmental challenges


and changes.

 Social: The impact of social media and change of products.

 Legal factors: Data privacy in different countries to be followed,


and different laws to be followed.

(Tesco PESTLE Analysis, 2021)


z
TESCO's Customer Analysis.

 Tesco targets all types of


customers ranging from children
to old aged people however its
main target are families who get
middle-income with young
children. (Tesco Case Study
Analysis, 2021).
Market segmentation
z Explanation

Demographic - All ages and genders


- Low-income earners and working-
class families.
Behavioral - Regular customers
- Benefits sought cost advantage 
Geographic - Local stores

Lifestyle - Traditionalists and contended


conformers. 

(TESCO: Analysis of competition


and future prospects, 2021)
TESCO’s competitors and key players.
z

 In the UK, TESCO's main competitors are Sainsbury’s and Asda while


internationally, its competitors are Walmart, Carrefour, SPAR
etc. (TESCO: Analysis of competition and future prospects, 2021)

 Sainsbury's market share is 14.9%. Its strengths are wholesale and retail


banking and innovative promotive strategies while its weaknesses are
brand switching and growing costs. (Bhasin, 2021)

 Asda's market share is 14.3%. Its strengths are huge range and
sustainability in their products, and various store formats. Its weaknesses
are limited global presence and restricted business entry. (Bhasin, 2021)
Conclusion.
z

 In a nutshell, TESCO is a
huge organization, with its
aspiring history, its
customer loyalty and big
market share, TESCO can
thrive even more. 
 2021. [online] Available at: <https://www.tescoplc.com/about/> [Accessed 13 March 2021]. References
 UKEssays. Novemberz 2018. TESCO: Analysis of competition and future prospects. [online]. Available from:
https://www.ukessays.com/essays/marketing/competitive-environment-of-tesco-marketing-essay.php?vref=1 [Accessed 13
March 2021].

 Sudhakaran, A., 2021. Tesco SWOT Analysis 2020: A Detailed Report. [online] PESTLE Analysis. Available at:
<https://pestleanalysis.com/tesco-swot-analysis/> [Accessed 13 March 2021].

 Ecommerce-digest.com. 2021. Tesco Case Study Analysis. [online] Available at: <http://www.ecommerce-digest.com/tesco-


case-study.html> [Accessed 13 March 2021].

 Medium. 2021. Tesco PESTLE Analysis. [online] Available at: <https://medium.com/@thesafetymaster420/tesco-pestle-


analysis-fd45ce1fed7b> [Accessed 14 March 2021].

 Bhasin, H., 2021. SWOT analysis of Sainsbury - Sainsbury SWOT analysis. [online] Marketing91. Available at:
<https://www.marketing91.com/swot-analysis-of-sainsbury/> [Accessed 13 March 2021].

 Bhasin, H., 2021. SWOT Analysis of Asda (Complete SWOT Matrix and Analysis). [online] Marketing91. Available at:
<https://www.marketing91.com/swot-analysis-of-asda/> [Accessed 13 March 2021].

 Statista. 2021. Topic: Tesco PLC. [online] Available at: <https://www.statista.com/topics/3807/tesco-plc/> [Accessed 13 March
2021].

 Mdpi.com. 2021. Sustainability. [online] Available at: <http://www.mdpi.com/journal/sustainability> [Accessed 13 March 2021].

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy