Project Proposal

Program Title- MO WASH COMPANY

Project Overview:
Program Title- MO WASH COMPANY
The primary objective of the proposed project is to tackle the complex issues associated with
water sanitation and hygiene (WASH) infrastructure, unemployment, and climate change in
the state of Odisha, India. This region faces significant challenges in providing adequate
WASH services, generating employment opportunities, and building resilience to climate
change impacts. The project aims to make WASH products and services more affordable and
accessible, particularly for low-income households. By promoting competition among
suppliers and facilitating the E Platform MO WASH Company, the project seeks to bring
down prices, improve the quality of WASH products, and increase access to communities in
rural areas. In response, the project aims to address these interconnected issues by
emphasizing entrepreneurship, livelihood development, and skill enhancement.
The project acknowledges the urgent need for improvements in WASH infrastructure,
including access to clean water, sanitation facilities, and hygiene practices. By implementing
innovative approaches and technologies, the project intends to enhance the availability and
quality of these essential services in Odisha. This would contribute to the overall well-being
and health of the local communities, reducing the incidence of waterborne diseases and
promoting a hygienic environment.
Unemployment is a pressing concern in the region, particularly among the youth. The project
recognizes the potential of entrepreneurship as a means to create sustainable employment
opportunities. By fostering an entrepreneurial culture and providing support for small-scale
enterprises, the project seeks to empower young individuals and enable them to become self-
reliant. This approach not only addresses unemployment but also contributes to economic
growth and poverty reduction in the region.
Climate change poses significant challenges to Odisha, including increased frequency and
intensity of extreme weather events such as cyclones, floods, and droughts. The project aims
to enhance the climate resilience of the local communities by incorporating climate change
adaptation and mitigation strategies. This may involve implementing nature-based solutions,
such as restoring ecosystems and promoting sustainable agricultural practices that are
resilient to climate impacts. By building climate resilience, the project aims to protect
vulnerable communities, reduce the loss and damage caused by climate-related disasters, and
ensure sustainable development in the face of a changing climate.
Overall, the project seeks to address the interlinked challenges of water sanitation and
hygiene, unemployment, and climate change in Odisha by focusing on entrepreneurship,
livelihood development, and climate resilience. By empowering the youth, improving access
to WASH services, and promoting sustainable practices, the project aims to foster long-term
socio-economic development and create a more resilient and prosperous future for the state of
Odisha.
Relevancy: Some additional statistics and data to support the importance and relevance
of the proposed project in addressing the challenges in Odisha:
1. Water Sanitation and Hygiene (WASH) Challenges:

 According to a report by UNICEF and the World Health Organization (WHO), in

Odisha, approximately 4.7 million people lack access to clean drinking water sources.
 Only around 25% of households in rural areas of Odisha have access to improved
sanitation facilities, as reported by the National Family Health Survey (NFHS-4)
conducted in 2015-16.
 Inadequate sanitation and poor hygiene practices contribute to the prevalence of
waterborne diseases, with an estimated 9,500 deaths occurring annually in Odisha due
to diarrheal diseases (UNICEF).

2. Unemployment Challenges:

 Odisha has a significant youth population, with around 32% of the state's population
falling in the age group of 15-29 years (Census of India, 2011).
 According to the Periodic Labour Force Survey (PLFS) conducted in 2019-20, Odisha
had an unemployment rate of approximately 7.6%, with higher rates among the youth.
 Limited employment opportunities exacerbate the problem of underemployment and
informal labor, leading to income insecurity and poverty in the region.

3. Climate Change Impacts:

 Odisha is highly vulnerable to the impacts of climate change, particularly in coastal

areas. The state frequently experiences cyclones, floods, and droughts, resulting in
significant economic losses and displacement of communities.
 According to the Climate Risk Index 2021, Odisha ranked as the third-most affected
state in India in terms of climate-related events between 2000 and 2019.
 The changing climate also affects agricultural productivity, with erratic rainfall
patterns and increased temperature impacting crop yields and livelihoods of farmers.

4. Youth Entrepreneurship and Livelihood Development:

 Promoting entrepreneurship among the youth can contribute to economic growth and
job creation. According to the National Sample Survey (NSS) 2016-17, the share of
self-employed youth in India was around 54%.
 Youth-led enterprises can play a crucial role in addressing local challenges, fostering
innovation, and promoting sustainable development.
 Skills development and vocational training programs are essential for equipping youth
with the necessary knowledge and capabilities to succeed as entrepreneurs or in the
job market.
By addressing the WASH challenges, unemployment, and climate change impacts with the
proposed project, Odisha can significantly improve access to clean water and sanitation,
create sustainable employment opportunities, and enhance resilience to climate-related risks.
These efforts would positively impact the health and well-being of the population, promote
economic development, and contribute to the long-term sustainability of the state.

Objectives:
The objectives of the Entrepreneurship Livelihoods and Skilling (ELS) program for Water
Sanitation and Hygiene (WASH) and Climate Change can be outlined as follows:

1- Empowering Youth: The program aims to empower youth in Odisha by

providing them with entrepreneurial skills, knowledge, and resources necessary to
start and sustain their own enterprises in the WASH sector. By equipping young
individuals with the tools to become self-reliant, the program seeks to address
unemployment and create economic opportunities for the youth.

2- Enhancing WASH Infrastructure: The ELS program focuses on improving

WASH infrastructure in Odisha by promoting entrepreneurship and innovative
solutions. It aims to support the establishment and growth of local businesses that
provide clean water supply systems, sanitation facilities, and innovative hygiene
solutions. By fostering entrepreneurship in the WASH sector, the program aims to
enhance the availability and quality of WASH services, contributing to improved
health and well-being in communities.

3- Promoting Sustainable Practices: The program recognizes the importance of

addressing climate change and its impacts on WASH services. It aims to promote
sustainable practices in water management, sanitation, and hygiene. This includes
supporting entrepreneurs and enterprises that incorporate climate-resilient
technologies, such as rainwater harvesting, wastewater treatment, and eco-friendly
sanitation systems. By promoting sustainable practices, the program contributes to
building climate resilience and reducing the environmental impact of WASH
infrastructure.

4- Skill Development and Capacity Building: The ELS program emphasizes skill
development and capacity building in the WASH sector. It aims to provide
training and vocational education to individuals interested in entrepreneurship or
employment in the WASH field. The program focuses on equipping individuals
with technical skills, management expertise, and knowledge of best practices in
WASH and climate change adaptation. By enhancing the skills and capacity of
individuals, the program seeks to create a skilled workforce that can contribute to
the sustainable development of the WASH sector.
 5- Promoting Climate Resilience: The program recognizes the need to build
climate resilience in the WASH sector. It aims to support entrepreneurs and
enterprises that integrate climate change adaptation and mitigation measures into
their operations. This may involve implementing nature-based solutions,
improving water resource management, and adopting innovative technologies that
are resilient to climate impacts. By promoting climate resilience, the program
aims to ensure the long-term sustainability and effectiveness of WASH services in
the face of climate change.

6- Improve Access to WASH Products and Services: The project aims to make
WASH products and services more affordable and accessible, particularly for low-
income households. By promoting competition among suppliers and facilitating
the E Platform MO WASH Company, the project seeks to bring down prices,
improve the quality of WASH products, and increase access to communities in
rural areas.

7- Achieve Sustainable Development Goals (SDG) 6: The project aligns with SDG
Goal 6, which focuses on ensuring availability and sustainable management of
water and sanitation for all. By strengthening WASH service delivery, the project
aims to contribute to improved health outcomes for communities, children, and
youth in the targeted districts of Odisha.

Overall, the objectives of the ELS program for WASH and Climate Change in Odisha
encompass empowering youth, enhancing WASH infrastructure, promoting sustainable
practices, developing skills and capacity, and building climate resilience. Through these
objectives, the program seeks to address the interlinked challenges of unemployment,
inadequate WASH services, and climate change impacts, while fostering entrepreneurship
and sustainable development in the region.

Vision:
The project envisions a transformed future in Odisha, where every individual has access to
clean water, improved sanitation, and proper hygiene practices. It aims to empower youth
through entrepreneurship, creating sustainable livelihoods and fostering economic growth.
Additionally, the project seeks to build climate resilience in communities, ensuring their
ability to adapt to and mitigate the impacts of climate change. Overall, the vision is to create
a sustainable and prosperous future for Odisha, addressing WASH challenges, promoting
youth empowerment, and enhancing climate resilience.

Empowering Odisha's future: clean water, thriving youth, and climate

resilience
Problem Statement:

1- Inadequate WASH Infrastructure: The state of Odisha faces significant

challenges in providing access to clean water, proper sanitation facilities, and
promoting hygiene practices. The existing WASH infrastructure is inadequate,
resulting in health risks, waterborne diseases, and reduced quality of life for
communities.
2- Unemployment and Lack of Opportunities: Odisha experiences high levels of
unemployment, particularly among the youth population. The lack of employment
opportunities and limited access to skill development programs hinder the
economic growth and potential of individuals, leading to income insecurity and
poverty.
3- Climate Change Vulnerability: Odisha is highly vulnerable to the impacts of
climate change, including increased frequency and intensity of cyclones, floods,
and droughts. These climate-related events pose significant risks to communities,
infrastructure, and livelihoods, further exacerbating the challenges of WASH
infrastructure and employment.
4- Limited Entrepreneurship and Innovation: The entrepreneurial ecosystem in
the WASH sector is underdeveloped in Odisha. The lack of support, funding, and
mentorship opportunities hampers the growth of innovative solutions and
enterprises, hindering the progress towards sustainable WASH services and
climate resilience.
5- Lack of Climate-Resilient WASH Solutions: The current WASH infrastructure
in Odisha is often ill-equipped to withstand the impacts of climate change. The
absence of climate-resilient technologies and practices undermines the long-term
sustainability and effectiveness of WASH services, leaving communities
vulnerable to climate-related risks.

Overall, the project addresses these problem statements by focusing on improving WASH
infrastructure, generating employment opportunities through entrepreneurship and skill
development, and building climate resilience in the face of a changing climate.
Need of the Project:

1- Improved Water Sanitation and Hygiene (WASH) Services:

 According to the National Family Health Survey (NFHS-4), only around 25% of
households in rural areas of Odisha have access to improved sanitation facilities.
 UNICEF estimates that approximately 4.7 million people in Odisha lack access to
clean drinking water sources.
 Inadequate WASH services contribute to the prevalence of waterborne diseases, with
an estimated 9,500 deaths occurring annually in Odisha due to diarrheal diseases
(UNICEF).

2- Employment Generation and Youth Empowerment:

 Odisha has a significant youth population, with approximately 32% of the state's
population falling in the age group of 15-29 years (Census of India, 2011).
 The Periodic Labour Force Survey (PLFS) conducted in 2019-20 reported an
unemployment rate of approximately 7.6% in Odisha, indicating the need for
increased employment opportunities.
 Promoting entrepreneurship and skill development can have a significant impact on
youth empowerment and economic growth. The National Sample Survey (NSS) 2016-
17 shows that self-employment among the youth in India accounted for around 54%
of employment.

3- Climate Change Resilience:

 Odisha is highly vulnerable to the impacts of climate change. According to the
Climate Risk Index 2021, Odisha ranked as the third-most affected state in India in
terms of climate-related events between 2000 and 2019.
 Climate change-related disasters, such as cyclones and floods, have caused substantial
economic losses in the region. For instance, Cyclone Fani in 2019 resulted in an
estimated loss of $8.1 billion (World Bank).

4- Sustainable Development:
 Sustainable development principles emphasize the need to adopt environmentally
friendly and socially inclusive practices. By integrating sustainable technologies and
nature-based solutions, the project aims to reduce the environmental impact of WASH
infrastructure and promote long-term sustainability.
 Sustainable practices can contribute to economic growth and poverty reduction. The
United Nations Development Programme (UNDP) emphasizes that sustainable
development can help create new business opportunities, increase incomes, and foster
resilient communities.
 5- Equity and Social Justice:
 Addressing inequalities in access to WASH services is crucial. Marginalized and
vulnerable groups, such as women, children, and rural communities, often face
disproportionately limited access to clean water and sanitation facilities.
 Ensuring equitable access to WASH services and opportunities can promote social
justice, empower marginalized groups, and contribute to inclusive development.
By addressing the need for improved WASH services, employment generation, climate
change resilience, sustainable development, and social justice, the project aims to create a
brighter future for Odisha. The inclusion of data and statistics highlights the magnitude and
urgency of the challenges, further emphasizing the significance of the project's objectives.

Stakeholders:
The primary target group(s) or community(ies) to benefit from the project "Entrepreneurship
Livelihoods and Skilling (ELS) for Water Sanitation and Hygiene (WASH) and Climate
Change" are:
 Government Authorities and Agencies: Government bodies at the national, state,
and local levels play a crucial role in policymaking, resource allocation, and providing
regulatory frameworks for WASH infrastructure development, employment
generation, and climate change resilience. They are important stakeholders in terms of
policy support, funding, and coordination.
 Local Communities and Beneficiaries: The project directly impacts local
communities and beneficiaries in Odisha who will benefit from improved WASH
services, employment opportunities, and climate resilience. Their active participation,
engagement, and feedback are crucial for successful implementation and sustainable
outcomes.
 Youth and Entrepreneurs: The youth population and aspiring entrepreneurs are key
stakeholders in the project. They are the target beneficiaries of entrepreneurship and
skill development programs, as well as potential contributors to the WASH sector's
growth and innovation. Engaging and empowering them is essential for sustainable
development and economic growth.
 Non-Governmental Organizations (NGOs): NGOs and community-based
organizations working in the fields of WASH, youth empowerment, and climate
change play a vital role as stakeholders. They bring expertise, local knowledge, and
grassroots-level engagement to support the project's implementation, ensure
community participation, and address specific needs and challenges.
 Private Sector: Private companies and businesses, particularly those involved in the
WASH sector, can be important stakeholders. They may contribute to infrastructure
development, technology transfer, employment generation, and innovative solutions.
Engaging the private sector can leverage resources, expertise, and market-driven
approaches for sustainable development.
 Academic and Research Institutions: Academic institutions, research organizations,
and think tanks contribute to the project as stakeholders. They provide valuable
knowledge, research insights, technical expertise, and capacity-building support.
Collaboration with academia and research institutions can facilitate evidence-based
decision-making and promote innovation in the project.
 Donors and Funding Agencies: Donors, philanthropic organizations, and
international funding agencies play a significant role as stakeholders. Their financial
support, technical assistance, and expertise contribute to the project's implementation,
scale-up, and sustainability. Engaging these stakeholders is crucial for securing
resources and mobilizing support.
 Civil Society and Community-Based Organizations: Civil society organizations,
community-based organizations, and grassroots movements represent the voice and
interests of communities. They advocate for transparency, accountability, and the
rights of marginalized groups. Involving these stakeholders ensures community
ownership, inclusivity, and social equity.
 Media and Communication Organizations: Media outlets, journalists, and
communication organizations are key stakeholders for spreading awareness, sharing
project updates, and disseminating information about the importance of WASH,
entrepreneurship, and climate change resilience. Their involvement can help create a
wider impact and reach a broader audience.
 Community Leaders and Influencers: Local leaders, community elders, and
influencers have significant influence and credibility within communities. Engaging
them as stakeholders can help foster community participation, gain trust, and promote
behavior change related to WASH practices, entrepreneurship, and climate resilience.
 Monitoring and Evaluation Experts: Stakeholders specializing in monitoring and
evaluation provide critical insights and guidance for assessing project progress,
outcomes, and impacts. Their involvement ensures effective monitoring of project
activities, identifies areas for improvement, and measures the project's success against
defined indicators.
Engaging these additional stakeholders broadens the project's reach, expertise, and
impact. Collaboration and cooperation among diverse stakeholders are essential for
successful implementation, sustainability, and creating lasting positive change in Odisha,
India.
THE PROGRAMME STANDS ON FOUR MAIN PILLARS
The four pillars lead to building new knowledge & skillsets, develop mind-sets, meet like-
minded people, be a part of the community, be challenged & questioned and be
driven to take action.

1- INTERACTIVE SESSIONS -WITNESS AND EXPERTS

personal and leadership development sessions with experienced social entrepreneurs
-'witnesses' who will share insight and tips from their first-hand experience of running a
social impact organisation and journey of them as a social entrepreneur. Subject matter
'experts' lead interactive workshops to help learn business basics on the lines of 14 focus
areas (mentioned below).
2- MENTORING
Each fellowship participant is paired with a Mentor who will provide guidance and
support. The mentor acts as a sounding board and is there to ensure you reflect, develop
and grow during the program and beyond.
3- ACTION LEARNING
is a core part of the learning programme questioning reflecting, learning taking ion and
reviewing It links to some important principles about collaborative among possibility,
developing core entrepreneur and problem-solving skills and questions who is the expert?
4- FIELD VISITS/TUTORING/COACHING/ 1-1 PERSONALIZED SUPPORT:
field visits to social enterprises followed by debriefs, subject matter-based support,
coaching by learning team via one-on-one support sessions and conversations aligned to
the development of the individual via the vehicle of the enterprise.

Challenges:
The Entrepreneurship Livelihoods and Skilling (ELS) project for Water Sanitation and
Hygiene (WASH) and Climate Change may encounter several challenges, including:
 Limited Awareness and Knowledge: One of the primary challenges is the lack of
awareness and understanding among communities about the potential of
entrepreneurship and livelihood opportunities in the WASH sector. Many
individuals may not be familiar with the concept of entrepreneurship or the skills
required for starting and managing a business.
 Access to Finance and Resources: Access to finance and resources is a common
challenge for entrepreneurs, particularly in marginalized communities. Limited
access to capital, loans, and infrastructure may hinder the establishment and
growth of WASH-related businesses. Identifying sources of funding and providing
financial support to entrepreneurs can help overcome this challenge.
  Technical Skills and Training Gaps: Developing the necessary technical skills
and expertise in the WASH sector is crucial for successful entrepreneurship.
However, there may be skill gaps in areas such as water treatment, sanitation
technology, and climate-resilient infrastructure. Providing targeted training and
capacity-building programs can address these gaps.
 Market Dynamics and Demand: Entrepreneurs need to understand market
dynamics, customer needs, and demands in the WASH sector. Identifying viable
business opportunities and ensuring a sustainable market for WASH products and
services can be challenging, particularly in rural or underserved areas where
affordability and willingness to pay may be limited.
 Regulatory and Policy Environment: Navigating complex regulatory
frameworks and compliance requirements can pose challenges for entrepreneurs.
Inconsistent policies, licensing procedures, and bureaucratic hurdles may create
barriers for setting up and scaling WASH-related businesses. Engaging with
government authorities and advocating for favorable policies can help address
these challenges.
 Behaviour Change and Community Engagement: Promoting behavior change
related to water sanitation, hygiene practices, and climate resilience can be
challenging. Overcoming deep-rooted cultural beliefs, traditional practices, and
resistance to change requires effective community engagement strategies,
awareness campaigns, and continuous education.
 Climate Change Adaptation and Mitigation: Climate change impacts, such as
extreme weather events and resource scarcity, pose additional challenges for
entrepreneurs in the WASH sector. Incorporating climate resilience strategies,
technologies, and practices into business models can be complex and require
specialized knowledge and resources.
 Monitoring and Evaluation: Ensuring effective monitoring and evaluation of
entrepreneurship and livelihood initiatives can be challenging. Developing
appropriate indicators, data collection mechanisms, and evaluation frameworks is
essential to assess the impact and sustainability of the project and make informed
decisions for future interventions.

Addressing these challenges requires a comprehensive and multi-dimensional approach

that involves collaboration among stakeholders, capacity-building programs, policy
advocacy, and continuous learning and adaptation. By recognizing and proactively
addressing these challenges, the ELS project can enhance its effectiveness and maximize
its positive impact on entrepreneurship, livelihoods, and climate change resilience in the
WASH sector.
 Project Activities and Implementation:

S.no Activity About

Act 1 Establish Mo WASH Company, a  Develop and launch a digital platform,
digital platform connecting called Mo WASH Company, to provide
customers with skilled professionals accessible information and services
in WASH services and provide related to water sanitation and hygiene.
training opportunities. Promote  The platform will serve as an online
women's participation marketplace connecting customers with
WASH service providers, including
plumbers, electricians, carpenters, fecal
sludge operators, waste segregators,
facility management professionals, and
more.
 The platform will also offer skilling
programs and online training modules to
enhance the technical expertise and
entrepreneurship skills of individuals in
the WASH sector.
 Emphasize women's participation and
ensure equal opportunities for training
and employment through the platform.
Act 2 Upskill masons, plumbers,  Conduct targeted upskilling programs for
electricians, carpenters, FSTP masons, plumbers, electricians,
handlers, waste segregators, and carpenters, FSTP handlers, fecal sludge
more through the digital platform. operators, waste segregators, facility
Emphasize gender equality. management professionals, self-
employed mechanics, and sanitary
workers.
 Utilize the digital platform to deliver
training modules, provide access to
educational resources, and offer
certification programs to enhance their
technical skills, knowledge, and
entrepreneurship abilities.
 Emphasize the participation and
empowerment of women in these
traditionally male-dominated professions
through specific training and support
initiatives.
Act 3 Create local WASH fellows to  Establish a network of WASH fellows
facilitate project implementation and who will act as local facilitators and
community engagement. coordinators of the project's activities.
 Recruit individuals from the
communities, preferably with a
background in WASH or related fields, to
serve as fellows.
  Provide training and capacity-building
opportunities to the WASH fellows to
enhance their knowledge, leadership
skills, and community engagement
abilities.
 The fellows will play a crucial role in
mobilizing community participation,
conducting awareness campaigns, and
facilitating the implementation of WASH
initiatives at the grassroots level.
Act 4 Launch WASH Service on Wheels,  Introduce a mobile WASH service
using app-enabled vans to deliver initiative, utilizing app-enabled vans
WASH services to remote locations. equipped with necessary tools and
equipment.
 The vans will be dispatched to remote
and underserved areas, providing on-the-
spot WASH services, including water
supply, sanitation facilities, maintenance,
repairs, and awareness sessions.
 The digital platform will enable users to
request and schedule these services,
ensuring efficient service delivery and
accessibility for communities in remote
locations.
 This initiative aims to bridge the gap in
WASH infrastructure and services,
particularly in areas where access is
limited or nonexistent.
 THE UNIQUE FEATURES OF THIS PROGRAMME:
- Learning programme for WASH entrepreneurs with 8 learning blocks (contact days
of 3-4 days) to understand the business model & operations
- A state-based programme, inviting. application from across the state of Odisha
- Anyone with an idea to solve the problem around WASH theme with a
workable/feasible solution can join the programme - No barriers to entry: sexual
orientation, religion, education, location, caste etc. We invite applications from
entrepreneurs who have been operating & working with their
idea/solution/enterprise for minimum 1-2 years or an idea that is as early as on
paper/in the mind.
- Core focus is on the ENTREPRENEUR through developing their potential in
trading, revenue generation & creating social impact
- Identify sources of funding for eligible enterprises and linkages with financial
institutions
- Action based approach to LEARNING BY DOING

Expected Outcomes and Impact:

Expected outcomes, indicators, and impacts collectively demonstrate the project's
objective of addressing WASH challenges, promoting entrepreneurship, empowering
communities, and building climate resilience.
1- Expected outcomes of the project

- Reducing Digital Divide: The project aims to achieve significant outcomes in reducing
the digital divide and promoting digital inclusion. It seeks to provide marginalized and
disadvantaged communities with increased access to digital devices and reliable internet
connectivity. By improving digital literacy skills, individuals will be empowered to
navigate and utilize digital technologies effectively, particularly in relation to WASH
and climate resilience. The project also targets the economic empowerment of
marginalized groups through digital participation and engagement in the digital
economy. The project aims to bridge disparities in digital access and usage across
regions and socioeconomic groups. It also seeks to raise awareness among stakeholders
about the importance of digital inclusion, leading to policy changes and collaborative
efforts to address the digital divide. Ultimately, the project envisions an inclusive society
where digital technologies are accessible to all, contributing to sustainable development,
social progress and equal opportunities to all.
- Enhanced Capacity for Equitable WASH Services: By 2027, the government and its
partners will strengthen their capacity to plan, implement, and monitor inclusive and
sustainable sanitation and hygiene services. This will be accomplished through the
adoption of participatory development and humanitarian approaches, ensuring that the
needs of all communities, including vulnerable populations, are met.
- Improved Access to Climate-Resilient Drinking Water Services: By 2027, the
government and its partners will enhance their capacity to provide climate-resilient,
gender-responsive, and safely managed drinking water services to all. This will involve
 implementing strategies and technologies that mitigate the impacts of climate change,
while promoting gender equality and inclusivity in water service delivery.
- Establishment of WASH Marketplace: The project will facilitate the establishment of
a WASH Marketplace in collaboration with local private and government institutions.
This marketplace will serve as a platform for promoting WASH entrepreneurship and
employment opportunities in Odisha. By fostering partnerships and creating a conducive
ecosystem, the project will support the growth of WASH-related businesses, creating
sustainable livelihoods and contributing to the local economy.
- Youth Sensitization on WASH and Climate Change through WASH SCHOOL: The
project will prioritize youth sensitization programs on WASH and climate change in the
state. Through targeted awareness campaigns, training workshops, and educational
initiatives, young individuals will be equipped with knowledge and skills to become
advocates for WASH practices and climate action in their communities. This will
empower the youth to actively participate in addressing WASH challenges and
promoting climate resilience.

- PAGA 2.0: Developing Climate Action Ecosystem: The project will spearhead the
development of the Participatory Action for Green Action (PAGA) 2.0 initiative in
Odisha. This program aims to create a comprehensive ecosystem for climate action,
bringing together government agencies, civil society organizations, businesses, and
communities. Through collaboration and innovative approaches, PAGA 2.0 will promote
sustainable practices, resilience-building measures, and climate change mitigation
strategies in the state.

2- Long-term impact of the project

- Improved Access to WASH Services: The project's interventions will lead to increased
access to safe water, improved sanitation facilities, and better hygiene practices for
communities across Odisha. This will contribute to improved health outcomes, reduced
waterborne diseases, and enhanced overall well-being.
- Sustainable and Resilient WASH Infrastructure: Through the project's focus on
climate resilience and environmental sustainability, there will be an establishment of
WASH infrastructure that can withstand the impacts of climate change. This includes the
implementation of innovative technologies, water resource management practices, and
infrastructure designs that are adaptable to changing environmental conditions.
- Economic Empowerment and Job Creation: The project's emphasis on
entrepreneurship, livelihoods, and skilling will result in the creation of sustainable
employment opportunities in the WASH sector. This will empower individuals,
particularly youth and women, to generate income, improve their livelihoods, and
contribute to the local economy.
- Gender Equality and Social Inclusion: The project's commitment to gender-
responsive and inclusive approaches will contribute to advancing gender equality and
social inclusion. Women will be actively involved in decision-making processes, benefit
 from improved WASH services, and have equal access to employment and
entrepreneurial opportunities.
- Enhanced Climate Resilience: By integrating climate change adaptation and mitigation
measures into WASH practices, the project will contribute to building climate resilience
in Odisha. This includes promoting water conservation, sustainable water management,
and disaster preparedness, thereby reducing the vulnerability of communities to climate-
related risks.
- Knowledge Sharing and Replicability: The project's focus on monitoring, evaluation,
and learning, as well as the documentation of lessons learned, will contribute to
knowledge sharing and replication of successful strategies and practices. This will
enable other regions and organizations to benefit from the project's experiences, leading
to wider-scale impact in the WASH and climate change sectors.

3- Measurable indicators of success

- Number of State Annual Implementation Plans for Sanitation (SBM / ODF+) with a
focus on equity, climate resilience, and environmental sustainability reaching an 80%
achievement rate.
- Number of UNICEF supported states with an annual action plan to increase capacity for
WASH gender-sector readiness for disaster management in all settings (including
conflict and climate change) reaching an 80% achievement rate.
- Number of districts provided handholding support and assistance through the
management of the developed Mo WASH Company in solving problems related to
water, sanitation, solid waste management, and hygiene.
- Number of potential WASH service providers mapped and capacitated, integrated into
the Mo WASH Company to solve WASH-related issues in the districts of Odisha.
- Number of Foot Soldiers created at the Gram Panchayat level to support the
operationalization of the Mo WASH Company in the districts of Odisha.
- Number of stakeholders (suppliers, retailers, manufacturers, entrepreneurs) sensitized
and integrated to strengthen the Mo WASH Company and develop it as an industry
association body for WASH-based goods and services.
- Number of people reached through communication products/posts designed and
disseminated to support the scalability of the Mo WASH Company.
- Number of individuals and groups sensitized through community outreach activities for
increased opportunities and client base for the Mo WASH Company in the district.
- Number of individuals or groups availing services and products through the Mo WASH
Company, benefiting the service providers and other stakeholders in the districts.
- Number of youths capacitated on WASH guardianship and engaged in community
sensitization.
- Number of potential persons identified as Youth Champions on Climate Change.
- Number of OPCC (Odisha State Action Plan on Climate Change) reports developed in
two districts of Odisha.
- Number of stakeholders (CSO/development partners, institutions) engaged and
participating in Odisha climate action.
- Number of schools developed for WASH compliance and climate resilience.
Partnerships and Collaboration-
The project involves collaboration with various key stakeholders, partners, and potential
collaborators, including:

1- Government Agencies:
Name About Logo
NITCON Limited NITCON Limited
collaborates with the
project to provide technical
expertise and support in
planning and
implementing sanitation
and hygiene initiatives.
District Administration The District
Angul Administration of Angul
plays a crucial role in
facilitating the project's
activities within the
district, providing
necessary approvals, and
ensuring coordination with
local government
departments.
Jagatsinghpur district Jagatsinghpur district
administration administration actively
collaborates with the
project to extend the reach
of sanitation and hygiene
services within their
jurisdiction.

2- Corporate Partners:
 Name About Logo
Lixil Lixil, a corporate partner,
contributes to the project
by providing expertise in
sanitation technology and
product innovation. They
collaborate to improve
access to safe and
sustainable sanitation
solutions.
SATO SATO, another corporate
partner, works closely
with the project to
develop and distribute
sanitation products and
solutions. Their
contribution focuses on
increasing access to
hygienic toilet facilities.

3- Technical Partners:
Name About Logo
Robogalactic Robogalactic, a technical
partner, brings their
expertise in technology
and innovation to the
project. They collaborate
on developing innovative
solutions for sanitation and
hygiene challenges.
Cycloo Cycloo, a technical
partner, contributes to the
project by providing
expertise in waste
management solutions and
promoting circular
economy practices.

4- Microfinance Institutions:
Name About Logo
Swayamshree Swayamshree, a
microfinance
institution,
collaborates with the
project to provide
financial services and
support to
entrepreneurs and
individuals engaged in
the sanitation and
hygiene sector.
Gram Utthan Gram Utthan, another
microfinance
institution, works
closely with the
project to provide
microfinance services,
enabling access to
credit for small-scale
enterprises and
individuals in the
WASH sector.
 Estimated budget for the Project:
Budget
Activit
About
y UNICE CSO
F

Mapping of the key stakeholders in 2 districts to NIL NIL

develop an engagement plan with support of
1.1
communication material and channel for
strengthening MO WASH Company

Preparation of IEC materials for marketing of Mo 48,500 NIL

1.2
WASH Company

Upskilling the key Service Providers to on-board 15,81,250 15,43,750

them in the E-platform @ INR 1150 per individual
service provider's training program (Mason,
1.3 Plumbers, Electricians, Carpenters, FSTP handlers,
feacal sludge operators, Waste segregator, All facility
management, Dead body handlers, Self-employed
mechanics, Sanitary Workers)

Creating 419 Nos. of WASH Saathis at Gram NIL NIL

Panchayat level in two districts to operationalise and
functionalise the Mo WASH Company at respective
1.4 villages of the districts (Anugul GP - 225,
Jagatsingpur GP -194, The Foot Soldiers will be
members from SHGs who would support in
stregethening the market base at village level)

WASH on Wheels Van for last mile availability of 2,10,000 NIL

WASH goods and products (Anugul & Jagatsingpur)
(Capital cost shall be raised by PANTISS and
Operation and Maintainance Cost @ INR 10000 per
1.5 month for 21 months to be contributed by UNICEF)
(02 times monthly check up @Rs.1,000 + Fuel cost
@Rs.8,000/- (5 days travel to 2 districts upto 50 kms
per day @ INR 16 per km) (Rs.1,000 + Rs.8,000/-
=Total Rs.10,000/- x 21 months) (as per actuals)
 HR/Technical Support cost to programme 40,69,800 67,200
1.6
implementation

Conduct training to Youth on WASH guardian @ NIL 10,00,000

2.1
Rs.100 per youth for 10000 youths

Field Visits to the youth for climate awareness 1,20,000 NIL

@INR6000 (Remuneration @INR 2500 + DSA
2.2
@INR 1500 + their travel Cost @INR 2000 per
Field Officer

02 Field Officers to identify 10 youth champions for NIL 2,00,000

Climate Change across 30 districts of the state
@INR 10,000/- (Remuneration @INR 5000 + DSA
2.3
@INR 3000 + their travel Cost @INR 2000 per
Field Officer) (Rs.10,000 x 2-person x 10 travel
days)

Key partners & supporters meeting bi annual (i.e 16,000 NIL

July 23, October 23, May 24, Oct 24) meeting on
3.1 PAGA 2.0 @INR 4000 per meeting (Food and
Snacks for 20 participants @200 per participants x )
as per actuals

Preparation of OPCC Document on one district of 1,82,500 NIL

3.2
Odisha

In-Country management & support staff: are 1,47,000 3,15,000

4.1 presentation, planning, coordination, Logistics,
admin, finance

Standard activity: Operational costs pro-rated to 1,05,000 NIL

4.2 their contribution to the programme (office space,
equipment, office supplies, maintenance)

Planning, monitoring, evaluation and NIL 1,47,000

communication: pro-rated to their contribution to the
4.3 programme (venue, travels…): used for travel,
monitoring and evaluation, meetings and
communication

Total+ Capacity Strengthening Cost (7%) = 1,02,06,603 69,33,653 32,72,950

1,02,06,603
123,603.29
 Risk & Proposed Mitigation Measures:
Programme interventions may encounter a variety of risks. This field outlines key risks
identified and proposed mitigation measures. These risks should inform programme
design and monitoring.

Risk Category Proposed Mitigation Measures

- Continuous risk mapping of community concerns and interests, and

addressing negative impacts on the environment through community
Social & development programs. - Stakeholder engagement to mitigate risks at
Environmental intervention areas.

- Ensuring cash flow forecast and establishing contingency reserves to

cover unforeseen events. - Informing UNICEF officials about program
objective changes for necessary amendments in program documents and
Financial budgets.

- Implementing a robust project management tool and plan to control and

minimize program deliverable delays. - Establishing clear communication
and decision-making processes. - Providing necessary skills and resources
Operational for effective program operation and risk management.

- Providing adequate organizational support and resources to the project

team. - Implementing appropriate policies and procedures to mitigate risks.
- Regularly reviewing the project team's performance and making
Organizational necessary adjustments.

- Mapping and monitoring political risks and movements. - Developing a

Political contingency plan in case of changes in political conditions.

- Developing a clear project strategy and objectives. - Ensuring alignment

with organizational goals and objectives. - Conducting regular reviews of
Strategic strategic performance and making necessary adjustments.

- Conducting regular risk mapping and taking necessary measures to ensure

Safety & Security the safety and security of the project team and program associates.

These proposed mitigation measures address various risk categories, including social and
environmental, financial, operational, organizational, political, strategic, and safety and
security risks.
 Monitoring, Evaluation, and Learning-
The project incorporates a comprehensive monitoring, evaluation, and learning plan to track
progress and assess the effectiveness of its interventions. The key components of the plan
include:
1- Monitoring Plan:
- Regular data collection on indicators such as beneficiary reach, training completion
rates, service utilization, and financial transactions.
- Establishment of reporting mechanisms for timely and accurate data collection from
partners, stakeholders, and beneficiaries.
- Data analysis to track progress, identify challenges, and inform decision-making.

2- Evaluation Plan:
- Baseline and endline assessments to establish benchmarks and evaluate overall impact.
- Impact evaluation to assess long-term effects on beneficiaries and communities.
- Possible engagement of external evaluators for unbiased assessments.

3- Learning and Knowledge Sharing:

- Documentation of lessons learned throughout implementation.
- Knowledge sharing platforms for workshops, conferences, and online discussions.
- Incorporation of feedback from beneficiaries, partners, and stakeholders.

The project's comprehensive monitoring, evaluation, and learning plan ensures accountability,
measures progress, identifies areas for improvement, and incorporates lessons learned.
Through this iterative process, the project aims to enhance effectiveness and sustainability,
while also contributing to the wider WASH sector through knowledge sharing and evidence-
based practices.
 Sustainability and Scalability:
1. Capacity Building:

- Training and capacity building programs for local stakeholders, including government officials,
community members, and service providers, to ensure they have the skills and knowledge to continue
implementing and maintaining WASH interventions even after the project's completion.

2. Institutional Strengthening:

- Collaborating with relevant government agencies and institutions to strengthen their capacity in
WASH planning, management, and governance. This includes promoting the integration of WASH
activities into existing government systems and policies for long-term sustainability.

3. Community Ownership:

- Empowering and engaging local communities to take ownership of WASH initiatives by involving
them in decision-making processes, promoting behavior change, and fostering a sense of
responsibility for the maintenance and sustainability of WASH infrastructure and services.

4. Financial Sustainability:

- Developing innovative financing mechanisms, such as public-private partnerships, user fees, and
community-based financing models, to ensure the availability of financial resources for ongoing
operation, maintenance, and expansion of WASH services beyond the project's lifespan.

5. Monitoring and Evaluation:

- Establishing robust monitoring and evaluation systems to track the progress and impact of the
project's sustainability efforts, identify challenges, and inform adaptive management strategies. This
will enable continuous learning and improvement of sustainability approaches.

6. Scaling Up and Replication:

- Documenting and sharing successful approaches, best practices, and lessons learned from the
project to facilitate replication and scaling up of sustainable WASH interventions in other regions and
contexts. This includes active engagement with relevant stakeholders, policy advocacy, and
knowledge dissemination.

By incorporating these elements into the project's design and implementation, it aims to
create a sustainable and scalable model for WASH interventions that can be replicated and
expanded to benefit more communities in the future. The focus on capacity building,
institutional strengthening, community ownership, financial sustainability, monitoring and
evaluation, and scaling up ensures the long-term impact and success of the project beyond its
initial phase.
Conclusion-
In conclusion, the proposed project addressing water sanitation and hygiene (WASH)
infrastructure, unemployment, and climate change in the state of Odisha, India, is a
comprehensive and innovative initiative aimed at creating a sustainable and resilient future.
By focusing on entrepreneurship, livelihoods, and skilling, the project seeks to empower the
youth and promote sustainable development.
The vision of the project, encapsulated in the catchy line "Empowering Youth, Transforming
Communities," highlights the commitment to fostering entrepreneurship, creating
employment opportunities, and enhancing climate resilience in the region. The project
recognizes the need to improve WASH services, generate livelihoods, and address the
challenges posed by climate change.
Through activities such as establishing a digital platform for WASH services and skilling,
upskilling various professionals, creating WASH fellows at the local level, and implementing
a WASH Service on wheels, the project aims to ensure access to safe water, sanitation, and
hygiene practices, while promoting economic opportunities and environmental sustainability.
The project's stakeholders encompass a wide range of actors, including government agencies,
non-governmental organizations, local communities, private sector partners, and youth
representatives. Their collective participation and collaboration are crucial for the successful
implementation and long-term impact of the project.
However, the project also faces challenges, including limited resources, coordination issues,
and the need for continuous monitoring and evaluation. To overcome these challenges, the
project incorporates mitigation measures across various aspects, including social and
environmental, financial, operational, organizational, political, strategic, and safety and
security.
In terms of outcomes and impacts, the project aims to improve access to WASH services,
enhance climate resilience, promote gender responsiveness, and create employment
opportunities. Key indicators such as the achievement rate of implementation plans,
utilization of the digital platform, youth capacity building, and stakeholder engagement will
be monitored to measure the project's success.
By implementing a robust monitoring, evaluation, and learning plan, the project strives to
ensure accountability, track progress, incorporate feedback, and document lessons learned.
This iterative process will contribute to the project's effectiveness, scalability, and long-term
sustainability.
In summary, the project's holistic approach, emphasis on sustainability and scalability, and
commitment to empowering youth and transforming communities demonstrate its potential to
bring about positive change in water sanitation, livelihoods, and climate resilience in Odisha.
With the active involvement of stakeholders and the implementation of sound strategies, the
project holds promise for creating lasting impacts and serving as a model for similar
initiatives in the future.