Example For Chapter 5
Example For Chapter 5
DBS Bank aims to build a future-ready core workforce, a team of talented and
resilient employees who will contribute to shaping the future of Singapore's financial
industry.
Task Analysis
In order to create a "pleasant" banking experience, employees are entrusted
with specific responsibilities:
Not only must employees possess the competence to carry out credit
transactions and fund transfers, but they must also be capable of assisting
customers in fulfilling their heightened liquidity requirements.
Employees are expected to demonstrate enthusiasm and derive long-term
satisfaction from providing customer support.
DBS places a strong emphasis on innovation, hence employees are individuals
who possess a mindset geared towards innovation. Innovation encompasses more than
just technological expertise or proficiency in social media; it entails the ability to adapt
to changes, seek intelligent approaches to enhance job performance, and offer
straightforward solutions for customers. Additionally, employees need to acquire
technical knowledge during the transition phase and develop soft skills across various
business domains, including corporate banking, consumer banking, funds and markets,
risk management, finance, technology and operations, asset management, and digital
banking.
Step 2: Establish specific T&D objectives
During the period of 2014-2018, DBS recognized the importance of digital
transformation in the banking industry and incorporated it into their training and
development (T&D) objectives. At DBS, their primary objective is “To be the
employer of choice” for talented individuals in the banking industry. They recognized
that the ability to continuously attract, retain, and develop top-tier talent is crucial for
achieving our business goals and maintaining a competitive edge. To accomplish this
objective, they have established a comprehensive training and development (T&D)
process with the following key objectives:
1. Attracting Talented Individuals: DBS aimed to continuously attract
talented individuals who were well-versed in digital technologies and had a passion for
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bank to attain exceptionally high levels of employee engagement and satisfaction but
also consistently drives annual growth in income and profits.
One notable initiative is the week-long digital event that incorporates game
design elements to educate, engage, incentivize, and motivate participants. Throughout
the event, new content is regularly introduced to sustain active participation.
Employees are immersed in an informative, engaging, entertaining, and relevant
learning experience, enabling them to gain insights into the bank's vision and strategic
priorities. By leveraging game-like features, such as challenges, rewards, and friendly
competition, DBS Bank ensures that employees are actively involved and motivated to
acquire the necessary knowledge and skills.
Overall, DBS Bank's strategic integration of game design and technology not
only enriches the learning experience for employees but also drives employee
engagement, unity, and performance. By leveraging interactive games, the bank
continues to reinforce its position as a leader in fostering innovation and achieving
sustainable growth in the banking industry.
Classroom Method
DBS Bank places significant emphasis on the training and development of its
employees, implementing a range of structured programs to ensure their readiness for
the future. Among these programs is the Skill Enhancement Education & Development
Programme (SEED), a comprehensive 24-month initiative designed to equip
individuals with the necessary skills and knowledge to thrive in an ever-evolving
technological landscape. The primary objective of SEED is to cultivate a future-ready
workforce that can confidently confront and overcome various technological
challenges. By undergoing this program, participants become well-versed in
specialized technological skills, positioning them as leaders and innovators within the
workforce of the future¹.
The integration of structured programs like SEED and DBS Academy into DBS
Bank's training framework demonstrates its commitment to fostering a highly skilled
and agile workforce. These initiatives equip employees with the necessary expertise to
navigate a rapidly evolving technological landscape and drive innovation within the
organization. By fostering a culture of continuous learning and development, DBS
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Bank ensures that its employees remain at the forefront of industry trends and possess
the capabilities to seize new opportunities. Through the implementation of these
structured programs, DBS Bank invests in the growth and success of its workforce,
ultimately strengthening its position as a leader in the banking industry.
Peer-based learning
DBS Bank has implemented several initiatives to foster curiosity and learning
among its employees. One successful program, known as GANDALF Scholars, allows
employees to apply for grants of $1,000 to receive work-related training. In return,
they are required to teach what they have learned to at least 10 other individuals.
DBS Bank has taken inspiration from Accenture's learning boards, which
demonstrate the effectiveness of learning from colleagues alongside professional
instructors. To further promote peer-based learning, DBS has introduced the "Back to
School" program. This initiative consists of employee-led training sessions conducted
in multiple classrooms worldwide. These sessions, which last for around 45 minutes
and can span up to a week, cover a range of subjects, including technical topics like
DevOps and machine learning, business-related subjects such as understanding the
credit-card industry's revenue generation, and softer skills such as personal branding
and business storytelling.
The distinguishing feature of these courses is that they are taught by internal
subject-matter experts, including managing directors, middle managers, and even new
associates. By involving individuals from various levels of seniority, DBS promotes a
culture that values expertise over rank, allowing employees to learn from colleagues
who possess specialized knowledge and experience.
Artificial intelligence-powered e-learning
DBS implemented an artificial intelligence-powered e-learning system as part
of its Training and Development (T&D) process. This system, known as DBS
Horizon, was built on the Saba platform, which is widely recognized as a leading
cloud-based learning management solution used by organizations worldwide.
DBS Horizon harnessed the power of artificial intelligence to deliver
personalized course recommendations to employees. By analyzing data such as
employees' learning preferences, career aspirations, and past course completion
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records, the system could suggest relevant courses tailored to each individual's needs.
This personalized approach ensured that employees received training that aligned with
their specific goals and helped them develop the skills necessary for their career
growth.
DBS Horizon also offered the flexibility of mobile education, enabling
employees to access learning materials anytime and anywhere across the bank. The
system was designed with a user-intuitive interface, making it easy for DBS staff to
search for courses that supported their career aspirations and passions. This user-
friendly interface enhanced the overall learning experience and encouraged employees
to actively engage with the available learning resources
Overall, DBS's implementation of artificial intelligence-powered e-learning
through DBS Horizon showcased the bank's commitment to continuous learning and
professional development. By harnessing the capabilities of artificial intelligence and
providing a robust digital learning platform, DBS employees can acquire relevant
skills, collaborate effectively, and stay ahead in an ever-evolving business landscape.
Internal mobility
DBS Bank recognizes the value of internal mobility in driving its digital
transformation efforts. The organization places great importance on supporting the
growth and development of its employees through various initiatives that promote
internal mobility.
One of the key ways DBS encourages internal mobility is through job rotations.
Employees are provided with opportunities to move across different roles and
functions within the organization. This allows them to gain diverse experiences and
acquire a broader skill set, which in turn prepares them for more significant
responsibilities as they progress in their careers.
Cross-functional projects are another avenue through which DBS promotes
internal mobility. Employees are encouraged to participate in projects that involve
collaboration across different teams and departments. These projects not only foster
knowledge sharing and cross-pollination of ideas but also provide employees with
exposure to different aspects of the business, enabling them to develop a holistic
understanding of the organization.
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individuals can take charge of their own professional growth, actively seeking
guidance and support to navigate their career paths effectively.
In summary, DBS Bank's mentoring and coaching system, integrated within the
comprehensive online career portal, enables employees to receive guidance on
leadership and career management. With personalized profiling assessments,
customized training roadmaps, an extensive library of resources, and interactive
features such as blogs and online groups, employees are empowered to actively shape
their careers and cultivate their leadership skills. This holistic approach to employee
development ensures that DBS Bank maintains a motivated and capable workforce,
ready to adapt to the evolving demands of the industry.
Step 5: Evaluate T&D program
Employees Reaction
The program certainly seems to be working at DBS: As of end 2018, 120 grant
recipients had gone on to train more than 13,500 people—4,000 in person and the rest
through digital channels. According to Gledhill, many GANDALF Scholars report that
the teaching component of the program is their favorite part.
DBS Bank Results
During the period from 2014 to 2018, DBS Bank underwent a transformative
journey towards becoming an ambidextrous enterprise, which resulted in a range of
positive outcomes and enhanced performance across various areas. DBS Bank
exemplified a digital transformation that was widely seen as value-creating in the
industry.
DBS Bank witnessed a notable increase in its group income, with a rise from
$9.6 billion in 2014 to $11.6 billion in 2017. The bank's achievements in digital
banking were recognized by Euromoney, a reputable finance magazine, which
awarded DBS the prestigious title of World's Best Digital Bank in both 2016 and 2018.
Euromoney commended DBS as an institution where every aspect of the business is
being enhanced through a deliberate and innovative process of digital disruption.
In addition to Euromoney's recognition, DBS Bank was honored by Global
Finance as the Best Bank in the World in 2018. The magazine highlighted DBS as a
trailblazer in the financial industry, pointing to its digital transformation as a blueprint
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for the future of the entire sector. DBS Bank's efforts in embracing digitalization have
garnered numerous global accolades, solidifying its position as a leading force in the
banking industry.
DBS Bank has successfully aligned its performance management system, key
performance indicators (KPIs), and organizational culture with its ambitious digital
transformation agenda, as evident from its recent accolades. By integrating
digitalization into its performance management framework, the bank has effectively
driven the adoption of digital initiatives across the organization. Additionally, DBS
Bank's emphasis on fostering a culture that embraces digital innovation has played a
vital role in its achievements. By cultivating a mindset of continuous learning and
adaptation, the bank encourages employees to proactively seek out opportunities to
leverage technology and drive innovation. The recognition and accolades received by
DBS Bank serve as a testament to the effectiveness of its strategic alignment,
positioning the bank as a leading innovator in the financial industry. Through this
comprehensive approach, DBS Bank leverages its human capital effectively, stays
ahead of technological advancements, and consistently delivers exceptional value to its
customers.
2.2.2.The period from 2019 to present
Step 1: Determine specific T&D needs
Organization Analysis:
Firm's strategic mission: DBS Bank's strategic mission during this period is
focused on "New initiatives, New growth" and being "A different kind of bank."
Goals: The main goals for DBS Bank during this period are leveraging the
power of emerging technologies, including AI, machine learning, and blockchain, and
completing the business transformation towards becoming a financial technology
company.
Corporate plans:
Deliver simple, fast and contextual banking solutions and differentiated
customer experiences by managing through journeys.
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(2) Acquire knowledge and skills in blockchain technology and cross-border clearing
and settlement.
Training programs on blockchain fundamentals and applications in finance.
Skill development in implementing and utilizing blockchain solutions for
secure and efficient payment transactions.
Training on cross-border clearing and settlement processes and regulations.
(3) Foster adaptability and proficiency in the new way of working in a horizontal
organizational structure.
Training programs on change management and adapting to new work
approaches.
Skill development in cross-functional collaboration and teamwork.
Training on effective communication and collaboration in a horizontal
organizational structure.
Step3: Select T&D Method(s) and Delivery System(s):
In this step, both the method and delivery system of DBS are almost similar to
the previous stage (2014-2018), the author team will not repeat this step so as not to
waste the listener's time.
Step 4: Implement T&D program
METHODS:
1. Classroom-based training method:
In 2020, DBS Bank further expanded its training efforts by enhancing the
Responsible Finance e-learning course. This e-learning course incorporates the latest
ESG requirements, sector guides, and updates to the Group Responsible Financing
Standard. The course is delivered through online platforms, allowing employees to
access and complete the training at their own pace and convenience. This blended
approach combines the flexibility of e-learning with the added value of updated
content and resources
Furthermore, in 2022 the introduction of iGrow as a digital career coach
demonstrates DBS Bank's commitment to employee development and lifelong
learning. By leveraging AI/ML technology, iGrow assists employees in identifying
their career aspirations and recommends relevant training opportunities for upskilling
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CybrFIT is a training game that is utilized as part of DBS Bank's Training and
Development (T&D) process. This game serves as a gamified security awareness
training program, aimed at enhancing employees' knowledge and understanding of
cybersecurity.
DBS Bank recognizes the critical importance of maintaining a strong security
culture and ensuring that employees are well-informed about the latest security
practices. To achieve this, the bank has integrated CybrFIT into its T&D initiatives.
In 2019, DBS Bank delivered a general security awareness program to over
24,000 employees through its Information Security e-learning platform. CybrFIT was
introduced as an augmentation to this program, providing employees with additional
training and awareness on cybersecurity.
In 2021, DBS Bank continued to augment its security awareness efforts with
CybrFIT. The gamified e-learning platform engaged over 7,000 staff members in
various challenges and activities, further reinforcing their cybersecurity knowledge
and skills.
4. Internal mobility:
Internal Mobility is a key component of DBS Bank's approach to employee
development and career progression. The Internal Mobility program provides
employees with the opportunity to explore different roles, departments, businesses,
and even geographies within the organization, allowing them to maximize career
opportunities and gain diverse experiences.
Employees who have completed at least two years of service in their current
role and are below the Vice President level are eligible to apply for internal mobility.
Upon successful application, the transfer to the new role takes place within two
months, enabling employees to make a smooth transition.
DBS Bank has implemented several initiatives and processes to support internal
mobility. These include the use of their in-house designed job matching algorithm,
DBS Match, which uses a data-driven approach to match employees with potential
roles. This algorithm has contributed to an improvement in the bank's internal mobility
rate.
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extended its internal online gamified security awareness e-learning platform to the
beneficiaries. This allowed the team to reach out to a significantly larger number of
participants and deliver the security awareness message through an interactive medium
that included quizzes and games.
In 2021, DBS prioritized the mental well-being of its employees, recognizing
the challenges posed by the pandemic and the shift to remote work. The organization
introduced several initiatives under its together employee movement to support
employees in managing their physical, emotional, and mental well-being. As part of
these efforts, DBS implemented Focus Friday Afternoons, where Friday afternoons
were kept free from internal calls or meetings. This provided employees with protected
time for focused work, learning, or quiet reflection before transitioning to the
weekend. Additionally, DBS launched a bank-wide mental wellness campaign, which
included programs and sharing sessions aimed at equipping employees with practical
tools to combat burnout and protect their mental well-being. The campaign aimed to
normalize conversations around mental health and encourage employees to openly
discuss their well-being.
DELIVERY
1. Corporate University
DBS Bank has launched an in-house digital training program called the Future
Tech Academy to ensure that its technology workforce stays up-to-date with relevant
cutting-edge skills. The academy focuses on three technology disciplines: Site
Reliability Engineering (SRE), Data Processing and Analytics, and Application
Security. In the next twelve months, DBS plans to expand the program to include other
key technology domains.
The Future Tech Academy aims to provide DBS employees with the
opportunity to acquire the latest technology skill sets from external industry experts.
The acquired skills can then be immediately applied to relevant technology projects
within the bank. By offering this training, DBS aims to equip its technologists with the
knowledge and skills necessary to excel in their roles and drive innovation within the
organization.
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below. The most characteristic can be mentioned 2 products (1) DBS NPV Planner:
DBS has successfully applied more than 100 AI models to personalize each customer,
opening a platform capable of optimal consumer personalization. most related to
personal financial management (2) Partior - the world's first real-time cross-border
payment platform based on blockchain technology. To briefly explain the
technological superiority of this application, you can transfer money from Vietnam to
the US in just a few seconds.
2020 AI models.
2022 was a breakout year for DBS, with ROE significantly surpassing previous
records. DBS delivered a record total income of SGD 16.5 billion. Net profit rose 20%
to an all-time high of SGD 8.19 billion. Return on equity (ROE), at 15%, was not just
a record, but also signicantly higher when compared to previous highs around the 12-
13% range.
Continuing to be the most successful digital transformation bank in the world.
This can be demonstrated through DBS's achievements over the years. Specifically,
2020-2022 saw DBS win a slew of prestigious accolades: “World’s Best Bank” from
Global Finance. DBS was also featured in the “100 Best Workplaces for Innovators”
ranking from Fast Company, 2022: “Digital Workplace of the Year: Cutting Edge
Award” from Digital Workplace Group
courses, while 7,000 have attended SRE Training Programme. Operations team is
equally zealous in their efforts, with more than 4,400 of them learning to re-engineer
DBS operations.