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Commerce o Cala B

This CALA guide provides context for a learner assignment on appropriate use of advertising media. The assignment requires learners to: 1) Identify three media the school can use for advertising. 2) Prepare interview questions about why the school advertises and past failures. 3) Interview school authorities, teachers, and parents and take notes. 4) Recommend one media for the school, outlining advantages and disadvantages. The assignment will be assessed out of 30 marks based on identification of media, quality of interview questions, evidence of research, and the recommendation of a media option with explanations of advantages and disadvantages.

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43 views3 pages

Commerce o Cala B

This CALA guide provides context for a learner assignment on appropriate use of advertising media. The assignment requires learners to: 1) Identify three media the school can use for advertising. 2) Prepare interview questions about why the school advertises and past failures. 3) Interview school authorities, teachers, and parents and take notes. 4) Recommend one media for the school, outlining advantages and disadvantages. The assignment will be assessed out of 30 marks based on identification of media, quality of interview questions, evidence of research, and the recommendation of a media option with explanations of advantages and disadvantages.

Uploaded by

kudzayi khasipo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 3

LEARNER CALA GUIDE

CALA TILTLE: APPROPRIATE USE OF ADVERTISING MEDIA

SCHOOL: FOCUS COLLEGE

LEARNER:

DATE: 15 October 2021

CALA CONTEXT

Many business entities, including schools, have to reach out to the public through advertising.
However, the success of most advertisements is being affected by poor choice of media and
poorly designed adverts.

CALA DESCRIPTION

To make you aware of advertising media and have informed knowledge on how to use them
approximately,

Identify any three media that the school can use [3]

Prepare questions to be used to carry out interviews with parents [5]

Carry out interviews with school authorities, teachers and parents to get why the school
advertises and reasons for the failure of advertisements [5]

Choose one advertising media and recommend it to the school showing its advantages and
disadvantages [15]

Submission [2]

HOW YOU WILL BE ASSESSED

The CALA will be assessed out of 30


The teacher will assess:
Your questions
Notes from interviews
Advert
Your write up

CALA TIPS

In your research, consider

The medium that can be used by the school

Write notes

Use ICT tools, take pictures

Make recordings

Design an advert

LEARNING AREA: COMMERCE

LEVEL: FORM 4

ACHIEVEMENT STANDARDS

CALA TITLE: APPROPRIATE USE OF ADVERTISING MEDIA.

TOTAL = 30 MARKS
Criteria Excellent Good Satisfactory Inadequate
Identification of 3 2 only two media 1 or no medium
advertising media Three advertising identified - identified
(3) media identified
Questions to use At least three but questions Questionay be Questions
for research(5) not more than prepared but lack repetitive, with no grammatically
five well proper quality to clear cut difference weak, repetitive
structured answer why the of the responses and do not bring
questions to give school advertises intended (2) intended
adequate and why adverts responses.
responses on why fail (3)
the school
advertises and
why adverts fail
(5-4)
Evidence of
research (5)
Recommendation Well explained Recommendation Recommendation Write up lack
of the advertising write up with with good with explanations adequate
media (15) either three explanations but but does not take explanations on
advantages and one point short of account of advantages and
two weaknesses either (3:2) or (4:1) weaknesses of the disadvantages of
(3:2)or four medium (9-8) the medium or
advantages and (13-10) has no proper
one reasons for and
weakness(4:1) against (7_0)
justifying the
choice of media
(15-14)
Submission (2)

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