Pontevedra National High School

SENIOR HIGH SCHOOL

Tacas, Pontevedra, Capiz

ENTREPRENEURSHIP
School Year 2022 – 2023

A BUSINESS PLAN

BY
Andrade, Jerson
Arcenal, Jose Cezar
Benjamin, Earl Travis
Benliro, Kenneth
Besana, Jonard
Binondo, Steven Jr.
Bornales, Amel James
Dangan, Smart Clarence
Daria, Carl Vincent
Deita, Bill Andrew
Deita, Vaughn Lawrence
Etchon, Kevin Carl
Montellano, Edwin
Penequito, Remiel
Villanueva, John Paul
Villanueva, Ryan Paul
Yap, Wency Lois
Alcazaren, Michelle
Barrogo, Michaela
Bernales, Ella
Contreras, Ella Mae
Lucena, Monica
Quiachon, Kezia Ann

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 Grade 12
ICT

June 2023

ICT BUKO JUICE

Company Name

MALAMIG NA, MASARAP PA

Tagline/Motto/Saying

Describe your company logo here.

Place your company logo here

1) Introduction

Our business plan focuses on establishing a thriving enterprise centered around Buko Juice, a
refreshing and nutritious beverage made from young coconuts. With its increasing popularity and
health-conscious consumer base, we aim to capitalize on the growing demand for natural and
wholesome drinks. This business plan outlines our strategies for successful market entry, operational
efficiency, branding, and growth in the buko juice industry.

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Executive Summary

I want our company to go big and have branches all over the place and our goal is to feed and
replinesh with Healthy and yummy buko juice.

Our buko juice business will focus on producing and selling buko juice and related coconut based
beverages.

Our clients will be students and athletes, and all the folks who loves buko juice.

And the products that I’ll provide is buko juice, buko shake and flavored buko juice.

Our buko juice business can offer catering services for various events, such as corporate gatherings,
weddings, partners, or health-focused conferences. We can provide refreshing buko juice and coconut
based beverages on site serving guests and adding a unique touch to their beverage options.

Our business goals for our buko juice business,

1. Market Penetration

2. Product Differentiation

3. Customer Satisfaction

4. Business Expansion

5. Wholesale Partnership

6. Online Presence

7. Brand Recognition

8. Product Expansion

Company Motto- Work hard, Stay humble

ICT BUKO JUICE- Malamig na, Masarap pa

2.) Management Section

I will manage my business and the people of my operations by communicating to them for this will
provide a sense of direction and purpose for everyone involved.

I will hire individuals who are skilled, motivated and share my passion for the business. Clearly define
their roles and responsibilities and perform their task effectively.

And also I will maintain open lines of communication with my team members. Encourage feedback,
listen to their ideas and concern and provide constructive feedback, and involve them in making
decision making process.
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 I will also assign my team members based on their strengths and expertise. It will not only lighten our
work load but also their professional growth.

We will create a positive and inclusive work culture where team members feel valued, respected and
motivated. Encourage team work, celebrate achievements and provide opportunities for growth and
development.

2.) Marketing Section

A) Product/Service Description

 We are going to sell both product and services.

 The benefit of our costumer’s is that they will get a fresh and refreshing buko beverages
and good quality of services.

 ICT Buko Juice: Pure Coconut Bliss in Every Sip!

Experience the pure taste of the tropics with ICT Buko Juice. Made from the freshest handpicked
coconuts, this delightful beverage is a burst of natural refreshment. Savor the crisp and clean flavor of
100% pure coconut water, straight from the source.

ICT Buko Juice is your go-to drink for hydration and nourishment. Packed with essential electrolytes,
vitamins, and minerals, it replenishes your body and invigorates your senses. Whether you’re on the go,
at the gym, or simply relaxing at home, this convenient beverage is your perfect companion.

Indulge guilt-free with ICT Buko Juice. We prioritize sustainability and environmental responsibility,
ensuring that our coconuts are grown using eco-friendly practices. With every sip, you’re not just
treating yourself to a delicious beverage, but also supporting a healthier planet.

Escape to a tropical paradise with ICT Buko Juice. Quench your thirst and revitalize your body with
the pure bliss of coconuts. Embrace the natural goodness in each bottle and experience the tropical
sensation that ICT Buko Juice brings to your life.

B) Price

 Buko Juice-30

 Buko Shake-35

 Buko Smoothie-40

 Buko Juice + Siomai-50

 Buko Shake + Burger-60

 Buko Smoothie + Fries-65

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C) Selling location

 We will sell our products in school and markets.

D) Promotional Activity

 Forms of marketing: We will use Facebook and Instagram to advertise our product
and company

 Our sales strategy is that we make sure our products is affordable to the folks and budget
friendly to the students.

 We’ll advertise it in a form of advertising.

3.) Financial Section

A. Capital Amount

A=460=688

B=305=393

C=345=1011

1=208

2=460

3=240

Labor= 0 cost

B. Expected Daily Sales

(100) (20)=2000

A) Expected Daily Expenses (It refers to your company’s projected daily expenses which may
include expenses from packaging, office supplies if there is any like manila paper, bond paper

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 and the likes. You may present it in bullet form, or itemized per product)

B) Income per Day (It refers to your company’s projected profit per day (Income = Daily Sales –
Daily Expenses per menu including packaging and the likes). You may present it in bullet form,

or itemized per product)

4.) Production Section

The area that we will be working with is on our own stall. And the materials that we will
need are blender, deep fryer, jug, straw, plastic cups, and bottles, plate tray.

A) Production Area

Our production area would be in our ware house. We are going to prepare our products in the
stall already. Tacas Pontevedra Capiz, Pontevedra National High school.

B) Enumerate equipment/tools needed

Equipment Tools Utensils

Blender itak Jug
Deep fryer Hole maker Mesuring cups
Can opener ladle
tongs Utility tray

C) Enumerate the materials/ingredients needed per menu (Organize your

materials and ingredients by menu or product. You may include a picture of the
menu if you want to).

Menu 1 Menu 2
BOKU JUICE- 20 Php BOKU ShAKE- 35 Php

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 Menu 3 Menu 4
BOKU SMOOThIE- 40 Php

5.) Competitive Analysis

a. Competitor 1: Boku Capizenio

Strengths: Established brand with a loyal customer base, extensive menu variety, strong
online presence, and a wide distribution network.

Weaknesses: Limited focus on organic and locally sourced ingredients, relatively high prices
compared to competitors, and slower service due to high demand.

b. Competitors 2: Boku Ilonngo

Strengths: Convenient locations, competitive pricing, customizable juice options, and efficient
service.

Weaknesses: Limited menu options, lack of organic and healthy ingredients choices, and less
emphasis on sustainability.

c. Competitors 3: Boku Juan

Strengths: Strong emphasis on organic and healthy ingredients, innovative juice flavors, eco-
friendly packaging, and engaging social media presence.

Weaknesses: Limited number of store locations, higher prices due to premium ingredients
and slower expansion compared to larger chains.

8.) Market
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Our target market will be everyone like students, teac hers, worker etc. Ranging ages
from 10-70 yrs old. But it will be more likely people in the malls since malls have many people
on it.

9.) Organizational chart

Staffing

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 Smart Clarence
Dangan
PRESIDENT

Ella Mae
Contreras
SECRETARY

Marketing Team Production Team Sales Team Finance Team

Edwin Jerson Andrade Jonard Besana Bill Andrew

Montellano V-PRES Deita
V-PRES
V-PRES SALES PRODUCTION MARKETING V-PRES FINANCE

Earl Travis Kezia Ann Amel James

Steven Binondo
Benjamin Quiachon Bornales

Remiel Michaela
Monica Lucena Wency Lois Yap
Penequito Barrogo

Carl Vincent Jose Cezar Michelle Kevin Carl

Daria Arcenal Alcazaren Etchon

Vaughn John Paul

Kenneth Benliro
Lawrence Deita Villanueva

Ella Bernales

OUTPUT by Department:

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1. President and Secretary – will do parts 1, 2, 3 and 9 of business planning as
well as oversee the entire planning of business
2. Marketing Department – will do parts 4, 7 and 8 of business planning. They
are also responsible of designing and creating advertisement (video and flyers
form)
3. Production Department – will do part 6 of business planning specifically will
prepare the recipes of the product in terms of food. This department is
responsible of making the product to be sold. Costing of ingredients.
4. Sales Department – will do parts 4, 7 and 8 of business planning with the
Marketing team, specifically, they will think of effective strategies on how to
effectively sell the products.

5. Finance Department will be responsible of part 5.

REMINDER:
Deadline on June 9, 2023 NOT Later the 11:59PM.
Send your file as attachment at ntmnono0420@mail.com with the following
details:
Subject line: Strand_Group#_Business_Plan
Filename: Strand_Group#_Business_Plan
(Example: STEM_Group1_Business_Plan)
Include also your video advertisement in this email.

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