The Daycare Business Plan
The Daycare Business Plan
BUSINESS PLAN
Table of Content
1. Executive Summary
a. Introduction
a. Mission Statement
b. Objectives
5. Market Pan
6. Financial Plan
7. Operation Plan
1. Executive Summary
Khulakahle Day care a small, home-based daycare located in Ndwendwe Ematata. We cater to children aged 0-12 years
old and offer full-time, part-time, and drop-in care.
Our curriculum is based on the…… and basic Christian education approach, emphasizing hands-on learning and
collaboration. Activities and programs include arts and crafts, music, and outdoor play.
Our facility can accommodate up to 12 children at a time. We have a staff of four employees who are all CPR and First
Aid certified.
Our target market is working parents in the city who need quality child care but can't afford the rates of larger daycare
centers. We've created an affordable subscription-based pricing model for our target market to fulfill the demand. We
generate revenue through monthly subscriptions and have low operating costs due to our small size.
Our suppliers are local businesses that provide us with food, toys, and other supplies
Description
Khulakahle day care is a non-profit ministry dedicated to providing a Christian education for children ages six weeks
through school age. Our passion is to provide a high quality program that is designed to meet the needs of the parents.
As a general rule, the school will offer a full time educational program for the following:
Toddlers (12 Months to 24 Months): Our Toddler program is designed to provide each child with a safe and nurturing
environment that will stimulate learning. Teachers actively chart the development of each child and provide parents
with daily communication regarding their child’s personal care routine.
Two's (24 Months to 36 Months): In the two’s class, teachers actively work towards potty-training each child. In an
effort to
prepare the children for the preschool program, children are introduced to the concept of center play. Furthermore, the
curriculum provides a strong vocabulary enriched base so that literary skills may be introduced to children.
Preschool/Pre-K (3-5 Year Olds): Our Preschool and Pre-K curriculum introduces several learning concepts such as
literacy, math, and critical thinking skills. Vocabulary development is very important at this stage too, as children
will begin to learn the art of writing. The classrooms are organized into centers such as reading, science, math, and
writing. Furthermore, children are exposed to a print-rich environment, which allows students to associate written
language to oral language. Parents are fully aware of their child’s academic progress through quarterly assessment tools
and parent- teacher conferences.
KHULAKAHLE DAY CENTRE
School Age (Kindergarten through 11 Years): The before and after school day childcare program
provides care for full
-day Kindergarten through 4th grade students, as well as transportation to local elementary schools.
The teachers provide a variety of enrichment activities including games, physical fitness, stories and
arts & crafts. Our summer camps allow children from first through fourth grades to explore a variety
of interests. Throughout the summer, the children have opportunities to take field trips that
stimulate learning and enhance their camp experience.
a. Mission Statement
Our mission is to provide the highest quality care and education of children that is child-centered,
holistic and values all children as individuals.
As a leading childcare centre in the nation, we provide personalized childcare focused on safety and
nurturing the unique identities and personalities of all children.
b. Objectives
To ensure all persons providing direct care for children are Vetted by a Police Check through
Access NI.
To ensure staff caring for children are experienced, qualified, caring and professional.
To provide effective management for staff, trainees and volunteers through supervision,
support and training.
To promote equal opportunities through our policies and to reflect this philosophy through
practice and delivery of care in our early years setting.
To develop a Partnership with Parents by involving parents in children’s care and sharing
information and concerns.
To develop children’s awareness of respect for diversity through play and books.
To develop a healthy eating programme and support children’s health and well being.
To promote a strict NO SMOKING POLICY and endeavour to create a healthy smoke free
environment for children
KHULAKAHLE DAY CENTRE
Marketing Plan
Within our current school population, we hope to launch an aggressive marketing plan that will
encourage our parents to spread the word about ourlocation. Beyond that, we plan on reaching
the community through social media such as Facebook and Pinterest. Furthermore, we will
develop a high quality website that points families directly to the new center. Our page will have a
"Request a Tour" button and an enrollment special that will help us quickly grow our enrollment
base.
In the coming days, we will continue to promote an aggressive marketing plan in the following
ways:
• Promote the website through search engine optimization and search engine
marketing tools
• Create, promote, and maintain current pages through social media pages such as
Facebook and LinkedIn
• Produce monthly email campaigns announcing the new and ongoing services and
programs to all past and current clients
• Create and send press kits with information and details on the new business to key
clients and press
• Promote and attend conferences nationwide associated with the Early Learning
industry
Financial Plan
Safe Kids Child Care expects to raise $40,000 as its own capital, and to borrow $30,000guaranteed
from the SBA as a 5-year loan. This provides the bulk of the current financingrequired
The daycare will be open Monday through Friday from six in the morning to six at night. We will offer
care for children ages six weeks to twelve years old.
Our rates will be R1000 per month/350 Weekly for one child and 500 per month for each additional
child from the same family.
We will generate revenue by charging monthly rates for our services weekly and monthly and from
Donation and grants we will request from government , Church and companies.
The daycare will have exclusive use of the main floor, including a large open play area, a small
kitchen, two bathrooms, and four classrooms. The daycare will also have access to the outdoor
playground.
KHULAKAHLE DAY CENTRE
80% of our space will be used for childcare, with the other 20% used for our administrative offices
and staff lounge.
We have chosen this location because it is close to several residential neighborhoods and has easy
access to public transportation. The space is also large enough to accommodate our future growth.”
Operation Plan
This submission is for the purpose of raising a total of +-R 100000 required to commence operations.
These funds are to be used for the following for the next three months;